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CLASP II TR: Pascal T-TEER Offers Health Status Benefits and More
At 6 months, the win ratio favored the device over optimal medical therapy, in large part driven by improved quality of life.
Changes in the health and longevity of the elderly in the US
Spending on public pensions through Social Security and on elderly healthcare through Medicare accounted for over one-third of federal expenditures in the US by 2024. This column explores how improvements in elderly health and life expectancy affected the relative finances of Social Security and Medicare. The elderly are not only living longer but also are in better health, so expected lifetime Medicare spending per elderly individual has grown much slower than expected lifetime Social Security spending. The authors analyse the forces that affect the optimal allocation of a given public budget across these two social insurance programmes.
The One Chart That Explains Why Netflix Cleaned House
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Yeah, I’ll be honest: I went with a clickbait-y headline today. One chart? That explains everything? That’s as clickbait-y as it gets. But let’s be real. I’m analyzing a dataset that I’ve built over six years, and c’mon, I never write articles which feature just one chart! If you think this article—which includes a level of data detail unheard of in journalism twenty years ago—is clickbait, fine by me. Really, what I’m doing is using data to explain Netflix’s recent strategy changes, since the story of the month is the turbulence at Netflix. First, head of content Bela Bajaria was fired. Then head of film Dan Lin followed her to the unemployment ranks. (Along with, sadly, 1,000 other Netflix workers.) And then Netflix delivered a “sub-optimal” earnings report, which continued their year-long stock price slide. Then came a flood of articles explaining why all this is happening. (Mine’s coming shortly, rest assured.) I realized I had the perfect chart to explain Netflix’s woes. Specifically, Nielsen’s weekly top ten charts. Usually I focus on one or two weeks in my Streaming Ratings Reports, but sometimes it’s worth stepping back to look at the larger story. And hoo boy, what a story. This article is my annual (plus three months) follow-up to one of my most popular articles of last year. (And a topic I’ve been visualizing for the last half decade.) Subscribe Netflix’s Share of The Nielsen Charts Continues to Decline
Sundar Pichai: Google’s Frontier Imperative, Compute Scarcity Dilemmas, Future AI Products and Businesses
Alphabet CEO Sundar Pichai has little patience for doubts about Google’s willingness or capacity to compete at the frontier of AI. His company’s latest Gemini 4 Argon model — long-promised and recently delivered — beats OpenAI and Anthropic’s latest public models on coding, math, science, and knowledge-work benchmarks and has placed Google’s AI back among the world’s best. Amid chatter that Google was fine with good-enough lightweight ‘Flash’ models, Pichai pushed back hard against any suggestion that company is limiting its research ambitions. “We won’t do it any other way,” he told me in a Big Technology Podcast interview recorded this week at Google’s Mountain View headquarters. Pursuing cutting-edge research is costly for Google, requiring compute and chips that otherwise could be sold at a high markup by its cloud business. But Pichai said allocating resources to frontier AI development is “ground zero” for Google. “Our cloud business is at any given moment in time forgoing short-term revenues because we are making compute trade-offs to support frontier AI development,” Pichai told me. In our conversation, we discussed Argon (which Pichai says processed three times as many tokens as Gemini 3 in the 72 hours after launch), AI’s role in developing better models, the AI interface of the future, competition with OpenAI, Google’s partnerships with Anthropic and Apple, data centers in space, and the nature of his optimism. You can read the full conversation, lightly edited for length and clarity, below, or listen to it on Apple Podcasts, Spotify, YouTube, or your podcast app of choice. Alex Kantrowitz: Google is back at the frontier with Gemini 4 Argon, which beats OpenAI’s and Anthropic’s public models on benchmarks spanning coding, math, science, and knowledge work. The conventional wisdom was that Google had given up on the frontier to focus on fast, good-enough models for its products. That was wrong? Sundar Pichai: Very wrong. Look, we are so committed to being at the frontier. It’s in our DNA. We won’t do it any other way. We’ve been thinking about the AI frontier for well over a decade now. The frontier is very dynamic. It’s very competitive. It’s very exciting. I couldn’t be more pleased with how Argon has come together. We took our time with it. We made sure we tested it safely and deployed it carefully. We took a bit longer than our other models, given its capabilities. Across the board, be it for agentic work, knowledge work, coding, creative tasks, Argon is one of the really good frontier models. The first 72 hours since we launched, it’s almost up to 25 trillion tokens used, which is about three times what Gemini 3.0 had in the first 72 hours. And we are capacity constrained as we are serving it. Excited, but there are always areas….. You know, the frontier is very dynamic, and you have to keep evolving the models. There are areas which we can see we need to improve as well. We’ll be at work on all of that as well. Which areas? On any given model, Argon would be across the board better at everything if you just look even two months back. But the space is so evolving. Even on coding, for example, there are pockets where we know we need to do better, and there’s clear feedback. We’ll make it better. The argument for standard models is that they’re already good enough to build great products, with the frontier valuable only for certain tasks. Meta built Muse with good models rather than the best, and Google could put standard models into Maps, Gmail, and Search. Why isn’t that sufficient? It’s definitely not how I have thought about it at all. We are deeply committed to driving the state of the art and actually pushing where this technology can go, all the way from transformers. That’s a journey we’ve been on. You will see us continue to do that. When you’re at the frontier, you get an earlier look into the emerging capabilities, earlier than others, which helps you better prepare for the future. We are fortunate to have a wide set of opportunities across consumer and enterprise. Some of our cloud customers, for sure, want the model at the frontier. The frontier models will be better at developing the next set of models in an era of recursive self-improvement. I would argue it matters there. Internally, we have definitely seen a steep point of inflection by deploying Argon to our developers. It definitely tackles problems which our previous models could not do. Being at the frontier puts you at the innovation frontier and helps you drive that as well. There is room for models of all sizes and capabilities. That’s why we did Flash, Flash-Lite, etc. I agree with you that you can develop very good product experiences with not necessarily the most frontier model, because they tend to be slower and more expensive too. But we care about the Pareto frontier, and we’re committed to doing all of that. You said developing frontier models gives you a look at what’s coming. What do you see on the horizon? What makes this moment so exciting is you build something which you think is a culmination of months of work, and you put it out. You already see clear headroom ahead. We’ve all been working on these agentic, long-horizon capabilities, but clearly the frontier is going to have multiple of these agents working together to do things. That’s an example of an exciting paradigm underway. It’s also clear to me that users, both in consumer and enterprise, will have access to some multi-agent framework for them, working all the time doing things. It feels like a moment of infinite possibilities. Sergey Brin said one of Argon’s core innovations was relying more on the model to help develop the model. Yet incidents involving OpenAI’s bots breaking containment and Google’s bots accessing a site they shouldn’t have suggest these systems still aren’t perfectly aligned. Isn’t there reasonable cause for concern about accelerating toward recursive self-improvement? There are three parts to your question. Let’s first talk about RSI itself. You’re right, Sergey mentioned RSI being a critical contributor as we are developing Argon. But to be very clear, today, in a continuum, we are pretty far from the end state of RSI or something like that. The right way to describe it is you have RSI loops along with AI researchers in various aspects of model development. You almost have agents helping AI researchers in some automated way work together to build these models. It’s good to at least understand where we are today, and it’s super exciting. I expect that continuum to keep making progress as we go into next year. The second question is around safety. Security comes from defense in depth. You’re talking about alignment, obviously. We all are doing a lot of work to make sure the models are as aligned as possible. But it’s an active area of research, and there are clear gaps. That’s not the only thing we rely on. You have the work you do on alignment, but beyond that, we put a lot of effort into real-time monitoring as these models are working. Making sure you have good telemetry into what’s happening so that you can intervene in real time if you see unexpected behaviors. How you do that, the architecture with which you do that, how you make sure it’s all sandboxed and isolated in a way that it can continue doing its job during real-time monitoring — these are all areas of investment. Obviously, when we deploy these models, giving customers, enterprises, control, both with real-time monitoring, but their ability to decide where they deploy, what type of data which models ever have access to, etc. All that work is very, very important, and we are doing a lot of that. As an industry, we need to constantly up our game and take the time to do all this stuff, including dedicating the compute required to make sure you can safely deploy these models. The third part is: Is it all enough? This is why there are a lot of conversations in the industry, and I think it’s reasonable to be worried. The right way to approach something you worry about is early on thinking about what more we can do. As an