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Andy Burnham and the rise of ‘aura farming’ in politics
Is “aura farming” the new political superpower? There are some days in TV news when you find yourself standing in the middle of a farm, surrounded by baby goats, trying to explain internet slang. Subscribe This was one of those days. There I was, in wellies, trying to unpack aura farming - a Gen Z term for carefully cultivating your image online so that you look effortlessly cool, authentic and charismatic. The trick, apparently, is that it can’t look like you’re trying too hard. Which, I’ll admit, felt slightly ironic as we filmed an entire report on a farm purely because the word farming is in the title. ‘Shaped by algorithms’ Whether you like it or not, politics increasingly feels like it’s being shaped by algorithms as much as manifestos. Take Andy Burnham. Since arriving at Number 10, he’s been impossible to miss online. One minute he’s out for a casual jog with Mo Farah. Next he’s announcing policy alongside TikTok high priestess Bus Aunty. His social media paints a very deliberate picture: less polished Westminster operator, more bloke from the North who just happens to be running the country. It’s not accidental. Burnham’s “King of the North”, New Order-loving persona has become part of a carefully constructed political brand. Authenticity is now something politicians work incredibly hard to make look effortless. But Burnham isn’t inventing this playbook. Like so many of us doomscrolling on an evening, he’s been influenced online. The digital strategy of New York Mayor Zohran Mamdani, pictured above right, has become a case study in viral political communication, and some of the people behind that campaign have recently been advising the Labour Party in Britain. Their message is simple: if you want to reach younger voters, you need to show up where they already spend their time. Embracing content creators And increasingly, that doesn’t mean traditional news interviews (awkward). It means speaking to content creators like Max from The Career Ladder, whose channels reach around 20 million followers worldwide. His interview with Burnham, pictured below, was posted almost immediately after he became Prime Minister. What struck me wasn’t just the audience size, but something Max told me afterwards: many people in the comments said they’d discovered Britain had a new Prime Minister through his interview. Think about that for a moment. Not through rolling news. Not through newspapers. Through a creator they were already following while scrolling. Share That’s a profound shift in how political information reaches people, one that’s been gathering momentum for some time. It also explains why politicians are embracing content creators and spending millions on digital marketing. Of course, this isn’t unique to one party. ‘Personality before policy’ In many ways, the right were quicker off the mark in building their aura online. Donald Trump built much of his political identity on social media. Nigel Farage remains one of Britain’s strongest political performers on TikTok. Politicians across the spectrum now understand that personality often reaches people before policy does. During a six-week UK general election campaign alone, overall digital ad spending routinely tops £11m. Share Channel 4 News Former Number 10 social media adviser Andrew Wong put it well when he told me that “vibes” can help someone get noticed, but they only work if they’re rooted in a genuine personality. Force it, and audiences spot it instantly. The bigger question is whether internet charisma can backfire on you - especially when you’re Prime Minister. Because behind Burnham’s carefully curated videos is a veteran politician with decades of Westminster experience. The spontaneity is produced. While the authenticity may be genuine, it’s managed. That’s not necessarily a criticism. It’s simply the reality of modern political communication. Aura farming alone is not enough to harvest change. But in the age of algorithms, winning attention may be the first battle. Subscribe Share Channel 4 News Leave a comment
Mamdani warning to wealthy New Yorkers about 'fair share' sparks online firestorm: 'Full blown communist'
Zohran Mamdani's viral post celebrating New York City's new pied-à-terre tax on $5M+ second homes drew sharp backlash from conservative critics.
Fast-tracked, but falling short? Mamdani’s efficiency measures head to NYC voters
Mayor Zohran Mamdani’s government-efficiency panel unanimously approved five proposed City Charter changes for the November ballot Thursday evening, setting
Mamdani's 'small-biz' plan is a complete bait-and-switch
It shouldn’t surprise you that Mayor Zohran Mamdani’s new “help small businesses” plan won’t do much for what most folks think “small business” means....
