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Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
The beverage giant's US and Canada media move to Omnicom as the holdco's CEO John Wren made the case it would build a bespoke team, not a Pepsico holdover.
Apple finally explains its Safari block, and identity companies are in its sights
A month after Apple started cutting off ad tech companies in its Safari browser, the company has finally explained itself.
How a fashion creator turned audience demand into a 500+ client styling business
A creator with a fashion merchandising degree speaks on her quest to diversify revenue fast, from styling to sweat equity investment.
NBCUniversal’s shoppable TV business is seeing a boost from shows like ‘Traitors’ and ‘Love Island USA’
Viewers can now buy products from about 12 of their favorite NBCUniversal shows, including "Top Chef" and "Below Deck."
Inside Dentsu’s plan to make entertainment a part of every brand’s budget
Dentsu is a financier on the upcoming Angry Birds 3 film as well as its lead marketer, and has found room in the film for two clients.
How consumer healthcare brands are adapting FMCG media strategies
Can Opella adapt FMCG marketing without also importing the issues facing that category?
Media Briefing: Publishers are turning GEO from an experiment into a business
Publishers are turning GEO into a new revenue stream as clients increasingly look to boost their brands’ visibility in AI-generated answers.
Future of Marketing Briefing: Imagining the ad business hiding inside Meta’s Muse
Meta built its $243 billion ads business on human attention. Agents could be next in line.
Talent firm 24 Seven consolidates the new business efforts of its three concentric agencies
SktechDeck, Markacy and Futureman are now being pitched by 24 Seven’s new business team as any combination of the three shops that a client might want to tap
Nearly all luxury resale transactions on TikTok Shop US now come from livestreams
Year-to-date, 94% of revenue on TikTok Shop from luxury resale in the U.S. is coming from streaming, the platform revealed last week.
Kroger’s ad business sees most profit growth since 2021
Retail media is becoming increasingly critical to Kroger, as the grocer reported its best retail media profit growth since 2021.
Why the CMO’s next chapter is becoming a true business leader again
The CMO was once a true partner to the CEO, grounded in a shared language of customers, margins and growth. That alignment ensured marketing had a permanent voice in the room where budgets were set and strategic bets were made. This was the era when figures like David Ogilvy were not just advertising leaders, but […]
OpenAI’s ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access
That figure comes from multiplying current monthly ad revenue by 12, so it's a snapshot of where things stand today.
Media Buying Briefing: How Instrument won Croc’s business in a day
The agency’s calling card is applying tech-driven creative for clients to get them to think far beyond what they're comfortable with.
Future of Marketing Briefing: Creator agencies are becoming entertainment studios — brands are footing the bill
Creator agencies are either rebuilding themselves as entertainment companies or launching as one from day one.
‘It will take a few years’: WPP CEO Cindy Rose says outcome-based pay is still years away
British holding company's H1 earnings show signs of improvement in media business despite revenue decline.
OpenAI’s ChatGPT reaches the coupon stage of building an ad business
The company is preparing to offer promotional ad credits to advertisers to encourage more marketers to test its ChatGPT ads offering.
OpenAI is already building the org chart of a mature ad business
Two job postings on its careers page suggest OpenAI wants third parties, not just its own sellers, to sell its inventory.
Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science
Merging Hearts & Science and Mediahub into one agency that will operate under a new name and brand may not be the last move the holding company makes in simplifying its go-to-market offering.
Reddit questions if AI data deals could hurt its ad business
Reddit's advertising edge is its community data. Now it's debating whether selling that data to AI undercuts it.
Future of Marketing Briefing: Why Bose is building an entertainment company
Bose has a new entertainment division. Its cmo hasn’t used a creative agency in five years. The two things are related.
Creators aren’t just in marketing’s entertainment era. They’re driving it
How creators became the talent behind marketing’s entertainment pivot. Cannes didn't so much reveal that shift as rubber-stamp it.
How the Chicago Bulls retooled their sponsorship business to meet CMO data demands
As sports sponsorship spending rises, CMOs are looking for hard evidence to justify their deals. Teams and franchise owners are responding, but there’s competition.
Media Buying Briefing: How Sport Beach became a big Cannes Lions destination
Sport Beach has grown into one of Cannes Lions' most popular activations -- and a standalone business unit for holdco Stagwell.
Media Buying Briefing: The upfront has started to move, as sports leads the way again
The upfront has begun to move, and sports is leading the way, but budgets are getting tighter as the buying season progresses
Rising gas prices may push more household spending toward Amazon
Higher gas prices have changed how people shop. Consumers are pulling back on discretionary spending and foot traffic is in decline.
As feeds become entertainment hubs, marketers rethink social’s role
As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.
The healthcare creator is finally diagnosing how they best fit into the creator economy
Healthcare creators are powerful brand partners, but they have to fit into the creator economy without sacrificing their credibility
In Graphic Detail: Why OpenAI’s ad business is still a work in progress
As OpenAI is reportedly gearing up to go public, Digiday has charted the promise, and early tensions behind its ad business.
Bleacher Report launches YouTube channel for its sports cartoon fanbase ahead of World Cup
Bleacher Report is betting on animated sports content and YouTube distribution to capture World Cup fans and young viewers.
The NBA’s contract with YouTuber Kenny Beecham could be a new blueprint for sports leagues
The NBA's blueprint for working with creators like Kenny Beecham could be a sign of where sports leagues are headed.
Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers
For advertisers like Chivas, Maker’s Mark and Jameson sports is the keystone of efforts to recruit younger drinkers and renew brand profiles.
