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Apple gets serious about its advertising business
Ads are coming to Apple Maps. An Apple Business suite of tools launched this week. Could ads on Apple TV be the next step?
GOP faces rising political tides on Iran, affordability in midterm year
Republicans are facing an increasingly difficult political environment in a midterm election year where their majorities in the House and Senate are on the line. The Iran war has been a drag on Pre…
‘Seeking connection’: the video game where players stopped shooting and started talking
In a post-apocalyptic landscape of cutthroat scavengers, surprisingly peaceful players are opting to team up and open up – a phenomenon that’s intriguing game developers and psychologists alike
Atelerix Forms Strategic Partnership With JH Health Ltd to Expand Non-Cryogenic Cell Preservation Capabilities in the Middle East
NEWCASTLE, England, April 15, 2026--Atelerix, a biotech company revolutionising cell preservation and biological transport with its pioneering hydrogel encapsulation technology, today announced it has established a strategic partnership with JH Health Ltd, a Saudi Arabian company focused on medical and health-related technology. The partnership grants JH Health exclusive rights to use and distribute Atelerix’s hydrogel-based cell and tissue preservation solutions in the Middle East, significantl
'Industrial' clickbait disinformation targets Australian politics
From anti-transgender narratives about Olympic swimmers to
'Industrial' clickbait disinformation targets Australian politics
From anti-transgender narratives about Olympic swimmers to
Asian shares mostly rise after Wall Street rallies on lower oil prices
Asian shares are mostly rising, echoing the rally on Wall Street that came as oil prices eased on hopes the United States and Iran may try again on talks to end their war.
Swalwell resigns from Congress following allegations of sexual misconduct
Once a rising star in the Democratic party, Eric Swalwell's stunning fall from grace was cemented Tuesday as his resignation letter was read by the House Clerk.
Swalwell resigns from Congress following allegations of sexual misconduct
Once a rising star in the Democratic party, Eric Swalwell's stunning fall from grace was cemented Tuesday as his resignation letter was read by the House Clerk.
This simple change stops robot swarms from getting stuck
In crowded environments, more robots don’t always mean faster results—in fact, too many can bring everything to a standstill. Harvard researchers discovered a surprising fix: adding a bit of randomness to how robots move can actually prevent gridlock and boost efficiency. By allowing robots to “wiggle” slightly instead of marching in straight lines, they can slip past each other and keep tasks flowing smoothly.
Corporate hospitals are raising healthcare costs in Michigan
Corporate hospital systems are driving up healthcare costs in Michigan and nationwide, charging patients more for care.
2026 RBC Heritage odds, picks, field, date: Surprising PGA predictions from golf model that's nailed 17 majors
Mike McClure's model has simulated the RBC Heritage 2026 10,000 times and revealed PGA picks for Hilton Head
Bradenton health care summit: Officials warn millions face barriers to medical care due to high, rising costs
The House Ways and Means Health Care Subcommittee Chair Rep. Vern Buchanan (R-Bradenton) convened a health care summit at the Lake Erie College of Medicine in Bradenton on Tuesday.
Businesses fundraising for family after tragic loss
LAKE POINSETT, S.D. (KELO) — An eastern South Dakota community is grieving after a beloved son and brother died unexpectedly over the weekend. But, businesses around Lake Poinsett are steppin…
Google's new Windows app is yet another way to access Gemini
Google has introduced a new app for Windows and, unsurprisingly, it puts AI front at center.
NASA Finds Young Stars Dim in X-rays Surprisingly Quickly
Unlike in the new movie “Project Hail Mary,” this quieting of young stars is a benefit for the prospects for life on orbiting planets around these stars — not
Yahoo CEO Jim Lanzone says Trump’s tariffs hit its advertising business
Ads for the automotive industry and consumer packaged goods were the worst hit, he told Semafor World Economy.
Roundup: Business optimism / Cleveland’s housing answer / America at 250
Slipping further: U.S. small business optimism fell for a third straight month in March, hitting its lowest level in nearly a year as the Iran conflict drove up energy costs and uncertainty. Owners reported weaker expectations for profits, sales and economic conditions, while plans for capital spending dropped sharply. Rising input costs are also prompting […]
Advertisers demand billions of dollars from Google in escalating monopoly battle
Alphabet Inc.’s Google is facing billions of dollars in potential damage claims as part of mass arbitration tied to the company’s online search and advertising technology businesses, which courts have ruled were illegal monopolies.
Ally Bank reached 50/50 spend on men’s and women’s sports. Now its CMO is taking on ‘fanflation’
Women’s sports are booming, but rising prices could push out the very fans who built them.
House Republicans Step Up Scrutiny of ActBlue Over Foreign Donations
Three Republican-led committees, responding to a New York Times report this month, accused the Democratic fund-raising organization of withholding documents from a subpoena request.
Lawsuit alleges Dartmouth Health fired executive for raising safety concerns
A former high-ranking executive at Dartmouth Health in Lebanon is alleging “unlawful and retaliatory termination” by CEO Joanne Conroy in a lawsuit filed in the U.S. District Court of New Hampshire.
