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Mike Lindell touts Trump ties in race for governor of Minnesota, where Trump has lost
Lindell, of "MyPillow," plays up his ties to Trump, who endorsed him for Tuesday's primary. But the state Republican convention backed one of his opponents.
3 Undrafted Free Agents with Best Chance to Make 49ers Roster
The San Francisco 49ers have one of the most talented rosters in the league. The roster is loaded with proven veterans like Christian McCaffrey, Mike Evans, and Nick Bosa, among many others. The 49ers signed many fewer undrafted free agents than other teams did, and the ones that they did sign have a tough path.
Mike McCarthy makes ‘pure joy’ admission on Aaron Rodgers reunion
Pittsburgh Steelers head coach Mike McCarthy is more than excited to work with veteran quarterback Aaron Rodgers again.
Los Angeles Angels Announce Mike Trout Change During Marlins Series
The Los Angeles Angels are coming off a 7-0 loss Saturday against the Miami Marlins, setting the stage for Sunday’s matchup to decide who takes the weekend series. Ahead of Sunday’s game, which will feature Grayson Rodriguez for the Angels and Ryan Gusto for the Marlins, Angels manager Kurt Suzuki made a few tweaks to […] The post Los Angeles Angels Announce Mike Trout Change During Marlins Series appeared first on HEAVY.
Undrafted Rookie Could have Inside Track to Making Patriots' Roster
Khalil Jacobs has Mike Vrabel fired up with his performance early in training camp.
49ers’ Kyle Shanahan makes Mike Evans guarantee amid injury absence
Mike Evans is dealing with a quad injury during training camp, but Kyle Shanahan still sees him playing a major role in the 49ers' offense.
Four 49ers Position Battles Still Ongoing at Training Camp
The San Francisco 49ers have one of the most talented rosters in the league. There are a few interesting position battles going on, though, such as at left guard and free safety. A month ago, it was assumed that Mike Evans and Ricky Pearsall would be the top two options and it would be a solid room.
Mike Vrabel recalls his favorite Adam Vinatieri story
The former Patriots kicker will enter the Pro Football Hall of Fame on Saturday.
Mike Tomlin hasn't thought about returning to coaching, yet
For now, he doesn't miss it. That could change when the regular season starts.
Mike Tomlin hasn't thought about returning to coaching, yet
For now, he doesn't miss it. That could change when the regular season starts.
Top trending sports headlines this week August 4-8: ICYMI
Former NFL wide receiver Ray Jarvis died at age 77, longtime Giants broadcaster Mike Krukow announced his retirement and more trending sports headlines you may have missed this week, August 4-8, 2026.
‘New mentality’ is helping Eli Raridon play faster
The rookie credits Mike Vrabel for his growing comfort in the offense
Angels' Mike Trout: Birthday homer in Miami
Angels' Mike Trout: Birthday homer in Miami
Broncos DL Matt Henningsen tears Achilles
Broncos defensive lineman Matt Henningsen, who was carted off at Friday's practice, was diagnosed with a torn Achilles, Mike Klis of 9News reports.
Dr. Abdul El-Sayed on Historic Michigan Win: “People Are Sick and Tired of This Politics of Hatred”
We speak with Dr. Abdul El-Sayed after his victory in Michigan’s primary race for U.S. Senate sent shockwaves through the Democratic Party. El-Sayed, a former public health official, ran a progressive campaign focused on affordability, Medicare for All, getting money out of politics, and opposing Israel’s genocide in Gaza. He defeated Congressmember Haley Stevens, who was backed by tens of millions in outside spending including by AIPAC, the powerful pro-Israel lobby group. “In an era where many of us can’t afford basic things like groceries or rent or healthcare, the idea that your government is sending your tax dollars to buy bombs and tanks for foreign governments seems anathema,” El-Sayed says. “That money could be spent to fix your potholes, rebuild your kid’s school.” El-Sayed says his focus now is on beating Republican nominee Mike Rogers, whom he calls a “bootlicker for Trumpism,” and to present a positive vision for his party that can lead into the next Democratic presidential administration.
