SCROLL NEWS / DISCOVERY
Search headlines
Find the stories shaping the conversation.
Results for " CTV " 376 found 🔀 AI-powered Shuffle
Where's Shane? Spookfest at Science City
Shane joins Science City Educators Emma Loesing and Whitney Klaas with Nature Works Educator Ryan Parker to get a sneak peek of this weekend's Spookfest.
Fire damages 75-year-old Collierville business, kills beloved store pet
A Thursday night fire destroyed Russell’s Farm Supply Co. at 136 S. Center St., killing the store’s longtime resident parrot, Popeye. No other injuries were reported.
Digital political signs in Tallahassee back up and running with new message
The messaging signs appeared on digital signs often seen at construction sites.
There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
Former Vice President Harris joins campaign trail to hear rural healthcare concerns
Former Vice President Kamala Harris joined U.S. Senate candidate Scott Colom and Mississippi health care providers in Clarksdale to hear how limited access to care is affecting rural families.
911: Massive blaze destroys woodworking business in rural Blair County
Firefighters in Blair County are providing new details on Wednesday night's response to the massive commercial building fire in the Roaring Spring area.Emergenc
Landers Center to announce new sports partnership in Southaven
Leaders with the sports league, DeSoto County and the City of Southaven will hold a 9 a.m. news conference to detail what the deal means for sports and entertainment across the Mid-South.
FAMU unveils new mural honoring business school’s founding dean during homecoming celebrations
Florida A&M University’s annual Homecoming is well underway, with fun, unique events happening all week.
Training solutions for your business
Director of Workforce Development and Continuing Education Programs Molly Salisbury joins Kerrigan to share how you can build your team's skills with training designed around your organization's needs.
Training solutions for your business
Director of Workforce Development and Continuing Education Programs Molly Salisbury joins Kerrigan to share how you can build your team's skills with training designed around your organization's needs.
GRCA’s launches new member-exclusive health insurance program
From Greater Reading Chamber Alliance Reading, PA – The Greater Reading Chamber Alliance (GRCA) is excited to announce a new member-exclusive health and benefits program in partnership with Pennsylvania Chamber […]
Trump to sign women’s health executive order Monday
President Trump will sign an executive order Monday creating a women's health division at NIH, backed by First Lady Melania Trump.
Crosstown Brewing Company closes after 9 years in business
After nine years at Crosstown, Memphis said goodbye Saturday to Crosstown Brewing Company.
Florida Politics Now- Oct. 17, 2026
Florida Politics Now- Oct. 17, 2026
Gov. Josh Shapiro takes new step into national politics by launching federal PAC
As rumors swirl about Josh Shapiro's potential presidential ambitions, the Pennsylvania governor has taken another step into national politics.
Shawnee business honors first responders with pancakes and gratitude
EnviroTech Heating and Cooling owner James Gallet said the idea started last year when his daughter suggested hosting a breakfast for the community’s first responders.
Nurses at Naperville’s Endeavor Health Edward Hospital seeking to form union
Registered nurses at Endeavor Health Edward Hospital are taking the first steps toward trying to form a union.
Martini Corner businesses react to new Royals ballpark renderings
Shop owners near the new stadium site say the renderings show opportunity
Let's Do Lunch!: Episode 12: Dr. Regan Bailey from ICON Health talks nutrition, makes healthy snack
Tune in to today's episode of Let's Do Lunch!, featuring Dr. Regan Bailey from ICON Health! She discussed food as medicine and whipped up a healthy snack!
Political science professor breaks down how redistricting changes Memphis’ representation in Washington
Memphis was once entirely contained in one congressional district, District 9. US Rep. Steve Cohen attracted funding, resources, and federal representation specific to Memphis.
Kansas business owner sentenced for spending employee’s tax withholdings on cars, mansions and gambling
A Kansas business owner has been sentenced to prison for employment tax crimes.
Juice bar closed until further notice after car slams into building
A juice bar announced that it will remain closed until further notice after a car rammed into the business on Wednesday.
Ex-employee shot at Mahaffey-area septic service business to 'send a message,' PSP alleges
Pennsylvania State Police say a Mahaffey man is facing attempted homicide charges, accused of firing more than two dozen shots at multiple businesses, including
Sudden Cardiac Arrest Awareness Month with HCA Midwest Health
Cardiac Electrophysiologist Dr. DJ Lakkireddy with HCA Midwest Health and the Kansas City Heart Rhythm Institute joins Shane and Kerrigan to discuss the importance of Sudden Cardiac Arrest Awareness Month.