Ally wants influence over women’s sports media deals
Ally is accelerating ad spend in women’s sports, gaining more influence over media deals as brands compete for inventory and audience growth.
With sports fragmentation, following the fans is crucial
Drew Groner, svp, head of sales and marketing, DIRECTV Advertising Live sports remain one of the last true appointment-viewing experiences — audiences don’t just tune in; they plan their schedules around it. That kind of attention is increasingly rare in modern media, and it is precisely why advertising inventory during live sports commands a premium. […]
Amazon positions live sports portfolio as leverage to pry open upfront dollars
Amazon touts its combination of commerce targeting data and NBA and NFL inventory as a solution to marketer wariness during the upfronts.
How sports marketing is shifting from media buys to moment-based activation
Discover how sports marketing activation uses live data and fan behavior to drive engagement across digital channels.
Why news publishers are getting into the sports business coverage
Yahoo and Dow Jones are betting on the booming sports business beat, launching new verticals to capture high-value audiences and advertisers.
Why news publishers are getting into the sports business coverage
Yahoo and Dow Jones are betting on the booming sports business beat, launching new verticals to capture high-value audiences and advertisers.
Sports guidance to brands from three sources: Keep the fan top of mind and you might just win
Agencies are hiring talent from the big leagues, crystallizing sport-related efforts into full-fledged business opportunities.
Why OpenAI is ‘running at lightning speed’ to build an ad business
The AI ad wars have officially begun, and OpenAI is staffing up and dropping rates to lure brands away from the likes of Meta and Google.
As upfront negotiations near, buyers chart path through complex sports market
The DOJ's NFL probe highlights how sports rights complexity can be ‘good for pricing, but hard on strategy’ for brands and buyers.
‘I’m playing the long game’: Journalists are striking out alone and discovering the business is toughest beat of all
News Creators have become preferred sources for younger viewers, but how do they grow and sustain their independent endeavors?
OpenAI has quietly launched its ads manager as it races to build out its ads business
The AI platform launched the ads manager within its ChatGPT ads pilot advertisers last week, and also lowered the barrier to joining the test.
Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms
Advertisers like Ford are rewriting the branded entertainment playbook for a sports-focused media landscape.
Business Insider wins Digiday Video and TV award for Best Multi-Platform Video Campaign
Business Insider has been named the winner of Digiday's Best Multi-Platform Video Campaign for our work with the Marriott Bonvoy Boundless® Card.
TikTok’s Khartoon Weiss to exit the platform as its head of global business
VP, GM of global business solutions Khartoon Weiss is leaving the company on Friday, according to a memo shared with clients.
What OpenAI’s TBPN deal reveals about branded entertainment’s limits
Brands like OpenAI are building in-house entertainment studios on the promise that great content earns the audiences advertising can’t buy.
High stakes, big budgets: How brands are navigating a massive sports year
Brands are ditching one-off bets for long-term partnerships. As sports marketing budgets hit record highs, CMOs are choosing their battles.
Genius Sports opens up real-time live sports targeting to brands
The live sports data firm is working with Publicis and a list of SSPs ahead of major sports tentpoles like the NBA Finals and World Cup
Amid competition for sponsors, top sports clubs are investing in social media operations
Sponsors used to want hospitality access and pitch-side banners. Now they want access to a club's social following.
The in-house entertainment studio is having its social media team moment
The last time CMOs faced a moment like this, the ones that hired seriously early built advantages that took competitors years to close.
‘Not a big part of the work’: Meta’s LLM bet has yet to touch its core ads business
Using large language models for ranking is a future bet, not a current reality at Meta.
The agency holdcos have an AI story, but not an AI business model
The holdco platforms need to deliver on the promises made around AI — and so far, clients aren’t seeing it.
Media Buying Briefing: Dentsu’s new CEO on how he’s going to grow the business again
Takeshi Sano takes over as global CEO, and brings with him a more outgoing and worldly approach to running the Japanese-owned holding company.
‘An influential seat at the table’: Why Target’s retail media business Roundel is one of the first to test ChatGPT ads
Target's retail media network Roundel's SVP, Matt Drzewicki talked to Digiday about what they expect from the pilot.
Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena
Publicis formed Influential Sports to tap into the creator marketplace to help brands connect with sports fans on a deeper level.
The Athletic invests in live blogs, video to insulate sports coverage from AI scraping
As the Super Bowl and Winter Olympics collide, The Athletic is leaning into live blogs and video to keeps fans locked in, and AI bots at bay.
WPP Media beefs up its sports insights prowess with new partnership with Genius Sports
WPP Media's partnership with Genius Sports brings first-party audience data to the game, which may help lead to better outcomes for clients.
Despite saturated live sports calendar, Super Bowl remains north star for brands
Brands are pouring budget into TV tentpole coverage during a congested live sports calendar. Not all events are equal, however.
OpenAI is hiring engineers, not ad sellers, first to build its ad business
OpenAI is still in the foothills of building an ads business, and its looking for ad execs to help map the climb.
Future of Marketing Briefing: The ad business arrived at CES in a holding pattern
Behind the stage demos and glossy AI announcements, the advertising industry arrived in Las Vegas with a quieter set of questions than previous years.
Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut
Omnicom’s acquisition of IPG is only a few weeks old, but its combined offer to the market will soon be put to the test.
Horizon's Blu AI platform focuses on being a transparent business consultancy
Blu is a content marketing platform that uses a variety of LLMs to help the agency's clients determine broader business goals through the prism of media
Nexxen is latest programmatic player to widen TV's live sports window
The ad tech company wants to make it easier for buyers to funnel budgets from smaller brands into live sports TV ad avails.