industry, you’re definitely seeing increased levels of work on alignment, testing for safety, etc., as we deploy these models. The next step would be developing better standards so there are cross-industry standards of how we do these things, including the ability to evaluate using independent evaluators. If you look at areas like financial controls, we have accounting standards, we have independent auditors. Those are all the next natural steps for us as an industry to work toward, and regulation will end up playing a role as we go through all of that as well. Google pursues both language models and world models, while some other AI companies like OpenAI have focused more heavily on LLMs as the path to AGI. Why is world-model research important to you? As humans, you obviously perceive the world around you, and you’re taking all those inputs. Making sure these models are able to understand the laws of physics, simulate the world in high fidelity. All that, I think, are key enabling blocks for intelligence. We are working across all possible applications of this. Take an area like robotics. It’s not an accident: If you look at embodied reasoning benchmarks, Argon is state of the art. That all comes from our experience building world models. Inherently, I would expect there will be architectures which will converge all of this in the future. But for us, we view this as, today, this jagged frontier that is intelligence. We want to be at the frontier of all the possible approaches, and that will help us both drive better research, better insights, and develop a much better AGI model, is how we think about it. Some people argue Google should focus on selling its computing resources rather than using them for AI research. Cloud wants to sell compute at a high markup, while researchers need a very big computer to build the best models. How do you balance those demands? Ground zero for us is making sure we are investing in the compute that’s needed to be at the AI frontier. In 2015, I set the company to be AI-first. AI is that key horizontal ingredient across everything we do, all the way from Search to Cloud to Waymo. That is ground zero for us, making sure both for research and developing the models that we have enough compute needed. Beyond that, we have these independent businesses which each have their own long-range plans. They’re using those long-range plans to project forward, and we plan for compute for all of them. The cloud team, they have a business and they have a projection and they have demand signals. They have committed contracts. With that help, we can plan on a long-term compute trajectory for them. We’re fortunate to have this wide set of opportunities. There’s no company in the world which isn’t making trade-offs at any given moment in time. But the first principles we operate on is making sure we have enough compute to invest in the frontier, and that’s non-negotiable, and everything else works on top. Remember, we are building our own compute, our own data centers. There are long lead times. The compute we have today is a function of decisions I made in 2024. Even if you think back to a year from today, last year the agentic coding takeoff hadn’t happened. Today, obviously, when you sit and look at anything, everyone is short—not just us, other companies—and everyone wishes you had two times what you had planned for. That comes with the territory. At any given moment in time, we are planning for what we would need two to three years out in the future. You’re going to find some decisions you make may look suboptimal two years out, depending on where the state of the art is. I don’t spend too much time thinking about it. The way I think about compute allocation is making sure Google DeepMind, both for research and frontier model development, is cutting edge in terms of compute access. After that, we plan for all our businesses. It’s great we can provide our compute to other people too, like we have done. It allows us to scale that up, get real tests for it in the widest application set possible, test it in the real world, and make sure we are at the cutting edge of technology at every layer of our AI stack as well. Ben Horowitz relayed on a podcast that Andy Jassy had said compute was sold out until 2028. Are you seeing the same thing? If today a customer is coming out and asking us for compute in ’27, that is incredibly difficult to do. Even last year we went out and leased some short-term compute to accommodate some customers and help them out. But yes, we are all dealing with similar timelines. Every major technology shift seems to involve overbuilding, from railroads to fiber. Do you think that’s happening here? It depends on the time frames you’re looking at. This level of build, if I take a long enough time frame, it makes complete sense to me. We are at early stages of the most consequential technology ever, and this is not like fiber. It’s not dark. We are using it. We are capacity constrained on a daily basis. The applications, the underlying technology is improving rapidly. But running a company, the way I work through the moment is you look at your demand signals. You look at your committed revenue opportunities that you’re getting in the form of contracts. You balance that with the underlying technical capability, or internally you balance how we are using it internally, the model trajectories. Based on all that, you take a disciplined approach—a confident, aggressive, but disciplined approach—to plan out compute. But when you talk about the broader economy as a whole, you’re having people operate with various levels of risk. I focus on what I can control as a company and plan through it. If your question is, can there be an overbuild? Yes, because you can have some constrained components. Remember, what matters is a set of everything you need to build out that compute. Memory, electricity, electricians…. Land. Like 2,000 components or more. You could get constrained at some point. There could be things which cause bottlenecks, and then you could have overbuilds. There could be external shocks to the economy. There are macro risks. All that is possible at any given time. But am I confident that the compute we are planning for, we will have uses for it given enough time? Absolutely, yes. I was in the room when you said AI would be as profound as fire and electricity. If you believe that, shouldn’t you give researchers the biggest possible computer, even at the expense of today’s cloud profits? We’re all doing some form of that. Our cloud business is at any given moment in time forgoing short-term revenues because we are making compute trade-offs to support frontier AI development. What you’re seeing is true already. But you want to be thoughtful. Even our AI researchers have some constraints, which are also good. That’s what inspires creativity. That’s what helps you come up with a more efficient algorithmic breakthrough, maybe to use less memory. What we are committed to is to invest what’s needed to stay at the frontier. OpenAI President Greg Brockman told me a few months ago that the ideal AI product might have no interface at all—just as natural as conversation. What do you think the interface looks like in the age of AI? Computing historically has been humans adapting to computing. With AI, it’ll be the other way around. The technology will adapt seamlessly to how humans live and go about their day-to-day life. You want to be able to speak to that AI when you want to. It has context. It can be persistently running somewhere, give you continuity. You’re not dealing with a lot of complexity. It’s natural. All that makes sense to me. That doesn’t mean it won’t have any interface, however. Nowadays, even on my phone, Gemini voice models are so good. I can just press the microphone button. I can just ramble. That’s why we call it Rambler. I can ramble. It intelligently corrects with my personal context. Even my friends’ names, weird names, it gets it right, even if it first guesses it wrong. It’s amazing. I’m not going in, backspacing, editing once I finish saying it. It’s remarkable how good it’s gotten. But there are going to be moments you will need an interface. You may want to entertain yourself. You may want to watch a video. You may ask your AI to create something, and you want to watch it, consume it. The way I think about it is, you want it to be as seamless and as natural as possible, and that you are not doing the hard work adapting to whatever the interface is. The technology is adapting to how you’re working at any given moment in time. When I asked Sam Altman about competition from Google, he argued that OpenAI was building AI-native products and implied Google was bolting AI onto existing ones. Do you accept that framing, and can a “bolt-on” compete with an AI-native product? First of all, it’s a very dynamic moment. We are all pushing each other. OpenAI has pushed us as a company too. This is not just we are doing something to them. Far from it. Yes, Google went into its own version of a code red too. In the AI moment, all of us have to respond with varying levels of urgency at any given moment in time. We are constantly building new products as well. Gemini was built from the ground up as a product—the Gemini app I’m talking about. Or tomorrow, as all of us are adapting to agents, are you bolting agents onto ChatGPT, or are they building it natively? How would you think about that? You can always put these questions back. I don’t think of it that way. I think of it as you want to build world-class product experiences that are AI-native and they are winning. Some of it is adapting products, some of it is rethinking new experiences. They will all be part of how you approach this moment. How do you expect to make money from these AI interfaces? If an agent recommends a product and I buy it, should it take a cut of the sale, even if that’s disclosed? I’m going to put enterprise aside. Consumers are going to increasingly value this technology. Take software developers today. Developers are willing to pay for these coding models because it really helps make them more productive. Nobody would want to code the way they were coding three years ago, or even the same time last year. When you’re delivering value, there’s value to be had. I’ve never seen examples where consumer products really scale to billions of users, where people are using it intensely, and haven’t had monetization to go along with it. If you’re providing value to people, there is inherent value to be had. The nature of it may change. You’re asking a scenario in which agents are doing stuff for you. At the end of the day, you will