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Adidas sues White Fox fashion label over four stripes design
Sportswear giant Adidas has filed a lawsuit against popular Australian online fashion brand White Fox Boutique for selling and promoting clothes featuring a four-stripe design that Adidas claims is deceptively similar to its own three-stripe trademark, CNN affiliate 7News reported.
Adidas releases Messi tribute video ahead of farewell in Argentina
The end of an era in Argentina!This Tuesday (6), at 8 p.m. (Brasília time), live on sportv, Lionel Messi takes the field at the Monumental de Núñez against Benin for his final game in the Albiceles...
The science behind Cavan Sullivan’s custom Adidas cleats: Foot scans, algorithms and 3D printing
The Athletic visits Adidas' German HQ to find out more about how it designs and manufactures bespoke footwear for U.S. soccer's new star
📸 Germany unveil their latest adidas shirt on Thursday
The German national team will wear its final adidas shirt as early as Thursday, coinciding with Jürgen Klopp’s debut as head coach.The German brand brought forward the launch of the black shirt, wh...
Adidas to release final Germany kit on November 3
In a promotional video featuring prominent football figures, Germany's equipment supplier Adidas announced that they will release one more football kit on November 3 to mark the end of its partnership with the German Football Federation (DFB). In the video published on social media on Monday, Joachim Löw, Jürgen Klinsmann, Philipp Lahm, Manuel Neuer and Florian Wirtz, among others, debate on which Germany jersey is the most beautiful one in history.
Adidas Unveils Anthony Edwards' Third Signature Sneaker
The adidas Anthony Edwards 3 launches in the "Cold Blooded" colorway.
Overtime Extends Partnership With Adidas In Multi-Year Agreement
Overtime initially signed a multi-year deal with the global sportswear company in 2023.
Adidas' Handball Spezial Gets a Dynamic Polka Dot Collab
Sneaker Politics and Adidas have teamed up on a brilliant Handball Spezial featuring a patchwork polka dot treatment inspired by Buddy Guy. Find out how to buy the sneaker here.
Official: Roma unveil Adidas third kit
AS Roma has unveiled the official third jersey for the 2026-2027 season. The kit’s design celebrates the Roman Fides, a virtue and symbol of loyalty for the team and its fans, and will be available ...
Tennessee football debuts First Horizon jersey patch
Tennessee football returns to Adidas and debuts First Horizon jersey patch.
AEW Grand Slam heads to Paris as promotion targets European growth
All Elite Wrestling is looking to grow in Europe andwill bring its Grand Slam event series to France for the first time with “AEW Grand Slam: France” at Adidas Arena in Paris on Oct. 6.
AEW Grand Slam heads to Paris as promotion targets European growth
All Elite Wrestling is looking to grow in Europe andwill bring its Grand Slam event series to France for the first time with “AEW Grand Slam: France” at Adidas Arena in Paris on Oct. 6.
‘Arenas Are Becoming True Lifestyle Destinations’: Q’s With Marie Balsaqc, CEO Paris Entertainment Company
Paris Entertainment Company operates three landmark buildings in the Franch capital – Le Bataclan, adidas arena, and Accor Arena – comprising a total of more
🚨 Official: Bayern unveil their new away kit
Bayern Munich has unveiled its new away kit for next season. True to the Bavarian club’s identity, this white Adidas shirt combines simplicity and elegance. The Rekordmeister will kick off its seaso...
Adidas Unveils New Match Ball For 2026 World Cup
Adidas has revealed the official match ball that will be used during the final stages of the 2026 FIFA World Cup.
4 Marketing Lessons Every Business Can Learn From the 2026 FIFA World Cup
Nike, Adidas, Home Depot, and FIFA itself offer a powerful reminder: marketing success depends on far more than how much you spend.
Cannes Lions Entertainment Awards: Adidas Takes Home Grand Prix for Oasis ‘Original Forever’ Collaboration
The 2026 Cannes Lions International Festival of Creativity recognized the best creative campaigns across entertainment, design and craft categories. Sports apparel and footwear maker Adidas’ tie-up wi...
Cannes Lions Entertainment Awards: Adidas' Oasis Collab Wins Grand Prix
The 2026 Cannes Lions International Festival of Creativity winners across entertainment, design and craft categories were announced. Sports apparel and footwear maker Adidas' tie-up with English band Oasis winning the top prize in the Entertainment Lions category.
Adidas’ NIL pipeline is producing NBA rookies who already know the business
Mikel Brown Jr. reached the NBA with a head start few rookies have. Long before being selected sixth overall by the Brooklyn Nets at Tuesday’s NBA Draft, the 20-year-old guard had been embedded in Adidas’ ecosystem through a name, image and likeness deal that began in high school. “By the time our athletes walk across […]
Cannes Lions 2026 Grand Prix Winners in Entertainment, Gaming, Music, Sport, Design, Digital Craft, Film Craft and Industry Craft
Little Black Book, Day two saw handcrafted work prevail across the board, as well as adidas’ collaboration with Oasis take home a double Grand Prix, from TBWA\Media Arts Lab Los Angeles, Google, Johannes Leonardo, DAVID New York, CANADA, McCann Peru, Isle of Any, and LOLA
Nike v Adidas - the World Cup brand battle
Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.
