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Pinterest adds new chief business and marketing officers
The C-suite shakeup comes as Pinterest repositions itself as a global AI-driven shopping destination, primarily for Gen-Z users.
OpenAI ads could be $25B business by 2030, top tech analyst estimates
ChatGPT could provide advertisers with a valuable "high-intent" engaged audience, siphoning marketing budgets away from Google, Mahaney says
AI Has A Brand Problem And Entertainment Is The Fix
AI is reshaping brand strategy. As agentic AI scales content marketing, brands must build entertainment fields, creating loyalty and gravity beyond transactions.
YouTube turns 20 and unveils a new global marketing identity built for an 'alive' entertainment era
For its 20th anniversary, YouTube looks to bring unity, energy and motion to its expanding ecosystem, signalling how far the platform has evolved from a video-sharing site to a full-scale entertain...
Marketing exec turned to Uber Eats gig work for income, perspective
Jay Mandel spent decades in the corporate world in marketing roles before turning to Uber Eats last fall. It pays the bills and is humbling, he said.
A millennial shares what it's like to run a business, be your own boss
Lloyd Fisher shared what his career change, from corporate marketing to starting his own small landscaping business, has been like.
World of Warcraft’s player-housing promotion shows Blizzard Entertainment’s deeper dive in sports marketing
Blizzard Entertainment is promoting player housing in March 2's World of Warcraft: Midnight expansion by setting up a tavern at Patriot Place at Gillette Stadium for Sunday's AFC Divisional Round playoff game between the Texans and Patriots.
New political science lecture series to focus on contemporary politics
Monday, Feb. 9, at 5 p.m. in the Nott Memorial
Asad Ayaz Named Disney’s First-Ever Chief Marketing & Brand Officer; Oversee Now Includes Studio Entertainment, Experiences & ESPN
Asad Ayaz Becomes Disney's First-Ever Chief Marketing & Brand Officer; Oversee Now Includes Studio Entertainment, Experiences & ESPN
Marketing Science Pioneer David “Dave” Montgomery Dies at Age 87
An entrepreneur and culture-builder, he helped shape the field of business marketing.
Social Health and Digital Play: A Conversation, Not a Conclusion
Join us for a public webinar on Social Health and Digital Play: A Conversation, Not a Conclusion where we aim to share insights from WHO’s work on social connection; reflect on the current state of the evidence on how video gameplay may interact with social connection, isolation and loneliness, in the context of broader public health implications, including potential benefits and risks of digital play for physical, mental and social health; and identify questions, gaps, and ideas for future research and policy.
ESTEVE to Acquire TerSera Therapeutics’ Infusion Specialty Therapies Business Unit, Expanding U.S. Presence
BARCELONA & DEERFIELD, Ill., January 13, 2026--ESTEVE and TerSera Therapeutics LLC announced today that they have entered into an agreement in which ESTEVE will acquire TerSera’s Infusion Specialty Therapies Business Unit (IST). This strategic acquisition enables ESTEVE to expand its U.S. presence, with two highly specialized on-market assets and a dedicated team of sales, marketing and medical professionals.
SGMC Health Earns Four DANDA Awards for Excellence in Healthcare Marketing
SGMC Health's marketing and brand experience team was recently honored with four DANDA Awards for outstanding creative projects
SPORT BEACH Levels Up: Stagwell (STGW) Announces Creation of SPORT BEACH Business Unit to Advance Sports Marketing
NEW YORK, NY AND LAS VEGAS, NV / ACCESS Newswire / January 7, 2026 / Stagwell (NASDAQ:STGW), the challenger network
Chief marketing and communication officer named to Milwaukee Business Journal’s 40 Under 40
Lynn Griffith, chief marketing and communication officer, was named to the Milwaukee Business Journal’s 40 Under 40 list.
Streaming widens sports marketing field: Here’s what the numbers say
Airing games across both linear and streaming platforms can help boost performance, according to Nielsen data.
Future of Marketing Briefing: The ad business arrived at CES in a holding pattern
Behind the stage demos and glossy AI announcements, the advertising industry arrived in Las Vegas with a quieter set of questions than previous years.
26 Resolutions for 2026
Discover 26 practical resolutions designed to enhance your business operations, from financial reporting and supply chain optimization to marketing and team development, ensuring...
ERPVAR.com Announces Fractional CMO Engagement with Innormax, SAP Business One Partner
ERPVAR.com, a specialized marketing and growth platform for ERP software partners, today announced a Fractional Chief Marketing Officer (CMO) engagement with Innormax, an established SAP Business One partner supporting small and midsize businesses across North America.
How TV shows like 'Percy Jackson' and 'One Piece' fend off the sophomore slump
The marketing experts behind two high-profile TV series pull back the curtain on how they keep their fans engaged during the offseason.