Zohran Mamdani shakes politics far away from New York City
These days, everyone wants a piece of Zohran Mamdani. Progressives hang on to his every word and say more Democratic politicians should be like him. Moderates fear him and worry he has too mu…
AMD EPYC Zen 7 "Florence" Confirmed With ACE, Next-Gen Memory
After announcing the AMD EPYC 9006 'Venice' processors today at AMD Advancing AI 2026, Lisa Su ended her keynote by confirming EPYC Zen 7 'Florence' details as well as EPYC Zen 8 'Ravenna' being in development.
AMD Zen 7 “2028” and Zen 8 “2030” CPU Architectures Confirmed – EPYC Florence “Zen 7” To Feature Next-Gen Node, DDR6 Memory & ACE Extensions
AMD has officially confirmed its next-generation Zen 7 and Zen 8 CPU architectures, which arrive in EPYC Florence and EPYC Ravenna chips.
AMD EPYC 9006 Venice Announced & Looks Poised To Be A Grand Slam
While AMD EPYC 9005 'Turin' launched just under two years ago, it has aged remarkably well.
Camden County deli forced to close after copper theft reopens
A Camden County deli that was forced to close after a copper theft left food spoiled reopened to the community on Thursday.
Mamdani battles politics tied to Legionnaires', failed Israeli PM arrest threat
Since discovering the outbreak in early July, five New Yorkers have died from Legionnaires' disease.
A closer look at Mamdani’s small-business agenda
The New York mayor wants every business owner to have a sherpa to navigate regulations.
Framework Previews Its AMD Ryzen AI MAX+ PRO 495 PC Desktop With 192 GB Unified Memory That Effortlessly Runs DeepSeek V4-Flash at Q8
Framework previewed its upcoming Desktop with the AMD Ryzen AI MAX+ 495 chip with 192 GB memory that effortlessly runs DeepSeek V4-Flash.
Framework launches world's first mini-ITX desktop PC with Ryzen AI Max+ Pro 495 and 192 GB RAM
Framework has previewed the latest iteration of the Framework Desktop PC at AMD's Advancing AI event. The Framework Desktop is a small 4.1-litre mini-ITX PC that is powered by the Ryzen AI Max "Halo" APUs. The newest iteration brings the Ryzen AI Max+ Pro 495.
Mamdani names new Economic Development Corporation president and chair
Anthony Shorris will be the EDC president.
Mamdani throws businesses a curveball with Biden's antitrust firebrand
Zohran Mamdani has tapped ally Lina Khan and McKinsey partner Anthony Shorris to lead New York City's Economic Development Corporation.
NYC Mayor Zohran Mamdani Just Rolled Out 50 Small Business Reforms. An Advocate Says It's Only the Beginning
While the reforms aim to ease some of the day-to-day burdens facing small businesses, not everyone agrees they go far enough.
AMD’s Zen 6 EPYC Venice Pictured as a 256-Core Monster, Massive Twin I/O Dies & First 2nm HPC Chip To Enter Volume Ramp
AMD has showcased its next-generation EPYC Venice CPU at the Advancing AI event, featuring a phenomenal core count of 256 based on Zen 6.
AMD to invest up to $5 billion in Anthropic, WSJ Reports
Advanced Micro Devices will invest up to $5 billion in Anthropic as part of a deal under which the AI startup will purchase up to 2 gigawatts of AMD's next-generation AI chips, the Wall Street Journal reported on Tuesday.
Mamdani says U.S. authorities should arrest Netanyahu as ‘architect of a horrific genocide’
The New York mayor has repeatedly denounced the Israeli leader despite criticism from other Democrats. He challenged the federal government to ensure that Netanyahu be tried for war crimes by the International Criminal Court.
In new video, Mamdani acknowledges he doesn’t have authority to arrest Netanyahu
New York City Mayor Zohran Mamdani said in a new video Tuesday that he does not have the legal authority to arrest Israeli Prime Minister Benjamin Netanyahu if he were to come to New York City.
Speaker Menin criticizes Mamdani administration's response to Legionnaires'
City health officials said the source of the Upper East Side outbreak has likely been identified.