have commercial needs. The agents need to fulfill those commercial needs. The providers on the other side are going to see value in that. There’s going to be some mechanism by which it gets fleshed out. That’s what an efficient system does. But what matters is that you’re building those world-class consumer experiences. I promised myself one product feature request: Can you make Gemini-powered search in Gmail as good as searching Gmail through ChatGPT? What’s going on here? One of the exciting things we announced recently is the unified Gemini agent for enterprise, and we’re bringing that to consumers. These are persistent agents which run 24/7 in the cloud. We’re spinning up a micro VM effectively for every query, and from the runtime, the harness, the model—it’s all a headless service. It’ll work everywhere, and it has your context with you. You can address this agent whether you’re in Workspace, in Search, in Gemini. Agents are going to drive this unification from a customer experience, which people are looking for. When you have a broad product portfolio and you’re moving forward fast, there are always areas where you’re moving forward faster than some other areas. That’s valid feedback. But we are putting a lot of time and effort into making sure, as we build out our agentic experience, that unification and that capability works well across all these services. People have asked where Google’s equivalent of Muse or Dots is. Do you anticipate creating a new product to compete with them? Our goal with Gemini is to be a personal, proactive, and powerful assistant. That’s what we are working toward. You saw us describe the early versions of it at Google I/O this year with Spark. Effectively, already, if you open the Gemini app as a Pro or an Ultra user, you see Chat and Task, and they start giving you that agentic experience. With Argon now, that capability is dramatically accelerated. What we announced recently in our enterprise event, we are bringing that to consumers as well. Soon in Gemini, you will be able to ask something, and it’s a continuum. You don’t need to think about whether you’re asking a chat or an agentic task. It’ll just automatically do the right thing, and it can work persistently in the background securely and get things done for you. Already, empirically, when I look at what’s coming into Gemini in our app, last year you would have tagged them and most of them would have been chats. But a steadily growing percentage is already agentic tasks in Gemini. Yes, we are going to bring personal agents to our consumers. It’ll work in the Gemini app. It’ll work in Google Search. It’ll work in Gmail. You can address it, call it, etc. We want to make sure we’re getting it right. It’ll be powered by Argon, and we are very excited to bring it to our users. Google has invested and committed tens of billions of dollars to Anthropic. What do you see in Dario Amodei that makes you want such a deep investment and partnership? Very early on, when we looked at the founding team of Anthropic, it was very clear to us this was a world-class team which was involved in some of the earliest GPT models. We were quickly able to assess that they would be at the frontier. We’ve always tried to identify and partner with companies which would be at the cutting edge of technology. We’ve done that with SpaceX. We’ve done that with Anthropic. That’s what we saw, and we had a chance to partner. Is your partnership with Apple to license Gemini for Siri expanding, contracting, or standing still? For both us and Apple, that partnership was about translating the capabilities of AI into better experiences for users. I thought Apple has done a phenomenal job of incorporating—they customize these models and build it into Siri—and it’s been great to see the reception. We are committed to doing more. You’re going to do more with them? There’s nothing specific to comment, but it’s a partnership. It’s working well. What have you learned so far about the feasibility of data centers in space? It’s a very exciting project. Projects like this remind me—I still recall that moment in the desert for the DARPA Grand Challenge, watching the Stanley car compete in it, which ended up being the basis for Waymo. With all these technologies, you’re at a moment in time where it looks a bit like sci-fi, but 10 to 20 years down the line, it’s actually working in a meaningful way. I feel the same in space. We’ve always believed in betting big on these technologies. Quantum has been a great example of it. We’re probably 10 years into the journey. Waymo, we are almost 20 years into the journey. Space, we are two to three years into the journey. It’s clear to me that it’s an approach which will make a lot of sense in the future. Being in sub-synchronous orbits with 24/7 access to the most abundant form of energy we have access to will make a lot of sense for this exponential increase in compute that we are going to need. Having said that, this is a challenging project. The team has disciplined milestones. It was a super exciting milestone to send the TPUs up to space. Sometime, as we are speaking, we are expecting a “hello world” moment from them. I look forward to seeing that happen, and we’ll continue investing here too. You previously said 25% of the code written within Google was written by AI. What’s the number today? That number in our world today is meaningless in the sense that every part of what we now touch is influenced by AI deeply. What we are tracking with Argon, for example, it’s been a point of inflection. People are using Argon to really go tackle complex projects, including projects which affect millions of lines of code. In the four weeks since we have launched Argon, we have seen a 30% increase in CLs, and more importantly, almost a similar increase—a one-third decrease in rollbacks. People are writing code more productively and better code with it. We are tracking it with newer metrics now. How are you dealing with opposition to data centers? If you can’t build in the U.S. the way you want to, where else do you go? We’re very committed to building our data centers very responsibly. When I look at our largest data centers in some of the communities where we have been the longest, I visit them, I talk to people. There are people who come and tell us their kids have gone to college because of our investments in these communities, and we’ve grown in those communities. To me, this is about doing it right. Engaging with the communities early, doing it transparently. We are committed to making sure we are bringing incremental power, and we cover 100% of the cost of our power needs for these projects. It’s understanding the impact on neighborhoods and making sure you’re working thoroughly to address them. Done rightly, you can continue making progress. But we are constantly taking feedback into account. I do worry not everyone operates the same way. People have been surprised by data centers showing up in their backyard. Those are all important. As an industry, we should continue to do better. But part of the reason, in a 20-year time frame, we are thinking about things like data centers in space is making sure we are able to put these data centers where maybe the trade-offs will be different. What unproven area of AI is Google working hardest to crack? Is it continual learning—getting models to keep updating after release—or something else? There are multiple parallel paths. You saw with Argon we have a million output tokens. With our Gemini models early on, we had a one-million context window on the input side. These are all examples of breakthroughs we are constantly working on. How do you think about synthetic data? How do you think about continual learning? How do you think about more efficient architectures? We do dedicate a meaningful percentage of our compute to these research bets too. It always goes hand in hand, including our world models. Those are all bets we are placing. Sometimes, as part of these bets, there are ideas that emerge which just make their way into the mainline models. Maybe we don’t fully talk about it, but we have multiple steps in these areas. Working in technology requires optimism that building something will improve the world, but those bets can leave real consequences when they fail. I recently returned to a town in El Salvador where enthusiasm for Bitcoin had given way to unfinished construction and something resembling a ghost town. How do you maintain the optimism you spoke about in your Stanford commencement address while accounting for those risks? I genuinely have a deep conviction that improving technology and improving access to technology makes people’s lives better. It’s been my personal experience in my life, out of which comes that deep conviction, optimism. But with that, I’ve always felt humanity’s journey is always about working hard to harness that technology to make it work well for society. The optimism is not an optimism that you just build whatever you want, whenever. You work hard to make sure you’re building technology in the service of humanity, to make the human condition better. That’s got to be the defining goal as we are approaching it. With that framework, I’m very, very optimistic. We are in very early stages of the kind of progress that we are going to see on many areas. We’re all talking about areas like healthcare. A lot of the progress is ahead. The ability to make things in a fundamentally cheaper way on many things where things have been getting expensive for a long, long time, discovering new materials, etc., which really bend the curve—it’s tough to step today and understand the impact of all that, but they’re going to be very profound. I’m very optimistic, but we have to be rightfully concerned about all the ways this technology can go wrong. Sundar, I know you don’t do many of these. Thank you. Thanks, Alex. Appreciate it.
Cancer Is Personal: Kurt's Care Close to Home
Kurt Hildebrant knows that Kettering Health is the right place for him to get the care he needs for his cancer treatment.
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Victoria Monét’s ‘Frequency of Love’ aims to strike the optimal sonic vibration
Victoria Monét is back with 22 new tracks of music for her project “Frequency of Love.” | WBBM Newsradio 780 AM & 105.9 FM
Victoria Monét’s ‘Frequency of Love’ aims to strike the optimal sonic vibration
Victoria Monét is back with 22 new tracks of music for her project “Frequency of Love.” | 830 WCCO
Victoria Monét’s ‘Frequency of Love’ aims to strike the optimal sonic vibration
Victoria Monét is back with 22 new tracks of music for her project “Frequency of Love.”.