Millions of Rockstar Games Business Records Stolen, Hacking Group Says
A hacking group with a history of compromising major global corporations said it had stolen nearly 80 million business records from video game developer
How This CU Denver Student Discovered His Passion for Politics
At 12 years old, Mario Quinones Rabelo wasn’t obsessing over video games or watching content creator MrBeast on YouTube. That’s how old he was when his Campus resources, helpful advising, and valuable community partnerships helped this student dream bigger than he ever thought possible.
2026 RBC Heritage odds, picks, field, date: Surprising PGA predictions from golf model that's nailed 17 majors
Mike McClure's model has simulated the RBC Heritage 2026 10,000 times and revealed golf picks for Hilton Head
Scientists discover why bread can cause weight gain without extra calories
Bread and other carbohydrate staples may be doing more than just filling plates—they could be quietly reshaping metabolism. In a surprising twist, researchers found that mice strongly preferred carbs like bread, rice, and wheat, abandoning their regular diet entirely. Even without eating more calories, they gained weight and body fat, not because they overate, but because their bodies burned less energy.
Novo Nordisk CEO: This is where science meets speed and scale
Maziar Mike Doustdar, CEO of Novo Nordisk, says AI partnership with OpenAI will speed drug discovery and delivery, boost accuracy and strengthen confidence in Wegovy despite rising competition.
Indiana small businesses see growth as nationwide optimism falls
The national economy is signaling growing unease over rising inflation and the Iran war.
US small businesses are adapting to higher fuel prices, supply issues
Rising fuel prices are affecting US small businesses like Wonderstate Coffee, which said it's grappling with higher costs and supply chain challenges.
Bill Galvano’s annual golf classic honoring his father marks 30 years of fundraising for local classrooms
'This annual golf tournament benefiting the Manatee Education Foundation has been such a special and fitting tribute to his legacy.'
STAR Seminar- Reimagining Youth Sport as a Brain-Based Environment for Mental Health
Youth mental health challenges are rising globally, yet one of the most accessible youth-serving systems — sport— remains underutilized as a public health strategy. This Stress, Trauma, and Resilience (STAR) Seminar explores how insights from developmental neuroscience, trauma research, and sport-based youth development can transform everyday sport experiences into environments that promote regulation, connection, and resilience.
Sparks surprisingly get Latson in 2026 WNBA draft
LOS ANGELES— The Los Angeles Sparks added versatility to their impressive roster by signing three key playmakers who are expected to make game-changing plays this upcoming season.
How information disorder shapes global politics
In international politics, outcomes are shaped not only by what countries do, but by how those actions are perceived. UC Santa Barbara political scientist Julia Morse studies how information disorder — a media environment where it’s easy to create content and spread false or misleading material — shapes international politics. “At the end of the day, it may or […]
Wild Animals Are Adapting to City Life in Surprising Ways, Scientists Reveal
There's a pattern to their behavior.
Scientists finally know where the Colorado River’s missing water is going
For years, water managers have been puzzled as the Colorado River kept delivering less water than expected—even when snowpack levels looked promising. New research reveals the missing piece: spring rain, or rather, the lack of it. Warmer, drier springs mean plants are soaking up more snowmelt before it can reach rivers, fueled by sunny skies that boost growth and evaporation. In fact, this shift explains nearly 70% of the shortfall, tying the mystery directly to the long-running Millennium drought.
Vance had two high-profile opportunities to prove himself. Both fell flat
In the latter half of 2025, Vice President JD Vance’s future as the next Republican presidential nominee was looking fairly promising. It’s been a series of unfortunate events since then.
Millions of Rockstar Games business records stolen, hacking group says
A hacking group with a history of compromising major global corporations said it had stolen nearly 80 million records from video game developer Rockstar Games, the maker of Grand Theft Auto.
Rick Roth stays self-reliant, David Silvers taps Disney dollars in Q1 fundraising for SD 26 seat
Silvers’ donor list reflects broad corporate and political committee backing, while Roth’s gains depended significantly on agricultural sources.
Decades-old Idaho campaign finance laws remain on the books. Why reforms failed
“If it ain’t broke, don’t fix it. And I can tell you, nothing’s broke with people raising money,” said Nampa Republican Rep. Brent Crane.
Scholarships support rising stars of science
Two UVA students – a neuroscience major and a materials engineering major – received Goldwater Scholarships.
Lawsuit alleges Dartmouth Health fired executive for raising safety concerns
Former executive at Dartmouth Health files lawsuit alleging wrongful termination and retaliation after raising safety concerns in supply chain.
Microsoft reveals major price increases for all Surface PCs as RAM crisis continues: Flagships now $500 more expensive than at launch
Microsoft is raising prices on all its current Surface PC offerings, with the midrange devices now starting at above $1,000, and flagships starting at $1,500.