Mamdani's commission unveils five ballot proposals on improving government
The questions range from speeding up the construction of bike and bus lanes to establishing a savings target for the city's rainy day fund.
Zohran Mamdani on Six Months in Office and the Democrats' Future
New York City mayor Zohran Mamdani on six months in office, the future of the Democratic Party, Israel-Palestine, Taylor Swift's wedding and more.
From Bernie to Mamdani, how the Occupy movement transformed American politics
Yotam Moram, who helped lead Occupy Wall Street, discusses why power must be built through movements, not simply through elected officials
Why Trump and Mamdani might both welcome a fight over Netanyahu
President Donald Trump’s approval ratings may be sliding, but one political super sense is as sharp as ever: picking a fight with an adversary he casts as the entire Democratic Party.
Mamdani rolls out 50-plus fixes for NYC’s small-business bureaucracy
Mayor Zohran Mamdani unveiled more than 50 changes Monday aimed at making it easier to open and operate a small business in New York City — from seeking to
McCain: If 2028 Dem nominee has Mamdani’s tone on US politics, GOP has ‘huge f—ing problem’
Meghan McCain, the daughter of former Sen. John McCain (R-Ariz.), said Monday that if the 2028 presidential nominee for the Democrats shares New York City Mayor Zohran Mamdani’s (D) tone about poli…
Mayor Mamdani signs executive order to help NYC small businesses
NEW YORK CITY (PIX11) – Mayor Zohran Mamdani on Monday announced reforms and a new executive order to alleviate bureaucratic obstacles for small business owners. Mamdani announced over 50 reforms t…
Mamdani’s comment on Netanyahu highlights schism among Democrats on Israel
Some Democrats condemned the New York City mayor after he said his staff was discussing whether to arrest the Israeli prime minister when he arrives for the U.N. General Assembly.
Zohran Mamdani puts his democratic-socialist version of DOGE to the test
The New York mayor’s government efficiency effort is a potential path forward for Democrats around the country. But some are concerned he’s moving too fast.
Mamdani says he’s still looking into arresting Netanyahu if Israeli leader visits New York
New York City Mayor Zohran Mamdani said his office is still looking into arresting Benjamin Netanyahu if the Israeli prime minister visits the city for the United Nations General Assembly in September.
Mamdani says NYC is exploring whether it can arrest Netanyahu if Israeli leader visits for UN General Assembly
Mayor Zohran Mamdani says his administration is exploring whether New York City can arrest Benjamin Netanyahu over the ICC warrant during United Nations General Assembly.
Mamdani Says He May Still Order Netanyahu’s Arrest in ‘The Interview’
Mayor Zohran Mamdani said he was in “an active conversation” with New York City’s Law Department on whether he had the authority to arrest the Israeli leader.
Zohran Mamdani Knows He Has Political Capital. And He Intends to Spend It.
Lulu Garcia-Navarro sits down for an interview with the mayor of New York City.
Ubisoft Celebrates 3 Million Sales for Assassin's Creed Black Flag Resynced and Promises New Game+ Content
Exactly a week after the game crossed the two-million-sales mark—in less than 24 hours, no less—Ubisoft has announced that Assassin's Creed Black Flag Resynced has officially sold three million units. Black Flag Resynced has also managed fairly decent player retention, with SteamDBstill reporting...
AMD Ryzen 7 7700X3D is exclusive to Newegg in US, $481 bundle includes B650E motherboard and 16GB DDR5 memory
AMD’s 8-core Zen 4 X3D processor is currently available only from Newegg in the US. A discounted AM5 bundle adds a B650E board and 16GB DDR5 for $480.98.
AMD's Ryzen 7 7700X3D is the heart of my new SteamOS gaming PC
Don't say "Steam Machine killer".
Jesse Watters: Communists only want political prisoners
Fox News host Jesse Watters criticizes New York City Mayor Zohran Mamdani for watching a World Cup semifinal game with prisoners at Rikers Island on ‘Jesse Watters Primetime.’