Bobby Kotick’s lawyers sent me a bad email (and later apologized)
The message I had received was unsettling—for a moment. Then it was just really confusing. Back on January 20 of this year, at 5:15pm ET, I received an email with the subject line “Legal Correspondence re Bobby Kotick.” It was from the law firm Clare Locke, a firm I’d heard had been emailing reporters in recent years about their coverage of Kotick, the former, longtime CEO of Activision Blizzard. The letter was threatening. A lawyer from the firm introduced themselves as “defamation counsel to Bobby Kotick.” They issued a “demand” that I “correct” a Game File article I’d published a week prior. The article that had irked them had been a scoop of sorts. I’d written about a a 2022 lawsuit brought by a Swedish pension fund, AP7, over Microsoft’s purchase of Activision Blizzard. The suit wasn’t news, but I was first to review and report about Kotick’s extensive pushback to the fund’s claims. The pension fund’s core contention was that the sale had been rushed by Kotick to avoid the consequences of sexual misconduct scandals swirling around the company in 2021. (He’d not been accused of misconduct himself in those suits, to be clear.) As I wrote at the time, Kotick had denied the allegations of the rushed sale. Beyond that, Kotick used a December 2025 reply to the Swedish fund’s lawsuit to assign blame for those workplace scandals, the bad press and even for the AP7 lawsuit. I’d found Kotick’s arguments novel and newsworthy. Across nearly 3,000 words, I explained Kotick’s take: that a Swedish gaming company was behind the Swedish fund’s lawsuit (the Embracer group; they denied it); that the Microsoft-Activision deal was not rushed and was secured at what Kotick felt history had proven to be an optimal price for shareholders; that he believed a conspiracy of people at unions government agencies, PR firms and the media had spun up claims of widespread workplace misconduct at Activision Blizzard in 2021. The article gave context for all of this, letting readers assess the claims and weigh their credibility. As I’d later write to Kotick’s lawyers: I would be surprised if you could point to any news article about Bobby Kotick in the last five years that has spent more of its wordcount articulating his point of view. He is welcome to do an interview with Game File any time. Nonetheless, there they were in my inbox that Tuesday evening: Clare Locke, the law firm that secured a $787.5 million settlement from Fox News over false statements about voting machines. They were emailing me, threatening that failure to comply with their demand could support a claim of “actual malice,” a legal standard for libel. Unless… Unless, they said, I added a key paragraph to my article. This was a paragraph that I already knew Kotick’s lawyers had been emailing reporters about for at least a year, and it was a paragraph that was already in my article. The paragraph they wanted is from a 2023 settlement that California’s Civil Rights Department struck with Activision Blizzard. The settlement had closed a two-year-old lawsuit over alleged sexual discrimination at the game maker. The paragraph basically said that claims of systemic or widespread sexual harassment—or of execs like Kotick tolerating such behavior—had never been proven. I’d already seen proof that Kotick’s lawyers had pushed for the settlement’s language to be added to reports about 2021 sexual discrimination and misconduct lawsuits brought against Activision Blizzard by California and, separately, by the U.S. federal government (both suits were since settled). I knew that Kotick and his lawyers felt that the California settlement language should be mentioned in the same breath as references to an article he hated and denied, a November 2021 Wall Street Journal article claiming Kotick knew “for years” of sexual misconduct at Activision Blizzard. So, in the Game File article that Clare Locke emailed me about, in the interest of ensuring I was being fair and balanced regarding the person I was covering, I had already included the following excerpt from the California settlement [emphasis added in bold]: (Kotick has repeatedly pushed back against that November article in the Wall Street Journal, citing among other things, language from a court-approved consent decree as part of Activision’s 2023 $54 million settlement over the California suit. It states: “no court or any independent investigation has substantiated any allegations that: there has been systemic or widespread sexual harassment at Activision Blizzard [or] that Activision Blizzard senior executives ignored, condoned, or tolerated a culture of systemic harassment, retaliation, or discrimination.”) On the evening of January 20, I was incredulous. How do you write a four page legal threat about a week-old article and miss this? While scrambling to also make my kids dinner, I wrote a lengthy reply to Clare Locke’s lawyers, basically asking them to cool it with the threats and to start making sense. In part, I wrote: I hope you can understand why I am having trouble understanding what you’re asking for, when the statement you’re demanding to see in Game File’s article already appears in Game File’s article. Actual malice, as you know, refers to a reckless disregard for the truth. I’m not sure what your argument is when my article already states your client’s position. Here is where I should remind you, the reader, that I am an independent journalist. I publish on Substack, and have availed myself of the Substack Defender program that provides writers on the platform with legal support. But I’m no Wall Street Journal or New York Times, nor even IGN or GameSpot when it comes to such things as, well, having a legal department. There are more fun things for me to do as an independent journalist than writing back to a powerful law firm representing a very rich person. On the evening of January 20th, I was just trying to cook some pasta, broccoli and chicken nuggets for hungry twins. Nevertheless, I wrote back to them. Two hours later, I got a reply. Summarizing: A lawyer for Clare Locke said they’d “reviewed an incomplete version” of my article and they “apologize for the confusion.” (My guess: Someone didn’t read past the piece’s paywall, even though they’d had a full week to scrounge up the funds to do so. What I’d published above the paywall was balanced, as was what came after.)1 That was almost that, but something about the situation bothered me. The letter had been marked “confidential.” I hadn’t agreed to that, and I disliked the idea that powerful people on the beat that I cover would act like they could unilaterally control what I might tell my readers about. On the morning of the 21st, having already gotten the powerful law firm to back off, I oh-so-wisely re-approached them with just one more thing. I thanked them for clearing things up the night before but noted that I’d never agreed to keep their letter confidential. I’m all for agreeing with a source to keep things off the record, but that’s the thing. We have to agree. You can’t just declare it. I’m not bound by that. I wrote to Clare Locke’s lawyer and said, in part: I trust the matter is resolved. It was disappointing to have to spend less time with my kids last night in order to address your legal letter. Family time’s precious. I will add, for clarity’s sake, that, while your letter stipulated that it was confidential, I did not agree to those terms. In the future, should you wish to communicate with me confidentially, I am happy to agree to classifying our communication as “off the record” prior to the actual communication—as is standard with any professional journalist. The firm’s lawyer replied, not directly addressing the confidentiality issue but asserting that the matter was resolved. Why I didn’t write about this until now In May, I told this story on an episode of Simon Parkin’s podcast My Perfect Console, but I held off on sharing it directly with Game File readers. I held off to avoid stepping on the toes of another reporter, the journalist Mikhail Klimentov. He’d interviewed me in the spring of 2025 about an investigation he was working on regarding Bobby Kotick lawyers pressing the media to add the California settlement language to stories referencing the 2021 lawsuits. And about how some outlets had changed their stories and how some simply deleted them. Initially, I was a third-party source for Klimentov’s reporting, providing on-the-record context about the state of the games media. I’d heard about the letters but hadn’t put the time into pursuing the story. I thought it was interesting, and I was glad he was covering it. When the outlet that Klimentov was going to run his reporting in dropped the story, I began talking to him about potentially publishing his reporting on Game File. This was tentative. Then, in January, when I got my own Clare Locke letter, I told Klimentov that I didn’t think it would make sense for me to publish him, not with me now being part of the story. I had my own version of this situation to tell. But I wished him well and said I’d refrain from telling my tale until he could get his reporting out there. Last Friday, Klimentov finally ran his investigation, in a nearly 48-minute video report for People Make Games. It covers various Clare Locke letters, how media outlets reacted to them and what to make of all this. His video weighs the merits of Kotick’s request and looks at some of the articles that were changed (one of which had a glaring error). I highly recommend watching it: (Note, I did some editorial consulting for a People Make Games video last year but nothing to do with this report.) While many outlets haven’t left any public evidence that they updated their Kotick coverage at Kotick’s counsel’s request, at least one has. Back in October 2025, the mainstream outlet Reuters applied the most transparent article update I’ve seen. On the 3rd of the month, they published an article about the state of the Swedish pension fund’s lawsuit. Days later, they added this: In an October 7 letter sent after publication of this article, Kotick’s defamation counsel disputed claims of widespread harassment at Activision. “Not a single investigation, court finding, verdict, or ruling ever concluded that there was any merit” to the allegations of widespread harassment at Activision, Tom Clare and Nick Brechbill of Clare Locke wrote. I’ve never added a statement to my article on Game File, because none was needed. Not for fairness’ sake, nor to meet any demands of Kotick’s lawyers. I’ve nevertheless wanted to be transparent with Game File readers. If someone powerful is questioning my reporting, is threatening a lawsuit over it… if that threat is part of a pattern involving other games media outlets and if, in my case, the whole thing ran into a ridiculous ditch, I want you to know about it. I also share this as a real example of how I handle threats to Game File. I stand up for my own reporting, even when it’s not comfortable to do so. (In that same category of standing up for the work I do, I’ll point to an incident in late August. Asocial media post I published to X/Twitter regarding reporting I did about Take Two and GTA VI was hit by bogus copyright claim by a firm working for the publisher. I pushed back and got it reversed; even while a bigger games media outlet let themselves be censored. This is the other reason I’m sharing this story: To emphasize that dealing with threats from powerful people is one of the costs of covering the video game industry independently and as fearlessly as possible. This is where you come in. Your support, through free and paid subscriptions (sign up here!), can help me keep doing that. It can ensure that I’ve got the back-up I need. And it can help make fiascoes like this even less of a worry, so I can spend my evenings dealing with more important things, such as making sure I steam the kids’ broccoli just right. 1 That pension fund lawsuit I wrote about in January has all but gone away. In May, the fund and Activision Blizzard owner Microsoft agreed to settle. Lawyers for the fund brokered a $250 million settlement for former Activision Blizzard shareholders. In the settlement, the fund’s lawyers changed their rhetoric. Where once they’d questioned the meaning of the California settlement language, they adopted a version of it for themselves. Several weeks ago, while seeking to get a court to sign off on the terms of the settlement, they proposed their fee for their work in the case: $60 million.
