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Apple is reportedly testing a MacBook Neo with more RAM
New colors aren’t the only changes coming.
Cinerama Dome, an iconic Hollywood theater shuttered by pandemic, will reopen
Alamo Drafthouse Cinema will operate it
Cinerama Dome, an iconic Hollywood theater shuttered by pandemic, will reopen
Alamo Drafthouse Cinema will operate it
Letter from Argentina: 'an empty desk and an idle electron microscope signal the erosion of the country's science'
Faramarz S Gard laments the decline of Argentine science
Center for the Study of the Longer-Range Future Announces 2026 Graduate Summer Fellows
The Frederick S. Pardee Center for the Study of the Longer-Range Future welcomed eight Boston University graduate students as the 2026 cohort of its Graduate Summer Fellows Program. Running from May 26 through July 31, the 10-week fellowship provides master’s and doctoral students with the opportunity to conduct independent, future-oriented, policy-relevant research while participating in…
Following layoffs and muddy strategy shifts, Xbox announces Backward Compatibility on PC program, with Blinx and Conker leading the first wave
Xbox is bringing classic games to personal computers and handhelds through a newly announced Backward Compatibility on PC program.
Lilac Hills apartments inspected, no immediate health or safety hazards found
The City of Kalamazoo has completed an inspection of the Lilac Hills apartment complex following complaints from residents about living conditions.
Apple Working on New MacBook Neo With Two Upgrades
Apple is working on a new MacBook Neo with two key upgrades, including an A19 Pro chip and increased RAM, according to Bloomberg's Mark Gurman. With the A19 Pro chip, the second-generation MacBook Neo should have 12GB of RAM, up from an A18 Pro chip with 8GB of RAM in the current model. The report suggested that the next MacBook Neo will also have new color options. Existing finishes include Silver, Blush, Citrus, and Indigo.
Carnegie Mellon's AI Science Foundry Selected by NSF To Help Build National Infrastructure for AI-Enabled Scientific Discovery
Carnegie Mellon University's AI Science Foundry, one of the world's most advanced AI-powered research facilities, has been selected as a node in the U.S. National Science Foundation's (NSF) Programmable Cloud Laboratory (PCL) Testbed, a national initiative to build a network of AI-enabled laboratories.
Three Atlanta Falcons Rookies Who Could Make an Immediate Impact
The Atlanta Falcons are coming off of an underwhelming 2025 season, finishing with an 8-9 record and falling just short of the playoffs. The Falcons and their new coaching staff looked to address holes and lack of depth at many positions including receiver, cornerback, and linebacker. Atlanta had six selections in this year's draft and although did not have a first round pick due to a trade with the Rams during the 2025 draft, selected three players that I believe could have an immediate impact.
Anaheim’s newest district, OCVibe, is cultivating community through art, entertainment
OCVibe plans to debut more than 70 original artworks as part of a long-term commitment to champion publicly accessible art in the Anaheim district and recently unveiled its plan for a public art program that is expected to include one of…
NSF announces $83M investment in integrated data systems and services to advance AI-driven science and strengthen U.S. research infrastructure
The U.S. National Science Foundation today announced $83 million in awards through the Integrated Data Systems and Services (IDSS) program. The awards will expand access to data infrastructure…
AMD’s Zen 6 EPYC Venice Pictured as a 256-Core Monster, Massive Twin I/O Dies & First 2nm HPC Chip To Enter Volume Ramp
AMD has showcased its next-generation EPYC Venice CPU at the Advancing AI event, featuring a phenomenal core count of 256 based on Zen 6.
Trump approves nuclear agreement with Saudi Arabia
The deal is expected to last 30 years and is also expected to involve U.S. firms in developing the program
Nevada health officials brace for new Medicaid work requirements
Nevada health officials are preparing to phase in sweeping new work requirements for the largest safety-net insurance program in the state, a move that will impact an estimated 280,000 Nevadans who benefited from expanded Medicaid coverage.