AMD Ryzen 7 7700X3D Review
The AMD Ryzen 7 7700X3D delivers fantastic gaming performance thanks to 3D V-Cache. Priced at $330, it offers more FPS than the Intel Core Ultra 7 270K Plus, at a similar price point. Energy efficiency is impressive with low temperatures, making it an strong choice for gamers wanting high-tier CPU performance without breaking the bank.
AMD Ryzen 7 7700X3D 4.5 GHz "3D V-Cache" CPU Review: The Budget X3D Champ For AM5
AMD's Ryzen 7 7700X3D features 8 cores, 16 threads, 96 MB cache, & costs $329, offering strong gaming performance with 3D V-Cache technology.
Three grocers walked away from a vacant Fillmore Safeway. Now it’s a political battle
Supervisor Bilal Mahmood argues the failure to revive the site shows the need for his proposal to bring Mamdani-style government grocery stores to SF.
Mamdani announces new tech crews to make city services easier
Crews will be made of software engineers, product managers, designers, researchers and data experts.
Zohran Mamdani Means Business
The mayor makes the case that big business is embracing the New York City more than ever. “Just look around,” he says.
AMD FSR Multi-Frame Generation With Up to 8x Mode in Development
AMD has reportedly been testing a new and highly anticipated FSR multi-frame generation (MFG) technology for its Radeon RX GPUs. This information comes from a third-party software called RadeonTuner, which allows access to Radeon driver settings without using the AMD Software: Adrenalin Edition...
LeBron James Makes Major Lakers Prediction Amid Free Agency
Several analysts believe Adou Thiero could become a key piece of Lakers rotation this season. Even LeBron James feels that way. The post LeBron James Makes Major Lakers Prediction Amid Free Agency appeared first on HEAVY.
AMD Radeon Drivers Silently Add Multi Frame Generation “MFG 8x”, Ray Regeneration, and Neural Radiance Overrides, Hinting At A Bigger FSR Push
AMD's latest Radeon drivers silently added Multi-Frame Generation (MFG 8x) modes along with other FSR overrides, as exposed in RadeonTuner.
Taco Bell and junk fees: On the job with Mamdani's consumer czar
Sam Levine runs the NYC Department of Consumer and Worker Protection. He told BI about his consumer gripes and Taco Bell celebration with Mamdani.
Travis Swift and Travis Kelce reimbursed NYC for wedding security costs
Mayor Zohran Mamdani said Taylor Swift and Travis Kelce paid more than $160,000 to cover NYPD and city costs tied to their MSG wedding.
GOP calls them 'communists.' Here's what democratic socialists believe
Democratic socialists like AOC and Zohran Mamdani have made inroads in some cities. Republicans call them communists but the ideologies differ.
Mamdani administration aims to crack down on 'junk fees'
A second rule would make canceling subscriptions as easy as one click.
Some DSA members call on officials to stop working with Mamdani adviser
Morris Katz was also an adviser to Graham Platner.
Mayor Mamdani addresses whether Taylor Swift is covering costs for police presence at MSG wedding
New York City mayor Zohran Mamdani addresses whether newlywed Taylor Swift is covering costs for the extra police presence at her and Travis Kelce’s Madison Square Garden wedding.
Iran needs to see that we mean business: GOP lawmaker
Rep. Carlos Gimenez, R-Fla., discusses concerns over a clause regarding the Strait of Hormuz in the MoU, reports of Iran-made drones in Cuba and NYC Mayor Zohran Mamdani meeting a Cuban delegation.
Mamdani official's planned meeting with Iran envoy shut down by State Department
A Mamdani administration official planned to meet Iran's UN ambassador before the State Department intervened and canceled the diplomatic encounter.
Mamdani’s preening arrogance will ultimately prove his downfall
The democratic socialist balloon deflated this week.
Socialists launch radical platform to abolish the US Senate in bid to fundamentally transform America
The Democratic Socialists of America plans to unveil a platform eliminating the Senate and replacing the president with an executive chosen by Congress.
Mamdani discusses Midtown building’s partial collapse, Legionnaires’ outbreak
Watch the full interview here.
