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Terry McLaurin totals 62 receiving yards in Week 5
Washington Commanders wide receiver Terry McLaurin posted four receptions for a team-best 62 yards on four targets in Week 5
OAK Global launches multi-class MGA capacity unit at Lloyd’s
OAK Partnerships will write property, specialty, credit and casualty portfolios through Syndicate 1440 from 2027
Linus Torvalds Working On A Hefty Linux Kernel Improvement With Claude Code
Linux creator Linus Torvalds has been known to use AI to help with kernel debugging and outside of the kernel tree has also done some vibe coding with Google's Antigravity
Oxford Metrics Forecasts Loss as Entertainment and Research Demand Weakens
Oxford Metrics cuts its 2026 outlook to an adjusted operating loss amid weaker demand, while acquiring Move AI assets and launching a £3 million buyback.
Stellantis bets on small affordable EVs for European comeback
By Giulio Piovaccari and Gilles Guillaume MEUDON, France, Oct 11 (Reuters) - Stellantis heads into Paris Motor Show with a message it hopes customers, investors and dealers are ready to
👀 Seedorf's Corinthians deal includes a relegation termination clause
Seedorf's contract with Corinthians provides for TERMINATION in the event of relegation to Série B.Announced this Sunday (11), the 50-year-old Dutchman joins—initially—on a contract running until...
Apple testing two new features for upgraded Apple TV 4K, per report
Apple will hold its “Welcome home” product launch on Tuesday, with the headlining announcement expected to be the new “HomeView”...
New Apple TV 4K and HomePod Mini to Ship on October 30
The new upcoming Apple TV 4K and HomePod mini models will launch on Friday, October 30, according to Bloomberg's Mark Gurman. Writing in his Power On newsletter, Gurman said the devices will ship to customers and arrive in stores on that day. Apple is expected to announce the new devices at its October 13 "Welcome home" event, which will also debut "Homeview" – the company's new smart home hub, whose name was first spotted by MacRumors in a trademark filing.
KINGPIN Says NVIDIA Tried To Force A Single Power Connector On RTX 3090 Ti KINGPIN, Screwing Up Its Production Timeline
Vince "KINGPIN" Lucido reveals NVIDIA's single 12VHPWR connector limit delayed the RTX 3090 Ti KINGPIN, which launched at $2,500.
KINGPIN Says a Connector Dispute With NVIDIA Derailed EVGA's Last Flagship Card
Vince "KINGPIN" Lucido has blamed NVIDIA for the troubled launch of the EVGA GeForce RTX 3090 Ti KINGPIN, the last graphics card to carry his name. In the first video on his new Overclocking Kingpin YouTube channel, the overclocker said he wanted the card to have two 12VHPWR power connectors,...
Kris Boyd makes Sky Sports studio laugh as he's pushed for answer on Rangers incident
Kris Boyd speaking on Sky Sports
Colorado real estate veteran casts off with launch of charter fishing business
After a decade in Denver real estate, Ilan Reissner has traded apartment deals for fishing trips. His new charter business takes corporate groups and families onto two Denver-area reservoirs.
U.S. Health Secretary Kennedy's plan to study vaccine injuries comes under fire from Maine physicians
Dr. Laura Blaisdell says the U.S. already has systems that monitor and track vaccine safety. She said Kennedy should work with medical experts and pediatricians to restore, not dismantle public trust.
Lauree Ostrofsky celebrates 20 years inspiring Hudson Valley women
She started her coaching and consulting business Simply Leap in 2006 and helped found Hudson Valley Women in Business.
New 'Age-Positive Public Health' movement launches in Maine
The Maine Council on Aging (MCOA) and Maine Public Health Association (MPHA) have launched a new Age-Positive Public Health movement to help make Maine a place where longer lives are healthier lives. According to a joint news release, the partnership brings aging and public health leaders together around a simple idea: Mainers are living longer, and we need to be much more intentional about helping people live these additional years in good health.