How to construct the optimal diet for brain health
Dr. Patricia Egwuatu, a family physician for Kaiser Permanente, explains how eating certain foods can lead to a healthier body and brain.
Who’s building and who’s buying in Greater Baton Rouge
Here are the latest notable issued permits and property transactions in East Baton Rouge, Ascension and Livingston parishes. East Baton Rouge Parish A remodel permit was issued for Interior re… Already an INSIDER? Sign in. Already an INSIDER? Sign in
M C Bank opens an executive office in Baton Rouge
Morgan City-based M C Bank has officially established a presence in Baton Rouge, opening an executive office at 8545 United Plaza Blvd. as it moves forward with an aggressive regional expansion strate… Already an INSIDER? Sign in. Already an INSIDER? Sign in
Culturally Relevant Cardiovascular Disease Prevention and Care Strategies
(Feature Impact) Driven by rising rates of obesity, diabetes, high blood pressure and other risk factors, cardiovascular disease has surpassed cancer as the leading cause of death among Hispanic adults in the United States. googletag.cmd.push(function() { googletag.display('fixed-big-ad-top-asset'); }); Hispanic people represent nearly 1 in 5 of the U.S. population and are the nation’s largest ethnic minority group, yet many continue to face barriers to achieving heart health and accessing high-quality healthcare. A new scientific statement published in the American Heart Association’s flagship journal, “Circulation,” revealed how social, economic, cultural and environmental factors contribute to persistent disparities in cardiovascular health, calling for culturally tailored prevention strategies, equitable access to care and greater representation of Hispanic populations in cardiovascular research.“Hispanic populations in the U.S. are incredibly diverse even within their own communities with differences in genetic ancestry, language, cultural traditions and social experiences that can significantly influence cardiovascular health,” said Johanna Contreras, M.D., M.Sc., FAHA, director of the Division of Heart Failure and medical director of the Hispanic Heart Center within the Mount Sinai Health System. “Yet Hispanic people remain underrepresented overall in the research that guides prevention and treatment strategies… Without better representation and more detailed data, we risk overlooking important differences that can help us improve care and save lives.”Hispanic Cardiovascular Health by the NumbersCardiovascular risk factors – obesity (nearly 46%), type 2 diabetes (15.5%) and high blood pressure (approximately 44%) – are prevalent among Hispanic adults and often emerge at younger ages and occur more frequently among Hispanic adults compared with white adults.According to the report, only about 1 in 5 Hispanic adults achieves ideal cardiovascular health as defined by the American Heart Association’s original Life’s Simple 7 metrics. Updated analyses using the Life’s Essential 8 framework demonstrated persistent disparities for heart and brain health, as well as suboptimal dietary quality, sleep patterns and levels of physical activity.Social and Economic Barriers MatterBiology alone does not explain cardiovascular health disparities. The environments where people live, work and age, along with social and economic challenges, impact heart health. In fact, approximately 17% of Hispanics live below the federal poverty threshold, compared with 8.2% of white adults. googletag.cmd.push(function() { googletag.display('fixed-big-ad-middle-asset'); }); “Many Hispanic adults face obstacles that extend far beyond the doctor’s office,” Contreras said. “Limited health insurance coverage, language differences, food insecurity, environmental exposures and concerns related to immigration status can make it more difficult to prevent disease, manage chronic conditions and receive timely treatment.”Contreras emphasized the cultural values and practices of Hispanic people also influence how they perceive their health and healthcare options.“Family plays a central role in many Hispanic communities and can be an extraordinary source of strength, support and resilience,” Contreras said. “At the same time, family members are often called upon to translate medical information, navigate health systems and help make healthcare decisions for loved ones. Those responsibilities can shape how health information is understood and acted upon.”An Action Plan for Improving Hispanic HealthThere are practical opportunities to achieve equitable cardiovascular health and reduce disparities through community engagement, culturally responsive care, inclusive research and policies that address the underlying drivers of health.“Reducing cardiovascular disease among Hispanic populations demands action at every level,” Contreras said, “from improving access to culturally responsive care and expanding research participation to addressing the social and environmental conditions that shape health.”By addressing both medical risk factors and the social conditions that shape health, experts believe there is an important opportunity to reduce disparities and help more people live longer, healthier lives. Learn more at Heart.org.Photo courtesy of Shutterstock googletag.cmd.push(function() { googletag.display('fixed-big-ad-bottom-asset'); });
Culturally Relevant Cardiovascular Disease Prevention and Care Strategies
(Feature Impact) Driven by rising rates of obesity, diabetes, high blood pressure and other risk factors, cardiovascular disease has surpassed cancer as the leading cause of death among Hispanic adults in the United States.Hispanic people represent nearly 1 in 5 of the U.S. population and are the nation’s largest ethnic minority group, yet many continue to face barriers to achieving heart health and accessing high-quality healthcare. A new scientific statement published in the American Heart Association’s flagship journal, “Circulation,” revealed how social, economic, cultural and environmental factors contribute to persistent disparities in cardiovascular health, calling for culturally tailored prevention strategies, equitable access to care and greater representation of Hispanic populations in cardiovascular research.“Hispanic populations in the U.S. are incredibly diverse even within their own communities with differences in genetic ancestry, language, cultural traditions and social experiences that can significantly influence cardiovascular health,” said Johanna Contreras, M.D., M.Sc., FAHA, director of the Division of Heart Failure and medical director of the Hispanic Heart Center within the Mount Sinai Health System. “Yet Hispanic people remain underrepresented overall in the research that guides prevention and treatment strategies… Without better representation and more detailed data, we risk overlooking important differences that can help us improve care and save lives.”Hispanic Cardiovascular Health by the NumbersCardiovascular risk factors – obesity (nearly 46%), type 2 diabetes (15.5%) and high blood pressure (approximately 44%) – are prevalent among Hispanic adults and often emerge at younger ages and occur more frequently among Hispanic adults compared with white adults.According to the report, only about 1 in 5 Hispanic adults achieves ideal cardiovascular health as defined by the American Heart Association’s original Life’s Simple 7 metrics. Updated analyses using the Life’s Essential 8 framework demonstrated persistent disparities for heart and brain health, as well as suboptimal dietary quality, sleep patterns and levels of physical activity.Social and Economic Barriers MatterBiology alone does not explain cardiovascular health disparities. The environments where people live, work and age, along with social and economic challenges, impact heart health. In fact, approximately 17% of Hispanics live below the federal poverty threshold, compared with 8.2% of white adults.#placement_976606_0_i{width:100%;max-width:550px;margin:0 auto;}var rnd = window.rnd || Math.floor(Math.random()*10e6);var pid976606 = window.pid976606 || rnd;var plc976606 = window.plc976606 || 0;var abkw = window.abkw || '';var absrc = 'https://ads.empowerlocal.co/adserve/;ID=181918;size=0x0;setID=976606;type=js;sw='+screen.width+';sh='+screen.height+';spr='+window.devicePixelRatio+';kw='+abkw+';pid='+pid976606+';place='+(plc976606++)+';rnd='+rnd+';click=CLICK_MACRO_PLACEHOLDER';var _absrc = absrc.split("type=js"); absrc = _absrc[0] + 'type=js;referrer=' + encodeURIComponent(document.location.href) + _absrc[1];document.write('');“Many Hispanic adults face obstacles that extend far beyond the doctor’s office,” Contreras said. “Limited health insurance coverage, language differences, food insecurity, environmental exposures and concerns related to immigration status can make it more difficult to prevent disease, manage chronic conditions and receive timely treatment.”Contreras emphasized the cultural values and practices of Hispanic people also influence how they perceive their health and healthcare options.“Family plays a central role in many Hispanic communities and can be an extraordinary source of strength, support and resilience,” Contreras said. “At the same time, family members are often called upon to translate medical information, navigate health systems and help make healthcare decisions for loved ones. Those responsibilities can shape how health information is understood and acted upon.”An Action Plan for Improving Hispanic HealthThere are practical opportunities to achieve equitable cardiovascular health and reduce disparities through community engagement, culturally responsive care, inclusive research and policies that address the underlying drivers of health.“Reducing cardiovascular disease among Hispanic populations demands action at every level,” Contreras said, “from improving access to culturally responsive care and expanding research participation to addressing the social and environmental conditions that shape health.”By addressing both medical risk factors and the social conditions that shape health, experts believe there is an important opportunity to reduce disparities and help more people live longer, healthier lives. Learn more at Heart.org.Photo courtesy of Shutterstock