Powering America's Genesis Mission: Microsoft's commitment to scientific discovery
Today, we’re excited to share a long-term commitment to the Department of Energy’s (DOE) Genesis Mission, backed by a $60 million investment designed to accelerate AI for science and the breakthroughs it can deliver for the country. This deepened commitment includes Microsoft’s new Scientific Partnership Advancing Research & Knowledge coordination hub and program office, otherwise...
Why one of the world's largest health databases matters
The NIH's All of Us program could accelerate medical research — but its future depends on continued funding.
Rice spinout company receives Small Business Innovation Research award
LumiStrain, a Rice spinout commercializing a Strain Sensing Smart Skin (S4) for structural testing and health monitoring, has received a $1.55 million award through the National Science Foundation’s Small Business Innovation Research Fast-Track program.
Metal Gear Solid: Master Collection Vol. 2 reveals Nintendo Switch 2 and Switch frame rate, resolution
Metal Gear Solid: Master Collection Vol. 2 has shared frame rate and resolution details for all platforms, including Nintendo Switch 1 and 2.
Metal Gear Solid: Master Collection Vol. 2's Resolutions & Frame Rates Revealed
Switch 1 players are capped at 30fps
The reported Apple Upgrade program raises a very big concern
A Bloomberg report yesterday suggested that Apple is about to launch a new Apple Upgrade leasing contract to replace the...
Foxconn Ramps Up Hiring as iPhone 18 Pro Enters Mass Production
Apple's iPhone 18 Pro models have entered mass production and are now in a production ramp-up phase, according to China Securities News. In a new report citing industry chain sources (via MyDrivers), Apple's main assembly partner Foxconn is said to have entered its peak recruitment period to prepare for large-scale production and stocking ahead of the fall launch. Hourly wages, base pay, and rehire bonuses have all been raised to attract workers amid the ramp-up.
Saint Joseph’s Athletics and Main Line Health Announce New Affiliation
Saint Joseph's Athletics and Main Line Health have announced a landmark affiliation establishing the System as the exclusive medical provider for the Hawks. Along with serving as a title sponsor for the Hawks' Division I programs, Main Line Health will become the first-ever jersey-patch partner in St. Joe's history.
RadNet launches free lung cancer screening program for firefighters
The Los Angeles-based imaging center operator is seeking to aid first responders who served during last year’s Palisades Fire, which killed a dozen people and destroyed nearly 7,000 structures.
Downtown Sacramento businesses tired of garbage launch volunteer crew to clean up their block
Florida Poly's fledgling athletics program secures use of Auburndale sports facilities
The Phoenix will use the Lake Myrtle Sports Complex, Auburndale Softball Complex and Auburndale Community Center for three years, beginning with the inaugural men's soccer match next month.
Manhattan University Launches Bachelor of Science in Data Science
New degree program debuts in fall 2026, building on the University's offerings in computer science, business analytics and computer engineering
Business owner says midtown Atlanta construction forced salon to close, sparked rent dispute
The area has been under construction for about three years.
Providing Contemporary Educational Programming Leads Business Law Section Chair’s Agenda - New York State Bar Association
Luca Melchionna understands the value of education and collaboration through his 30-year career working in higher education and as a transactional attorney. His background is the basis of his initiatives for the upcoming 11 months where his focus will be on increasing engagement through developing cutting-edge programming. “My priority is to connect our members with
Judge to rule on state’s reluctance to expand children’s health insurance program
A Florida circuit court judge listened to arguments Tuesday regarding the state’s reluctance to expand Florida KidCare – a subsidized children’s health insurance program.
New Michigan budget delivers mixed results for business community
The 2026-27 budget expands community college scholarships and a child care program while reducing funding for workforce training, business attraction and tourism.
New program aims to help Flint entrepreneurs test business ideas
Flint entrepreneurs can get free, expert feedback on their business ideas at a new Aug. 6 validation event, aimed at helping move concepts toward real, register...
Apple Upgrade program is coming next week with up to 36-month payment plans
When this launches, the iPhone Upgrade Program will be discontinued. According to a new report from Bloomberg, Apple is planning to launch a new device...