Delta Air Lines Named Official Airline Partner of Sphere
Delta Air Lines Will Entitle Sphere’s First Branded Hospitality Space – The Delta SKY360° Club At Sphere Sphere Entertainment Co. (NYSE: SPHR ) today announced Delta Air Lines as the Official Airline of Sphere. As part of a multi-faceted partnership, the Delta SKY360° Club also becomes the first branded hospitality space in the immersive entertainment venue. “Delta and Sphere share a commitment to innovation, technology and connecting people through world-class experiences,” said Marcus Ellington, Executive Vice President, Ad Sales and Sponsorships, Sphere. “We are proud to welcome Delta as our partner on two firsts for Sphere – our first official airline and first branded hospitality space – and we look forward to building on this collaboration, offering guests an elevated experience, and showcasing the best of each of our brands.” “At Delta, our mission is to make every journey matter, and that extends beyond the flight,” said Alicia Tillman, Chief Marketing Officer at Delta Air
TikTok challenger Triller has been delisted from the Nasdaq
Triller, a video app and marketing company that vied to take on TikTok, has been delisted from the Nasdaq exchange.
What if AI becomes conscious and we never know
A philosopher at the University of Cambridge says there’s no reliable way to know whether AI is conscious—and that may remain true for the foreseeable future. According to Dr. Tom McClelland, consciousness alone isn’t the ethical tipping point anyway; sentience, the capacity to feel good or bad, is what truly matters. He argues that claims of conscious AI are often more marketing than science, and that believing in machine minds too easily could cause real harm. The safest stance for now, he says, is honest uncertainty.
Healthy-sounding buzzwords could be hiding added sugar in plain sight
Added sugars are difficult to quickly spot because many companies use clever marketing to distract consumers, said Nicole Avena, a professor of neuroscience and psychiatry at Mount Sinai Medical School and Princeton University
Here’s a look at some of the weirdest local business stories of 2025
From the extension of the Dunkin' Cinematic Universe to the "Don't Work at Anduril" marketing blitz at South Station, here are the local tales you might have forgotten or missed in our crazy news cycle.
Timothée Chalamet's 'Marty Supreme' didn't work because of his viral stunts. It was another reason, experts said.
The "Marty Supreme" marketing campaign was successful because we could appreciate Timothée Chalamet's hustle, says a Hollywood executive.
Why vitamin C matters especially during cold and flu season
While its reputation is at times dismissed as folklore or the efforts of orange juice marketing campaigns, vitamin C’s benefits are rooted in biology.
5 AI advertising controversies that turned heads this year, from Meta's AI granny to Coca-Cola's shape-shifting trucks
Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.
Sports marketing veteran to join NMSU as first Executive-in-Residence
New Mexico State University’s College of Business will welcome its first Executive-in-Residence in spring 2026, bringing marketing veteran and former Aggie student-athlete John Cordova in for...
Governments Are Starting to Compete Like Startups — And That Changes Everything for Entrepreneurs
When states begin marketing citizenship and incentives, it often marks deeper shifts toward modernization and capital-friendly policy environments.
Vermont’s largest health insurer tells you to avoid the state’s largest hospital in new marketing campaign
Why is healthcare so expensive in Vermont? BlueCross BlueShield says it’s, in part, the sheer cost of services from the biggest hospitals.
Tappan Zee HS social media marketing class partners with Blauvelt shop
Tappan Zee High School social media marketing students gain real-world skills partnering with local business Bri Marie Gourmet Popcorn in Blauvelt.
Michael Payne on power, politics and the making of modern sport
The former IOC marketing chief and adviser to Formula 1 reflects on five decades at the centre of global sport
Flint & Genesee Economic Alliance awards 25 small business grants
The grants were awarded in three categories — startup, micro, and small business — and can be used for expenses such as equipment, inventory, software and hardware, marketing, furniture, consulting services, and licensing or certification fees.
Why Macs are good for business
Colleen Novielli , Apple’s director for Mac product marketing, lays out the company's thinking on its role in the enterprise.
Brand Partnership Exec Tom Cestaro Launches Mulberry Street Entertainment
Brand partnership exec Tom Cestaro has launched his own company, Mulberry Street Entertainment, after more than two decades in marketing.
DiscoverMyBusiness Launches Expanded Digital Marketing Services Aimed at Driving Measurable Growth for Businesses Worldwide
New York City, NY, December 17th, 2025, FinanceWireDiscoverMyBusiness, a full-service Digital Marketing Agency known for its ...