Science City After Hours
Science City Educator Emma Loesing joins Shane and Kerrigan to share what you can expect from the upcoming Science City After Hours event.
Firefighters monitor burning tire piles at Nevada business
Firefighters are monitoring burning piles of tires at a Nevada, Missouri, business.
Saturday Pre-orders – Warhammer Tone Pro is here
Enjoy infinite painting possibilities with the new range of miniatures paints.
Bedford Co. students launch business, plan to introduce products at Fall Foliage Festival
Corteva (CTVA) Completes Seed Business Spin Off
Corteva (NYSE:CTVA) has completed the spin-off of its seed operations into a separate entity called Vylor Inc. The split leaves Corteva focused on crop protection products and digital agriculture services, while Vylor assumes the seed portfolio. Legal challenges have emerged that question how PFAS-related obligations are allocated between Corteva and Vylor after the separation. The Vylor spin-off and PFAS liability scrutiny only capture one chapter in the wider Corteva story for investors...
Business owners weigh in as Kansas City police chief search opens to public input
The Kansas City Public Safety Coalition is collecting public input to help shape the search for the city’s next police chief.
Why are dengue cases surging in Florida this year? An 'unlucky' combination of factors, experts say
Dengue fever infections are booming in Florida this year, with more local cases than usual and the state's first dengue-related death in nearly a century. Why?
Trump to give Musk top U.S. science medal
U.S. President Donald Trump will present close ally Elon Musk and other tech bosses with the top U.S. scientific award at a ceremony on Thursday, the White House said.
‘A visible milestone’: New FSU Health sign raised over TMH entrance display
The new sign sits outside the city hospital at the corner of Magnolia Drive and Miccosukee Road.
River Market businesses, residents call for action on homelessness and parking concerns
The city says it recently cleared the largest homeless encampment in Kansas City history, located in the River Market, but some say they're continuing to see threatening behavior.
Downtown Tallahassee business expects slower day after nearby underground electrical fire
Metro Deli is located just two blocks from where Tallahassee city officials said the fire-related incident unfolded and left damage on Monroe Street Tuesday morning.
'Here & Now' Highlights: Charles Franklin, Jason Stein
A month before the 2026 election, the Marquette Law School Poll shows candidates for governor neck-and-neck — poll director Charles Franklin explained where voters stand and why. Enrollment caps for ...
Novant Health hiring event kicks off in Greenville
FOX Carolina's Scottie Hunter has the details.
Organization helps connect Kansas City parents to perinatal health and resources
A walk through Loose Park Sunday offered healing, hope and community for new parents and families.
Montreal-raised Juno-award-winning singer Sass Jordan dies at 63
Sass Jordan, the Montreal-raised rock singer whose career spanned nearly four decades, has died at 63.
Chiefs’ hot start boosts business at KC-area bars and restaurants
Bars and restaurants in the Kansas City area say a hot start to the Chiefs season is packing tables and increasing profits.
Health officials alarmed by increased measles cases amid proposals to lower vaccine mandates in Florida
Health officials in Florida are ringing the alarm as confirmed measles cases continue to explode across the state.
Tony Romo out at CBS Sports following his arrest
Former Dallas Cowboys quarterback Tony Romo will no longer work for CBS Sports, according to reports.
Kim Jong Un champions education and science as North Korea harvest gathers pace
North Korean state media kept domestic audiences in the dark about rising tensions with South Korea this week. Kim Jong Un’s sister Kim Yo Jong issued a statement aimed at Seoul after a landmine blast at the border injured South Korean soldiers, but it did not appear in domestic outlets. Instead, state media covered the […]
Thieves smash holes through cinderblock walls in string of Independence business break-ins
Police are investigating a string of burglaries across Independence after thieves busted through exterior cinderblock walls to squeeze into at least four businesses.
Midtown Costco set to close, reopen as business center
The Costco location in Midtown, which has operated for more than 25 years, is closing its doors Thursday evening.