6 teens arrested after employee attacked inside Rochester business
Six people, including five juveniles, were arrested after a fight inside a business on East Main Street on Tuesday morning, according to the Rochester Police Department.
Oregon DEQ issuing air quality health advisory for Portland metro
Oregon DEQ issued an air quality advisory for Portland metro, Salem, Hermiston and Ontario through 8 p.m. July 22 as ozone smog rises.
Health: Searching For The Source Of Cyclospora
You may have heard of a parasite that’s causing some gastrointestinal distress.Cyclospora has sickened thousands of people across 34 states this summer – more than six times the number reported at this point last year. The CDC has linked a major cluster to shredded iceberg lettuce at Taco Bell in some states. And Taylor Farms de Mexico has now pulled all of its iceberg lettuce from the U.S. market despite an FDA finding that reports that its product contained the parasite were a false positive.We answer your questions about what cyclosporiasis is, how you get it, and why investigators have had such a hard time finding the source.Find more of our programs online. Listen to 1A sponsor-free by signing up for 1A+ at plus.npr.org/the1a.
Amendment 65: New Opportunity: C.4 Planetary Science Enabling Facilities
C.4 The Planetary Science Enabling Facilities (PSEF) program element solicits proposals for experimental and analytical research facilities to be made
Federal agencies launch youth sports initiative
They announced the program Tuesday at the Colts practice facility.
Noah Eagle Expected to Call Netflix NFL Australia Game
The Sept. 10 matchup will feature the Rams and 49ers.
Ramp Opens Stablecoin Accounts and Payments to Business Clients
Financial operations platform Ramp says it has begun offering customers stablecoin accounts and payments. The new offering, announced Tuesday (July 21),
Carolina Hurricanes To Launch Own Sports Network For Game Broadcasts
The NHL franchise is taking control of its local broadcasts, ditching traditional regional networks to deliver innovative programming and flexible viewing options directly to Canes fans.
National Science Foundation awards $10M to the University of Nebraska System for STEM support
The University of Nebraska's Established Program to Stimulate Competitive Research received a four-year, $10 million grant from the U.S. National Science Foundation.
Apple teams up with Klarna to launch a lease-to-own program for iPhones, iPads, and Macs
The new leasing program is a big change for the hardware company, and comes as it looks to raise prices on many of its products.
New Skipper Science App program to fill data gaps in Bristol Bay sport fishery
In all Alaskan fisheries, good data is a critical part of management. But the collection of that data doesn't have to be left to just scientists. Within Bristol Bay's sport fishery, there's a new way for guides to report their catches and observations, helping build a robust record of Bristol Bay catches.
NYC Health + Hospitals’ NYC Care Program Starts ‘Light The Way’ Truck Outreach Initiative To Promote Health Care Access
New York, NY – NYC Health + Hospitals’ NYC Care program today announced the return of the city-wide ‘Light the Way Truck’ outreach initiative. Starting in
Apple’s rumored ‘Upgrade’ program brings lease-to-own pricing for iPhones, Macs, and iPads
Can a new upgrade program make up for higher prices?
Artist Bites program explores the Ioway people and their practices
The Cedar Rapids Museum of Art’s monthly Artist Bites program in August will feature Patt Murphy, an elder and member of the Iowa Tribe of Kansas and Nebraska who has
Apple Reportedly Planning to Wind Down 'iPhone Upgrade Program'
After launching a new "Apple Upgrade" program next week, Apple plans to stop accepting new iPhone Upgrade Program sign-ups, according to Bloomberg's Mark Gurman. It remains to be seen if existing iPhone Upgrade Program members will be able to remain enrolled in the program beyond their current terms, or if they will be migrated to the Apple Upgrade program at some point.
Instagram now lets you swap out the music in your old posts
With the new "Replace Audio," tool, users can update the music on their post at any time while keeping the post's existing likes, comments, shares, and reach intact.