A new era for sports communication at UNC Hussman | UNC Hussman School of Journalism and Media
As director of UNC Hussman’s Sports Communication Focus Program, Distinguished Associate Professor of Sports Communication Livis Freeman is building on the work of the school’s legendary Distinguished Professor for Sports Communication John Sweeney. Sweeney, who retired last year, developed one of the most respected sports communication programs in the country. Freeman, now in his 12th year at the school, is launching an ambitious expansion of the program that is transforming how UNC prepares students for careers in sports media. The most visible change came this fall with a reimagining of “MEJO 377: Sports Communication.” Previously offered as two sections with 30 students each, the course expanded to 96 students and welcomed former UNC basketball star and NBA veteran Tyler Hansbrough as the co-instructor with Freeman, bringing real world professional experience directly into the classroom every week. The course has been a huge success. Students have participated in recording a podcast with Hansbrough and learned from an impressive lineup of guest speakers. Steve Kirschner, UNC’s senior associate director of athletics for communications, was the first in the course’s guest speaker series, followed by UNC Hussman alumni including Kaitlyn Schmidt ’23 from Bleacher Report, Deaton Bell ’90 from Turner Sports and Becca Royer ’19 from the Philadelphia 76ers. Travis Tygart, CEO of the U.S. Anti-Doping Agency, also shared his insights with the class. The highlight of the semester came when Roy Williams, who coached Hansbrough and the Tar Heels to a national championship in 2009, visited the classroom. Former UNC men’s basketball players Luke Maye and Marcus Ginyard showed up to support their former coach and Hansbrough, creating an unforgettable experience as Williams entertained students with stories and insights that captivated the room. Student demand has been overwhelming. The course reached capacity within two days of registration opening, with more than 40 students on the waitlist. “Students want to learn from people who have actually lived these experiences,” Freeman said. “Tyler shares insights into media relations, broadcast production and athlete communications that you simply can’t get from a textbook.” The model proved so successful that the school secured funding to continue it for the next five years, with a different former professional athlete co-teaching each fall. The school’s curriculum committee approved a proposal to expand the course to 150 to 200 students starting in fall 2026. This change will make it an introductory course accessible to students from across the University, transforming it into a showcase course for the entire campus. The course redesign represents just one piece of a broader sports communication program overhaul. This fall, the curriculum committee approved “MEJO 390: Sports Play by Play,” the first course of its kind at UNC. Limited to 10 advanced students, the course will be taught by Matt Krause, the current voice of UNC women’s basketball and an ACC Network broadcaster. Students will call actual games across multiple sports including women’s softball, soccer, volleyball, field hockey and lacrosse, as well as men’s soccer and lacrosse. They will also shadow broadcasts of men’s and women’s basketball games. “The sports broadcasting industry is exploding with streaming platforms and conference networks creating unprecedented demand,” Freeman said. The course emerged directly from student advocacy, led by Anna Laible ’26 and others who pushed for hands-on broadcasting experience. Professional equipment has been acquired, partnerships with UNC Athletics are in place and a soft launch began this semester with three experienced students calling games to test the system. The program’s growth extends into other specialized areas as well. Last spring, Stembler Professor Charlie Tuggle launched a new sports event management and hospitality course in partnership with On Location, a company that manages major sporting event experiences. The course provided students with opportunities to travel to the Super Bowl and NFL Draft, and Tuggle plans to take a group to the 2026 Milan Olympics this spring. Looking ahead to spring 2026, Associate Professor Ryan Thornburg will debut a sports data visualization course, adding another dimension to the program’s skill-building offerings. The curriculum expansion reflects the increasingly diverse career paths available in sports media, from traditional journalism and broadcasting to digital analytics and strategic communication. The program is also diving into one of college athletics’ most transformative developments: Name, Image and Likeness rights. Freeman’s “MEJO 466: Sports Marketing” class collaborated last spring with Associate Professor Gary Kayye’s “MEJO 371: Advertising Creative” class on a project with UNC’s Carolina NIL group to help rebrand their organization. That same semester, Kayye’s class envisioned Chapel Thrill, UNC football’s new pregame concert and entertainment experience. And Shaun Anderson, the school’s Knight Chair in Sports, Race and Media, continues to explore the broader implications of NIL through his research and teaching. These NIL-focused initiatives give students direct exposure to the business side of college athletics at a moment when the landscape is rapidly evolving. “Our students aren’t just learning about these changes,” Freeman said. “They’re actively helping shape how schools and athletes navigate them.” The transformation of UNC Hussman’s sports communication program reflects a broader philosophy about how to prepare students for careers in a rapidly changing industry. By bringing in professional practitioners like Hansbrough and Krause, partnering with industry leaders like On Location and ACC Network, and engaging with current issues like NIL, the program ensures students graduate with both theoretical knowledge and practical experience. For alumni who remember the foundations John Sweeney built, the expansion represents an evolution rather than a departure. The program still emphasizes strong reporting, strategic communication, ethical communication and critical thinking. But now it also offers students the chance to call live games, work on real NIL campaigns and learn directly from former professional athletes. “We’re not just teaching students about sports media,” Freeman said. “We’re giving them the tools, experiences and connections to actually build careers in it.” With new courses launching, professional partnerships deepening and enrollment expanding, UNC Hussman’s sports communication program is positioning itself as a national leader in preparing the next generation of sports media professionals. For current students, the message is clear: if you’re interested in sports communication, there’s never been a better time to be at UNC Hussman. And for the hundreds of students trying to get off waitlists and into these new courses, the school is working to create more opportunities. The program John Sweeney built is growing in ways that honor his legacy while meeting the demands of a new era in sports media.