Erling Haaland in the Football League feels implausible
Even before Enzo Maresca became the first Manchester City insider on Friday to field questions on the club’s guilty verdict in all but one of their Premier League charges, one key figure had made his own attempt to calm the storm.
GTA 6 Leaker Claims to Have Full Build, Threatens to Release It Unless Take-Two Apologizes
The notorious leaker known as Cyberleek is now threatening to release what is claimed to be a playable build of GTA 6 ahead of the game's November 19 launch. According to a post on the leaker's own website, the build supposedly includes the full story mode, playable through to the end credits....
Jang Dong-ju Launches Woonsun Entertainment for Actor Management
Jang Dong-ju Launches Woonsun Entertainment for Actor Management Former actor establishes agency focusing on talent discovery, career development, and long-term industry growth
Informanté on Instagram: "Namibia urged to harness growing space science opportunities Staff Reporter NAMIBIA is positioning itself to benefit from the growing space economy through new satellite infrastructure, proposed legislation and expanded education and training opportunities, with young people urged to pursue science, technology, engineering and mathematics (STEM) careers. This was said by Dr Lisho Mundia, Deputy Executive Director for the Department of Higher Education, Training, Research and Innovation, who represented Education Minister Sanet Steenkamp at the official opening of World Space Week Namibia 2026 at the Windhoek High School Stadium on Monday. This year’s World Spac
1 likes, 0 comments - informante_news on October 10, 2026: "Namibia urged to harness growing space science opportunities Staff Reporter NAMIBIA is positioning itself to benefit from the growing space economy through new satellite infrastructure, proposed legislation and expanded education and training opportunities, with young people urged to pursue science, technology, engineering and mathematics (STEM) careers. This was said by Dr Lisho Mundia, Deputy Executive Director for the Department of Higher Education, Training, Research and Innovation, who represented Education Minister Sanet Steenkamp at the official opening of World Space Week Namibia 2026 at the Windhoek High School Stadium on Monday. This year’s World Space Week is being held under the theme “Rocket Revolution”, reflecting the transformation of space technology from the first human-made satellite launched in 1957 to modern spacecraft, satellites, space stations and missions beyond Earth. Full story: https://informante.web.na/?p=401904 Photo: National Commission on Research, Science and Technology - (NCRST)".
AI Driving Game Demo Already Putting Developers Into Debt
Hoping to launch next year, Teach My Little Sister How To Drive is prematurely sending its creators into the red over exhaustive token use
Laura Alder: Duke Health Announces Continuing Education Conference on Bispecifics, ADCs, and Beyond
Laura Alder: Duke Health Announces Continuing Education Conference on Bispecifics, ADCs, and Beyond / bispecifics, cancer, Charlie Rudin, Duke Health, Laura
Mansfield Laurel Health Center plans Women’s Health Day
Mansfield’s Laurel Health Center will host a Women’s Health Day that includes screenings, education, routine care, and treatments for health issues that women may experience. Appointments are recommended but not required.
Apple's All-New Home Hub Will Be Revealed October 13: What to Expect
Apple reportedly plans to unveil an all-new smart home hub as part of the "Welcome home" product launch it announced for Tuesday, October 13. Our image above is just a rough concept based on rumored design details, so be prepared for the device's actual appearance to be different. The device will likely be unveiled in a press release shared on the Apple Newsroom website at around 9 a.m.
According to Science, People Who Use Emojis in Texts Have Higher Emotional Intelligence
You probably do it without thinking. A thumbs-up after confirming dinner plans, a laughing face to soften a sarcastic remark, a heart slipped into a goodnight message. Emojis have become so woven into the way we text that most of us never stop to wonder what those tiny icons actually say about us. But researchers...
State Launches Indiana Small Business Program
Indiana Gov. Mike Braun announced the launch of the Indiana Small Business Program to strengthen the Hoosier small business environment and to promote and facilitate the participation of Indiana …
Why am I so mean to my AI?
