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After near shutdown, AeroFarms has new owners
AeroFarms in Danville has new owners and a new CEO after nearly shutting down, signaling renewed hope for vertical farming in the region.
Padres Reportedly Turned Down Offer From Yankees For Adrian Morejon
San Diego rebuffed New York’s pursuit of the All-Star southpaw, reportedly declining a deal for Will Warren as the surging Friars reconsider their deadline strategy and roster depth.
Michigan State Positional Breakdown: Offensive Line
Heavy hitters and elite transfers anchor East Lansing’s trenches as the Spartans prioritize a punishing run game to protect their new quarterback and dominate the Big Ten.
Pirate Problems: Bucs' Mayfield set for Clash With Williams
Two former Oklahoma Heisman winners and top draft picks collide as Caleb Williams leads his surging Bears against Baker Mayfield’s resilient Buccaneers in a high-stakes quarterback showdown.
Fire reported at downtown De Smet business
According to witnesses, a fire broke out at a downtown De Smet business sometime after 5:30 on Sunday evening.
Kevin Gausman trade: Cubs land impact starting pitcher as Blue Jays sell off, per report
The reigning AL champs are moving the successful right-hander in a down season
Updated Vikings' 53-Man Roster Projection After First Four Practices
The first week of Vikings training camp is now in the books, and week 1 was eventful, with the QBs entering camp amid a dramatic battle, as well as a few front office moves that have already helped shake up the roster a bit. Notice that three of the players below have asterisks next to their names indicating that they are not currently on the roster, but that I feel strongly that the Vikings could sign them in the next couple of weeks. Kyler Murray is the odds-on favorite and has looked sharp getting the ball down the field in camp so far.
After lost rookie season, Bucs LB David Walker is turning heads again
Last year, Buccaneers rookie linebacker David Walker was making a great impression.
Bannock County Fair returns to Downey with new attractions, live entertainment
DOWNEY — It’s called “the best little fair in Idaho” for a reason, and everyone is invited to join in the fun. A longtime Marsh Valley tradition, the Bannock County Fair returns to Downey on Monday, bringing six days of livestock shows, rodeo action, live entertainment, family activities and several new attractions to the Bannock […]
Senate leaders reach funding deal to avoid shutdown during campaign season
The Senate is likely to vote on the measure before leaving Washington at week's end for its traditional August recess, a period that many lawmakers want to spend shoring up their reelection prospects rather than working in the nation's capital.
Ken Martin hunkers down at the Democratic National Committee as a storm gathers around party leader
Desperate to save his job as chair of the Democratic National Committee, he is avoiding media appearances, monitoring his critics' social media posts and refusing — at least so far — to make any substantive changes at his troubled organization.
No time to retire: Why growing older does not have to mean slowing down
Growing older should not mean withdrawing from life. By protecting our health, challenging our minds, and staying connected, we can continue to grow, learn, and find purpose at any age.
Downtown Rochester business owner calls on city to step up and fix sidewalk
A Third Street shop owner is calling on the city to repair uneven pavement near Mayo Clinic after repeated attempts to get a response from local officials were unsuccessful.
Cowboys countdown to kickoff: Top 100 iconic games
We countdown 100 days until kickoff with a series of the most iconic games in Cowboys history. Today is Day 42
Steelers sign S Rayshawn Jenkins, cut Darnell Savage
The Steelers signed safety Rayshawn Jenkins to a one-year contract, the team announced Sunday.
Titans sign defensive tackles Khalen Saunders, Laki Tasi
The Titans have two new defensive tackles in camp.
James Robinson gets a tryout with Raiders
Six years after running back James Robinson rushed for 1,070 yards as a rookie in 2020 with the Jaguars, he's looking for a path back to the NFL.
5 Essential Apps To Download On Your Nvidia Shield TV Pro
If you recently picked up an Nvidia Shield TV Pro, make sure to check out these essential apps to make the most of your new device.
Stevens knocks down Detroit parishioner's Muslim comment about El-Sayed
The Oakland County congressman immediately distanced herself from a Detroit church goer's comment about Abdul El-Sayed's Muslim faith.
PlayStation Petition Loses Steam Even As Sony Doubles Down on Disc Decision
Sony Interactive Entertainment has not backed down from the decision to scrap discs, but the energy in the debate is already waning.