Mike LaFleur on Carson Beck: The same thing I keep seeing in practice
Beck threw for 188 yards and a touchdown in the Hall of Fame Game.
Mike LaFleur hilariously roasts brother Matt before HOF game
Mike LaFleur surprises his brother Matt before the start of the 2026 NFL Hall of Fame Game between the Cardinals and Panthers
What are 'Franco moments'? How Mike McCarthy keeps the Steelers on their toes
Dun Dun Dun Duuuun. Dun Dun Dun Dun Duuuun. Franco! Franco! Practice is brought to an abrupt halt. It’s time for the mojo, er, “Franco moments”...
Former VP Mike Pence joining Colorado Christian University faculty
Former Vice President Mike Pence has been hired as a visiting faculty member at Colorado Christian University, the Lakewood-based private evangelical university announced Tuesday. Pence will be on campus about once a month during the 2026-2027 school year to give lectures, host classroom discussions, and engage with students. The role builds upon his other work […]
Steelers sign DB Israel Mukuamu
The Steelers have brought in a defender that Mike McCarthy knows well.
Ikier Takes Over as Director of Athletics Performance and Athletics Health Care Administrator at Babson
BABSON PARK, Mass.— Pamela P. and Brian M. Barefoot Associate Vice President for Athletics and Athletics Advancement Mike Lynch announced the appointment of Chris Ikier as Babson College's director of athletics performance and athletics health care administrator on Thursday morning.
The Arsenal and the Statehouse: New Defense Firms, Venture Capital and State Industrial Policy
When Anduril announced a $910 million drone production facility in Ohio, it was not politics as usual. The main message came from Ohio’s governor, Mike
Mike Macdonald provides update on Zach Charbonnet's rehab
Zach Charbonnet underwent surgery to repair the torn anterior cruciate ligament in his left knee on Feb. 20.
Trade grades: Diamondbacks dubbed losers at deadline
When every other team in contention for an NL Wild Card spot does something and the D-backs do not, there are alarm bells fairly ringing.
Apparently, Kyler Murray Has “Hit a Career Low”
Mike Sando can commonly be found sending along writing that leans on the insight of anonymous NFL employees. His recent […]
T.J. Tampa is becoming more dependable during Ravens training camp
Mike Mickens says consistency, not occasional highlight plays, will determine which defensive backs earn roles with Baltimore.
Packers’ First Preseason Game Becomes Super Bowl Reunion
The Green Bay Packers will get another chance to see their former quarterback face off against their team. Pittsburgh Steelers quarterback Aaron Rodgers is expected to play the first two games of the preseason this year, according to a report by Mike Silver of The Athletic. The Steelers’ first preseason game happens to be hosting […] The post Packers’ First Preseason Game Becomes Super Bowl Reunion appeared first on HEAVY.
Diamondbacks trade deadline interests
The Diamondbacks are targeting starting pitching depth and a left-handed bat to add to the lineup.
Chevron CEO reveals why AI could transform the energy business for decades
Chevron CEO Mike Wirth joins ‘Mornings with Maria’ to discuss the company's record earnings, its 20-year AI power deal with Microsoft, rising geopolitical risks in the Middle East and why permitting reform is critical for U.S. energy.
Mike McCarthy wants Aaron Rodgers to play in first two preseason games
The Steelers have a new head coach this season and they have a new plan for Aaron Rodgers in the preseason.
‘We are knifing each other’: Trump and Thune showdown splinters GOP unity ahead of midterms
House Speaker Mike Johnson sometimes can’t get President Trump off the phone. The calls can come in the middle of the day — or the dead of night — or even after hourslong meetings at the White House, the Louisiana Republican often tells associates.