Assassin's Creed Black Flag Resynced Launches To Mixed Reviews: Controversial Microtransactions Spark Outrage
The hype has been building for the launch of Assassin's Creed Black Flag Resynced for a good long while, and it seems as though sales have been strong, with SteamDB reporting a peak of 99,451 concurrent players in the first 12 hours after launch on Steam alone. However, it seems as though player...
City Government Is the Latest Proving Ground for Socialist Politics
A new stream of leftist candidates for local office is vowing to lower the cost of living for everyone. How much runway will they get?
AMD Expands Hawk Point Lineup With Numerous New SKUs Under Ryzen 200 And 100 Series
AMD adds 11 new processors to Ryzen 200 and 100 series, featuring Zen 4 architecture with up to 8 cores and RDNA 3 graphics.
YouTuber turns $4000 AMD Ryzen AI Halo into the SteamOS gaming system
ETA Prime installed SteamOS on a 128GB Ryzen AI Max+ 395 workstation. It beat Valve’s Steam Machine by up to 50%, but the tested system costs $3,999.
Big Business is Leasing Record Office Space in Mamdani’s New York
Some of the biggest names in banking, law and artificial intelligence are expanding their footprints in Manhattan and Brooklyn office towers.
HP OmniBook X Flip 14 review: Flexible performance with AMD Zen 5
The new OmniBook X Flip 14 is even more impressive than the OmniBook Ultra Flip 14 with more CPU performance, more ports, and a revised keyboard and look. However, most SKUs are limited to just a 60 Hz touchscreen despite the ~$1500 asking price.
AMD Ryzen AI Halo First Look: Giant Local AI Power in a Pint-Sized Box
I’ve received one of AMD’s first official AI developer boxes for testing, and it’s an impressive piece of AI hardware with a super-simple setup.
Ryzen AI Developer Platform: AMD's Own Linux Distribution Built Atop Debian
With the AMD Ryzen AI Halo developer platform there is the option of ordering this Ryzen AI Max+ mini PC with either Microsoft Windows 11 or 'Linux OS'.
AMD Ryzen AI Halo Is An Excellent & Powerful Mini PC With Fully Open-Source Software Review
Earlier this year AMD announced the Ryzen AI Halo as their in-house mini PC offering built around their leading Ryzen AI Max+ 'Strix Halo' platform.
Exclusive | Mamdani officials scramble to ease concerns about public supermarkets -- but local business leaders aren't buying it
25 Steam Deck Games That Are 90% Off Or More In The Steam Summer Sale 2026
Here are 25 awesome games that are perfect for the Steam Deck that are 90% off or more during the Steam Summer Sale.
Free health screenings could help prevent Georgia’s biggest killers
These DeKalb doctors aren’t waiting for people to get sick. They’re bringing lifesaving screenings to the community.
World Cup Round of 16 bracket, schedule, live updates: France vs. Paraguay kicks off second round
AYANEO NEXT 2 Strix Halo handheld starts global shipping in late July, top SKU hits $5,299
AYANEO is preparing global NEXT 2 shipments for late July after months of delays. The top Ryzen AI Max+ 395 configuration now reaches $5,299 as memory and storage costs continue to affect availability.
Mamdani blasts ICE agents, Elon Musk and 'supremacy' in America 250 speech ahead of July 4 weekend
Zohran Mamdani blasted Elon Musk, ICE and oligarchs in a fiery America 250 speech flanked by naturalized citizens ahead of July 4 weekend.
Mamdani delivers address to mark nation's 250th birthday
Mamdani’s 15-minute speech covered a range of topics about America.
Mamdani’s politics of joy: What can Arkansas politicians learn from New York’s jubilant mayor?
Zohran Mamdani’s first half-year in office has been a mixed bag when it comes to policy outcomes. There is, however, one area of unquestioned success for the NY mayor: the forging of a sustained politics of joy unmatched by that of any major American politician in recent decades.
As Mamdani pledges transparency for 9/11, lawyers say some records weren't saved
A spokesperson for Mamdani said the portal will have millions of documents.
July Fourth festivities expected to be tinged with politics
Mayor Mamdani, Vice President Vance and President Trump will all deliver speeches at America 250 celebrations.
