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A New Space Telescope Opens Its Eyes to the Universe
Space news headlines feature lots of SpaceX: crewed launches to the International Space Station, satellite launches, tests of the Super Heavy booster and Starship spacecraft. The way my least favorite […]
Dodgers' Muncy, Pages Named 2026 Gold Glove Finalists
While facing a daunting postseason sweep, Los Angeles celebrates defensive milestones as two cornerstones battle elite stars Alex Bregman and Pete Crow-Armstrong for prestigious fielding honors.
Brewers Chourio, Turang Named 2026 Gold Glove Finalists
The Milwaukee Brewers' elite defense takes center stage as Brice Turang chases his second trophy while rising star Jackson Chourio eyes one of his own.
Cody Barton Names Area of Improvement for Titans Defense
After struggling to close out games, the veteran linebacker identifies third-down inefficiency as the critical hurdle preventing Tennessee's defensive unit from evolving into a dominant, elite force.
Litecoin Shows How Multi-Rail Business Payments Are Taking Shape
Payment infrastructure is becoming a broader business decision as companies collect money through digital channels and connect those transactions with established financial operations.
Cubs Lead National League With 5 Gold Gold Finalists
From Seiya Suzuki’s remarkable defensive turnaround to Pete Crow-Armstrong’s bid for back-to-back honors, Chicago’s elite glovework dominates the National League as Rawlings reveals its top 2026 finalists.
Hazle Township Early Learning Center enjoy science program
On Oct. 5, second-grade students at the Hazle Township Early Learning Center participated in a Title I federally funded parent engagement program, Joe Romano’s Is it Magic or Science? This event was organized to promote literacy within s…
Michigan State Basketball Ranked Among College Basketball’s Elite
Advanced analytics place the Spartans on the doorstep of championship contention, fueling high expectations as Tom Izzo’s squad prepares to navigate a grueling schedule and chase national glory.
Essentia Health highlights importance of knowing care options
As respiratory virus season approaches, Essentia Health is reminding patients to know their options for receiving care and avoiding unnecessary — and often more expensive — trips to the emergency room.
Giants Should Target This Starter to Pair With Logan Webb
The San Francisco Giants could unleash a groundball revolution by signing this veteran right-hander. His elite sinker offers the perfect high-impact complement to stabilize the Giants' inconsistent starting rotation alongside Logan Webb.
QED Science Launches Insights Feed to Help Researchers Find Science Worth Their Attention
AI-powered feed delivers personalized recommendations across scientific papers, preprints and conference abstractsTEL AVIV, Israel, Oct. 14, 2026 (GLOBE NEWSWIRE) -- QED Science, a science validity engine and modern infrastructure for researchers, funders, institutions and life science organizations, today launched Insights Feed, a personalized research discovery tool that helps life-science researchers identify the literature most relevant to their work. Updated daily, Insights Feed recommends
New NASA data shows why scientists struggle to model Western rivers
New satellite observations show that some global river models struggle to account for dams, reservoirs and other human influences, raising questions about their reliability for water planning.
BUSINESS UPDATE: A 138-year-old New York Manufacturer Gets Another Life in Fulton
E.J. Willis Co. was founded in New York City in 1888 and for generations it has made ship’s bells and other equipment for the U.S. Navy and American shipbuilders. This summer, the new owner moved the company’s equipment to Fulton By Stefan Yablonski E. J. Willis Co. cast brass ship’s bells — handcrafted in the United States since 1888. Ship bells, “built to last a lifetime at sea,” are now manufactured in Fulton. E.J. Willis Co. has moved its operation and manufacturing business to Fulton. They are currently operating out of N.E.T & Die. The company is now under the ownership of Jonathan Hyatt. He recently acquired the company after seeing a for sale note on Craigslist. [caption id=attachment_11110 align=alignright width=400] Entrepreneur Jonathan Hyatt is the new owner of E.J. Willis Co. He bought the business this summer after finding a listing on Craigslist by chance.[/caption] “I had been looking for something to do. I had been 20 years in corporate America and I was just tired of building someone else’s empire, you know what I mean? I was in consulting, pretty much a jack of all trades. I wanted to do something that I could call my own,” he explained. “I’d been on this path of trying to find a business to buy for about a year. One night I am on Craigslist about 11:30 in mid-April searching for something completely unrelated. At the bottom of Craigslist was a ‘things you might be interested in from outside of your area.’ There was an ad that said 138-year-old bell manufacturing company for sale. So, I clicked; why not, right? I wasn’t looking to buy a manufacturing company, but I went down the rabbit hole, absolutely fell in love with the history and ended up buying it.” He read the ad and responded. “I called and I am talking to the owner of the business for about two hours. We ended with, let’s have another chat and then come on out here and have a look. I figured, well I might wind up getting kidnapped and getting murdered or there is a real business here. But I gotta see it through,” he quipped. “And sure enough, there is a big machine shop operation there. The gentleman who owned it was retiring and in the corner of this shop is a little room where they make bells and they have been doing this ever since the company had started.” That’s the one constant thing that has survived the changes of the business. [caption id=attachment_11061 align=alignright width=300] Sales 1929 general catalog published by E. J. Willis Co, listing all the merchandise it sold. It’s like the Sears Roebuck and Co. catalog for marine parts.[/caption] “I drove home and told my wife, ‘This is what I am doing for the rest of whatever we are calling this — mid-life crisis.’ And she said, ‘absolutely you got to do it.’ I took out a loan and off we go.” He put in an offer on the business and they closed on July 1. He didn’t disclose what he paid for the company. “In terms of price, the seller and I have agreed to keep those terms private.” “I am finding that I am a business owner, an archeologist, opening files and cabinets that haven’t been opened in 100 years. It’s just amazing, just cool things that I am finding,” he said. “I want to build the business back. I want to be able to sell the bells to outsiders. I think they are beautiful. “It’s really a wild story about a company that started in lower Manhattan, exploded in the automotive space, sold parts to the Wright Brothers, moved into the aeronautical world and then landed in marine. The cool thing, I have been digging around and the gentleman who owned the company prior to me was not a digital guy. There is nothing out there. “Now I am sitting here with all the art from like the 1930s, the E.J. Willis boat catalog it’s like 250 pages of things this company used to make. It’s like the Sears-Roebuck and Co. catalog for marine parts. We are modernizing, we are staying true to the heritage of the business. It’s exciting to be the next steward of the whole business.” Initially he thought he’d move everything from the company’s plant in Middleville, Herkimer County, to Boston, out of convenience. “Then I thought let’s keep the foundry where it is. Let’s not move anything right away,” he said. “I want to get a good sense of what we’ve got, what works and what doesn’t. “I went to the foundry and met with the people there, lovely people, and said here is my position — I am buying a company where everyone is retiring. There is machining and polishing to be done, who would you work with around here? Without hesitation they said, ‘you need to go to NET Tool & Die and talk to Michelle [Shatrau]. She is a third-generation machinist and she runs the company now.’” So, he drove to Fulton. “I knocked on the door, they let me in. And she said, ‘how’d you get in here?’” he said with a laugh. “We became fast friends. I told her what I am doing. It must have struck a nerve. She has a very entrepreneurial background. I must have said something right because she came out and she said, ‘I’d love to help you. Why don’t we move the equipment that you have into my large building and I will give you a space to work at and use my team?’” [caption id=attachment_11058 align=alignleft width=300] Bell in progress awaiting assembly[/caption] It’s a great relationship so far. “We are bringing the business into the modern world. It’s been a lot of stuff all at once. But it has been very exciting,” he said. “We moved in a month ago [in July]. We closed on the business July 1. We moved a couple weeks later. We had all our equipment set up, electrical being run, everything. [caption id=attachment_11059 align=alignright width=300] Bell attached to a lathe going through the machining process[/caption] “We’re working with NET Tool & Die to rebuild production and preserve manufacturing processes that, in some cases, existed mostly in the heads and hands of the people who had been doing them for decades. We’re currently working on several 200-pound ship’s bells and bringing an old two-way manual bilge pump back into production.” He said he will be working with NET employees for the time being, adding, “I’d love to get to a point where I have so much growth that I need to hire people.” No one wakes up and says, ‘I am buying a bell today,’ Hyatt admitted. [caption id=attachment_11060 align=alignleft width=225] Bell after receiving a custom etching toward the bell mouth[/caption] “Everyone does wake up and has things that deserve acknowledgment and remembering — a promotion, a marriage, the birth of a child,” he said. “These are the things I feel like if there was something that could capture a particular moment in time and will literally outlast the person that bought it, a bell is that. We can engrave a bell if you get married or the birth of a child. We can put anything on a bell. “I have orders, yes. I am working on several orders right now. We have a little bit of busyness. But there are still some things to work out. I want to make things consistently and continue to move forward.”
Viasat simplifies JetXP business aviation service plans following landmark satellite network milestone
First-ever suggested retail pricing introduced for JetXP in-flight connectivity service as ViaSat-3 constellation reaches full operation, tripling the global network's available bandwidth
Patriots Rookie Class Is Far Better Than The Rankings Show
Justin Melo ranks the Patriots' 2026 draft class 24th, but Caleb Lomu and Gabe Jacas are proving that number is wrong. Here is why the local squad is elite.