Winner and Loser of the Week in Florida politics
Mike Beltran gets vindicated, the FWC faces a surveillance scandal, and Jay Collins has a brutal week.
Business Lunch Meets Convenience as New Onigiri Shop Opens Downtown
By MIKEY HIRANO CULROSSRAFU STAFF WRITER The queue was out the door and around the corner at CAL Marketplace on July 24, as one of Japan’s mainstay snack foods has a new home in the heart of Downtown L.A. Onigiri Sun, a specialty shop offering a selection of the iconic seaweed-wrapped rice balls as well […]
Steelers camp observations: The Aaron Rodgers-Pat Freiermuth connection is starting to heat up
Freiermuth, who is hoping for a resurgent season under new coach Mike McCarthy, caught a touchdown pass in the two-minute drill late in practice.
Carlton Davis' Hamstring Injury Exposes Patriots' Secondary Depth Concerns
The first minor warning sign of New England Patriots training camp 2026 has been illuminated. It is hardly a call for panic but ESPN's Mike Reiss noted on "X," late Friday afternoon that the team had brought in a pair of free agent defensive backs, Eric Butler and Tysheem Johnson, for tryouts. While this practice is commonplace from training camp through the regular season, the fact that a pair of defensive backs were in make the visits extremely timely.
NFL Releases New Seahawks Hard Knocks Clip Ahead of Premiere
Mike Macdonald jokes about being “awkward” while telling the Seahawks how to handle the Hard Knocks cameras during training camp. The post NFL Releases New Seahawks Hard Knocks Clip Ahead of Premiere appeared first on HEAVY.
GOP Senate nominee ends press conference after questions on ties to White nationalist influencer
Republican Senate candidate Mike Collins ended a press conference Thursday after repeatedly declining to answer questions about his relationship with a son-in-law who promoted White nationalist ideology and circulated antisemitic content online, as first revealed by CNN’s KFile.
GOP gubernatorial candidate fighting to flip blue state unveils healthcare plan to lower costs, expand access
Massachusetts GOP hopeful Mike Minogue outlines a healthcare overhaul centered on innovation, outpatient care, mental health and cutting waste.
Melanie Van Dusen Named to Sports Business Journal's 2026 Game Changers: Women in Sports Business Class
/PRNewswire/ -- Berk Communications, a MikeWorldWide company, today announced that Executive Vice President and Co-Head of Sports Melanie Van Dusen has been...
Why Mike McCarthy removed benches at Steelers training camp
Pittsburgh Steelers coach Mike McCarthy eliminated practice benches to keep players active and maintain an ultra-fast practice tempo.
Titans' Mike Borgonzi still looking to add to offensive line
The Tennessee Titans are evaluating interior offensive line depth after working out free agents Joshua Gray and Jared Penning.
State encourages business owners to use SMB.co tools
Governor Mike Braun is encouraging small business owners in south central Indiana to explore free tools that will help them plan for the future.
When will ASU name its starting QB?
Cutter Boley, Mikey Keene, Jake Fette and Cam Dyer are vying to be ASU's starting QB, and they'll each bring something different to the table when camp opens on Aug. 5.
Missouri Gov. Kehoe addresses Springfield business leaders at annual Chamber of Commerce event
Gov. Mike Kehoe visited Springfield on Wednesday to speak to local business leaders at the Springfield Area Chamber of Commerce’s annual State of the State address.
Steelers camp observations: Day 1 features defensive wins and a roller-coaster debut for Drew Allar
Aaron Rodgers quickly showed the familiarity and comfort he has with running a Mike McCarthy offense as the Steelers took the field at Saint Vincent College...
Mike Boynton provides health updates on Jalen Reed, Marcus Moller
Speaking to the media, Michigan men’s basketball head coach Mike Boynton Jr. gave updates on the health of LSU transfer Jalen Reed and freshman Marcus Moller:
Mike Malott Set to Headline UFC Edmonton
Canadian UFC star Mike Malott is set to headline the upcoming UFC Edmonton card when he takes on Joaquin Buckley. Malott vs. Buckley will be the main event for UFC Edmonton, which takes place on October 17 at Rogers Place in Edmonton, Alberta, Canada. The UFC made the bout official on Tuesday via its Canadian […] The post Mike Malott Set to Headline UFC Edmonton appeared first on HEAVY.