Louisiana business applications fall, but less sharply than in neighboring states
Louisiana saw a smaller drop in new business applications in August than the nation as a whole and each of its neighboring states, new data shows. Louisiana recorded 6,793 seasonally adjusted busin… Already an INSIDER? Sign in. Already an INSIDER? Sign in
This sports retailer is opening another Baton Rouge location
Sports apparel and merchandise retailer Rally House is adding another Baton Rouge location, signing a lease for roughly 3,800 square feet of retail space in the Matherne’s anchored development acros… Already an INSIDER? Sign in. Already an INSIDER? Sign in
‘LaPolitics’: Former chief of staff for U.S. Rep. Julia Letlow rejoins political firm
Andrew Bautsch, the former chief of staff for U.S. Rep. Julia Letlow and former executive director of the Louisiana Republican Party, has rejoined the Devise Strategy Group, which he founded. “I started Devise in 2019,” he tells LaPolitics. “I hopped out to become chief of staff for Congresswoman Letlow. I stepped out of the chief […]
Roundup: Space Force academy / Louisiana Innovation / Data center power
Louisiana enters race: Louisiana is seeking to become the home of a new national academy for the U.S. Space Force after President Donald Trump signed an executive order calling for its creation and NASA opened the application process to states. House Majority Leader Steve Scalise of Louisiana, Gov. Jeff Landry’s administration and regional economic development […]
Microsoft’s AI playbook shows businesses how to turn experiments into results
Microsoft’s new Frontier Playbook outlines how businesses can move beyond AI experimentation and turn artificial intelligence deployments into measurable business results, including greater productivity and time savings, Inc. reports. The guide draws on more than 100 of Microsoft’s internal AI projects across its corporate functions, commercial organization and engineering teams. It comes as enterprise AI […]
Dove Group moving forward with $10.7M Geismar expansion
Local commercial HVAC and mechanical contractor Dove Group has received a construction permit to begin work on a significantly larger facility in Geismar. Permit filings show plans for an approxima… Already an INSIDER? Sign in. Already an INSIDER? Sign in
BTR nears transition to an independent airport authority
The Baton Rouge Metropolitan Airport is targeting the end of October to complete its transition from city-parish governance to a stand-alone airport authority. That’s according to Louis Hubbard I… Already an INSIDER? Sign in. Already an INSIDER? Sign in
Chatagnier Market, Wild Rise scale up together
Chatagnier Community Market is already preparing to more than double its retail space less than three months after opening, while partnering with Wild Rise Sourdough Co. to add a commercial kitchen that could help other local food vendors bring their products to market. Lexus Chatagnier, one of the owners of Chatagnier Community Market, says the […]
Study: These Capital Region parishes have Louisiana’s costliest commutes
Three Capital Region parishes top a new ranking of the most expensive commutes in Louisiana. The analysis, conducted by Opus Virtual Offices using U.S. Census Bureau data, estimates the value of un… Already an INSIDER? Sign in. Already an INSIDER? Sign in
Science-rooted tips for optimal aging
September is healthy aging month and it's a great time to review your routine, make those doctor's appointments and check-ups, and make the simple changes that will make you feel better and age better. Amber Freeman, host of Bloom sat down with Physician Dr. Lauren Natoli who gives us a science-based approach to help optimize our lives.
Roundup: Tariff cuts / Frymaster / Diesel breaks $6
One-year truce: The U.S. and China are discussing targeted tariff cuts on American energy and agricultural products, as well as Chinese manufacturing inputs, potentially helping extend the countries’ one-year trade truce. The talks could produce a limited agreement covering roughly $30 billion in trade, with agriculture playing a key role as China continues purchases of […]
Science-Rooted Tips for Optimal Aging
WFLA News Channel 8 On Your Side in Tampa Bay Florida
Robots reshape the future of homebuilding
America’s housing industry is facing a severe labor shortage and a longstanding productivity problem, creating growing interest in robotics and automation to increase homebuilding capacity, CNBC reports. The U.S. is short roughly 1.2 million homes, while nearly 300,000 construction jobs were open at the end of 2025. Labor shortages cost builders an estimated $11 billion […]
Roundup: Top 500 Colleges / Trump presses Zelenskyy / Data center demand
LSU at 170: LSU ranks No. 170 in Forbes’ 2026 list of America’s Top 500 Colleges, which evaluates schools based on academic and career outcomes, including graduation rates, alumni earnings, student debt and return on investment. The ranking comes as families face rising college costs and uncertainty over how artificial intelligence will reshape the job […]
Downtown River Park hits the market with $12M asking price
A roughly 32-acre tract of undeveloped riverfront property in downtown Baton Rouge just north of The Queen Baton Rouge has hit the market with an asking price of $12 million, according to Clay Furr of… Already an INSIDER? Sign in. Already an INSIDER? Sign in
Baton Rouge transportation and delivery business acquired by Sulphur company
First Choice Couriers LLC has acquired Baton Rouge-based Total Delivery and Logistics in a move that will expand the Sulphur-based company’s operations and service capabilities in Baton Rouge and Ne… Already an INSIDER? Sign in. Already an INSIDER? Sign in
How AI is helping many small businesses hire, not fire
AI is often linked to job losses, but new research suggests it may actually help small businesses expand their workforces, Inc. reports. A Gusto survey of roughly 2,000 small businesses finds that 64% are experimenting with AI, and nearly two-thirds of those businesses say the technology is making it easier to launch or operate their […]
Greater Baton Rouge commercial construction emerging from slowdown
New commercial construction is beginning to pick up across the Baton Rouge area after several years of higher construction costs and interest rates limiting development, according to Charlie Colvin of… Already an INSIDER? Sign in. Already an INSIDER? Sign in
Help Business Report recognize the Capital Region’s most charitable companies
Baton Rouge Business Report is building a new ranking of the Capital Region’s most charitable companies—and we want your organization to be part of it. For our December philanthropy edition, we’re surveying businesses across the region to measure the scale and reach of their corporate giving. Companies will be ranked by their total cash and in-kind […]
Former EPA officials warn of health risks from US data center surge
A group representing more than 800 former Environmental Protection Agency employees is warning that the rapid expansion of U.S. data centers could worsen air pollution and public health risks, particularly as the Trump administration rolls back environmental regulations and seeks to speed up facility approvals, The New York Times reports. A report from the Environmental […]
Fusion energy finds a new national defense market
Fusion energy, long viewed primarily as a potential source of clean electricity, is taking on a new potential role in national defense, The Wall Street Journal reports. Denver-based fusion startup Xcimer Energy has partnered with aerospace and defense company RTX on a roughly $50 million development agreement, including an RTX investment, to develop pulsed ultraviolet […]
America’s water infrastructure is reaching its breaking point
U.S. water infrastructure is facing a growing convergence of aging systems, extreme weather, cybersecurity threats and rising costs, putting essential utilities under increasing financial and operational pressure, Bloomberg reports. The problem was highlighted this summer when a water main installed in 1916 ruptured beneath West Hollywood during a heat wave, releasing 17 million gallons of […]
How November is reshaping the traditional travel calendar
November is increasingly emerging as a new “shoulder season” for American travelers, offering a window between the peak fall travel period and the holiday rush, The New York Times reports. Travel agencies and booking companies report growing demand for November trips as travelers seek fewer crowds, better service and more favorable prices. According to HotelTonight, […]
A closer look at Amazon's drone delivery operation in Baton Rouge
Amazon's Prime Air drone delivery operation in Baton Rouge is part of a broader expansion that aims to bring the service to nearly 500 cities and towns by the end of the year, according to operations … Already an INSIDER? Sign in. Already an INSIDER? Sign in
Influencer marketing can bring a boom, but will it last?