Rice Business Plan Competition 2026 winners announced
Another team from the Great Lakes State took home top honors and investments at this year's Rice Business Plan Competition.
Stryker enters competitive IVL space with acquisition of Amplitude Vascular Systems
Stryker, one of the world’s largest medtech companies, has agreed to acquire a rising name in the field of intravascular lithotripsy.
First time at Masters: Surprising things, what it's like at tournament
My first time at the Masters Tournament in Augusta, Georgia, was filled with cheap food, golf, incredible merch hauls, and surprising rules.
Pirates Vs. Cancer rallies against pediatric cancer for 10th year
Medical students at the Brody School of Medicine at East Carolina University marked a decade of raising funds, awareness and hair for pediatric cancer patients during the Pirates Vs. Cancer spring event at the ECU Health Sciences Campus Student Center on April 10.
Business Notes: NSU raises $147M; McDonald’s to open in Virginia Beach
Norfolk State University’s Now Is Our Time campaign raised $147 million, exceeding its original $90 million goal. View the latest business news in Hampton Roads.
Following the Success of Artemis II, Scientists Will Shape What Comes Next for Lunar Exploration
NASA plans to launch more lunar missions after the success of Artemis II, signaling a renewed era for lunar exploration and science — and raising questions about what comes next. A National Academies study currently underway will identify key non-polar landing sites for future crewed lunar missions and what science goals could be achieved.
How information disorder shapes global politics
UC Santa Barbara political scientist Julia Morse studies how information disorder — a media environment where it’s easy to create content and spread false or misleading material — shapes international politics.
DoctorGPT: AI’s rising role in Gainesville healthcare
Alachua County Deputy Fire Chief Jeff Taylor said the department uses AI for administrative tasks but remains wary of bringing the technology into patient care.
Men and women with obesity face very different hidden health risks
New research reveals that obesity affects men and women in surprisingly different ways. Men are more likely to develop harmful abdominal fat and signs of liver stress, while women show higher inflammation and cholesterol levels. These differences could help explain why health risks vary between sexes. Scientists say this could lead to more tailored treatments for obesity.
Meta Expected to Unseat Google as World’s Largest Digital-Ad Player
The owner of Instagram and Facebook has fueled growth with new advertising products and AI.
New data suggests Trump’s assault on democracy may be stalling out
Three new reports give some surprising reasons for optimism.
Turning car battery acid into clean energy: A surprising breakthrough in plastic recycling
Science News: Plastic waste on a global level amounts to hundreds of millions of tonnes annually, although very little of that is recycled. On the other hand, corro.
1 in 10 health ad dollars go to sites spreading misinformation
Advertising on health misinformation websites reached $336.4 million, with $35.7 million from public health entities, threatening credibility in health info.
Get a Pokémon TCG: <em>Mega Evolution—Chaos Rising</em> Build & Battle Box Early
Open booster packs from a Mega Evolution—Chaos Rising Build & Battle Box at a Prerelease event near you.
SIR in West Bengal: How exclusion of nine million voters could shape state politics
Nine million voters have been dropped from rolls in West Bengal, raising concerns over exclusion and fairness.
Here are 5 federal fundraising reports that already turned our heads days from the Q1 deadline
A number of non-incumbents have already posted numbers to let the world know they are serious.
Byron Donalds: Regime change is imminent in Cuba
Amid rising tensions between the U.S. and Cuba, Donalds claims the fall of the Communist dicatorship will come as the economy worsens.
Virginia Business photographer wins Best in Show
Virginia Business won nine awards in the Virginia Press Association‘s 2025 News & Advertising Contest, including a Best in Show award for Specialty Photography to contributing photographer Norm Shafer, the state organization announced during its April 11 annual awards banquet held at The Virginian hotel in Lynchburg. Shafer won the VPA Best in Show award […]
Health expert explains link between women's hormones, stress - and what to do about it
In honor of National Stress Awareness Month, health experts are drawing attention to the internal physiological shifts that contribute to rising stress levels in women, specifically menopause and perimenopause.
Inside the $350 million missile silo that could become a data center
Tech firms are turning missile silos and abandoned mines into secure data centers as Americans flock to survival camps amid rising fears of world war.
GSK sees blockbuster potential in targeted cancer therapy after promising early data
British drugmaker GSK's experimental targeted cancer drug Mo-rez has blockbuster potential, its head of oncology research has told reporters, after early data showed the drug helped shrink tumors in patients with advanced, hard-to-treat cancers.
Clorox Purell Deal Reshapes Health And Hygiene Investment Story
Clorox (NYSE:CLX) has completed the acquisition of GOJO Industries, the company behind the Purell brand. The deal brings Purell hand sanitizer and related hygiene products into Clorox's health and hygiene solutions portfolio. The acquisition is intended to support broader global reach and a more comprehensive offering in cleaning and disinfecting products. For you as an investor, this move connects a household cleaning name with a widely recognized hand hygiene brand under one umbrella...
