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Inside the ad model behind Issa Rae’s microdramas—and why Poppi and Sol de Janeiro are buying in
As microdramas gain traction as an entertainment format, Issa Rae’s media company, Hoorae, is pitching advertisers on its short-form series as media buys, not social media campaigns.
Issa Rae Says HBO 'Rejected' Some of Her Show Titles
The creator of 'Insecure' and 'Rap Sh!t' denies being "mad at the rejections."
IndieWire’s Future of Filmmaking Summit to Feature Microdrama Panel with Execs from Issa Rae’s HOORAE Media
The team that helped turn "Screen Time" into a viral hit will break down the emerging format at IndieWire's Los Angeles event on October 17.
Issa Rae Receives Variety Entertainment Entrepreneur of the Year Award
Issa Rae, Emmy-nominated actor, writer, producer and entrepreneur, shared how she feels powerless in the face of current events.
Hollywood gets into the microdrama race as mobile-first storytelling draws stars and major studios
While much of Hollywood was consumed by the streaming wars, Issa Rae was studying a different mode of entertainment thousands of miles away: microdramas. No stranger to creating a successful online s...
Meet Mark Zuckerberg’s college roommate. He’s an Olympian-turned-VC exec who now invests in your favorite celebrity businesses
Building off his experience as an athlete, talent manager, and brand builder, Samyr Lainé has backed brands founded by Issa Rae, Kaley Cuoco, and Emma Watson.