Viewpoint: How the anti-abortion movement twists medical facts and promotes science misinformation
Misinformation and junk science about abortion are spreading at alarming rates and are becoming key components in legislation and litigation as well as in
Tennessee Titans land elite playmaker in latest PFF mock draft
The winless Tennessee Titans are projected to land the top pick in the 2027 NFL Draft and could target star WR Jeremiah Smith.
Mix your favourite duardin with Khazalite Holds Armies of Renown
New rules from the upcoming Warhammer Age of Sigmar battletome.
2,000-year-old burial found in Russia near a human sacrifice and a cup to ward off magical threats
A human sacrifice was found next to an elite warrior's 2,000-year-old burial in Russia.
Freshman UCF WR Hornes Scores First Career Receiving TD
The former blue-chip recruit showcased his elite ball skills against Oklahoma State, securing a pivotal game-tying score as the Knights’ depth-heavy receiving corps continues to emerge.
Lane Kiffin Is The Most Overrated Coach in College Football
Lane Kiffin gets treated like an elite coach, but his lack of major championships and disappointing start at LSU raise serious questions about his reputation. At what point are we going to admit that Lane Kiffin might be the most overrated head coach in college football? For years, Kiffin has been treated like an offensive…
The Museum of Discovery and Science marks 50 years — and looks to the future
A year-long calendar of festivities includes the opening of a new satellite facility.
8 Must-Read Literary Science Fiction Books
These literary science fiction books with stunning prose and complex characters will give you a new perspective on what it means to be human.
Discover the latest science on probiotics for active lifestyles
Sports nutrition is moving beyond elite performance. Discover how science-backed probiotics and postbiotics can support gut health, immunity, mental wellbeing and recovery across active lifestyles
Suns' Khaman Maluach Already Proving To Be Potential DPOY Candidate
The Duke product flashed elite defensive grit and playmaking evolution in a heavyweight clash, proving the sophomore center is ready to anchor Phoenix’s future interior rotation.
Health Literacy Month highlights importance of finding trustworthy health information
Patients are encouraged to use credible sources and partner with their health care providers when making medical decisions.
Who Is the Best NFL QB After Week 4?
Brock Purdy has strengthened his case as one of the NFL’s best quarterbacks following an impressive start to the 2026 season. The San Francisco 49ers signal-caller has delivered consistent production despite questions about whether he belongs in the same conversation as the league’s established elite. Purdy’s performance through the first four weeks has helped elevate […] The post Who Is the Best NFL QB After Week 4? appeared first on Gridiron Heroics.
Read for the record 2027 brings communities together again
Big dreams often begin with little books, and Palm Beach County is turning the page on a new chapter of literacy, laughter and inspiration.
Aaron Rodgers joins elite company in NFL record books
Rodgers climbs the NFL record books with another historic performance.
Lee Soo-man returns to K-pop with A2O Soul, A2O Lite and 4D VR technology
Lee Soo-man is back with A20 Entertainment and its first girl group and boy band in Korea in a classic showcase by the industry legend.
Antarctic Sea Ice Grows to Its 2026 Maximum
The ice reached its third-lowest maximum extent since satellite observations began.
Could the Tigers’ 11th-Round Pick Be Their Biggest Steal?
High school standout Will Adams bypassed college to bring his elite left-handed swing to Detroit, sparking internal buzz that the 11th-round pick is a massive draft-day heist.
Kings Acuff Jr. Praised Simmons After Preseason Debut
Ben Simmons flashed elite athleticism and scoring touch against Golden State, earning high marks from teammates for his defensive versatility and poised playmaking in Sacramento.
NASA captures a stunning transformation in Australia's red outback
Australia's normally dry, rust-colored outback has erupted into a spectacular carpet of wildflowers after unusually heavy rains, potentially producing its most impressive bloom in nearly 20 years. NASA satellite images capture the stunning transformation, which has even brought rare flowers to the grounds of a remote deep-space observatory.
Nets Allowed 3rd-Fewest Points in Paint Last Season
Nic Claxton’s departure leaves Brooklyn’s elite interior defense in flux as Jordi Fernández pivots to a high-pressure, turnover-heavy scheme to compensate for a lack of traditional rim protection.
Oregon's College Football Playoff Hopes Slashes After 'Fumbling' UCLA Game
The Oregon Ducks quite literally coughed up the game against UCLA and, along with it, coughed up their chances to make the College Football Playoff.