Apple Developing iMac Pro With M5 Max Chip
Apple is developing a high-end iMac featuring the M5 Max chip, according to information from leaked internal software. The finding comes from leaked kernel debug kit files used by Apple engineers. These kernel debug kit files enumerate unreleased Apple hardware by internal identifiers, such as codenames and platform names, and they can also include separate references that map platform identifiers to chip codenames and marketing names.
Why 2026 could be the year of anti-AI marketing
It’s getting harder to escape AI slop. But a growing backlash could put a premium on “human-made” content.
Why 2026 could be the year of anti-AI marketing
It’s getting harder to escape AI slop. But a growing backlash could put a premium on “human-made” content.
Spears Business marketing and communications director honored at 2025 Distinguished Service Awards
Multiple Spears School of Business staff members were recognized at the Staff Advisory Council Distinguished Service Award ceremony Dec. 11 in the Student Union. Stephen Howard, Spears Business director of marketing and communications, was a finalist and placed third among all eligible OSU-Stillwater staff members.
Alexis Ohanian: ‘I can market excellence all day long’
The Reddit cofounder and sports investor shares why women’s sports are poised for massive growth—and how marketing excellence is driving the momentum.
Dave & Buster's Entertainment Inc (PLAY) Q3 2025 Earnings Call Highlights: Navigating ...
Despite a net loss, Dave & Buster's focuses on new menu success, marketing revamp, and international expansion to drive future growth.
Horizon's Blu AI platform focuses on being a transparent business consultancy
Blu is a content marketing platform that uses a variety of LLMs to help the agency's clients determine broader business goals through the prism of media
Entertainment jackpot: Larchwood casino enhances entertainment
LARCHWOOD—Grand Falls Casino & Golf Resort northwest of Larchwood wants to be known as “the entertainment destination,” according to marketing director Greta Brower, especially as its growing “exponentially” in 2026.
How the Chiefs stole Christmas—CMO Lara Krug on holiday marketing and new entertainment plans
Lara Krug discusses transforming the Chiefs into a global entertainment brand through original content and innovation.
Tops of Sports – Media trends shaping sports marketing for 2026
Discover what sports media trends are driving the future of sports marketing in 2026 and the behaviors motivating fans to tune in and engage.
Sports Marketing & Media Grad Finds Her Path to the NFL
Sports Marketing & Media grad Tahira Bellot has channeled her Boston-born passion for sports into a career as Director of Premium Service for the Las Vegas Raiders.
From insight to impact: How Octagon helps brands win in the sports and entertainment economy
Lou Kovacs, President of Marketing, North America at Octagon, shares how the agency’s insight-powered creative approach helps brands break through, shape culture, and unlock new markets around the world.
From insight to impact: How Octagon helps brands win in the sports and entertainment economy
Lou Kovacs, President of Marketing, North America at Octagon, shares how the agency’s insight-powered creative approach helps brands break through, shape culture, and unlock new markets around the world.
AdExchanger
AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
Extreme Heat Adaptation: Resilient Design for Business Stability
The climate our infrastructure was built for is changing. Allianz is adapting to these changes by revising data and backing low-regret measures that keep customers operational.
Photos That Reveal the Human Side of Science
The Wellcome Photography Prize awards photographers who show how science affects human health around the world.
Why the Best Health Brands Are Built on Trust, Not Marketing Gimmicks
For health and wellness founders, this skepticism isn’t a creative problem – it’s a trust problem.
Hisense Nabs Former Samsung Home Entertainment Marketing Chief to Steer U.S. Growth
Hisense has hired a former Samsung marketing chief as its new CMO as the company increases TV and home entertainment market share.
How To Scale Your Business With Influencers
Influencer marketing has evolved from experimental tactics to a channel driving impact across the full funnel, with leaders recognizing its bottom-line value.
SharkNinja Named to Inc.’s 2025 Best in Business List for Innovation and Marketing
NEEDHAM, Mass., December 02, 2025--SharkNinja, Inc. (NYSE: SN), a global product design and technology company, announced today its inclusion on the Inc. Best in Business list in the Innovation and Marketing categories. Inc.’s annual Best in Business Awards celebrate the exceptional achievements and contributions of companies that have made a profound impact on their industries.
Exchanging a holiday gift? Science is on your side. | News
Gift givers aren't nearly as offended by returns as the recipient may think, SDSU marketing research shows.