Instagram will let users endlessly swap the audio on old posts
Recent features make sense for creators — not so much average users
Can the Church Help the Left Win? -
In the APSA Public Scholarship Program, graduate students in political science produce summaries of new research in the American Political Science Review. This piece, written by Ximena Caló, covers the new article by Guadalupe Tuñón, [...]
Apple winding down iPhone Upgrade Program: report
Apple will reportedly launch a new “Apple Upgrade” leasing program next week. As part of that, the company is reportedly...
ASU science workshop gets teens' 'minds in motion'
For Tristen McKenna, the path was clear — he would become a welder when he graduated from high school."My family never pushed for college," said McKenna, a senior in Arizona's foster care program. "They wanted me to go to a trade school — not college."But last week, McKenna was one of 20 teens who participated in an immersive STEM program at Arizona State University and it may have just changed the trajectory of his life.
Apple to Launch ‘Upgrade’ Device Leasing Program With Klarna to Spur Sales
Apple Inc. is preparing to introduce Apple Upgrade, a leasing program that will mark one of the biggest-ever changes to how the company sells devices.
Baton Rouge Ballet Theatre moves to the next level with new professional program. Here's how.
"This is big for us," co-artistic director Rebecca Acosta said. This program marks the first time professional dancers have been hired to dance principle roles for the entirety of the season.
WNBA All-Star charity initiative supports sports group that says it is ‘moving beyond the binary of girl’
A WNBA All-Star beneficiary says it is "moving beyond the binary of 'girl'" while the league frames the $100,000 prize pool as keeping girls in sports.
Splash Lab offering free science activity at Main Street Square
Splash Lab, a free science program offered by Main Street Square and Visit Rapid City, is in its final two weeks.
Senate Democrat proposes universal health care for children
Sen. Andy Kim (D-N.J.) on Tuesday unveiled a proposal for all American children to receive Medicare, a program he’s dubbed MediKids, saying Democrats must bring new ideas to move the conversa…
Quest for research answers takes undergraduate student to Japan
Kaylin Lamaute has been spending the summer finding answers to her fascinations in materials science and engineering through the Adopting Sustainable Partnerships for Innovative Research Ecosystem (ASPIRE) program, an international initiative primarily driven by the Japan Science and Technology Agency.
A look at changes the SEC and Big Ten would like to see in college sports legislation
Federal legislation that could reframe the way college sports operates in the United States has the backing of many key players, except for possibly the two most important: The Southeastern and Big Ten conferences.
Dodgers' Ohtani Scheduled for Bullpen Session This Weekend
The Los Angeles Dodgers are ramping up Shohei Ohtani to pitch again this weekend.
Coffee may protect your heart but energy drinks could harm it
For most adults, a daily caffeine habit may be safer for the heart than many people assume. A new American Heart Association review found that up to 400 milligrams of caffeine a day, roughly three to five cups of regular black coffee, is generally safe and may even be linked to lower risks of heart disease, stroke, heart failure, and Type 2 diabetes. But the source matters: highly concentrated energy drinks and shots can sharply raise blood pressure and trigger irregular heart rhythms.
Briar Cliff University Expands Business Programs, Introduces New Degrees and Curriculum Enhancements
Briar Cliff University is introducing new undergraduate and graduate academic programs, expanding interdisciplinary learning opportunities, restructuring its business department, and pursuing specialized business accreditation to better prepare students for evolving workforce needs.
GW Law Hosts Symposium with Global Blockchain Business Council | GW Law
The Business and Finance Law program and The Bernard Center partnered with the Global Blockchain Business Council (GBBC) to host a day-long symposium.
CBO investigating feasibility of using healthcare fraud savings to fund Trump’s war
The nonpartisan Congressional Budget Office is looking into the effectiveness of the U.S. Department of Health and Human Services’ crackdown on waste and abuse in safety net healthcare programs, and whether the efforts could effectively generate tax revenue the government could then spend elsewhere.
Philadelphia offers forgivable $50,000 loans to help small businesses expand
Philadelphia's Boost Your Business program provides funding and other resources for selected companies each year.