Influencer marketing has become a polarizing issue, with some businesses and venues pushing back against creators while others see significant value in the exposure they can generate, Inc. reports. For small and midsize businesses, influencer attention can deliver dramatic increases in traffic and sales, but it also comes with risks and operational challenges. In Michigan, […]
Ascension economic development pipeline holds $22B in potential investment
The Ascension Parish Economic Development Corporation has recorded $347 million in announced capital investment and 46 new jobs so far this year, according to its president and CEO, Kate MacArthur. … Already an INSIDER? Sign in. Already an INSIDER? Sign in
The ‘amnesia tax’: How frictionless payments fuel mindless spending
The rise of frictionless payment technology may be making it easier for consumers to lose track of their spending, contributing to what the author calls “budget amnesia,” The Washington Post reports. One single mother with $80,000 in student debt reviewed a year of bank statements and discovered that her finances weren’t being undermined by major […]
Optimal Blue announces initial speaker lineup for 2027 Summit
IMAGE CAPTION: Optimal Blue announces initial speaker lineup for 2027 Summit | Optimal Blue today announced its initial speaker lineup for its 2027 Optimal Blue Summit, including Analyst, ESPN Monday
Overmars resigns as Royal Antwerp sports director due to health issues
Soccer great Marc Overmars is stepping down as Royal Antwerp's sports director due to health issues. Overmars, who joined the Belgian club in 2022, explained his decision in a letter to supporters published on Wednesday as he mentioned “all the fatigue that has built up over the years and the enormous amount of stress.” “You all know that my health has not been optimal,” he wrote.
Overmars resigns as Royal Antwerp sports director due to health issues
Soccer great Marc Overmars is stepping down as Royal Antwerp's sports director due to health issues. Overmars, who joined the Belgian club in 2022, explained his decision in a letter to supporters published on Wednesday as he mentioned “all the fatigue that has built up over the years and the enormous amount of stress.” “You all know that my health has not been optimal,” he wrote.
The US wants a stronger battery supply chain. China has a decades-long head start
The Trump administration is attempting to strengthen the U.S. battery supply chain and reduce the country’s dependence on China, but analysts and industry executives say current funding is small compared with what would be needed to substantially challenge China’s dominance, CNBC reports. In August 2026, the Department of Energy awarded $500 million to seven companies […]
Louisiana concrete companies join forces to capitalize on construction boom
Two Louisiana concrete suppliers are joining forces with two out-of-state companies to pursue large-scale construction projects as billions of dollars in new industrial and technology investment move … Already an INSIDER? Sign in. Already an INSIDER? Sign in
Roundup: Energy employment / Small business confidence / Maritime woes
Jobs in transition: Energy sector employment fell about 1% nationwide and in Louisiana from 2024 to 2025, with Louisiana losing 1,131 jobs to reach roughly 160,000 workers. The decline was driven largely by automation, policy changes affecting renewable energy, and shifting economics, while traditional energy industries such as coal and nuclear saw job growth. Despite […]
Trump’s Bombardier threat puts aerospace supply chain at risk
U.S. President Donald Trump has threatened to ban the sale of aircraft from Canada’s Bombardier unless it manufactures planes in the U.S. In response, the maker of private jets noted that many components for its planes, including the wings, are produced in the U.S. and its supply chain relies heavily on U.S. companies. Since Canada-U.S. […]
Two sectors are powering Ascension’s commercial property market
Retail and industrial properties kept Ascension Parish’s commercial real estate market on steady ground during the second quarter, even as the office sector continued to lag. The market recorded … Already an INSIDER? Sign in. Already an INSIDER? Sign in
Three Louisiana brands, three paths to growth
Before Slap Ya Mama seasoning landed on grocery shelves in all 50 states, and eventually reached markets as far away as Dubai, the Walker family mixed its seasoning in a glass pickle jar at its Ville Platte convenience store. As Business Report writes in its latest issue, what started as a homemade blend sold in […]
‘LaPolitics’: Lt. Gov. Billy Nungesser weighs in on his future political plans
LaPolitics: Are you definitely running for reelection next year? Lt. Gov. Billy Nungesser: My plan is to run for reelection, if I’m still healthy and I still have this passion I have right now. And it’s no secret, every day someone calls me and wants me to run for governor. Some people don’t think the […]
‘LaPolitics’: Lt. Gov. Billy Nungesser weighs in on his future political plans
LaPolitics: Are you definitely running for reelection next year? Lt. Gov. Billy Nungesser: My plan is to run for reelection, if I’m still healthy and I still have this passion I have right now. And it’s no secret, every day someone calls me and wants me to run for governor. Some people don’t think the […]
Geaux Automotive Group acquires four former All Star Automotive dealerships
Geaux Automotive Group has expanded its Louisiana footprint by acquiring four former Hudson Automotive dealerships, adding 111 employees and positioning the Baton Rouge-based dealership group for cont… Already an INSIDER? Sign in. Already an INSIDER? Sign in
What’s powering Ascension’s commercial property market
Retail and industrial properties kept Ascension Parish’s commercial real estate market on steady ground during the second quarter, even as the office sector continued to lag. The market recorded $145.2 million in sales over the trailing 12 months, a slight increase from May, according to Elifin’s latest market report. Deal activity remained largely unchanged. The […]
Holly & Smith Architects opens a Baton Rouge office
Holly & Smith Architects has opened a Baton Rouge office, the firm announced Tuesday. The move gives the Hammond-based architecture firm a physical presence in a market where it has worked for yea… Already an INSIDER? Sign in. Already an INSIDER? Sign in
Baton Rouge General bringing permanent healthcare clinic to Scotlandville
Baton Rouge General plans to open a new primary care and mental health clinic at the Jewel J. Newman Community Center in October, expanding access to healthcare for residents of Scotlandville, north B… Already an INSIDER? Sign in. Already an INSIDER? Sign in
Science Fiction and Fantasy Novellas to Devour This Week
The worldbuilding in these science fiction and fantasy novellas is unparalleded. Travel to a mythical Asian, a steampunk Egypt, and more.
Seoul National University of Science and Technology researchers develop AI framework for optimizing solid oxide electrolysis cells
As countries invest in green hydrogen to decarbonize heavy industry, transportation, and energy systems, researchers are seeking faster ways to accelerate the development of hydrogen technologies. Solid oxide electrolysis cells are among the most efficient systems for producing green hydrogen from steam, but identifying their optimal operating conditions requires thousands of computationally intensive simulations, slowing innovation and increasing development costs.
