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A career worth the call: After 52 years in four sports, umpire Rene Arsenault hangs up his gear
When Rene Arsenault began his career behind the dish as an umpire, things certainly looked different across the landscape in the country. It was 1974 in Fitchburg. He was a plucky high school graduate. The average home cost about $21,000. Gas prices hovered around 30 cents a gallon and a loaf of bread listed for […]
Wisconsin pharmacist says Trump’s tariffs could end his business
The owner of Fitchburg Family Pharmacy says his pharmacy could close due to Trump’s tariffs on generic drugs.
Local independently owned pharmacy provides gender-affirming care after UW Health pause
FITCHBURG, Wis.- After UW Health, one of the state's largest hospitals, announced it's pausing its gender-affirming care citing "recent federal actions,” a local, independently owned pharmacy is stepping up to
Fitchburg Public Library hosts Wisconsin Film Festival preview
FITCHBURG, Wis. — The 28th Wisconsin Film Festival is coming up in just a few short weeks, and a local library is helping get the word out.
Fitchburg bookseller tries to revitalize downtown
The old mill city has long battled a shaky economy and business closures. Now, it is undergoing its largest makeover yet in the hopes of becoming a destination.
14 South Artists Regional Art Tour is Sept. 19-20
Attention Art Lovers! The 14 South Artists Regional Art Tour returns in 2026. Mark your calendars and make plans for a road trip to visit with some of Wisconsin’s finest artists in their home studios located throughout South Central Wisconsin. Tour dates and times are 10 a.m. to 4 p.m. Saturday, Sept. 19 and Sunday, Sept. 20.
Fitchburg, Wisconsin, fire fighters secure staffing gains and mental health benefit after contract fight
After a lengthy contract fight, fire fighters in Fitchburg, Wisconsin, secured two additional full-time fire fighters and a new mental health benefit, with
Liquid nitrogen leak triggers emergency response at Wisconsin business
FITCHBURG, Wis. (WFRV) — A Wisconsin business had a hazmat scare after the Fitchburg Fire Department was alerted to a liquid nitrogen leak, according to a press release. Bruker Nano Services,…
Small Business Showcase and Entrepreneur Awards Reception planned
FITCHBURG — The North Central Massachusetts Chamber of Commerce and the North Central Massachusetts Development Corp. will host the third annual Small Business Showcase & Entrepreneur Awards Reception on Wednesday, April 1.