Ben Franklin Bridge's 100th anniversary celebration will feature live entertainment and special light shows on July 11
The free event in Camden will include food trucks, carnival rides, historical exhibits and blue and green light displays after sunset.
Steam Machine alternative with Ryzen 9 available for under $850
Positioned as an alternative to the Steam Machine, the Aoostar GODY is a compact gaming PC now available outside its domestic Chinese market. The system pairs a powerful AMD processor with a dedicated graphics card.
“It’s a Business”: NYC Landlord Facing $35K Property Tax for His Buildings Speaks Out Against Zohran Mamdani’s Rent Freeze
NYC Landlord thinks people don't understand that owning apartments is a business.
Zohran Mamdani to deliver a speech marking America’s 250th birthday
The New York City mayor will speak from George Washington’s desk hours before President Trump delivers a speech from Mount Rushmore.
CHAMP Initiative Combines Climate Science and Storytelling to Address Urban Heat
As summer temperatures climb, so does the risk of extreme heat—now recognized by the National Oceanic and Atmospheric Administration as the leading cause of weather-related deaths in the United States. In cities such as Camden, where buildings, pavement, and other infrastructure trap heat and create higher temperatures than surrounding areas, understanding the impacts of urban […]
New York City Mayor Zohran Mamdani’s rent crusade might be coming to your city
Rent control movements surge in Massachusetts, California
Just in: Ex-Science minister Uche Nnaji arrested at Abuja Airport
Former Minister of Science and Technology, Uche Nnaji, was on Wednesday arrested at the Nnamdi Azikiwe International Airport, Abuja, shortly after arriving from Enugu aboard a chartered flight.
Mamdani comparisons follow Colorado Democrat into pivotal House race after primary win
Manny Rutinel wins the Democratic primary in Colorado's eighth district, setting up a high-stakes challenge against incumbent Rep. Gabe Evans.
Mamdani and City Council agree on new housing voucher program
Mamdani promised to drop the city’s lawsuit blocking a council-backed expansion of an existing voucher program.
Mayor Mamdani, NYC Health + Hospitals break ground on $255M River Commons, bringing 328 affordable affordable homes to the South Bronx
The city has broken ground on River Commons, a mixed-use development in Morrisania that will bring 328 affordable and supportive apartments, an expanded
Mamdani, City Council reach agreement on $125.8 billion budget
Mamdani said the budget will help make public transit more affordable.
Dave Portnoy considers running for political office
Barstool Sports founder Dave Portnoy on Monday said he’s considering running for office, potentially against New York City Mayor Zohran Mamdani (D). Portnoy initially told Fox News’s Je…
Dave Portnoy discusses whether he'd run for political office
Barstool Sports founder Dave Portnoy discusses tourists coming to the U.S. for the World Cup, New York City Mayor Zohran Mamdani's policies and whether he'd ever run for political office on ‘Jesse Watters Primetime.’
FDA approves surgical device for high-risk aortic procedures
The AMDS Hybrid Prosthesis was designed to help clinicians treat DeBakey Type 1 dissections complicated by malperfusion. It works as a complement to hemiarch replacement, preserving the native arch and making reinterventions possible if needed.
Orioles drop series with 6-4 loss to Nats
Kyle Bradish walked five batters, and Washington’s Luis García Jr made the Birds pay in a 6-4 result at Camden Yards.
Zohran Mamdani says he and allies he endorsed carry a ‘national message’
Mayor says progressive peers who swept primaries speak to Americans ‘coast to coast’ as moderates have reservations
What Mamdani's congressional hat trick means for NYC politics | The Point Full Episode 6.28.26
Up Close: Mamdani marks big political victory in New York City primaries
Up Close: Liz Cho sits down with the political team to discuss the New York City primaries and the ongoing battle over horse carriages in Central Park.
Mamdani Says Primaries Show Voters Want a New Kind of Politics
New York City Mayor Zohran Mamdani said he believes Tuesday’s state primaries, where the slate of progressive candidates won, show that American voters are looking for a “new kind of politics.”