Marketing Daily: Audi, Kia Partner With Kia For Entertainment
Two Audi models play a role in Disney's new movie "TRON: Ares."
Science must move from materialism to mystery
Theoretical physicist and neuroscientist Àlex Gómez-Marín argues that modern science has become trapped in a framework that mistakes matter for the whole of reality. In this wide-ranging interview, Gómez-Marín challenges the foundations of materialism, defends the scientific study of near-death experiences, and calls for a new type of science grounded in mystery and a renewed sense of the sacred. He suggests that abandoning materialism could open the door to a deeper understanding of consciousness, death, and the purpose of human existence. Simon Custer: You are both a theoretical physicist and a neuroscientist, and you have also been fiercely critical of materialist theories of mind and consciousness. What do you think the ultimate nature of reality is?Àlex Gómez-Marín: I don't know what the ultimate nature of reality is, but what I try to first assess is whether the stories that they [mainstream science] have told us about it are right, or maybe whether there are other alternatives. That's why I've been a fierce critic of materialism. As a scientist, I realized that they had sold us this idea that to be a good scientist you also had to subscribe to many other -isms, like materialism, reductionism, and even secularism. And so first I think one needs to unmount these -isms, and then, as is happening today in consciousness studies, we have a huge landscape where there isn't only one game in town, the idea that matter is the only thing that really exists. But because we are studying the hard problem of consciousness, it may be the case that other views of reality, like idealism, or even dualism, or other theories like dual aspect monism... these are philosophical ideas that now, I think, have room in science to be taken seriously. How does something like materialism relate to dualism or idealism? What is materialism in the first place?Well, materialism is the philosophical position that matter is the only really ‘real’ thing in the universe. And I think that worked kind of well because science started 400 years ago and Galileo made that split, I call it the foundational wound. It was a great business move.He said, let's start doing science on that portion of reality that lends itself more easily to mathematization and measurement. So, for some reason, the solidity of this table or the movement of planets lend themselves very well to this foundational idea of science. But as time went on, 400 years later, we realized that we had forgotten the other side, which is what really matters.What really matters is pain, is love, is feelings, sensation, consciousness, which is very hard to define, but very intimate. We all know what it is. It's that thing that disappears when we go into deep sleep and comes back in the morning. SUGGESTED VIEWING On the edges of knowledge With Michael Shermer, Rupert Sheldrake, Güneş Taylor It's what it is like to be, as Nagel said. It's the feeling of being alive. So, materialism is good to study certain things, but then when it ossifies into this ideology and then is dressed like science, now it's preventing us from understanding these key questions that are really that everybody wants to know.Why are we here? Why do we feel reality? Where do we go when we die? And so we need other ways. We need pluralism. I'm only asking for having more options on the table and taking them seriously. Why does materialism fail to explain consciousness? For example, if you were to lobotomize me, I would not be a functional human being. What do you say to someone who might think that materialism adequately explains the mind?Well, here we could speak about different things. We could talk about physics or about neuroscience. I happen to have training with both.For instance, for neuroscientists, 99% of them, I'm not included in that portion, believe that the brain can only be a productive organ. It's an organ that somehow, somewhere, consciousness emerges. It's like a lamp. And then something happens, magic happens, and then consciousness emerges.That's the position you need to be if you're a materialist because if the only really ‘real’ thing is matter, then you need to say, just give us some more time and money and we'll figure out how mind emerges or is produced from matter. There are many philosophically sophisticated ways of criticizing this.Now there's another option, which is the brain as a permissive organ. This was said by William James more than 100 years ago.Now then the brain wouldn't be like this machine, like for instance, a heat engine whose smoke is consciousness, which is what we would have in the first big model, the productive model. But in the permissive model, the brain would be a kind of a filter. And so the brain would still have a very important role in consciousness, but it wouldn't be a productive role.It would be permissive, much like a filter or much like a prism which would receive light. And - I'm speaking metaphorically - it would receive the light of the mind and then it could reflect it and refract it.Now, with these two big options on the table, I think we can make progress into what I call the edges of consciousness, which are all these experiences, weird experiences that many people have, but we don't talk about enough, like near-death experiences, precognitive dreams, synchronicities. These experiences are very important for humans and they have a place in the permissive hypothesis and they are literally impossible in the productive hypothesis. So that's yet one more reason to explore alternatives to materialism. There may be anecdotal evidence for near-death experiences, but is there robust evidence that would be accepted by the majority of scientists who subscribe to the scientific method?Sure. And the plural of anecdotes, someone said, is data.And there's a lot of data. Actually, this year is the 50th anniversary, half a century, since Dr. Raymond Moody realized that we have two ears and one mouth and started listening to what his patients had to say about their experiences while they were clinically dead.The heart had stopped, breathing had stopped in these patients. These patients would come back and tell him these amazing stories that some people may say are hallucinations, but for the patients were hyper-real, like seeing light at the end of the tunnels, seeing deceased family members waiting for them, feeling bliss.