From Bernie to Mamdani, how the Occupy movement transformed American politics
Yotam Moram, who helped lead Occupy Wall Street, discusses why power must be built through movements, not simply through elected officials
Tesla investors want answers about a potential merger with SpaceX
Tesla investors are responding to rampant speculation about a mega-merger with SpaceX, which raised $86 billion in a blockbuster IPO last month.
Mercedes reveals ultra-luxe SUV and U.S. studio for custom vehicles
The automaker pulled the wraps off a 2027 Mercedes-Maybach GLS and introduced American customers to its Manufaktur customization program.
San Francisco 49ers Players React To Christian McCaffrey’s Post
Christian McCaffrey is one of the best players in the NFL.The former Stanford star is coming off another incredible season for the San Francisco 49ers.He finished with 1,202 rushing yards, 924 receiving yards and 17 total touchdowns.49ers Players React To Christian McCaffrey’s PostMcCaffrey has nearly three million followers on Instagram.Earlier this week, he made a […] The post San Francisco 49ers Players React To Christian McCaffrey’s Post appeared first on HEAVY.
Abacus Health Solutions Named Preferred Vendor of American Society for Healthcare Human Resources Administration
Abacus Health Solutions, a leader in chronic disease management solutions, has been selected to join the American Society for Healthcare Human Resources Administration Preferred Partner Program (AP3), a trusted network of vetted organizations serving healthcare employers nationwide.
California’s Business Tax Credit Cap Needs More Targeted Changes
California’s scramble to rework its business tax credit cap shows that the state is directionally correct to resist subsidy bidding wars but wrong to rewrite the economics of credits already issued after companies have already relied on them, writes Andrew Leahey.
International Courts Against the Defunding of Climate Science? Revisiting the ICJ’s Climate Change Advisory Opinion
Introduction The first eighteen months of the second Trump administration have witnessed a sustained assault on scientific infrastructures enabling understanding of anthropogenic climate change. This has taken the form of cuts to national science agencies; freezes and dramatic reductions in grants to universities; and attempts to dismantle observation arrays and crucial monitoring stations. It has […]
Scientists Find a Way Around a 160-Year-Old Law of Physics to Create Programmable Heat
A 'smarter' way to manipulate heat.
Suspect in 2 brutal attacks completed mental health diversion program before arrest, records show
A man accused of carrying out two violent attacks last week had a previous violent charge dismissed after completing a mental health diversion program five months ago, records show.
Jen Landon recalls cow kicking ‘Yellowstone’ costar in the face
‘Yellowstone’ stars Jen Landon and Ian Bohen recall him being kicked in the face by a cow while filming the TV drama.
Bonta says Paramount litigation isn’t ‘anti-Trump’
The California attorney general insisted in an interview with POLITICO that his antitrust litigation is about competition, not politics.
Bridging business strategy and mission-driven leadership: Loyola University Chicago
Carla Walloch credits Quinlan's Baumhart Scholars MBA program with strengthening her business acumen and preparing her to become an ethical, strategic leader.
HeRAMS Ukraine health services across oblasts - Legal entities (April 2026)
Infographic in English on World about Health; published on 22 Jun 2026 by WHO
Maine Democratic Senate frontrunner faces scrutiny over alleged anger outbursts
Troy Jackson’s brash conduct raises alarm bells about his temperament as the nominee for a key Senate race, some critics said.
Figure 8 high-speed entertainment
Prepare for thrilling near-misses and spectacular crashes during this year’s Figure 8 races. Blending high-speed racing with demolition derby-style drama, the grandstand event is Friday, July …
The 80/20 Institute CEO Bill Canady Releases The Rule of Three, Introducing a Leadership Framework for High-Performing Companies
Lakewood Ranch, FL, July 20, 2026 (GLOBE NEWSWIRE) -- The 80/20 Institute today announced the release of The Rule of Three: How Visionaries, Ope...