Car Through Business
Breaking news out of Simpsonville, dispatch says the Pelham-Batesville Fire Department was called to Jersey Mike's for a crash.
Mike Vrabel reveals Patriots' offseason award winners
Patriots coach Mike Vrabel named four players as this year's offseason award winners.
Maryland candidates should hear from small businesses
Opinion: Maryland candidates should speak to small business owners to learn what they can do to improve the state’s business climate, writes Mike O’Halloran.
‘Carrie’ season 2? Mike Flanagan sees TV series ‘not as a finite story’ (exclusive)
‘Carrie’ season 2? Mike Flanagan addresses potential for more episodes and talks expanding the world of Stephen King during an exclusive interview with EW.
Downtown Macon's Famous Mike's announces permanent closure after eight years of business
A popular Downtown Macon restaurant announced it is permanently closing its doors on Monday.
North Carolina places general manager Mike Lombardi on paid administrative leave
Mike Lombardi has collaborated with Bill Belichick multiple times over their careers.
Will Justin Herbert Increase His Rushing Attempts?
Justin Herbert showed last season that his mobility is an underrated part of his game. With Mike McDaniel now running the offense, could the Chargers lean on Herbert’s legs even more? A slight increase in rushing attempts might make the offense even more dangerous in 2026.
Tottenham boss hints over Moore future
Tottenham boss Roberto De Zerbi has hinted Mikey Moore may be allowed to leave the club again this summer after the 18-year-old winger's loan to Rangers last season. Herald - subscription required) Serbia midfielder Vanja Dragojevic rejected Benfica, Eintracht Frankfurt, Anderlecht, Club Brugge, PAOK and Copenhagen to join Rangers from Partizan. Dakeer Mohamed Thanveer) Rangers manager Derek McInnes has made his decision over who will be the new club captain, despite having five different players wear the armband during pre-season.
Florida State Signs FCS All American CJ Richard Jr
Mike Norvell bolsters a depleted secondary with the ball-hawking Illinois State transfer. The Freshman All-American arrives in Tallahassee ready to anchor a defensive unit desperate for playmakers.
Bengals owner Mike Brown not answering questions at media luncheon
The Cincinnati Bengals are switching up the lineup of speakers at the annual season-kickoff media luncheon with owner Mike Brown not taking questions.
Business briefs: Braun honors five Hoosiers at Black Expo
Gov. Mike Braun recently recognized five Hoosiers at the Governor’s Reception at the Indiana Black Expo Summer Celebration.
Mike Rogers on the rise of Democratic socialism in Michigan and national politics
Republican Michigan Senate candidate Mike Rogers discusses the growing influence of Democratic socialists across the country. He also discusses his potential opponent Democrat Abdul El-Sayed and his unclear stance on the DSA.
Men's Mental Health Month
Mike Kategaya, founder and CEO of The Mental Health Hub For Men, joins Fox 5's Maureen Umeh to discuss the stigma associated with men's mental health, and how to move forward.
Two Huge Positives for New England Patriots Training Camp Opens
For New England Patriots fans, it’s been a superb start to training camp 2026. All the news on two key fronts was positive, led by the owner addressing the Christian Gonzalez contract situation early in the morning before the team's first official practice. Gonzalez, as promised by head coach Mike Vrabel in Friday’s opening camp address, was on the field and competing in individual drills with his team.
Mike Vrabel keeps mum on Harold Landry’s injury status
The veteran linebacker opened training camp on the PUP list.