AirPods Pro 3, AirPods 4, and AirPods Max 2 Discounted in Latest Amazon Deals
Amazon today has the AirPods Pro 3 available for $199.99, down from $249.00. This is the best price we've seen on the AirPods Pro 3 since Prime Day in June, coming in around $20 higher when compared to that all-time low price, and it's accompanied by a solid deal on the AirPods 4 and AirPods Max 2. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Xgimi MemoMind One Review: You Don’t Want Smart Glasses That Record Everything You Say
I tested Xgimi's MemoMind One, and I don't think I ever want to venture down that path again.
Inside California Politics: Hilton challenges Becerra to debate
(Inside California Politics) — Steve Hilton is challenging his Democratic rival to a debate, calling on Xavier Becerra to “man up and show up” to a televised showdown. This week, the Re…
NH's Business: Local businesses' usage of AI in New Hampshire
Fred Kocher sits down with Jeff McPherson with Silvertech to talk about how small businesses in NH can integrate AI into the workforce.
I almost downloaded another app until I found this Samsung Camera feature
It's not perfect, and that's the point
Yankees potential trade target: Pete Fairbanks
Might the Yankees overlook Pete Fairbanks’ down year, banking they can extract the best from this talented arm?
For GLP-1 users, the in-store clothes shopping trip is back
Nora Nye, 58, is refreshing her wardrobe as she sizes down for the first time in over three decades after losing 80 pounds on weight-loss drug Mounjaro. Earlier this year, the Denver bankruptcy lawyer walked into a Macy's and found herself overwhelmed.
Biggest Winners, Loser From UFC Belgrade
Ultimate Fighting Championship (UFC) touched down in Serbia for the first time yesterday (Sat., Aug. 1, 2026) to stage UFC Belgrade from inside Belgrade Arena in Belgrade, Serbia, which saw Uros Medic absolutely destroy Daniel Rodriguez in just 30 seconds (see it again here). In the co-main event, Navajo Stirling secured one of the biggest […]
2026 Season Opener Countdown: 42 Days Remaining
We continue our countdown to the Panthers opening the 2026 season against the Chicago Bears
What the Cracker Barrel rage spiral was actually about
A revealing detail came from Cracker Barrel’s announcement this week that CEO Julie Masino is stepping down soon: She’s leaving with company-funded security still in place from the public meltdown over Cracker Barrel’s rebrand last year.
‘We are knifing each other’: Trump and Thune showdown splinters GOP unity ahead of midterms
House Speaker Mike Johnson sometimes can’t get President Trump off the phone. The calls can come in the middle of the day — or the dead of night — or even after hourslong meetings at the White House, the Louisiana Republican often tells associates.
Valve releases Lepton Android layer on Steam as Steam Frame launch countdown begins
Valve has released Lepton and FEX publicly through Steam ahead of the Steam Frame launch. Lepton runs Android games in Linux containers.
Kelsey Plum reportedly traded to Mercury as Sparks decide to tear it down
Kelsey Plum is averaging a career-best 23.9 points in 12 games this season
Gasser, bullpen shut down Angels in 3-1 victory
Brewers move back into baseball's best record thanks to dominant pitching and timely hitting
Apple struggles to keep pace with AI ‘bug’ hunters
iPhone maker has limited the number of vulnerabilities researchers can submit to manage wave of reports
Don’t pretend jokes can’t lead to political violence
The taboo around political violence is fraying — but restricting speech is not the answer
Bangladesh’s future depends on the military distancing itself from politics
The generals’ pursuit of wealth and civilian power fuelled corruption while leaving the army hollowed out
Pirates' Gregory Soto: Locks down 14th save
Pirates' Gregory Soto: Locks down 14th save
Dodgers, Tigers finalizing Tarik Skubal trade
The blockbuster everyone was waiting for is reportedly going down
Free dental screenings, backpacks offered at local health clinics in Allentown, Bethlehem
Saturday's clinics were for children - hosted at both their downtown Allentown and north side Bethlehem locations.
Jay Feely: Politics should be sacrificial
Former NFL placekicker Jay Feely, who won the GOP primary for Arizona's 1st Congressional District, breaks down what he'd do if elected on 'My View with Lara Trump.'
D.O.P.E Cider takes over amphitheater for YO-Nights Business Takeover
A busy weekend in Youngstown continues later into the night with the D.O.P.E. Takeover at Youngstown Foundation Amphitheatre.