Albums with the most No. 1 hits: Taylor Swift, Katy Perry, Drake, more
Taylor Swift's "The Life of a Showgirl" has yielded three No. 1 hits on the Billboard Hot 100, joining an elite list of blockbuster albums.
FYI BR: Dustin Gaspard in concert and girls flag football league at Elite
The Voice’s Dustin Gaspard will perform at the Boots, Bayous and Blues Concert on Oct. 16 at ULL’s Angelle Hall. Tickets range from $60 general admission to $100 for a VIP meet-and-greet experience.
U.S. Department of Health and Human Services (HHS) Recommends Science-Based Thresholds to Target Dangerous Enhanced Kratom Products
Kratom products credit: CDPH DEA takes action based on updated recommendation from HHS October 11, 2026 - WASHINGTON - On Friday, the U.S. Department of Health and Human Services relesed the following: The U.S. Department of Health and Human Services (HHS) provided a new recommendation to the Drug Enforcement Administration (DEA) that establishes science-based thresholds for 7-hydroxymitragynine (7-OH) and mitragynine pseudoindoxyl (MGPI), potent opioid compounds associated with products marketed as kratom. The Department of Justice today announced that DEA issued new Notices of Intent reflecting HHS’ updated scientific analysis and recommendations, including a new Notice of Intent for 7-OH and MGPI incorporating HHS’ recommended concentration and ratio thresholds. Following a review of available scientific data and comments, HHS Assistant Secretary for Health Admiral Brian Christine, M.D., recommended that DEA use concentration or ratio-based thresholds to determine which products containing 7-OH and MGPI are subject to Schedule I control for purposes of temporary scheduling of these substances under the Controlled Substances Act. The recommendation is designed to target concentrated or chemically altered products while distinguishing them from natural botanical kratom products, which may contain trace amounts of 7-OH and MGPI. “We are drawing a clear line between natural kratom and dangerous, enhanced opioid products,” said HHS Secretary Robert F. Kennedy, Jr. “We listened to the public, followed the science, and developed a clear recommended threshold for temporary scheduling that targets concentrated 7-OH and MGPI without sweeping natural botanical kratom into Schedule I. The Trump Administration will continue taking decisive action against dangerous products that fuel addiction while making sure our policies are grounded in rigorous science.” Under the recommendation, 7-OH and MGPI would be controlled in Schedule I for purposes of temporary scheduling when either substance alone, or their combined amount when both are present: Exceeds 1 milligram per gram in solid powders, encapsulated material, or other solid forms, or exceeds 1 milligram per milliliter in liquid preparations; or When the mass of mitragynine present divided by the mass of 7-OH, or MGPI, or the combined amount of 7-OH and MGPI if both present, is less than 100. The ratio-based approach reflects the alkaloid composition of natural kratom products and provides a way to identify products intentionally enhanced or concentrated with 7-OH or MGPI. Available scientific data indicate that 7-OH occurs naturally in botanical kratom at relatively low or trace levels, while some evidence reviewed by FDA suggests MGPI may also occur at trace levels in some natural or kratom-derived products. FDA's scientific review found that 7-OH is substantially more potent than morphine in preclinical studies, with available data indicating approximately two to nine times greater potency depending on the study. FDA also identified evidence supporting a meaningful risk of opioid-like physical dependence and withdrawal from MGPI. “Our recommendation gives DEA a scientifically supportable framework to distinguish natural botanical kratom from products that have been concentrated or manipulated to deliver dangerous levels of potent opioid compounds,” said Assistant Secretary for Health Admiral Brian Christine, M.D. “This approach allows us to focus on the products that pose the greatest threat to public health.” In July 2025, following an FDA scientific and medical evaluation, HHS recommended that 7-OH above a specified threshold be placed in Schedule I of the Controlled Substances Act. In July 2026, DEA announced its intent to temporarily schedule 7-OH above a specified threshold, and HHS simultaneously sought public comment on the proposed threshold. DEA subsequently temporarily placed MGPI and two synthetic 7-OH derivatives, MGM-15 and MGM-16, in Schedule I. Since then, questions have emerged about how scheduling could affect natural botanical kratom products potentially containing trace amounts of MGPI. The new HHS recommendation responds to those concerns by providing DEA with a more precise threshold based on both the concentration of 7-OH and MGPI and their relationship to mitragynine, the predominant alkaloid in kratom. HHS and FDA will continue working with DEA to protect Americans from dangerous concentrated and synthetic opioid products while ensuring federal policy is grounded in the best available science. Source: HHS
SM Entertainment founder's A2O Entertainment to debut A2O Soul and A2O Lite
A2O Entertainment will debut boy band A2O Soul and girl group A2O Lite together, with former SM producer Yoo Young-jin overseeing their music and performances.