Early data promising on RI's evolving behavioral health model
Rhode Island's certified community behavioral health clinics are showing promising results, increasing access and improving outcomes, the author says.
Follow the spark, choosing new Nashville artists to profile
As a Nashville music reporter, I meet emerging artists year-round. Here's how I decide which rising voices to follow.
Are ancient grains better for you? The surprising truth about quinoa and spelt
Is the hype around the health benefits of ancient grains justified? Scientists say its not as clear-cut as you might think.
Tension at OGC Nice amid relegation battle
Amid fears of relegation to Ligue 2, tension is rising at OGC Nice, according to a report from Nice-Matin.The club host Le Havre AC on Sunday afternoon, 24 hours after AJ Auxerre’s draw against FC ...
At a mahjong table in Iowa, a struggle over which party to trust
Women courted in key races weigh their choices — and whether the president’s policies have delivered for a working-class town hit by tariffs, war and rising costs.
UK’s Reeves to Set Out Plans to Help Business With Energy Bills
The UK government will set out plans to boost the competitiveness of businesses at a time of rising energy bills, Chancellor of the Exchequer Rachel Reeves said, while warning against heavy government borrowing.
Mt. Carmel church hosts Minority Health Month men’s breakfast to raise awareness
Men gathered at Mt. Carmel Community Baptist Church on Saturday for the annual Minority Health Month Men’s Breakfast, an event aimed at raising awareness about
2026 Masters odds: Surprising PGA picks, predictions into Round 4 by golf model that nailed 16 majors
Mike McClure's model has simulated the final round of the Masters 10,000 times and revealed golf picks for Augusta National
ON THE JOB: “What is the Best Business Advice You’ve Ever Received?
Interviews by Deborah Jeanne Sergeant Sound advice can contribute to your success. We recently asked area business leaders, what was their best advice they’d ever received. Here’s what they said: “The best advice I ever received was from my then –boss, Gerry Church, Fulton plant manager at Miller Brewing Co. He told me that whenever I wanted to discuss a business problem or issue with him, I should also be prepared to offer possible solutions. It’s the difference between being proactive or reactive. It’s also the difference between being a leader or follower. That has served me well in any business relationship I have had since then.” — Stephen Chirello, Owner, Steve Chirello Advertising, Fulton “Someone will always do it for less; they will also take the most effort to service or satisfy and leave you for the next lower price.” — John M. Henry, Owner, Speedway Press, Mitchell Printing, Phoenix Press, Oswego “I’m going to answer this question by turning it around and giving my own advice that is, ‘Always treat every customer as if they were your only customer!’ We are celebrating our 50th anniversary in business this year. We started our business on March 25, 1976. My advice works.”” — Nick Chervinsky, President, Brewerton Pharmacy, Brewerton “’You need to toot your own horn, my grandfather, Howard D. Dice, told me.” — Beth Ann Dice, Women’s active aging and cancer recovery coach, Mission Movement Wellness Studio & Breast Cancer Recovery Studio, Fulton “In the micro enterprise class, they taught, ‘Get a good lawyer, accountant and bank.’ That was over 30 years ago and I still have those three today. I chose good people I could grow with.” — Tony Pauldine, Owner, Anthony M. Pauldine General Contractors Inc., Oswego “From my grandfather; ‘Listen to everyone! You never know where you will get the solution you need.’” — Kevin Dean, Executive director, Oswego County Opportunities, Fulton “‘Preparation is the mother of success.’ My dad always drilled that into my head growing up, and it has helped me avoid a lot of snags in both my personal and professional life. Thanks, Dad!” — Bekkah Frisch, Owner and president, iHeart Holdings, Inc., Fulton “If you don’t take a risk and try, you will never know.” — Justin Taber, Owner, Torbitt’s Service Center, Oswego “Be ready to take a loss.” — Cody Seymour, Manager, Damiano’s Eatery, Mexico “I’ve received so much good business advice over the years. When people are giving you advice, always be curious rather than judgmental. Follow your gut. Doing the right thing is never the wrong thing.” — Dana Decker, Principal owner/broker, Berkshire Hathaway Home Services, Oswego ’Do it and figure it out later.’ It hasn’t failed me yet. Too many people take time to think about doing this and this and this and then the opportunity is over with. If it’s somewhat reasonable — if it’s not something outrageous — do it and figure it out later.” — Jeremy Allen, Licensed real estate salesperson, Acropolis Realty Group, Syracuse “’Try to meet the needs of the customer. Treat them like you’d like to be treated.’ It’s like the Golden Rule says.” — Douglas Dickson, Physician and associate at CNY Foot Surgery and Podiatry Care, East Syracuse “The best piece of business advice I’ve ever received applies to life in general: always be honest. Never overstate your capabilities and always be willing to ask questions. The more specific you can be in any given topic will always lead to a better outcome.” — Tom Fernandez, President, Woodbine Hospitality, Syracuse “As a business owner, the advice would be ‘Don’t overextend yourself. Especially in agriculture, expect issues to come up.’ If something is going right, it’s not true agriculture. This last season, we scaled very hard to field another crew. We got more drones, crew and generators based on projections. This last season hit the ag community hard with a very wet spring. We did 15,000 to 20,000 acres for fungicide and the same for cover crop seeding in 2024. We scaled to 25,000 to 30,000 for 2025. We ended up doing 2,000 for fungicide and 3,000 for cover crop seeding. That’s why that advice was good.” — Rick Jordan, Operations manager, CNY Drove Services, Clinton “’Keep your head down, mind your own business and do the best for your clients that you can do.’ It has a lot to do with my success in working for Galloway Century 21.” — Ed Fayette, New York state licensed real estate agent, Century 21 Galloway, Oswego “’Expand in all ways, always.’ It just keeps you going and keeps you growing.” — Stephen Baier, Licensed real estate person, The Real Estate Agency & Bouck Commercial, Auburn “The best advice is, ‘Your biggest asset you won’t see on the books because it comes from your employees.’” — David Flickinger, Owner, Edible Arrangements, Syracuse “Don’t take things personally when you’re working with the public.” — Leeann Desimone, Manager, Annie’s Hallmark Shop, Auburn “‘Follow up.’ The customer knows that you care about what you are doing and that their opinion counts. Sometimes they might be on the fence about whether they want to use your company. If they’re asking your opinion on things, they feel you are concerned about what you’re doing. They like to be kept in the loop if they’re spending money with you.” — Dorothy Casper, Saslesperson, SweetWoods Memorials, Phoenix “The best business advice I received is ‘Never be the smartest person in the room. Surround yourself with people who are smarter than you.’ That’s how you learn.” — Debbie Bilello, Owner, Virtual Office Solutions, Central Square “’You need to grow your business but you can’t grow too big too fast.’ That’s what we’ve done at Pinnacle Maintenance. We’ve tried to grow but not too fast. Along those same lines, there’s another good piece of advice, ‘Don’t take on more than you can handle because it only leads to a bad name for your business and a bad experience for your customers.’ It goes along the same lines as growing your business slowly and carefully.” — David Wines, Owner, Pinnacle Maintenance, Central Square “Always be on time and do what you say you are going to do.’ I’ve done very well following that advice. Most of my work is referral and I don’t really do any advertising so I have a pretty good customer base. It’s mostly word-of-mouth from satisfied customers.” — Robert J. Fleming, Owner, Bob Fleming Windows & Doors, Brewerton “’Concentrate on your finances, always pay your taxes, and form a team you can depend on. Try to help the community you’re in as much as you can.’ We do all of these all the time here. We give and give and give to the community and the community gives back to us always.” — Susan Bonnet, Co-owner, Bonnet Sales and Service, Central Square “Keep smiling. It brings a positive attitude to the workplace.” — Karin Lindsley, Vice president, DTS Truck Service, Syracuse “‘Customer service above all.’ Following this advice has served us very well.’ — Guy Fox, Owner, Fox’s Discount Parts, West Monroe “The best thing to do is to make sure you’re taking in more money than you’re spending. I wish I could say I’m a good businessman but I have been in business since 1981. I’m not a bean counter but work well with my hands and its’s served me well all these years and I am still in business.” — Matt McGill, Owner, Matt McGill Collision, Brewerton
Seniors: Carol Watson, 72
Owner of Carol Watson Greenhouse and Landscaping in LaFayette enjoys her growing business — still puts in six-, seven-day weeks By Mary Beth Roach Carol Watson, the owner of Carol Watson Greenhouse and Landscaping, has been in gardens since she could walk. Literally. She said she learned to walk in her grandfather’s garden, which was next door to her current home and business in LaFayette. Today, at 72, she is running the business that her mother, Claire, opened in 1981 as Watson Greenhouse. Watson worked part-time for her mom until 1990, when she joined her full time. While she may not have had any formal horticultural experience, she said she learned so much about growing and raising plants from her mom, who had an abundance of energy and talent. Now, after 35 years in the business full time, Watson has no plans to retire, although she joked that she’d like a couple of days off a week. On her seven-acre site, complete with four greenhouses, Watson said her favorite parts of the job are working with and educating her customers; helping some of her young customers build terrariums; conducting occasional class field trips; and supporting local art by decorating the shop with an eclectic mix of pottery from at least four area craftspeople. A one-time employee of the former Dey Bros. department store in Syracuse, Watson said she loves merchandising and enjoys displaying unique pieces of art on shelves and even suspending from ceilings. “We’re creative. We also had top quality plants. We got a reputation of quality plants and unusual products,” she said. It’s tending to her customers and her plants, showcasing the unusual products, and hosting special events to benefit the community that keep her motivated to work six to seven days a week. “I just love it. I love taking care of the plants. I’m one of the few people that really enjoys watering,” she said. And while she has cultivated a solid customer base over the years, she remains savvy in her marketing efforts to draw in new customers. For example, she does a gardening segment on CNY Central television; her active Facebook page has thousands of followers; and she hosts a number of unique events and classes that not only introduce her shop to potential new clients, but some benefit nonprofits as well. About 13 years ago, when the local symphony orchestra was struggling, she said she wanted to help. So, partnering with the group, she began offering concerts, called Soirees, featuring the Syracuse Orchestra’s string quartet. Following up on a suggestion from a customer whose brother is a deejay in retirement, specializing in sock hops, she hosted the greenhouse’s first sock hop. Plants got moved back toward the walls to make room for dancing; a caterer was brought in, offering diner-like food; guests came in period outfits; and proceeds went to the Food Bank of CNY. She is excited about doing it again in October. Via her website, she promotes the greenhouse as an “oasis in the snow,” offering visitors the opportunity to pick up some decorating and gift ideas while taking in the floral and citrus scents. And she also caters to her four-legged friends. Over this past winter, she said, she came up with a “brilliant idea,” although at the time she didn’t appreciate just how brilliant it would become. Feeling it too cold outside to take her dog for a walk, she opted to bring it into the greenhouse. And before long, she was inviting people to bring their dogs into the big greenhouse as well. She looks forward to extending that invitation again this upcoming winter season. For Watson and her customers, the greenhouse is always in season.