Jean Silva Vs. Yair Rodriguez Set To Headline Noche UFC
The upcoming Noche UFC card on Sept. 12 from inside Desert Diamond Arena in Glendale, Arizona, finally has a main event showdown as featherweight contenders Jean Silva and Yair Rodriguez will battle it out atop the Paramount+ card. This is according to a recent report by ESPN Brasil. See below: Silva, 29, is coming off […]
Q&A: New School of Public Health dean Kari Nadeau wants to expand scholarships, funding
Kari Nadeau began her tenure as dean of the UCLA Fielding School of Public Health on July 1. News senior staffer Shaun Thomas sat down with Nadeau to discuss her transition into the role and her vision for the school’s future.
Chicago Cubs Announce Seiya Suzuki Decision Before Yankees Game
The Chicago Cubs are currently taking on the New York Yankees in an interleague showdown between two of MLB’s most historic franchises. Chicago dropped the first game of its series with the Yankees, and on Saturday, David Peterson (6-7, 5.80 ERA, 77 SO) will get the nod against the Yankees’ starter Max Fried. In the […] The post Chicago Cubs Announce Seiya Suzuki Decision Before Yankees Game appeared first on HEAVY.
Full Court Magic Episode 31 Notes
In the latest episode of Full Court Magic, I break down the duo of Paolo Banchero and Franz Wagner and the future of Jalen Suggs with the team.
Business Lunch Meets Convenience as New Onigiri Shop Opens Downtown
By MIKEY HIRANO CULROSSRAFU STAFF WRITER The queue was out the door and around the corner at CAL Marketplace on July 24, as one of Japan’s mainstay snack foods has a new home in the heart of Downtown L.A. Onigiri Sun, a specialty shop offering a selection of the iconic seaweed-wrapped rice balls as well […]
C.J. Gardner-Johnson diagnosed with a calf strain
An MRI delivered good news to Bills safety C.J.
Caesars Entertainment (CZR) Stock Looks Cheap Even After The Take Private Deal
Caesars Entertainment stock is coming off a difficult five year stretch, with the share price down about 67%, yet recent valuation work suggests the market may now be pricing it too low. At the current US$29.75 share price, both the Discounted Cash Flow (DCF) intrinsic value estimate and the market multiples point to a company that screens as undervalued rather than expensive. The share price has fallen roughly 67% over five years, which puts the recent recovery into context and raises the...
Steelers camp observations: The Aaron Rodgers-Pat Freiermuth connection is starting to heat up
Freiermuth, who is hoping for a resurgent season under new coach Mike McCarthy, caught a touchdown pass in the two-minute drill late in practice.
Cowboys countdown to kickoff: Top 100 iconic games
We countdown 100 days until kickoff with a series of the most iconic games in Cowboys history. Today is Day 43
Orange County restaurants shut down by health inspectors (July 23-30)
There were 13 restaurants and food establishments ordered closed by Orange County inspectors from July 23 to July 30.
An ex-U.S. Labor Secretary and a Gen Z historian talk politics, protest and capitalism
To recognize the country’s 250th year, CNBC Make It got notable voices in politics, finance and relationships across age ranges to sit down and spark conversation about what it means to achieve happiness and success in this country today. Robert Reich, 80, a former Secretary of Labor during Bill Clinton's administration, spoke with Kahlil Greene, 26, a history newsletter writer and content creator.
Flutter Entertainment (FLUT) Stock Still Looks Cheap On Its 65% Slump
Flutter Entertainment stock is down 65.1% over the past year. Yet the broader valuation checks still lean toward the shares looking cheap rather than fully priced. With sentiment starting to shift after recent research pointing to easing concerns around prediction markets, the gap between weak past returns and a supportive valuation read is back in focus for investors. Over the last 12 months, Flutter Entertainment has declined 65.1%, which means the market has already priced in a...
Super Robot Wars Y DLC ‘Anniversary Expansion Pack’ launches August 5
The Super Robot Wars Y version 1.4.0 update will launch on August 4, followed by the paid downloadable content “Anniversary Expansion Pack” on August 5, publisher Bandai Namco and devel…
‘Premium entertainment lounge’ proposed for 100 Block of W. Yosemite Ave.
The Manteca Planning Commission will consider a conditional use permit for a “premium entertainment lounge” in downtown when they meet Thursday at 6 p.m.
Trump has quietly throttled an agency devoted to the safety of American healthcare
The agency, which has been key to improving patient safety, has been shut down by the Trump administration through cuts to funding.