Marketing genius or own goal? Science World soccer ball free advertising for Adidas, FIFA
The giant soccer ball installed over the Science World dome in Vancouver has prominent Adidas and FIFA branding on it, even though neither organization paid into the project.
Oakland Athletics Announces Multi-Year Partnership with Adidas and BSN Sports
ROCHESTER, Mich. – Oakland University Athletics has officially signed a multi-year contract with adidas, with BSN SPORTS positioned as the exclusive supplier of uniforms, apparel, footwear, accessories, and equipment for all 18 Golden Grizzly varsity programs through the assistance of College Sports Solutions.
Bundesliga unveils official match ball for 2026/27 season
Adidas has unveiled the official match ball for the upcoming 2026/27 season in the Bundesliga and 2. Bundesliga.Adidas will return as the official match ball supplier for the Bundesliga and 2. Bundesl...
📸 RC Lens unveil their new home shirt 🟡🔴
A major change!The breakout team of this 2025-2026 Ligue 1 season is treating fans this Monday morning!RC Lens has just unveiled its home kit for next season.A jersey designed by Adidas, not Puma! The...
IUP Athletics Announces Multi-Year Partnership With adidas, BSN SPORTS
INDIANA, Pa. — Indiana University of Pennsylvania (IUP) Athletics, adidas and BSN SPORTS have announced a multi-year partnership that will make BSN SPORTS the exclusive supplier of adidas uniforms, apparel, footwear, accessories and equipment provider for Crimson Hawks athletics.
German football agrees €100m Adidas investment: What impact will it have, and does it make sense?
The sports manufacturer's deal is intended to support the growth of the leagues and the development of the Bundesliga's 36 member clubs.
The science behind the Adidas shoes that helped two marathoners break the two-hour mark
A sub-two hour marathon has long been seen as a tantalizing benchmark for elite runners—and shoemakers have been in a race to design footwear that can help them get there
Anta: The Chinese sports brand taking on Nike and Adidas
Now one of the biggest sportswear firms, Anta's rise follows a playbook adopted by many Chinese giants.
My Mom, 60, Walked 30 Miles in Comfy Sneakers From the Brand Amal Clooney, 48, and Jennifer Lawrence, 35, Wear
An InStyle fashion editor’s 60-year-old mom swears by the Adidas VL Court 3.0 Sneakers for long days on her feet. Shop the travel-perfect pair while it’s on sale for $60 at Amazon for a limited time.
ECU Athletics Extends Partnership with adidas, Taps BSN SPORTS as Official Distributor - East Carolina University Athletics
GREENVILLE, N.C. – East Carolina Athletics has officially signed a multi-year extension with adidas, ensuring the global sportswear leader remains the offici...
Mocs, adidas Renew Partnership Through BSN SPORTS
The Chattanooga Mocs and adidas are extending a successful collaboration with new features that positively impact the athletics programs, University and Chattanooga community.
Wales Bonner Gives Adidas' Gazelle a New Rattlesnake Treatment
Wales Bonner is bringing a rattlesnake look to the Adidas Gazelle for its latest exotic sneaker collaboration. Find out more on the forthcoming collection here.
New sports business major taps into Portland sports culture
For those dreaming of careers in fields like sports marketing or working with the Portland Trail Blazers, Adidas or Nike, declaring the new sports business major can unlock opportunity, according to Michael DeVaughn, dean of the School of Business. Beginning in spring 2026, the Bachelor of Business Administration in Sports Business will be available for underclassmen to declare at UP.
New sports business major taps into Portland sports culture
For those dreaming of careers in fields like sports marketing or working with the Portland Trail Blazers, Adidas or Nike, declaring the new sports business major can unlock opportunity, according to Michael DeVaughn, dean of the School of Business. Beginning in spring 2026, the Bachelor of Business Administration in Sports Business will be available for underclassmen to declare at UP.
Slippery Rock extends with adidas, welcomes BSN SPORTS
Slippery Rock and adidas have announced an extension to their product and sponsorship agreement and The Rock Athletics Department has welcomed BSN SPORTS to be the exclusive supplier of uniforms, apparel, footwear, accessories and equipment.
World Cup Jerseys! Did Curaçao's Kit Top Mexico, Argentina, Spain?
Did Curaçao's World Cup away jersey by adidas upstage Mexico, Argentina and Spain?
Bucknell Athletics Expands Partnerships with adidas and BSN SPORTS
LEWISBURG, Pa. -- Bucknell Athletics and adidas have announced another multi-year extension to their product and sponsorship agreement. The Portland, Oregon ...
‘It has to be amazing’: Liberty links with Bridgerton as it capitalises on maximalist trend
Department store’s retail boss reveals how it is thriving by focusing on unique items and tie-ups from Adidas to Grayson Perry
Puma's long slide: the rise and fall of a German sports icon
Germany's Puma and fierce rival Adidas have their roots in the very same house where brothers Rudolf and Adolf Dassler launched their shoe business a century ago, before a major fall-out between the siblings split the company in two.
Game On: the Swiss sports brand using hi-tech and chutzpah to challenge Nike and Adidas
Zurich-based firm taps into latest robot tech to ‘fibre-spray’ high-end sports shoes worn by the likes of Roger Federer