Samsung Confirms Bad Price News For Galaxy Phone Buyers
Samsung is raising prices for premium Galaxy phones that are months old. Bucking a long-held trend of smartphones dropping in price as they age.
‘I jumped at it’: Australia’s new CDC chief on trust, misinformation and never being surprised by a health threat
Zoe Wainer’s parents started the country’s first public abortion clinic. Now she is making history too, as the inaugural head of the Australian Centre for Disease Control
Salah, Ngumoha ease Liverpool crisis with Fulham win
Liverpool's rising star and departing legend combined to ease the pressure on Arne Slot as goals from teenager Rio Ngumoha and Mohamed Salah beat Fulham 2-0, snapping the Reds' three-game losing streak on Saturday.Salah failed to get on the pitch at all during Liverpool's chastening 2-0 Champions League defeat by Paris Saint-Germain in midweek.
Jerry Demings continues to lag behind David Jolly in fundraising race for Democratic gubernatorial nomination
The former Republican has a five-to-one financial edge over the Central Florida political veteran.
Science Museum of Minnesota to host their biggest annual fundraising event
“AI polls” are fake polls
A few weeks after Donald Trump’s second presidential win, I took the train up from London (where I was living at the time) to Oxford to attend a conference on polls and forecasts of the 2024 election. Most of the attendees were pollsters or academics, but I also watched presentations from Aaru and Electric Twin, two companies that do what is interchangeably called synthetic sampling, silicon sampling, or synthetic audiences. Stripped of startup jargon, that means they use large language models (LLMs) to simulate responses to public opinion polls by having AI agents take on the role of survey respondents. I had already heard of Aaru thanks to some articles with eye-catching headlines like “No people, no problem: AI chatbots predict elections better than humans” in the months leading up to Election Day. The founders were making some big, some might even say far-fetched claims, such as: “within two years, we will simulate the entire globe — from the way crops are grown in Ukraine to how that impacts production of oil in Iraq, trade through the strait of Malacca, and elections for the mayor of Baltimore.” When Semafor asked Aaru’s cofounders — Cameron Fink and Ned Koh — about my boss, they said “we respect all those who came before us.” Nate (as he so often does) shared his thoughts on Twitter: Fink and Koh were relatively good-natured about this back-and-forth when we spoke at Oxford. They even offered to mail me one of the t-shirts featuring Nate’s quote they apparently had made. I never took them up on the offer, which I now somewhat regret. These synthetic sampling companies fell off my radar for a while, but they do still exist. In fact, Aaru recently received a $1 billion valuation. Is what they’re doing anywhere close to the most important frontier in AI development? Not by a longshot, especially when Anthropic just developed a model so adept at exploiting software vulnerabilities that it’s only being released to 40 companies. Still, silicon sampling is increasingly finding its way into public polling. Axios reported in March that “a majority of people trust their own doctors and nurses” based on findings from Aaru — without mentioning that the “people” in that sentence were actually LLMs. Around the same time, the Public Sentiment Institute “boosted” their online sample of 373 real survey respondents with 114 AI agents.1 (Spoiler alert: even the co-founder of Electric Twin doesn’t think that’s a particularly defensible approach.) Polling companies like Qualtrics and Ipsos are also developing synthetic data panels. So, what should we make of these … “polls”? Let’s get one thing out of the way: whatever they are, they’re not polls in the way that term is usually defined. Subscribe You can’t replace polls with AI On one hand, using LLMs to essentially make up fake survey respondents sort of sounds like the dumbest idea ever, one that will at best imperfectly replicate real polls while introducing all sorts of biases. On the other hand, with LLMs improving at a remarkable, perhaps even alarming rate, maybe that means I’m a dinosaur at the ripe old age of 24 because I still want to rely on polls that talk to actual people. I’m not going to argue that synthetic samples are completely useless. In fact, as I’ll return to later, there is evidence that some techniques can replicate topline survey results quickly and cheaply. But the marketing from certain companies can be slightly optimistic. “No traditional poll will exist by the time the next general election occurs,” said Fink in 2024. We’re just 206 days away from the midterms, and based on the fact that I still have to collect a bunch of polls every day, I’d say he should have run that prediction by a sample of AI agents before the interview.2 To see why synthetic samples can’t replace polls, here’s a quick primer on how they work. The simplest version of these models involves taking a LLM (like ChatGPT or Claude), giving it a demographic profile (e.g., a white, college-educated woman who lives in Utah and makes $70k a year), and then asking it to respond to a survey question. You repeat that process a few thousand times using different demographic profiles and end up with a sample of synthetic survey responses. The actual models used by private companies are more sophisticated than this, usually because they incorporate more hypothesized demographic characteristics for each agent and provide them with extra information. Aaru, for