___I would say the evidence suggests that the mind can survive the death of activity of the brain.___And so he and others started taking them seriously and writing their accounts down. And then you can do a science based on that material of experience that people have. Now, on the more objective side, more recently people have started to measure what's going on in the brain when people are clinically dead and brought back. This has opened a proper field of study, which is near-death studies.Evidence is a difficult word, because sometimes people think that when you say evidence, this is just the final proof. Evidence is like in a jury. You bring testimony, you bring pieces of data that point in one direction or another.I would say the evidence suggests that the mind can survive the death of activity of the brain. When brains are broken or shut off, there can still be mind going on. And that's revolutionary.That would entail that when we die, it's not game over, which, by the way, is the thesis of materialism. If consciousness survives, materialism dies. It's game over for materialism if something of us continues after we die. Do you think that there is mental continuity after death?Well, I think so, and I believe so, and I could also say I may have experienced it myself, because four years ago I had a near-death experience. I was in the hospital, I lost a lot of blood, and I saw those beings at the end of the tunnel, three beings, and there was yellow light. I was in a well, I was looking upwards, and I hadn't read about NDEs by then, but when I came back from this experience, I decided I would try to integrate this also in my professional life. Not just my personal life, of course, but my professional life as a physicist and as a neuroscientist. So I may have had the experience of glimpses of what an afterlife would be, and I'm not ashamed to say it in this way, and then one can do science of it, and then one can do philosophy of it.One can think about what -isms we were discussing, what views on reality would allow those experiences to be really ‘real,’ as opposed to, well, poor guy, the brain was kind of broken, it must have been a hallucination. Do you have a view about whether individuality or “the ego” persists after death, or whether we sort of merge into some sort of cosmic consciousness instead?I don't know, but my view would be along those lines you're suggesting. I think we could speak about a kind of universal mind, and then the problem is not how we emerge from matter, but how we fragment from a more holistic consciousness into these individual eddies and then when we die, this kind of dissipates.But I'm not sure. For instance, idealism would promote that view, but then what would survive of us after these eddies just vanish and become again the big Consciousness, I'm not sure what that would be. I don't know for sure, but I would tell you I believe something of us survives.And there are other lines of research, not just near-death experience, that can address this really hard question of survival. For instance, there are children who remember previous lives. This was studied by Ian Stevenson at the University of Virginia for more than 50 years.___Research takes place within a selection mechanism that also sometimes reinforces things that are not very scientific.___It's amazing research. He went all over the world, especially in the East, and collected all these case studies, all these stories. In plural, these were data of kids, very young age, who would describe up to 40 items that then he could go and verify.There was no internet. There was really no way the kid could know. Why would the kid say that when I was living in this other body and I was a woman and that's how my house would look like or that's how I would die, right? Again, there is evidence, not proof, but there's evidence not only that something weird and interesting is happening as we cross the threshold, but also when we come back to this life.Scientists should not be afraid of studying this, but they are because there's stigma. There's usually stigma upon the enigma, and this is so unfortunate. And one of the reasons is because of the ideology of materialism, because those things cannot be possible. What is wrong with the politics of science such that they have generated this stigma?So many things. Science is a human activity to begin with.So it falls prey to all our passions and ego and greed. That's one thing. Science is a job for the good and for the bad.You need to get a salary. You need to get grants. Research takes place within a selection mechanism that also sometimes reinforces things that are not very scientific.And then, we didn't have time to unpack this, but science for many years become entangled, as I was suggesting before, to other -isms, materialism, secularism. So anything that smells like the afterlife, people may think has to do with God, and then they freak out.Anything that suggests that there's something about the mind that may not need a physical material substrate to exist, it smells like non-materialism. So, all these -isms are ideologically blocking that kind of research, and then there are all these sociopolitical constraints as to what should be studied and what shouldn't be studied.I call it the backstage of science. Sometimes we scientists or science communicators seem to speak as if the data is the only thing that matters. We say, well, data and theory.But then there's a third leg of this stool, which is all the politics that goes behind the scenes. And we often don't speak about this, and it's quite vicious and petty, and it's very real. Why is materialism so attractive to most scientists?Well, an easy answer is because we've grown up with it.It's what the educational system promotes, and that's what you hear when you go to university. So it's like growing in a culture. It feels like the air in which you breathe.So it's very hard to begin with to detect, well, maybe there's another alternative. Maybe there are other ways of doing science, other environments in which one could do science. That's one reason.And other reasons maybe are more profound, and I'm not qualified to explain them, but I could say, looking at this 400-year history of science, since it started around 1623 with Galileo's book The