Story itching get back to red-hot Red Sox, hopes for August rehab
BOSTON – Watching his Red Sox teammates dramatically change the narrative after what once looked like a lost season has only increased Trevor Story’s desire to rejoin his teammates on the field. The first key step for the veteran shortstop – who hasn’t played since May 14 due to surgery
UFC Freedom 250 Fails to Knock Out The Ratings
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) If UFC fans wanted one image to say, “Hey, Paramount+ is crushing it with their UFC rights deal,” I could provide that image. Here it is: (Reminder: this is my creation of the Nielsen Top 30, since Nielsen doesn’t combine the lists or include sports. I take all three lists and combine them. Some streaming TV shows probably have higher ratings than many of the films on this list.) Look at that! UFC Freedom 250 is number one! It topped the Nielsen “Top 30” list for shows and films that made the top ten the week of 15-June. So if you’re a UFC fan or supporter of Paramount+, that’s the good news for you this week. This program topped the ratings charts for one week. Everything else is bad news, or at least a huge caveat to that story, which I’ll explain today in the first part of this week’s Streaming Ratings Report—for the weeks of 8-June and 15-June—which is a double issue since I’ve been writing on a bunch of topics recently. UFC Freedom 250 is one of the biggest streaming events of the year, and super relevant to Paramount+’s strategy, so it merited its own article. Let’s dive in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of June 8th to June 21st 2026. You can find a link to my terminology here.) Subscribe Check Out My Interview on UFC 250 at MMA Draw After you read this article, if you want even more thoughts on UFC and Paramount-Skydance/Paramount+, I did a written interview with MMA Draw. They asked me to answer some questions about UFC Freedom 250, and I was happy to chat with them. Find it here: [ The MMA Draw Newsletter Did Paramount really overpay for the UFC? What the data tells us so far If you know the history of American television, you also know that combat sports is often a leading indicator of the future… Read more a day ago · 10 likes · 1 comment · Nate Wilcox and Zach Arnold ](https://www.themmadraw.com/p/did-paramount-really-overpay-for?utm_source=substack&utm_campaign=post_embed&utm_medium=web) I never thought I’d need a combat sports newsletter in my life, but the good folks at MMA Draw publish an excellent one on UFC, MMA, pro wrestling, boxing and more, analyzing both the sports themselves and the politics, economics and antitrust issues that impact them. Check the article and their newsletter out! Paramount+ Has Its Best Sporting Event of All Time…But Was It Worth It? Before we look at the UFC Freedom 250 data in particular, let’s talk about what we can’t say. Namely, let’s start with the lack of comparisons. First off, I’d love to put a chart out comparing this fight to past UFC fights on Paramount+…but we don’t have the data. This is the first time we’ve gotten Nielsen data about a Paramount+ UFC fight. As far as I can tell, Paramount provided data for the first fight, but it was a proprietary datecdote (saying it had “an average minute audience” of 5 million “views”) and then, for two fights, we got the linear viewership numbers when they aired on CBS, but no streaming data. Everything else was crickets. We also can’t compare this fight to other fights/combat sports on streaming, in particular the MMA and boxing, because Netflix also didn’t use Nielsen to track those events, opting for TVision and VideoAmp, respectively. (This isn’t Paramount’s fault, but does still suck.) We also can’t compare to UFC’s fights that used to be on ESPN+, since we don’t have any data for that, plus Disney+ didn’t have marquee fights. The comparisons would not be apples-to-apples. Can we compare to past Pay-Per-View fights? Absolutely not. The comparisons would absolutely NOT be apples-to-apples. That didn’t stop Paramount+, though, who bragged that their UFC events have reached drastically more people than past PPV fights. Duh. Sorry, but I gotta make this point again. A basic tenet of economics is that the cheaper something becomes, the more people consume or buy it. That’s Econ 101. (Sometimes pundits call things “Econ 101” that are actually like Econ 210 or even PhD-level economics, but no, this is really like first or second class basic economics.) Yet I still see one analytics firm consistently say that more people watch films on streaming than PVOD proves streaming which means that the streaming window is more valuable than the PVOD window. No, it’s not! Same thing here. Pay-Per-View events back in the day could be really, really, really expensive! So whole groups of people pitched in to buy them. That increased the perceived value of, say, the Mike Tyson fight. Or a UFC numbered event. So