Twins' Paredes scratched minutes before start with oblique strain
Minnesota Twins right-hander Mike Paredes was scratched from his scheduled start Saturday against the Athletics just minutes before the game was scheduled to begin. Paredes suffered a left oblique strain during warmups, the team said. Left-hander Kendry Rojas replaced Paredes as the starter.
Sarkisian, Elko reveal respect behind Texas-Texas A&M rivalry
Steve Sarkisian and Mike Elko discussed the intensity of the Texas-Texas A&M rivalry at SEC Media Days, saying mutual respect has helped define the series' return despite the high stakes.
Mourinho Makes Vini Jr. Decision Amid Arsenal Transfer Interest
Mikel Arteta identified the Brazilian as a key target as Arsenal prepares to defend its Premier League crown.
Florida State Grabs 315lbs Run Stopper From Transfer Portal
Mike Norvell bolsters the Seminoles' defensive front with a massive veteran presence, landing the former Texas State standout to fortify the interior ahead of a demanding ACC schedule.
The new private jet must-haves: Starlink, Zoom-ready cabins
Mike Francis, the head of aviation finance at Citi, has a rule of thumb about when to buy a private jet.
Mike Vrabel’s second act will define his Patriots legacy
Reaching the Super Bowl once proves you're a good coach. Sustaining excellence—proves you're great. Which one is Vrabel?
Mike Perry Headlines Upcoming Card for New MMA Promotion
Former UFC fighter Mike Perry is set to headline an upcoming card for a new MMA promotion when he takes on Dillon Danis.Duel: Arena is a new MMA organization and revealed that Perry vs. Danis will headline its upcoming fight card on August 29 at Kia Center in Orlando, Florida. In addition to Perry vs. […] The post Mike Perry Headlines Upcoming Card for New MMA Promotion appeared first on HEAVY.
Mike Vrabel reveals Morgan Moses' health status ahead of training camp
Morgan Moses' health is a question as the right tackle is entering his 13th NFL season at the age of 35.
Mike McDaniel Could Be Under a Microscope This Season
Mike McDaniel has another opportunity to prove he’s one of the NFL’s brightest offensive minds. With Justin Herbert under center, success could put him back in the head coaching conversation while failure could reshape his reputation.
Mike Boynton reveals how he learned of May exit
Mike Boynton Jr. reveals he learned of Dusty May's exit via a tweet and how he kept the Michigan roster intact.
A CNN exclusive: Michigan GOP Senate candidate Mike Rogers says he likes his chances against one specific Democrat
Nvidia CEO to Washington: Don't fall for "science fiction" AI fear
Jensen Huang railed against AI doomerism in an interview with Axios' Mike Allen.
In private call, Michigan Republican running for Senate sees himself in ‘good shape’ against one particular Democrat
As Michigan Democrats debate who is their best candidate for Senate, the presumptive Republican nominee, Mike Rogers, has a frank private assessment of the field.
Rebuilt O-Line Critical Piece for Seminoles Football Success
After a disappointing season, Mike Norvell retools with veteran transfers to form a massive "Great Wall of Humanity" tasked with protecting the pocket and revitalizing the run.
'Street justice’: Maryland’s Squatter King removal business fills area divide
When property owners call Sanchez Deandre Lewis, they are often already locked out.The Maryland contractor, known as “Mikey,” says unauthorized occupants have h
House passes temporary government funding bill months early
The bill funds the federal government through December 4
House passes temporary government funding bill months early
The bill funds the federal government through December 4
2026 MLB trade deadline bold predictions: Tigers send Tarik Skubal to NL contender; Yankees, Cubs get busy
Mike Axisa uses his crystal ball to predict the biggest moves (and non-moves) before the Aug. 3 deadline
Jersey Mike's IPO filing: Expansion plans and a $41 million jet
Jersey Mike's is preparing for a major IPO with plans to expand globally. Its prospectus highlights growth potential and the founder's private jet.
Mike Yastrzemski reinstated from injured list, Kyle Farmer released
When will the Farmer minor league deal hit, do we think?