example, feeds agents a diet of news and information they’d be likely to consume, while Electric Twin incorporates their customers’ proprietary data about the audience they’re trying to replicate. The way Ben Warner, the co-founder of Electric Twin, explained it to me was “we have a large amount of data on […] for instance, 5,000 people. Can we make an accurate prediction of how they would respond to another question?” Still, it should be obvious why synthetic samples can’t replace polls. Polling is fundamentally a data collection process. We might use surveys to make predictions by feeding them into election forecasts, but the main purpose of a poll isn’t prediction, it’s gathering new data about what people think and how they feel. Silicon sampling, on the other hand, produces no new data. It’s simply a model: you input LLM training data, demographic prompts, and a bunch of other information, and it spits out a prediction for what a poll would say. We love models here, but models aren’t polls. That difference is an important philosophical sticking point for most pollsters I talk to. “I think politics should stay away from [synthetic sampling], because we’re trying to […] represent the voice of the people,” said Natalie Jackson, a vice president at GQR Insights. Democratic pollster John Hagner told me: “I think I’m just incredibly skeptical of this idea. I don’t think it’s research. At that point, you’re asking the machine to tell you what you already believe.” Hagner has seen some presentations of early synthetic sampling experiments, but so far, “if it’s being used in a campaign, people are keeping it incredibly quiet.”3 But Eli, I hear you saying, aren’t polls themselves increasingly governed by modeling decisions? Indeed they are: pollsters’ choices on which sampling method to use, how to define their likely voter models, and how to weight their samples can and do lead to dramatic differences in the results they publish. Aaru even referenced these limitations in the methodology statement included with that maternal mortality “poll” — although I’m using the term “methodology statement” loosely here, because it doesn’t really explain how the model works at all. We can ignore the (frankly preposterous) implication that synthetic sampling isn’t subject to a separate set of biases. The important point is that there’s still a meaningful difference between using weighting and other statistical techniques on actual polling data and using a model to predict what a poll would say. The latter is far closer to election forecasts or techniques like MRP — potentially useful models, but not a replacement for polls.4 To be fair, other synthetic sampling companies are perfectly happy with the distinction between polls and models. Warner compared polling and synthetic sampling to different tools in a toolbox. “The mistake I think we make is we think that these new tools should either work in exactly the same way or somehow replace these old tools,” he said. “Rather than thinking of it as, okay, so we’ve always had the hammer, we’ve always had the screwdriver, now we’ve got a saw. But don’t use a saw to try [to] do the job of a hammer.” A quick comment from Nate Eli didn’t ask me for a comment — rather rude of him, don’t you think? But since I’m editing this story, I figured I’d add a few quick thoughts rather than putting words in his mouth. Beyond the frequently misleading marketing, what bothers me about the AI “poll” hype is that as AI tools make statistical inference cheaper and/or better (note that these are not synonyms) that actually increases the comparative value of collecting original data. You might be able to train a model to make a reasonable estimate of what some hard-to-reach poll respondent would say — say, a young Black man who voted for Trump. (Such a person checks a number of boxes for a voter who is usually hard to reach in surveys.) Indeed, this is closely related to what models like the Silver Bulletin forecast already do. They essentially smooth out the kinks in noisy survey data by making inferences based on past voting patterns or national polls or surveys of other states. But you don’t actually know what these voters think unless you’re reaching them directly. If there’s a shift in opinion among this subgroup, you’re not going to detect it. So if I were running a campaign, I’d invest more in going the extra mile to find a representative sample of those voters. And then I’d hire some smart quants — or Claude? — to figure out the implications for campaign strategy based on proprietary data that my competitors didn’t have access to. -Nate Silver Are these models any good? If synthetic surveys are just a new type of model, the next obvious question is whether the models are at least accurate. The answer very much depends on who you ask. On one end of the spectrum, you have the maximalist argument that synthetic sampling is more accurate than actual polls. “It’s an incredibly challenging problem to go to someone and say ‘hey, we’re going to be more accurate at predicting human behavior than you, even when you talk to your customers directly’,” Koh recently told CNBC. In his view, synthetic sampling isn’t a saw to polling’s hammer, it’s “magic.” There’s certainly evidence that synthetic samples can replicate certain survey toplines. But if Aaru does have any examples of their approach outperforming the polls, they’re keeping those to themselves.5 Aaru’s 2024 election model, for example, had Kamala Harris leading in Michigan, Nevada, Pennsylvania, and Wisconsin on November 4th. And although they’ve since taken down their forecast