yes, the fact that Paramount+ makes numbered UFC fights essentially “free” if you’re already a Paramount+ member means consumption will go up. Obviously. Same for Netflix and their boxing matches. They’re talking about fights that used to cost consumers, in some cases, $50 in 1996…which is over $100 in today’s dollars. Over 1.6 million people paid that to watch the Tyson-Holyfield fight! Again, streaming is essentially “free”. Or $10 to $20, depending on what streamer we’re talking about and what tier you’re on. No wonder more people are “watching”. (Plus, Nielsen’s out-of-home viewing also helps these numbers.) UFC Freedom 250 Did Well…But I Have A Lot of Worries So what can we compare the fights to? Well, the good news is Nielsen put out that the fight averaged 7.0 million viewers for UFC Freedom 250, which is a solid number for a fight. We also know the length, at roughly 4 and a half hours. (I saw different run times, but this seems to be the consensus considering it started at 8 pm, had a delay and then finished after midnight on the East Coast. If you assume a shorter run time, then yes, the total hours viewed would go down.) That means I have the two numbers needed to add this to my Nielsen database. And then…I can compare this viewership to the NFL: And, uh, not great. But also within striking distance, mainly because the runtime for this event was so long. I’d also add that this event had viewership equal to a regular season NFL game on streaming, but if anything, it was more comparable to an NFL playoff or Super Bowl-esque event. And you can compare viewership to the top football games on broadcast, cable and streaming, and it’s not impressive at all: We can also compare it to other sports that week, including the NBA Finals and start of the World Cup: Again, not great. The NBA generated roughly four times as many average viewers each game for its NBA Finals. The World Cup has similarly big numbers. Also, that’s just a tiny fraction of the 25 most watched sporting events each week. The NBA, NHL and FIFA World Cup had many, many more games racking up hours. We could also compare this to other streaming programs to get an idea of “is this a good investment?” and here is how it ranks compared to other top Paramount+ programs: The worry here? Well, unlike scripted programming, which has rewatchability, older fights/sporting events have very little library value. Very, very few people are rewatching these fights, especially years from now. Paramount has also released datecdotes bragging about their subscriber numbers. Earlier this year, they claimed that the first UFC fight on Paramount+ brought in 1 million subscribers. Then, in their quarterly earnings report, they only ended up with 700K subs. Not great! They claimed they dropped lower-value international subscribers, but that’s why I tend to discount subscriber additions when they’re leaked to the press.1 I expect we may see a bump again for UFC Freedom 250, but I’d caution using subscriber growth so soon after these events to judge the success, since new subs with high churn (see Peacock) aren’t great either. Also, analysts often want to attribute all subscriber growth to their favorite/pet show, and that just doesn’t make sense. The biggest caveat for UFC Freedom 250 and Paramount’s very first UFC marquee event is that these could be high watermarks for the sport. UFC Freedom 250 had an incredible amount of earned media coverage compared to most UFC fights. I mean, it had wall-to-wall national news coverage in the lead up to the event. (The first fight also had a lot of promotion from Paramount since it was first.) Other fights could reach this bar—say the Conor McGregor return to the Octagon—but they’ll be fewer and far between. Was This Deal Worth It? All to ask: is this Paramount deal worth it? In this case, I think the UFC Freedom 250 numbers are more distracting than helpful. This fight did well and compares well to other top sporting events. But we know that the first marquee event was at least a third smaller, if Paramount’s own data is to be believed. And it’s likely the other fights are much, much, much smaller. And then you get to the paycheck that Paramount-Skydance paid. FIFA’s World Cup cost about the same for Fox, but clearly generated multiples more total viewership. (Though it’s only every four years.) The NBA is much more expensive, but until the playoffs, they likely didn’t pay for itself. Even still, Disney, NBCUniversal and Amazon Prime Video likely overpaid. So, in that context, the NBA may be an overpay that makes the UFC look not so bad. But two overpays don’t make an underpay, to paraphrase the old cliché about wrongs and rights. And looking at UFC Freedom 250 as the likely ceiling of MMA on Paramount+, Paramount-Skydance likely paid too much. Share 1 I would love regular reports on subscriber additions by programs, but as is, it’s mostly leaked or rumored in haphazard ways.