Amazon's Leo satellite venture names first finance VP
Amazon's Leo satellite business names Mike Recupero as its first VP of finance, signaling its growth as an independent entity.
Kirby Smart clarifies question over ‘sustainability’ in college sports, points to Olympic, women’s sports
Kirby Smart said there are aspects of college sports that are sustainable under the current structure and model. But the Georgia head coach issued a hard warning for those not involved in the major sports such as football nad basketball. When asked by ESPN’s Mike Greenberg if the current model is sustainable, Smart wasn’t worried […]
UFC Freedom 250 Fails to Knock Out The Ratings
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) If UFC fans wanted one image to say, “Hey, Paramount+ is crushing it with their UFC rights deal,” I could provide that image. Here it is: (Reminder: this is my creation of the Nielsen Top 30, since Nielsen doesn’t combine the lists or include sports. I take all three lists and combine them. Some streaming TV shows probably have higher ratings than many of the films on this list.) Look at that! UFC Freedom 250 is number one! It topped the Nielsen “Top 30” list for shows and films that made the top ten the week of 15-June. So if you’re a UFC fan or supporter of Paramount+, that’s the good news for you this week. This program topped the ratings charts for one week. Everything else is bad news, or at least a huge caveat to that story, which I’ll explain today in the first part of this week’s Streaming Ratings Report—for the weeks of 8-June and 15-June—which is a double issue since I’ve been writing on a bunch of topics recently. UFC Freedom 250 is one of the biggest streaming events of the year, and super relevant to Paramount+’s strategy, so it merited its own article. Let’s dive in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of June 8th to June 21st 2026. You can find a link to my terminology here.) Subscribe Check Out My Interview on UFC 250 at MMA Draw After you read this article, if you want even more thoughts on UFC and Paramount-Skydance/Paramount+, I did a written interview with MMA Draw. They asked me to answer some questions about UFC Freedom 250, and I was happy to chat with them. Find it here: [ The MMA Draw Newsletter Did Paramount really overpay for the UFC? What the data tells us so far If you know the history of American television, you also know that combat sports is often a leading indicator of the future… Read more a day ago · 10 likes · 1 comment · Nate Wilcox and Zach Arnold ](https://www.themmadraw.com/p/did-paramount-really-overpay-for?utm_source=substack&utm_campaign=post_embed&utm_medium=web) I never thought I’d need a combat sports newsletter in my life, but the good folks at MMA Draw publish an excellent one on UFC, MMA, pro wrestling, boxing and more, analyzing both the sports themselves and the politics, economics and antitrust issues that impact them. Check the article and their newsletter out! Paramount+ Has Its Best Sporting Event of All Time…But Was It Worth It? Before we look at the UFC Freedom 250 data in particular, let’s talk about what we can’t say. Namely, let’s start with the lack of comparisons. First off, I’d love to put a chart out comparing this fight to past UFC fights on Paramount+…but we don’t have the data. This is the first time we’ve gotten Nielsen data about a Paramount+ UFC fight. As far as I can tell, Paramount provided data for the first fight, but it was a proprietary datecdote (saying it had “an average minute audience” of 5 million “views”) and then, for two fights, we got the linear viewership numbers when they aired on CBS, but no streaming data. Everything else was crickets. We also can’t compare this fight to other fights/combat sports on streaming, in particular the MMA and boxing, because Netflix also didn’t use Nielsen to track those events, opting for TVision and VideoAmp, respectively. (This isn’t Paramount’s fault, but does still suck.) We also can’t compare to UFC’s fights that used to be on ESPN+, since we don’t have any data for that, plus Disney+ didn’t have marquee fights. The comparisons would not be apples-to-apples. Can we compare to past Pay-Per-View fights? Absolutely not. The comparisons would absolutely NOT be apples-to-apples. That didn’t stop Paramount+, though, who bragged that their UFC events have reached drastically more people than past PPV fights. Duh. Sorry, but I gotta make this point again. A basic tenet of economics is that the cheaper something becomes, the more people consume or buy it. That’s Econ 101. (Sometimes pundits call things “Econ 101” that are actually like Econ 210 or even PhD-level economics, but no, this is really like first or second class basic economics.) Yet I still see one analytics firm consistently say that more people watch films on streaming than PVOD proves streaming which means that the streaming window is more valuable than the PVOD window. No, it’s not! Same thing here. Pay-Per-View events back in the day could be really, really, really expensive! So whole