page, they gave Harris a 50.5 percent chance of winning the race on November 2nd.6 After the election, Fink told Semafor he was happy enough with those results because they were “within margin of error,” a term that is completely meaningless when applied to a “sample” of AI agents. And of course, Aaru says their models have improved since 2024, so supposedly now they’d be more accurate than the polls? Still, their stronger argument is on cost: “We are significantly faster and cheaper than traditional polling, and still more accurate,” said Fink. The first two claims are undeniably true, but the third brings us to the opposite end of the spectrum. Both Jackson and Hagner are skeptical that these models are reliable for anything beyond replicating common survey toplines. “I just […] don’t think the machines are what we want when we’re looking for nuanced views. My example on this is people in Arizona and Nevada in 2024 who voted for Trump and voted for expanding abortion in their states on ballot initiatives,” said Jackson. Hagner identified another issue. Maybe the synthetic respondents, like sycophantic LLMs, are inhuman in one important way: they’re too nice. “The reports that have come through at the meetings that I’ve been at are that the early experiments on this, they cannot get respondents to be as racist or sexist or, frankly, as negative as human respondents,” he said. Academic research mostly agrees on this point. While there are some papers that show promising results when using LLMs to replicate polling data, most show that LLMs suffer from various quirks like producing too few “don’t know” responses and can seriously overpredict the favorability of politicians like Donald Trump and Kamala Harris. They also seem to struggle with too little variation between demographic subgroups, so the difference in predicted opinion between Democrats and Republicans, for example, is too small. When I asked Warner about these studies, his response to these papers was that just because academics can’t get synthetic sampling to work doesn’t mean that the technique doesn’t work in general. “Actually, the argument is, okay, yours does not [work]. That does not mean […] for this complex set of machinery, which uses a lot of investment, a lot of time, a lot of money, you can’t get it to work.” Cards on the table, I’m somewhat sympathetic to this argument because academics aren’t exactly great at making election forecasts. Usually, the people with skin in the game are the most accurate. Warner’s argument is that the approach Electric Twin takes — which includes, for example, making multiple predictions for each synthetic respondent using different models and prompts and subsequently averaging those to get a final prediction in a sort of ensemble forecast — produces better results than the simpler academic models. Warner shared a comparison between his method and the method from a recent academic paper with me, and Electric Twin was indeed able to get more accurate replication. But even still, he acknowledged that synthetic sampling “is not a crystal ball.” “If you asked me, do I think using other data sources will be more accurate than asking somebody who they will vote for, I would probably say no. But if you asked me ‘would your system be useful for our turnout modeling today?’ I would say yes.” For better or worse, it looks like the method is already getting more popular in the market research world. Most of the clients Aaru touts these days are businesses like EY and McDonald’s. And AI will probably begin to pop up in other parts of the political polling process. Pollsters are already using it to code open-ended survey responses, and some firms, like YouGov, are testing using LLMs to ask survey respondents questions. More worryingly, one danger to actual polls is that AI agents can be used to infiltrate online surveys. Most online polls use various checks to prevent that from happening, but there’s conflicting evidence on how effective those filters are and how prevalent AI agents currently are in online panels. If those agents ever become impossible to detect, it might spell the end of online polling, but the solution isn’t to replace all of your respondents with ChatGPT. Silver Bulletin is a reader-supported publication. To receive new posts and support our work, consider becoming a subscriber. Subscribe 1 That particular poll obviously doesn’t meet Silver Bulletin standards for aggregation. But we exclude all Public Sentiment Institute polls from our averages because we classify them as an amateur polling firm. 2 You could argue that Fink meant the next presidential election, but (a) I’m also confident we’ll still have real polls in 2028 and (b) in that case he should have asked an LLM to define “general election.” 3 Quick caveat: that’s reporting from a Democratic pollster. It’s possible that Republicans are more willing to use AI in political campaigns. 4 Indeed, Silver Bulletin does not include “polls” produced by MRP in our forecasts or averages, and we think it’s extremely misleading when their practitioners describe them in a way that suggests original data had been collected among a large number of states or Congressional districts. 5 A recent report from Aaru and EY did show two examples of a synthetic estimate being closer than a survey to a real-world benchmark — but I’d take those findings with a grain of salt because the report reads more like an ad and didn’t involve any sort of prediction being made ahead of time. 6 For comparison, our odds for Harris on the same day were 48.2 percent.
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