Lee Soo-man’s A2O Entertainment debuts A2O Soul and A2O Lite
A2O Entertainment will debut boy band A2O Soul and girl group A2O Lite together, with former SM producer Yoo Young-jin overseeing their music and performances.
Jim and Marilyn Simons lent their 68-metre superyacht to ocean scientists; an $80,000 system tested whether luxury vessels could help validate satellite data
Superyachts are usually associated with luxury travel, but the 68-metre Archimedes, owned by Jim and Marilyn Simons at the time of the research, also became a platform for marine science. During several deployments between 2018 and 2020, an autonomous measurement system aboard the yacht collected ocean-colour observations at a range of locations, including remote regions such as the Antarctic Peninsula.
Informanté on Instagram: "Namibia urged to harness growing space science opportunities Staff Reporter NAMIBIA is positioning itself to benefit from the growing space economy through new satellite infrastructure, proposed legislation and expanded education and training opportunities, with young people urged to pursue science, technology, engineering and mathematics (STEM) careers. This was said by Dr Lisho Mundia, Deputy Executive Director for the Department of Higher Education, Training, Research and Innovation, who represented Education Minister Sanet Steenkamp at the official opening of World Space Week Namibia 2026 at the Windhoek High School Stadium on Monday. This year’s World Spac
1 likes, 0 comments - informante_news on October 10, 2026: "Namibia urged to harness growing space science opportunities Staff Reporter NAMIBIA is positioning itself to benefit from the growing space economy through new satellite infrastructure, proposed legislation and expanded education and training opportunities, with young people urged to pursue science, technology, engineering and mathematics (STEM) careers. This was said by Dr Lisho Mundia, Deputy Executive Director for the Department of Higher Education, Training, Research and Innovation, who represented Education Minister Sanet Steenkamp at the official opening of World Space Week Namibia 2026 at the Windhoek High School Stadium on Monday. This year’s World Space Week is being held under the theme “Rocket Revolution”, reflecting the transformation of space technology from the first human-made satellite launched in 1957 to modern spacecraft, satellites, space stations and missions beyond Earth. Full story: https://informante.web.na/?p=401904 Photo: National Commission on Research, Science and Technology - (NCRST)".
NFL Week Five: 3 Incredible Matchups To Watch
Some fun matchups are ahead in NFL Week Five. The second quarter of the season has officially begun. Let’s dive deep into some of the elite matchups. Las Vegas Raiders @ New England Patriots The New England Patriots vs. Las Vegas Raiders is intriguing because neither team is meeting their preseason expectations. The general public […] The post NFL Week Five: 3 Incredible Matchups To Watch appeared first on Stadium Rant.
Weekend Reading on Women's Representation: Arizona Congress Candidate Speaks Out About Her Rape, 'It’s OK to Talk About It’: Will Alexandria Ocasio-Cortez Run for President?
Weekend Reading on Women’s Representation is a compilation of stories about women’s representation in politics, on boards, in sports and entertainment, in judicial offices and in the private sector in the U.S. and around the world—with a little gardening and goodwill mixed in for refreshment! —Friday, Oct. 9, marked 115 years since the men of California went to the polls to decide whether the women they lived alongside would be permitted to join them there. —Bernadette Greene-Placentia, the Democratic nominee in Arizona’s 8th Congressional District with a real chance to upset her opponent, was reportedly raped while fixing one of her yard signs. "She chose to share her story because she knows many survivors struggle in silence, and she hopes that by speaking about her experience, others will know they are not alone," said a campaign spokesperson. —Pew Charitable Trust reports that 37 percent of Americans now believe a woman will not be elected president in their lifetime. I urge women like AOC to seriously consider a presidential bid in 2028. —The poet, essayist and translator Anne Carson was awarded the Nobel Prize in literature for her genre-defying work. Since 1901, the Nobel Prize in literature has been awarded 122 times to 104 men and just 18 women. ... and more.
Ancient DNA Links Attila’s Huns to the Elite of a Lost Mongolian Empire
Ancient DNA traces the Huns' journey from Mongolia to Europe. But this wasn't straightforward.
Nets’ Wolf, Traoré Taking Sophomore Leaps in Preseason
Explosive driving and elite playmaking from Brooklyn's rising sophomores signal a potential bench revolution, transforming last season's developmental growing pains into a formidable second-unit strength.
Kyshawn George Emerges as Wizards Point Guard Behind Trae Young
Washington’s wing thrives in a dual role, anchoring the second-unit offense and stifling elite scorers. Can the versatile wing maintain this high-usage pace across a full season?
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
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