Assayer, that science went and coupled with all what's going on in the West.And so the fall of religion, you could say, and science presented us this new alternative that then could be coupled very well with other -isms, and this idea of growth, and then science losing its good twin brother, which was philosophy. There's a whole natural history of science starting as philosophy, kind of emancipating or breaking out from philosophy, and then marrying technology, and then marrying other social systems.From that point of view, materialism is a very convenient idea to propose. There were attempts, like the German idealists tried to do a more romantic science. But no, the idea prevailed, like Francis Bacon said: You should pursue nature through all her corners, he said, and make her spill her secrets.Our attitude towards nature in the science that dominates is very much reflecting how we treat nature in our society, in our culture, like a resource to extract secrets by force and then dominate it. How is materialism related to the notions of growth and progress? What's wrong with having a productive citizenry?This is another very interesting and very difficult question to answer.But there's this recent book coming out by Paul Kingsnorth. In it, he explains this idea of the machine and this idea of progress. And this, again, this conflation of more is better, of we need to go forward always, and convincing us that the way to do that is to continually extract more from nature. But because we don't have the religious context anymore, because God is dead, then what do we have? We have what we can do as humans with our own gadgets.It's kind of the story of the Promethean fire. We will just build anything to make ourselves God.A good example today is transhumanism. Transhumanism is this pseudo-religion dressed in technoscientific language whose goal is very religious. They promise immortality, they promise redemption, they promise transformation of the entire natural world, but it's done by human means through technology. Are you suggesting that we can't have ethics without religion?Well, we should have ethics with or without religion. That's another pruning that has happened in science. We say, forget about aesthetics, although some physicists still think that beautiful means probably true, and forget about politics. We pretend there's no backstage of science, and even let's forget about ethics.___Science needs to be in the service of mankind.___Scientists, when they become more like engineers, they're just thinking how to make things work so that they can go to the moon, go to Mars, make machines that think, but they don't think whether that's a good idea.And also consider metaphysics. Many scientists for a long time pretended, and maybe that comes from the stream of positivisms, that really one doesn't need metaphysics at all, except that materialism is always the metaphysics running the system.You see, it's not just ethics. It's the pruning of all of these, you could say, five main legs of philosophy that just makes a kind of unconscious science, a science that doesn't really know what it's doing. It's doing it very well locally, but it just doesn't know what it's doing globally. Do you think science has to have an ultimate vision and purpose behind it for it to be effective or for it to be meaningful and transformative?Yes, a way I would say that is that science needs to be in the service of mankind. And it hasn't been that. And we can see it through, you know, when we discovered the secrets of the atom, and all of a sudden, the Manhattan Project, and then we create nuclear weapons.And now we're trying to crack how machines may think, and now we're creating this mess, right? So science needs to be in service of mankind, not in service of a few ideas that maybe want to make more money or just dominate upon nature. What about planes, trains, automobiles, and modern medicine? Hasn't science served mankind by helping us develop those technologies?Yes and no. I see where you're going, and it's fair.I came here by plane, and it's a blessing. When I almost died, the surgeons did their job, and they saved my life. But these two forced choices between Luddites and Silicon Valley types, I think, of course, it's a false dichotomy.Progress, in a way, it's good, but we often don't speak about the dark side of the moon. We say the great things that progress has brought, and we don't speak about the disasters, the side effects that it has come with, and the same when we promise new technologies. We tend to think that any technology is great, that email is going to save us so much time because we don't need to write letters and send them anymore.Is that true? I spend so many hours a week writing emails. Let's just say there are great things about it and bad things about it. People like Harvard psychologist Steven Pinker, for example, argue that we've made moral progress over time because of the Enlightenment. Do you think that's totally wrong-headed?I think he's emphasizing a side of the moon, and he does that very well, and you can find tons of plots where there's a slope going up and say it's great. But I think he should also tell the not-so-friendly story.But if your ideology is just to resist and continue to explain that the Enlightenment is the best thing ever and reason is the best thing ever… this feels to me like you're worshipping these abstractions.I'm very critical of it and also of these, again, science communicators and scientists that say, Oh, science says, in the name of science, experts say. It's like, come on, let's be careful because we can shoot ourselves in the foot by putting forth to the people an image of science that we know is not really true. Recently there's been a resurgence of spirituality and of people who say that they're spiritual but not religious, especially in the United States. If materialism is going away, what is going to fill that gap? Are we going to return to traditional religion? Do you see that being connected with the rise of the political right?I'm not a fortune teller, so I don't know what's going to happen. But, yeah, we could say we're in this post-materialist age and even post-secular age. One cannot come back to the past, but maybe just to contact with the roots is a good idea.What do I mean by that? I think we need to do a science 2.0, a science that says thank you to Galileo and thank you to