AI political ads draw scrutiny in the Tennessee 6th Congressional District race
AI Political Ads in Tennessee's 6th Congressional race raise questions about a state AI Disclosure Law as Johnny Garrett and Van Hilleary use artificial intelligence in campaign videos.
US judge temporary halts Paramount-Warner entertainment giant merger
Judge Araceli Martinez-Olguin issues 14-day restraining order preventing $110B transaction, sets hearing on preliminary injunction for Aug. 3 | Anadolu
NY Attorney Letitia James praises federal judge’s ruling to pause entertainment industry merger
A FEDERAL JUDGE’S restraining order on Monday halts an $81 million Paramount/Warner Brothers Discovery merger.
SEC Power Rankings Heading Into 2026 Season
The SEC enters the 2026 season looking as loaded as ever. National title contenders are scattered throughout the conference, and even the middle tier features programs capable of pulling major upsets. Here’s how the league stacks up heading into Week 1. 1. Georgia Bulldogs Kirby Smart once again has the SEC’s most complete roster. Gunner…
House Momentum, Senate Headwinds, and the Return of Shutdown Politics
With the House finally beginning to break its floor paralysis, appropriations may be back in motion. However, the path to funding the government for FY27, and keeping the lights on past September 30, remains complex. Last week, the House passed the National Security, Department of State, and Related Programs (NSRP) appropriations bill, which included a closely watched vote on Rep. Thomas Massie's amendment targeting aid to Israel.
'I'm in.' Darline Graham says she will run for a full term in Lindsey Graham's Senate seat
The entrance of Darline Graham into the Republican scramble to select a new Senate nominee further complicates an already rushed process following Lindsey Graham's death earlier this month.
Summer internship program prepares students for careers in adolescent health
UT Teen Health hosted nine college students from across the country to learn what it takes to improve teen health in South Texas.
Texas football’s new indoor practice facility near completion
Texas football has a lot to look forward to. Not only does the program have one to two additional years of Arch Manning working under center, head coach Steve Sarkisian is also locked in for the long-haul thanks to a contract that likely keeps him at Texas until at least 2031. And for the next […]
Augusta Health Among First in Virginia to Offer Volt™ Pulsed Field Ablation Technology
FISHERSVILLE, VIRGINIA — Glenn Brammer, MD, a cardiac electrophysiologist and cardiologist at Augusta Health, is now offering the Abbott Volt™ Pulsed Field Ablation System, an advanced treatment option for patients with atrial fibrillation (AFib). “Atrial fibrillation and cardiac arrhythmias negatively impact the lives of millions in the United States and around the world. Beyond the […]
Kovert Creative Taps Mallory Morehead Pritzl for Entertainment PR Team
Based in L.A., Morehead Pritzl will oversee comms for programming-focused clients ‘Jimmy Kimmel Live!’, Paper Kite Prods. and SmartLess Media while working with Bloomberg Media and Spotify.
Paramount's WBD deal is on pause after judge orders merger delay
A judge issued a temporary restraining order stopping Paramount Skydance's acquisition of WBD after a lawsuit by California and 11 other states.
Amendment 63: New Opportunity: A.14 Atmosphere
The Atmosphere research program is soliciting proposals for data analysis and modeling of NASA supported airborne campaign data. NASA’s Earth Science Division
DOH-Charlotte Expands Clinical Services to Include School and Sport Physicals and EKGs - Florida Department of Health in Charlotte County
The Florida Department of Health in Charlotte County is expanding its clinical services to include school and sport physicals and electrocardiograms (EKGs).