Menopause and heart health: What every woman over 40 needs to know
'Go Red for Women' Medical Co-Chair Dr. Michelle Dew joins Shane and Kerrigan to share how women going through menopause can protect their heart health for years to come.
Menopause and heart health: What every woman over 40 needs to know
'Go Red for Women' Medical Co-Chair Dr. Michelle Dew joins Shane and Kerrigan to share how women going through menopause can protect their heart health for years to come.
Midtown Costco set to close, reopen as business center
Costco has committed to keeping the Midtown pharmacy open during the conversion.
Composition of Extreme Debris Disks Across Time
By investigating the compositions of extreme debris disks, scientists inferred that silica-rich disks are produced by high-energy impacts of Mars-sized objects, while silica-poor disks are created by less energetic events from Moon-sized bodies.
‘A definite step forward’: FSU, TMH finalize landmark agreements establishing FSU Health
Florida State University and Tallahassee Memorial HealthCare have finalized a series of agreements establishing the “long-term framework of FSU Health,” according to TMH.
Shelby County Health Department hosts free drive-thru pet vaccination clinic Oct. 17
Pet owners in Shelby County can get their dogs and cats vaccinated and microchipped at no cost during an upcoming drive-thru clinic on October 17.
Senate passes bill to reshape future of college sports
The U.S. Senate passed the Protect College Sports Act Monday night, with a final vote of 77 to 22, after a series of votes on seven different amendments.
What is DIRECTV's Bring Your Own Device? DIRECTV's free trial ends soon
DIRECTV is introducing Bring Your Own Device, the company's streaming app. Here's everything you need to know:
Two men charged with arson that damaged Kansas City business
The fire caused $15,000 in damage to the business in Kansas City's Northeast area on September 7.
Mobile clinics draw hundreds to Kansas City as rural hospitals close
Leaders from across the country gathered in Kansas City this weekend to discuss mobile health clinics as an option for rural healthcare access.
The CTE conversation: What science actually knows (and what we don’t)
Brain injury fears are reshaping youth athletics, but scientists say the CTE conversation is missing key facts.
Multi-pronged plan to provide mental health resources for returning Vt. servicemembers
Multi-pronged plan to provide mental health resources for returning Vt. servicemembers
At NH winery hit by tariffs, Pappas calls for small business exemptions
Soaring diesel prices, higher costs for imported goods, and fewer visitors from Canada are hitting a winery in New Hampshire’s Lakes Region.
Health dept. lists Shelby Co.’s top air polluters in pitch to raise fines for emission violations
They also specifically noted where Elon Musk’s tech company, SpaceXAI, ranked during the morning discussion on hospitals and health at the Shelby County Commission.
Everything You Need to Know About DIRECTV’s MyKids Genre Pack
Experience the MyKids Genre Pack with a five-day free trial and enjoy Cartoon Network, Nickelodeon, Disney Channel and more.
Package stolen by political canvasser
Caught on camera: A Maine woman says a political canvasser stole an Amazon package from her porch.
Gardner entertainment district
A 335-acre entertainment district could be coming to Gardner.
Private youth sports facilities face no cardiac safety requirements across Kansas City metro
While schools must have cardiac emergency plans and automated external defibrillators, private venues operate without cardiac safety mandates.
WCTV Sports Overtime: Alison and Ryan break down this week’s biggest moments
It’s Friday night, which means it’s time for Football Friday Night Overtime.
Kansas City Health Department says rabies cases in bats are increasing
The Kansas City Health Department said cases of rabies in bats is increasing.
Boy born with limb difference pursues sports dreams with help from Shriners Children’s
An 8-year-old named Zane was born with a limb difference, but that hasn’t stopped him from playing the sports he loves.
Doctor’s Memorial Hospital, Tallahassee Memorial HealthCare connects Taylor Co. residents to health resources
Taylor County residents got connected to vital health resources on Friday.
KCTV Sports Huddle: Preview, predictions for Chiefs-Colts primetime matchup
The KCTV sports team gathers to answer pressing questions and predict what's to come for Chiefs-Colts this week on 'Sunday Night Football.'
Chris Rock looked to friend Adam Sandler to figure out move from comedy to drama
Chris Rock looked to friend Adam Sandler to figure out move from comedy to drama
Sunshine Health Tallahassee and Farm Share partner to combat food insecurity with new truck
Sunshine Health Tallahassee and Farm Share unveiled a new co-branded truck at the community center on South Monroe.