groups of people pitched in to buy them. That increased the perceived value of, say, the Mike Tyson fight. Or a UFC numbered event. So yes, the fact that Paramount+ makes numbered UFC fights essentially “free” if you’re already a Paramount+ member means consumption will go up. Obviously. Same for Netflix and their boxing matches. They’re talking about fights that used to cost consumers, in some cases, $50 in 1996…which is over $100 in today’s dollars. Over 1.6 million people paid that to watch the Tyson-Holyfield fight! Again, streaming is essentially “free”. Or $10 to $20, depending on what streamer we’re talking about and what tier you’re on. No wonder more people are “watching”. (Plus, Nielsen’s out-of-home viewing also helps these numbers.) UFC Freedom 250 Did Well…But I Have A Lot of Worries So what can we compare the fights to? Well, the good news is Nielsen put out that the fight averaged 7.0 million viewers for UFC Freedom 250, which is a solid number for a fight. We also know the length, at roughly 4 and a half hours. (I saw different run times, but this seems to be the consensus considering it started at 8 pm, had a delay and then finished after midnight on the East Coast. If you assume a shorter run time, then yes, the total hours viewed would go down.) That means I have the two numbers needed to add this to my Nielsen database. And then…I can compare this viewership to the NFL: And, uh, not great. But also within striking distance, mainly because the runtime for this event was so long. I’d also add that this event had viewership equal to a regular season NFL game on streaming, but if anything, it was more comparable to an NFL playoff or Super Bowl-esque event. And you can compare viewership to the top football games on broadcast, cable and streaming, and it’s not impressive at all: We can also compare it to other sports that week, including the NBA Finals and start of the World Cup: Again, not great. The NBA generated roughly four times as many average viewers each game for its NBA Finals. The World Cup has similarly big numbers. Also, that’s just a tiny fraction of the 25 most watched sporting events each week. The NBA, NHL and FIFA World Cup had many, many more games racking up hours. We could also compare this to other streaming programs to get an idea of “is this a good investment?” and here is how it ranks compared to other top Paramount+ programs: The worry here? Well, unlike scripted programming, which has rewatchability, older fights/sporting events have very little library value. Very, very few people are rewatching these fights, especially years from now. Paramount has also released datecdotes bragging about their subscriber numbers. Earlier this year, they claimed that the first UFC fight on Paramount+ brought in 1 million subscribers. Then, in their quarterly earnings report, they only ended up with 700K subs. Not great! They claimed they dropped lower-value international subscribers, but that’s why I tend to discount subscriber additions when they’re leaked to the press.1 I expect we may see a bump again for UFC Freedom 250, but I’d caution using subscriber growth so soon after these events to judge the success, since new subs with high churn (see Peacock) aren’t great either. Also, analysts often want to attribute all subscriber growth to their favorite/pet show, and that just doesn’t make sense. The biggest caveat for UFC Freedom 250 and Paramount’s very first UFC marquee event is that these could be high watermarks for the sport. UFC Freedom 250 had an incredible amount of earned media coverage compared to most UFC fights. I mean, it had wall-to-wall national news coverage in the lead up to the event. (The first fight also had a lot of promotion from Paramount since it was first.) Other fights could reach this bar—say the Conor McGregor return to the Octagon—but they’ll be fewer and far between. Was This Deal Worth It? All to ask: is this Paramount deal worth it? In this case, I think the UFC Freedom 250 numbers are more distracting than helpful. This fight did well and compares well to other top sporting events. But we know that the first marquee event was at least a third smaller, if Paramount’s own data is to be believed. And it’s likely the other fights are much, much, much smaller. And then you get to the paycheck that Paramount-Skydance paid. FIFA’s World Cup cost about the same for Fox, but clearly generated multiples more total viewership. (Though it’s only every four years.) The NBA is much more expensive, but until the playoffs, they likely didn’t pay for itself. Even still, Disney, NBCUniversal and Amazon Prime Video likely overpaid. So, in that context, the NBA may be an overpay that makes the UFC look not so bad. But two overpays don’t make an underpay, to paraphrase the old cliché about wrongs and rights. And looking at UFC Freedom 250 as the likely ceiling of MMA on Paramount+, Paramount-Skydance likely paid too much. Share 1 I would love regular reports on subscriber additions by programs, but as is, it’s mostly leaked or rumored in haphazard ways.