SENATE IN PLAY: Bray’s step back raises stakes on political direction of Indiana’s upper chamber
By Sydney Byerly and Marilyn Odendahl The Indiana Citizen July 31, 2026 Noting Republican lawmakers could put their political careers in jeopardy simply for supporting him, Senate President Pro Tempore Rodric Bray announced Friday he will be stepping down from his leadership position. Bray, R-Martinsville, who has served as Senate president since 2018, will not
Dunedin open container district: Businesses push for outdoor drinking
Local business owners are pushing city leaders to let downtown happy hour spill onto the sidewalks to help rescue slumping summer sales.
Jim Cramer Is Sad About nternational Business Machines Corporation (NYSE:IBM)’s Performance
International Business Machines Corporation (NYSE:IBM) is another stock that Jim Cramer has been quite optimistic about. However, its shares are down by 23% year-to-date and by 12% over the past year. The primary reason behind the weak performance is International Business Machines Corporation (NYSE:IBM)’s preliminary second-quarter earnings report released on July 14th. The results saw […]
Judge strikes down Houston minority contracting rule, leaving business owners uncertain
For more than four decades, Houston’s Minority, Women and Small Business Enterprise (MWSBE) Program has helped connect certified businesses with city contracting opportunities. Now, a federal judge’s ruling is changing part of that process.
Cowboys countdown to kickoff: Top 100 iconic games
We countdown 100 days until kickoff with a series of the most iconic games in Cowboys history. Today is Day 44
2026 MLB Odds: Dodgers Become Major Liability Amid Skubal Trade Talks
The Dodgers, as well as a few surprise contenders, have become major sportsbook liabilities ahead of the trade deadline. Patrick Everson breaks it down.
Situational Awareness, the hedge fund making headlines, explained
The fund’s abrupt downturn can be chalked up to a risky strategy of borrowing money to purchase stocks.
Colorado health officials’ tuberculosis investigation in limbo as Geo Group tries to strike down inspection law
The operator of Colorado’s only immigrant detention center is still refusing to allow state health inspectors to conduct a tuberculosis investigation. It was in court Friday to challenge a new law.
Do LED Masks Actually Work? Experts Break Down The Science
Dermatologists and skin care experts explain how at home LED face masks really work, which wavelengths matter most, and what to look for before you invest in a mask.
Brazil uses forensic science to trace gold's origin and tackle illegal mining in the Amazon
Brazil is using forensic science to tackle illegal gold mining in the Amazon, a top threat to the rainforest, Indigenous groups and other communities there that has accelerated deforestation and driven mercury contamination to dangerous levels. The work takes place at the National Institute of Criminalistics in Brasilia, the country's…
Central Coast Wineries Adjust Business Models to Deal With Downturn
Many are struggling with sales, so they're holding more special events.
A downtown Bryan mural brings art and science to life
Texas A&M student blends art, a love for animals and science for elementary students to learn with a mural in downtown Bryan
Promising Patriots rookie sees night and day difference in abilities
Patriots rookie tight end Eli Raridon believes the NFL game is already starting to slow down for him.
The Streaming Bubble Keeps Popping
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) One of my rules is “never bet against PE [private equity]”. This isn’t to say that I agree with their methods or tactics or strategies or financial innovations (aka shenanigans). Just that in the long arc of financial history, they’ve tended to return very good returns to their shareholders. That said, their forays into entertainment have left me...skeptical. I’ve written before about PE’s production company/celebrity production company roll ups, and those haven’t really worked out. Some PE groups tried to “roll up” an industry that isn’t “roll-up-able” for lack of a better term—since the barrier to entry for starting a production company is very low—often paying top dollar for celebrity production companies at the height of streaming valuations. So yeah maybe we can bet against PE when they venture into filmed entertainment. I’ve also noted that studio lots seemed to be a bubble back in 2022. Sure enough… Yikes! That sure sounds like some private equity guys lost some money. The only caveat being that holding a lot of land in Los Angeles is always valuable. But that wasn’t the pitch and likely real estate investment companies overpaid for said land. I mean, Goldman Sachs had to repossess it after all. (Technically, I’m not sure these buyers were traditional private equity, but PE was buying LA studio lots earlier this decade.) All to say: I call out bubbles when I see them, and they often pop. Anywho, my most famous bubble call was the “streaming bubble”, specifically that the major streamers were making too many shows and films. And that it could all come crashing down. Notably, I made this call before the strikes of 2023, but