Anthropic's new rule says you can't be repeatedly "cruel" to Claude. Oops.
Amazon Small Business Event: Empowering the Next Generation and Scaling Service-Based Entrepreneurs
Join Hera Hub and Amazon for a hands-on workshop designed to help aspiring entrepreneurs and established service-based business owners bring new products to life. Amazon experts and small business owners will provide practical guidance, useful tools, and actionable next steps to launch a product and build a business with Amazon. This event is free but space is limited to 60 participants and will fill up. The event includes a light breakfast and lunch. Participants will choose from two specialized tracks based on their goals and stage of business. TRACK 1: NEXT GENERATION From Product Idea to Online Store Designed for aspiring young entrepreneurs, from junior high students through college and beyond, who have a product idea or want to explore the world of e-commerce. Amazon small business owners and Amazon experts will review topics such as: • How to develop and refine a product idea • How to set up and sell products on Amazon • What to consider when pricing, marketing, and fulfilling orders • Practical next steps for moving from idea to launch Whether participants already have a product in mind or are simply curious about entrepreneurship, this track will help them see what is possible and give them a roadmap to get started. TRACK 2: SERVICE EXPANSION Turn Your Expertise Into a Product Designed for consultants, coaches, speakers, creatives, and other service-based entrepreneurs who want to expand beyond trading time for money. Participants will explore how to transform their knowledge and expertise into tangible products such as: • Books and workbooks • Journals and planners • Card decks • Educational tools and resources Amazon small business owners will share how they identified viable product opportunities and created a product that can generate revenue beyond their one-on-one services. An Amazon expert will also review self-publishing and other ways to build a business with Amazon. By the end of the workshop, participants will leave with greater clarity, practical guidance, and a tangible next step toward launching or expanding their product-based business. The event includes a light breakfast and lunch. This event is free but space is limited to 60 participants and will fill up.
From The Social Reckoning to Harriet Kemsley: your complete entertainment guide to the week ahead
Jeremy Strong plays Mark Zuckerberg in Aaron Sorkin’s sequel to The Social Network, and the Last One Laughing star reckons with divorce in her new standup tour
Fosi Audio Launches DAP Neo Digital Portable Music Player
DAP Neo brings lossless playback, tactile controls and a focused listening experience to the Fosi Moment range, Fosi Audio’s new product line of CD and DAPs.
Swann Arlaud did not want to talk politics
At 45, the actor has remained true to his deeply held left-wing convictions. In May, he signed the anti-Bolloré group letter, risking his career as a result. Meanwhile, Swann Arlaud plays a civil servant drawn into collaboration in Emmanuel Marre's new film.
Mobile Trivia Launch Could Matter For AMC Stock And AMC Entertainment Holdings (AMC)
AMC Entertainment Holdings recently introduced AMC Movie Trivia Game Show, a free mobile app created with Hoyt Games and puzzle designer David L. Hoyt, offering daily movie-themed puzzles and thousands of trivia challenges across major app stores. The game links directly to AMC Stubs, turning loyalty membership into in-app bonuses that could deepen engagement with frequent moviegoers and digital audiences. We will now look at how AMC Entertainment Holdings' investment narrative interacts...
Anthropic's Claude AI fabricates eyewitness account, submits false murder tip to police website
Anthropic's Claude AI submitted a false tip about an unsolved murder on a Philadelphia police website during automated testing of the Haiku 4.5 model.
Gears of War: E-Day Sold 168,000 Copies on Steam but Xbox Game Pass Players Generated 130% More Revenue
We recently reported that Gears of War: E-Day wasn't having the best launch week over on Steam, but according to Alinea Analytics's Rhys Elliott, Steam doesn't even account for half of the game's revenue or owner base. The analytics firm estimates that Gears of War: E-Day sold around 230,00...