materialism, but we need to reinvent even a new kind of scientific method. We need to do so in a culture where we realize humans cannot thrive in a vacuum where there's this idea that the sacred has to be removed.Now, how do we do that without bringing in back all the vices of religion? I don't know. I'm from a Catholic country.Here we are in England, so there are differences and interreligious dialogue has always been a challenge. But I think maybe a way of putting it is: after all these conflicts and branchings I was quickly alluding to, science from philosophy and then also from religion, now there's a time of reconciliation perhaps and maybe debates in the proper sense, like exchange of ideas in service of learning and getting into something higher than both poles. We need science to talk to religious people and it's interesting when people say they're spiritual and not religious.I think this is just a way of saying, no, I don't want to go back, I want to go forward. But at the end of the day, religions have offered us practices and grounding that we now desperately need. Everybody can and should just meditate or pray or do whatever they want, but we're in a crisis and it's time for reconciliation. What do you say to critics that say you are merely projecting our need for meaning onto a fundamentally indifferent universe?Yeah, I know that the typical science communicator says something like this. But we're not projecting. Human beings feed on meaning.It's the other way around. If you're a materialist, because the only thing that there is is matter, all that comes next, free will, consciousness, meaning, this is a kind of illusion that we need to explain.They're just craving for meaning, but there isn't really for them. I would also like to remind my materialist friends that for decades, if not centuries, they've said in the name of science, we know that this and this and this doesn't really exist. I think now they sense they're forced to say, well, actually, we don't know. We've been saying, for instance, that there's nothing after you die, and now probably they need to admit that they don't know the answer.___We need to do a science 2.0, a science that says thank you to Galileo and thank you to materialism, but we need to reinvent even a new kind of scientific method.___So it's a moment to open up possibilities and also to gently but fiercely critique these claims that I think harm society. If you say in the name of science, get on with it, when your father dies, you'll never see him again. Well, what the F do you know about it? You haven't studied the literature, you haven't had any of those experiences, and basically what you're doing is you're just doing marketing on ideology. This needs to stop. Do you think that it's scarier for some people to entertain the thought that there might be life after death, compared to a materialist worldview where you just die, given that there might be consequences for unsavory behaviour?Well, death and dying is scary. It's maybe the ultimate ending. It's a limit on life, and when we're in this conquest mode, we don't like limits.And it also has, there's a shockwave backwards, so I think if you change your notion of what death is or may be, you live differently. It also has consequences, as you're saying, for the future because this is not our only goal here and we come back in whatever form. And again, different religions would say different things. I the East, they are more happy with the idea of reincarnation, and here in the West, there are other preferences. But in any case, it changes how we live, and that's really what matters.It's not about just projecting or imagining what we'll be after, but how we live now and also how we treat those who are dying. So it goes from the individual to the families, to the hospitals.Now in the near-death research I do, this has ramifications at all these levels, all the way to society.But our society is thanatophobic. It has a phobia of death. We don't want to hear about death, and this is another thing we need to put on the table and be willing to talk about it. Do you think that we might get closer to answering ultimate questions like why is there anything at all if we jettison materialism?That’s an excellent question, Simon. Two things: we should stop treating reality, I believe, as a great sudoku, as an enigma, as something that with intelligence, money, and time that we will crack and instead treat reality more like a mystery. And what you do for in front of a mystery is not to be the clever guy in a class and say “I’ll solve you” but more like “I will bow and you will transform me.”I know this sounds a bit like a scientist speaking like a mystic. But I think this reorientation is needed. In the end, we won’t crack the big questions, but they will transform us. If we free ourselves from this prison of materialism, the way we will explore these questions will be freer, more creative, and in service of mankind. Do you think exploring mystery is the reason why we are here?I think we are here because, and this pseudo-theological argument I’m making off the cuff, But the One, the Absolute, if there is such a thing, had everything except limitation. We are that absolute experiencing that contingency. It’s like an act of divine proprioception. It’s a wonderful adventure, it’s just incredible to be alive. Perhaps we have forgotten why we are here and the whole point is to experience the flesh.Let me end by saying this. I criticize materialism harshly. I bang on this dead horse, because I think it’s dead. But matter is a great mystery. So maybe my invitation is as follows: hey materialist friends, come here, let’s work on materialism 2.0! Consciousness is a mystery, but matter is also a mystery. The fact that we can have an intersubjective experience consensus, the fact that we can apply mathematics, that we can measure things... the physical world we take for granted, but it is a great mystery too.Maybe that’s related to your last question: why are we here? Why did spirit decide to incarnate? Being in the flesh may be a great thing if spirit decided to do so.Àlex Gómez-Marín, thank you very much.My pleasure.
Jennifer Bushong | Strategic marketing review: Preparing your business for 2026
As we approach the end of the fourth quarter of 2025, business owners and marketing leaders face a critical juncture. The end of the year signifies a time to reflect