How to spot and prevent bank account fraud: Better Business Bureau tips
After a Memphis woman stole over $50,000 using stolen account details, Daniel Irwin from the Better Business Bureau shares warning signs that your financial accounts are compromised and key steps to protect your money.
As Senate prepares to score on college sports regulation, House goes home until election
College sports are back in full swing and unregulated NIL deals are still making headlines.
First-look at “Choices, Hope and Science”
Dr. Sean Kumer and Dr. Tim Schmidt with The University of Kansas Health System join Shane and Kerrigan to preview "Choices, Hope and Science."
Naperville-area students invited to enter science video contest
Naperville-area students in grades 6 to 12 are invited to submit videos for the “Science in a Snap" contest.
Memphis Sports Hall of Fame honors 2026 inductees
It was a big night in Memphis sports Wednesday as the Memphis Sports Council inducted another group of greats into the Memphis Sports Hall of Fame.
Tennessee Secretary of State warns of bogus mail scam targeting newly formed businesses
Tennessee Secretary of State Tre Hargett is warning new business owners not to pay a bogus, overpriced fee to an entity calling itself the Business Resource Center.
West Nile virus death confirmed in Georgia, health department says
So far, the department has confirmed eight human cases of the virus this year — but that number is expected to rise.
How to Connect CTV Spend to Real B2B Business Outcomes
A new Lifesight report shows B2B marketers how to connect CTV spend to real revenue using incrementality and causal measurement, not just clicks.
Midtown Costco closing Oct. 1 to transition into business center; what’s staying, what’s going
Changes ahead for Midtown Costco: what’s staying, what’s going in business center shift.
What comes next? Sports attorney weighs in after FSU athletic director fired
One day after the surprise firing of Florida State University’s athletic director Michael Alford, speculation is swirling around what happens next.
Measles case confirmed in Jackson County as health officials cite vaccine misinformation
Staff at health department were exposed but are vaccinated, officials say.
Naperville All Abilities Fair celebrates disability representation in business
The event hosted businesses both owned and operated by, and created for, individuals with disabilities in the Naperville area.
Man out on bond shoots buyer over PlayStation in business parking lot, deputies say
A man is in custody after allegedly shooting a buyer during an online sale gone wrong in a store parking lot, according to investigators.
The world can’t afford to ignore climate change much longer
Sixty years of inaction in Washington have not made climate change go away.
Fox Cities businesses balance tornado relief with keeping their doors open
This story was produced and originally published by Wisconsin Watch, a nonprofit, nonpartisan newsroom. For a few weeks, countless donations piled up on Destiny Antuna's shop floor. Stacks of canned ...
Health officials confirm case of measles in Jackson County
The Eastern Jackson County resident was vaccinated and will remain isolated until no longer contagious.
JD Vance campaigns for Sen. Roger Marshall, calls out Adam Hamilton's politics
Vance promoted Marshall's work against credit card companies and medical background.
Corteva Board Approves Seed Business Spinoff as Vylor
Corteva (NYSE:CTVA) said its board has approved the separation of the company’s seed operating segment into an independent, publicly traded company named Vylor Inc. Vylor is expected to list on the New York Stock Exchange under the ticker symbol VYLR following completion of the separation.
'Here & Now' Highlights: Andrew Mercil, Josh Kaul, Eric Toney
The Trump administration is pushing to alter how the U.S. Postal Service handles absentee ballots, and Dunn County Clerk Andrew Mercil describes what is already happening at the local level. ...
Trumann woman arrested after meth, fentanyl and weed seized from business
A Trumann, Arkansas woman has been arrested after a search warrant at a business turned up meth, fentanyl, marijuana, paraphernalia and money, according to the Trumann Police Department.
James McAvoy reacts to Christopher Abbott’s casting as Professor Xavier in new ‘X-Men’ film (exclusive)
From one Xavier to another! James McAvoy is reacting to Christopher Abbott’s casting as Professor Charles Xavier in Marvel’s upcoming ‘X-Men’ film.
Mount Nittany Health, union hospital workers reach tentative contract agreement
After months of frustration and more than a dozen rounds of negotiations, the union employees at Mount Nittany Medical Center have reportedly reached a tentativ