Group uses Governor Pillen contract controversy to launch business grant program
As early voting gets underway in Nebraska, a government contract that has dogged Gov. Jim Pillen's administration for months is once again drawing attention in the governor's race.
Bedford Co. students launch business, plan to introduce products at Fall Foliage Festival
laura-ramos-california-water-institute
Laura Ramos of Fresno State’s California Water Institute connects water research, industry and communities to address Central Valley water challenges.
Amid drama, Clemson clarifies position on Protect College Sports Act. What to know
Despite sending a letter pushes for changes to the bill’s realignment clause, the university said it’s not trying to “derail” the PCSA.
NC State Health Plan sues Atrium to block new pricing program
The NC State Health Plan (SHP) filed a lawsuit against Atrium Health in Wake County Superior Court on Friday to stop the launch of a new program for SHP members on Jan. 1, 2027.
Google officially teases Fitbit Edge tracker, confirms October 12 launch
Google has dropped an official teaser for its Fitbit Edge tracker and confirmed its launch date, and it's coming very soon.
New St. Mike’s Co-op program has successful start this summer, a win-win for students and local businesses
Ahead of the official launch this fall, one Saint Michael’s College student successfully completed the first honors co-op this summer, serving as a guinea
City of Laurel Encourages Local Businesses to Participate in 2026 Small Business Credit Survey
(LAUREL, MD) The City of Laurel’s Department of Economic & Community Development is encouraging local business owners and key financial decision makers to participate in the Federal Reserve&
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
Some G.O.P. Lawmakers Pan Hegseth’s Plan to Stream Execution of Fort Hood Shooter
Some G.O.P. members of Congress said that broadcasting the execution of the Fort Hood shooter was inappropriate, though others gleefully applauded it.
Google Fitbit Edge: Official Teaser, Launch Date Arrives
Google confirmed today that the Fitbit Edge is indeed real and is launching much sooner than we expected. In a short teaser posted to Twitter, Google told us to get our wallets ready on Monday. For those not familiar with Fitbit Edge, this is expected to be Google’s new fitness tracker that lands somewhere between...
Google teases Fitbit Edge launch next week
Leaks may have already spoiled the Fitbit Edge.
Ohio political blogger found guilty in explicit Shrek meme trial
An Ohio political blogger let out a surprised laugh as he was found guilty of harassment after he sent an explicit digitally altered image of the cartoon character Shrek to a powerful lawmaker.
Terry McLaurin development comes at perfect time for Commanders
Washington Commanders wide receiver Terry McLaurin did not play Week 4.
Fatal Fury: City of the Wolves DLC character Reina from Tekken announced
SNK has announced Fatal Fury: City of the Wolves downloadable content characters Reina from the Tekken series. She will launch in December.
Call of Duty: Modern Warfare 4 Launch Rollout Adds DMZ Early Access
Call of Duty: Modern Warfare 4 has added DMZ to its list of early access experiences available for pre-order players ahead of its launch later this month.
Intel Is Reportedly Launching New CPUs On Old Sockets That Support DDR4 Memory
If you guessed the RAMpocalypse is involved...
Five Iron Golf Launches Five Iron Lounge, a New Licensing Platform for Hospitality and Entertainment Venues
BrewDog named inaugural licensing partner, with first Five Iron Lounge planned for Las Vegas NEW YORK — Five Iron Golf...
The biggest changes Anthropic just made to Claude's rules
Anthropic spelled out a series of new usage provisions about deceptive campaigns, elections, weapons development, and surveillance.
Kīlauea's swelling summit helps scientists forecast lava fountain eruptions
Episodic lava fountaining is a rare volcanic behavior in which repeated, hours-long bursts of molten lava and gas are spewed from volcanic vents, with quiet pauses lasting days to weeks between episodes. ...
HHS launches new NIH clinic to study, care for people with vaccine injuries
The Health and Human Services Department has launched a new National Institutes of Health clinic to study and care for people with vaccine injuries.
Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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