those strikes potentially accelerated the popping. And now it has indeed popped. One of my most popular articles of last year made that exact case. A year later, it’s time to update that analysis. The bottom line is that the streaming contraction continues. Credit where credit is due, Luminate—an analytics company whose data I use weekly in my streaming ratings report—called this out in a recent report I saw highlighted in both Bloomberg and The Hollywood Reporter. But I’m adding my data to their look, including streaming films and kids TV shows. I’ll also provide some other data that all tells the same picture. Let’s dive in! Subscribe The Number of Streaming TV Shows, Films and Specials Is Declining AGAIN in 2026 Let’s get right to the data, starting with my dataset. Specifically, each week I track every “notable” title to come out on streaming. I try to grab every title on every major streamer, meaning if it’s a first run or original or exclusive, I track it. This helps me call out the “dogs not barking” and the misses/flops each week. So that will be our first series of charts, my weekly collection data. Let’s start with the raw TV show, film and special data, by week. Note: As the years have gone by, I have actually added more sources (going from just one source to five sources) to find new titles, meaning that this data collection is, likely, more accurate now than in the past. Which means my team and I are more likely to have undercounted titles in the past rather than today. I like to cut the data several different ways. Here’s that same look, by quarter, to more sharply show the trends: And here’s the data just looking at the first half of each year. That’s the same data, just cut three different ways with three different time periods. Note that films, TV shows, and specials are all down by 25%, 42% and 17%, respectively, from 2022. The good news is that the number of films and specials actually increased year-over-year from 2025 to 2026, but not enough to offset the 25% decline in TV shows. Now, I also look at kids shows, and here they are pulled out on their own: And here’s that by quarter: This really seems to be a notable area of pullback by the streamers. Kids shows are down 80% from 2022. This reflects some formerly Disney+ shows going to cable TV first, but also pullbacks from HBO Max, Prime Video and Netflix. I also categorize the TV shows by English language and non-English language, and that also reveals a lot of where the drop comes from: And here is by the half-year: In this look, the good news is the drop for English language shows seems to have stabilized in the last year. But the bad news is the long term decline from the 2022 peak. Other Data So I wasn’t the only person to notice this decline in the number of shows. I have a few other data sources for this, though most only go through the end of 2025. As I said, Luminate beat me to the punch, so let’s look at their data. We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… What TV loss streaming didn’t make up for... How Netflix has changed their programming slate over time… Ten more images charting the decline of production... What type of films aren’t being made anymore... The good news (for movie theaters)… And more... ...please subscribe! We can only keep doing this great work with your support.
Pediatricians and health officials are sidestepping Trump's CDC on vaccine advice
The rupture of scientific trust in the Atlanta-based CDC has put many pediatricians and health officials in a bind, as they no longer turn to the U.S.'s preeminent public health agency and instead search for ways to fill the information gap.
Conrad Ambursley settling in to role in the Desert
Standing on the touchline at just 19 years of age, Conrad Ambursley was getting set to make his senior debut. “We were 2-1 down, so I just wanted to get...
Sailing on inflated ticket prices: Entertainment expert on 'The Odyssey' & other box office hits
Entertainment Expert Rick Bentley is here to give us a breakdown why the big box office numbers are reflecting higher ticket prices and not more people coming back to the movies. Bentley explains that economic hardships are likely making going to the movies something people choose to skip out on. 17 News at Sunrise
Flutter Entertainment Announce Management Participation in Upcoming Event
DUBLIN & TORONTO, July 31, 2026 (GLOBE NEWSWIRE) -- Flutter Entertainment (“Flutter”) (NYSE:FLUT, LSE:FLTR), the leading online sports betting and...
Wildfire smoke poses hidden health threat
Wildfires are often associated with the destruction they leave behind, but the smoke they produce can pose a serious health threat far beyond the fire zone, the World Health Organization (WHO) has warned.
Overdose deaths continue to decrease in Washtenaw County, health officials report
Overdose deaths are down in Washtenaw County, but the crisis is far from over.
In A 'Who Could Have Possibly Seen This Coming' Event, Ubisoft Will Shut Down Its NFT Game
Champions Tactics had previously removed its Web3 functionality and will be sunset in October
ATM stolen from business in downtown Chicago
An ATM was taken during a smash-and-grab burglary in Chicago's Loop early Friday morning.