Patriots’ New Weapon Earns Major NFL-Wide Respect
New England Patriots wide receiver Romeo Doubs is heading into a highly anticipated 2026 season. Sports Illustrated also has high hopes for the wide receiver, as he made a unique list last week. Sports Illustrated’s Mike Kadlick put the wide receiver at the 10th spot on the list of the top No. 2 wide receiver […] The post Patriots’ New Weapon Earns Major NFL-Wide Respect appeared first on HEAVY.
Arsenal's World Cup finalists
It's European versus world champions in Sunday's World Cup final and Arsenal have three players in Luis de la Fuente's Spain side who face Argentina live on the BBC from 19:00 BST. Mikel Merino has been dubbed the World Cup 'super sub' after scoring two last-minute winners in the knockout stages to eliminate Portugal and Belgium from the competition. At this tournament, he has become the first player in World Cup history to score the winning goal in two different knockout-stage matches as a substitute, and also the first Spanish player to score two winning goals after the 80th minute at the World Cup.
Phillies Viewed as Most Realistic Suitor for Mike Trout
It didn't sound like Los Angeles Angels outfielder Mike Trout would turn down a potential deal to the Philadelphia Phillies.
Nets' Brown Ranked No. 6 Rookie in Summer League
Mikel Brown Jr. is electrifying Brooklyn fans with elite two-way play, showcasing the shifty shot-creation and defensive length that cement his status as a cornerstone of the Nets' future.
Inside Iowa Politics: Warning from U.S. House Speaker Mike Johnson to Iowans
U.S. House Speaker Mike Johnson had a warning for Iowans when he addressed the Family Leadership Summit.
Inside Iowa Politics: Warning from U.S. House Speaker Mike Johnson to Iowans
U.S. House Speaker Mike Johnson had a warning for Iowans when he addressed the Family Leadership Summit.
Eight Patriots facing the most pressure ahead of training camp
Last year, expectations for the Patriots were bare-bones. But heavy lies the crown for the reigning AFC champs.
GOP frontrunner Minogue: Governors should put people above party politics
Mike Minogue, a Republican candidate for governor, says that he wants to make Massachusetts a place people can stay and raise families like his.
GOP leaders forced to abandon signature veterans benefits bill amid intra-party dispute
Speaker Mike Johnson suffered another humiliating political defeat at the hands of his own party on Thursday when he was forced to abandon plans to pass a veterans’ benefits bill designed to be one of the GOP’s big legislative wins before the midterms.
Conor McGregor Says Max Holloway Fight Should Be No Contest
UFC superstar Conor McGregor says that the result of his fight against Max Holloway at UFC 329 should be overturned to a No Contest.McGregor was stopped just 69 seconds into the main event of UFC 329 when his knee gave out on him, and referee Mike Beltran stepped in and called an end to the […] The post Conor McGregor Says Max Holloway Fight Should Be No Contest appeared first on HEAVY.