‘Fluff Piece’: Sylvia Brindis (Creator/Star) on Making Entertainment that Inspires Kindness and Develops Critical Thinking in Young Viewers
We recently sat down with Stan Jantz to chat about The Chosen, the Come and See foundation, and an ambitious mission to translate the series into 600 languages and share the authentic Jesus with 1 billion people around the globe.
⚾️ Y! Sports AM: A kid's dream
0-2 count. Two outs. Team down by three. A great time for a grand slam!
Best of Fort Worth 2026: Nightlife & Entertainment
No matter the time of day — or night — Cowtown is filled to the brim with ways to keep you entertained. Here are some of our readers and editors faves from the past year.
Whole Hog Politics: Does Trump not know or not care how bad things are for the GOP?
[Watch Whole Hog Politics live: Hill Insider members can join us live today at 9 a.m. ET as Chris Stirewalt and host Bill Sammon break down this week’s political news and answer questions from a li…
Triangle positioned to benefit as AI investments surge
The Triangle region's technology workforce and research universities position it to capitalize as U.S. AI investment accelerates despite broader economic slowdown.
Oklahoma Gov. Kevin Stitt thinks political drama can be toned down
Oklahoma Republican Gov. Kevin Stitt is hosting the National Governors Association meeting in Oklahoma City.
India's ITC profit drops as cigarette tax hike hits core business
Indian conglomerate ITC reported a 27% slump in quarterly profit on Friday as fresh cigarette tax hikes dragged down earnings in its core cigarettes business.
Does public health *need* MAHA?
Last week, our friend Dr. Craig Spencer sparked an ongoing volatile discussion with his Atlantic article “Public Health Needs MAHA.” Some have come out in strong dissent, others are cheering, and others are simply lamenting that we find ourselves in such a divided world to begin with. We will dare to dip our toes in these controversial waters, too. Does public health need MAHA? We think in some ways yes, and in other ways, no. MAHA leaders versus the everyday MAHA supporter The vitriol in this debate mostly comes from one collapsed distinction: the leadership of MAHA is not necessarily the same as the people who support it. Say “MAHA” and most people picture RFK Jr. Fair enough, as he coined the term and holds most of the power. And, yes, some MAHA followers treat Kennedy as something close to a saint. But talk to the grassroots, and it’s not a monolith. They’re Republicans, Democrats, and Independents. People who distrust vaccines and vaccine supporters. It’s a wide, eclectic coalition. The data backs this too: 4 in 10 Americans support the movement—that’s a lot of people! But according to polls, vaccines and medical choice (the issues most tied to Kennedy personally) are cited by only 4% as their reason for supporting the movement. For many, the motivations are much broader. Many MAHA supporters are signing up for the idea that “something needs to change” with health in this country. They’re asking good-faith questions about corporate influence on our health systems, health care costs, nutrition, chemicals, and clean air and water. These are all questions that plenty of public health professionals recognize as legitimate and also care about very deeply. Blurring the lines between the leadership and grassroots does real damage in two important ways: It hands the 4 in 10 exactly the narrative already fed—that the health ecosystem doesn’t listen, doesn’t care, and paints every critic with the same brush. It gives the actual bad actor more power. RFK Jr. has done irreparable damage and can’t be trusted. What the MAHA movement gets right A healthy population is something the public health field was literally built on, and many of these topics are things we have dedicated our lives to. Yet the MAHA movement has captivated nearly half the country in a way the public health establishment has failed to achieve. So that means MAHA is doing something right. Some of it may be timing (after a Covid-19 pandemic and deep frustration and mistrust with institutions). The movement also does three other things really well: 1. It gives a new, louder voice to system failures. While MAHA is not a monolith, one theme stays consistent across their stories: the system failed them. For some, it was the system that flooded their communities with opioids and then walked away. For others, it was the system that let their business collapse during Covid with no safety net in sight. For others still, it was the system that failed to help them manage a complex chronic illness, bouncing them from physician to physician without any real answers. And in many ways, our health ecosystems are failing Americans. Why are medical bills so incomprehensible? Why do some kids get a healthy school lunch and others don’t? Why do an epidemiologist and a MD/PhD student have to start newsletters in the middle of the biggest public health emergency in a century, just so people can get straight information? Because the systems failed. This deep-seated frustration driving many Americans to search for solutions elsewhere needs to be recognized. 2. MAHA has brilliant comms central to their efforts. MAHA figured out something most health institutions still have not: the information landscape changed. It’s participatory now, not top-down; influence runs through many nodes in a community, not one institution; and storytelling and telling audiences “what you really think” moves people more than data dumps do. MAHA goes where audiences are listening, using podcasts, social media, and memes in ways most health institutions would scoff at—but it works. 3. They are very good at organizing. A MAHA meeting feels like a rally: energy, speakers, music, and most importantly, an action for everyone. Someone’s writing the next policy brief, someone’s seeding a narrative, someone knows the next legislative deadline, someone’s sending the text messages for a campaign. None of this is new (ask the civil rights movement), but MAHA knows it works and has capitalized on it. What MAHA gets wrong This list could be much longer, and this newsletter has spent a lot of time covering it, but here are a few things: Poor use of scientific evidence. This is the fundamental problem with many MAHA policies: the hype outpaces the science, and experts are often villainized for pointing this out. MAHA leadership has traded real solutions for cheap wins. For example, instead of taking on the powerful food industry and passing real reforms, it has celebrated french fries made of beef tallow and taken out artificial dyes from still very sugary children’s cereal. These changes won’t move the needle on America’s diet. MAHA leadership has tried to dismantle vaccine access in the U.S. While many MAHA supporters emphasize other issues, the effort to change vaccine policy has become MAHA’s signature effort. This is not surprising given RFK Jr.’s extensive track record campaigning against vaccines. It has rallied behind the wrong leader. RFK Jr. has a decades-long track record of villifying doctors, scientists, and public health workers, well before he became HHS secretary. He is known for his decades-long work sowing distrust in vaccines as well as life-saving treatments like antiretroviral therapy for HIV. This is not a serious person who can move the needle on health in the U.S, and he has already done serious damage. Public health needs more than defense Defending the evidence is absolutely necessary so health in the U.S. doesn’t move further backward. The public health establishment is very good at defense. The problem is this defense often sounds like defending the status quo, which has failed many people. Public health needs to offer an alternative to RFK Jr.’s MAHA—one that is rooted in evidence, truly listens to and addresses people’s frustrations, and has innovative solutions and the courage to change the systems. How do we get there? Find common ground. Do you know what most people care most about? The abysmal cost of healthcare. Start there. Fight for the human loudly. Too often, communications and engagement center on science with a capital S, funding mechanisms, or the CDC/FDA/NIH. Not the person. So the public doesn’t see themselves in it. Instead, they see people fighting for the very powerful systems that they feel negatively impact their health and well-being. Let the public feel and hear that you see their frustrations, you get it, and you’re fighting for them within the system. Recognize when pro-science messages are alienating people. Facts absolutely matter, but angrily venting only alienates people further. Our friend Elisabeth Marnik recently wrote a New York Times article about her experience growing up unvaccinated and how listening and empathetic conversation are the only ways to reach people that really work (a position backed by communication science). Her comments section was full of hateful comments from pro-vaccine individuals attacking her for daring to suggest we approach vaccine-hesitant individuals with empathy. It is possible to both stand firm behind scientific evidence and empathize with people who don’t trust it. Lean into politics smartly. Often, public health has shied away from politics: Don’t touch it, lest you get burned. But this fails to recognize that the third rail is what fuels the train: who is elected determines our budgets, our priorities, and our authority. Being political means being very savvy in strategy on both sides of the aisle, knowing your audience, and recognizing that political capital is as scarce as financial resources and needs to be allocated accordingly. Bottom line So does public health need MAHA? That’s not really the right question. Public health has a responsibility not to dismiss 40% of the country who feel heard by this movement and are frustrated that the system has failed them. And it has a responsibility to stick to the evidence and recognize MAHA leadership for what it is: a danger to our nation’s health. Both can, and should, be done. Love, YLE and KP A big thanks to Craig Spencer, who had the courage to put his neck out there to start a much-needed discussion at such a critical moment—one that is determining the identity of an entire field. Kristen Panthagani, MD, PhD is completing an emergency medicine residency and research fellowship focusing on health literacy and communication. In her free time, she writes the newsletters You Can Know Things debunking health myths and rumors and The Public Health Roundup. Views expressed belong to KP, not her employer. Your Local Epidemiologist (YLE) comprises a team of experts, ranging from physicians to immunologists to epidemiologists to nutritionists, working together with one goal: to “translate” ever-evolving public health science so that people are well-equipped to make evidence-based decisions. The YLE suite of newsletters reaches over 475,000 people across more than 132 countries. 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