Who's building and who's buying in Greater Baton Rouge
A look at the latest issued permits and property transactions across East Baton Rouge, Ascension and Livingston parishes. East Baton Rouge Parish Metro Industriplex Properties purchased a reta… Already an INSIDER? Sign in. Already an INSIDER? Sign in
Roundup: ChatGPT / GM engine failures / US business activity surges
Convenience meets risk: OpenAI has added a ChatGPT feature that can search, analyze, draft and send messages through Apple’s Messages app on Macs, making it easier to manage conversations and automate tasks. While convenient for personal and business use, the integration requires expanded access to contacts and computer data, raising concerns about sensitive information being […]
The tariff math turns negative as refunds outpace revenue
The Trump administration’s tariff policy has resulted in substantial refunds and continued uncertainty about tariff revenue, Fortune reports. In May 2026, the Treasury refunded approximately $21.97 billion in tariffs while collecting about $21.93 billion. In June, refunds increased to $49.18 billion compared with $23.63 billion in new tariff collections, resulting in negative net customs revenue […]
Gilla Brewing Company’s growth recipe: Community plus innovation
Gilla Brewing Company began with Alex Shillings and fellow home brewers and craft beer enthusiasts who shared a dream. Opening its doors in October 2019, Gilla became Ascension Parish’s first brewer… Already an INSIDER? Sign in. Already an INSIDER? Sign in
Get tickets to the 2026 Louisiana Energy Awards
Some of the biggest names in the energy industry will be honored this fall as Business Report’s 10/12 Industry Report hosts the Louisiana Energy Awards, recognizing the leaders, companies, and projects driving the state’s energy future. Honorees will be announced at a high-profile celebration on Wednesday, Nov. 18, 2026, at L’Auberge Casino & Hotel in Baton Rouge, […]
Roundup: ExxonMobil / SBA workforce initiative / New HoganTaylor CEO
Anti-trust charges tossed: A Texas Business Court judge dismissed Clean Hydrogen Works’ antitrust claims against ExxonMobil’s Denbury subsidiary, ruling Texas courts cannot address alleged antitrust injuries occurring outside the state. Clean Hydrogen Works alleges Exxon used its control of Denbury’s 620-mile carbon dioxide pipeline network to block a planned $7.5 billion clean-fuels project in Louisiana, […]
The Partnership lands two international economic development honors
The Greater Baton Rouge Economic Partnership earned two 2026 Excellence in Economic Development Awards.
Local health provider expanding into Livingston Parish with fifth clinic
Mercy Autism Center is expanding into Livingston Parish with plans to open a clinic in Denham Springs this fall to meet growing demand from families and shorten commutes for patients and employees. … Already an INSIDER? Sign in. Already an INSIDER? Sign in
Roundup: Partnership CEO search / Broadband expansion / Tariff negotiations
Time frame: The Greater Baton Rouge Economic Partnership tells Daily Report it expects to have a new CEO in place in three to four months. The organization launched its national search for a new CEO on Aug. 4. While internal milestones won’t be shared, the Partnership says it remains committed to moving thoughtfully and steadily […]
LSU’s College of Business has a new strategic plan. Here’s what’s in it
LSU’s E.J. Ourso College of Business has unveiled a new five-year strategic plan intended to strengthen its national profile while better preparing its students for the modern workforce. The coll… Already an INSIDER? Sign in. Already an INSIDER? Sign in
Meet the 2026 Louisiana Energy Awards honorees and finalists
10/12 Industry Report today named the honorees and finalists for its second annual Louisiana Energy Awards, which will be presented Nov. 18 at L'Auberge Casino Hotel in Baton Rouge. Two honorees ha… Already an INSIDER? Sign in. Already an INSIDER? Sign in
Roundup: Louisiana International Terminal / Ethane demand / Robot rush
Gateway to growth: The U.S. Army Corps of Engineers has granted the federal permit for the Louisiana International Terminal, clearing the way for construction of a major new container port on the Lower Mississippi River. Backed by Port NOLA, Terminal Investment Limited and Ports America, LIT is designed to handle the world’s largest container ships […]
Why storytelling is becoming a must-have business skill
Businesses today are competing not only for customers but also for attention.
Think your business is too small for Louisiana’s new privacy law? Think again
Businesses have less than six months to prepare for a new law that will change how they collect and use consumers’ personal information.
How extreme weather is becoming a business expense
Extreme weather is creating growing financial challenges for businesses and households as heat waves, storms, wildfires and heavy rain become more disruptive, The New York Times reports. In Chicago, for example, a bakery owner lost inventory and spent $1,700 on dry ice after a storm caused a power outage, while other businesses have faced higher […]
Woman’s Perinatal Mental Health Unit leads a new approach to maternal mental health
The Perinatal Mental Health Unit at Woman’s Hospital is being honored with a Community Impact Award for its work establishing mental health care for pregnant and postpartum women. The award is part of Business Report’s inaugural Excellence in Healthcare Awards. The hospital opened the Perinatal Mental Health Unit, Louisiana’s first inpatient psychiatric unit dedicated exclusively […]
ICYMI: Bernhard Capital Partners to acquire Virginia engineering firm
Baton Rouge-based private equity firm Bernhard Capital Partners has agreed to acquire Reston, Virginia, engineering and infrastructure services firm Bowman Consulting Group Ltd. in an all-cash transac… Already an INSIDER? Sign in. Already an INSIDER? Sign in
Bernhard Capital Partners strikes $1B deal to acquire Virginia engineering firm
Baton Rouge-based private equity firm Bernhard Capital Partners has agreed to acquire Reston, Virginia, engineering and infrastructure services firm Bowman Consulting Group Ltd. in an all-cash transac… Already an INSIDER? Sign in. Already an INSIDER? Sign in
Roundup: AI construction jobs / Jalapeño recall / US battery production
BlackRock partnership: BlackRock and its AI Infrastructure Partnership are partnering with North America’s Building Trades Unions to connect upcoming data center and energy projects with skilled construction workers. The agreement aims to address labor shortages while promoting fair wages, job protections and training, amid concerns about AI’s impact on employment and communities affected by large […]
Who's building and who's buying in Greater Baton Rouge
A look at the latest issued permits and property transactions across East Baton Rouge, Ascension and Livingston parishes. East Baton Rouge Open Health Foundation purchased the medical office p… Already an INSIDER? Sign in. Already an INSIDER? Sign in
Why businesses may need to rethink how they plan
According to Axios, we have entered a new era of “post-processable velocity,” where the pace of technological and AI-driven change is faster than individuals, companies, markets and governments can fully absorb, understand or respond to in real time. The major shift is from information moving faster than humans can process to capabilities changing faster than […]
Roundup: CC’s drive-thru / Meta ordered to pay / ‘Basic business class’
Coffee in a hurry: CC’s Coffee House is opening its first drive-thru-only location at 319 W. Highway 30 in Gonzales on Aug. 8, offering a faster way for customers to enjoy coffee, breakfast and other menu favorites. The new store, located just off Interstate 10, will have a grand opening celebration Aug. 10-13 featuring daily […]
What to Eat and What to Avoid for Optimal Gut Health
Gut health can impact everything from sleep to the immune system, so Dr. Roshini Raj, associate professor of medicine at NYU Langone Health, shares her recommendations for preserving your gut microbiome. She shares the signs of an unhealthy gut, and what to eat to improve it. Dr. Raj also shares her tips for avoiding cyclosporiasis.
Who's building and who's buying in Greater Baton Rouge
A look at the latest property transactions and issued permits in East Baton Rouge, Ascension and Livingston parishes. East Baton Rouge Dr. Jeremy Comeaux purchased a medical office building on… Already an INSIDER? Sign in. Already an INSIDER? Sign in
Help Business Report recognize the Capital Region’s most charitable companies
Baton Rouge Business Report is building a new ranking of the Capital Region’s most charitable companies—and we want your organization to be part of it. For our December philanthropy edition, we’re surveying businesses across the region to measure the scale and reach of their corporate giving. Companies will be ranked by their total cash and in-kind […]
‘Now or never’ mindset opens the M&A floodgates for Corporate America
U.S. companies are pursuing large mergers and acquisitions as they seek to capitalize on what many view as the most business-friendly regulatory environment in years under the Trump administration, The New York Times reports. High-profile deals include NextEra Energy’s proposed $67 billion combination with Dominion Energy, Sysco’s $29 billion acquisition of Jetro Restaurant Depot and […]
Layla Kiffin’s new business aims to bring a first-of-its-kind experience to Baton Rouge
Layla Kiffin is bringing a new heated fitness concept to Baton Rouge with the launch of Livin Studio, a workout and recovery studio near Tiger Stadium that is scheduled to open by the end of August. … Already an INSIDER? Sign in. Already an INSIDER? Sign in
A look at new construction projects and property deals in Ascension Parish
Ascension Parish recently announced new construction projects, property transactions and upcoming business events, Ascension Business Report writes. The parish issued permits for two major projects, including a $3 million, 10,483-square-foot building at The Church International on La. 42 in Prairieville, with Living Solutions Construction as the contractor, and a $400,000, 11,840-square-foot pre-engineered mixed-use metal building […]
Roundup: Composite expansion / Oil surges / Steady rates prevail
Carencro investment: NPK Access Solutions LLC will invest $40 million to expand its manufacturing facility in Carencro, increasing production capacity by about 50% and adding a new composite matting product line. The project will create 38 new direct jobs, retain 124 existing positions and support an estimated 109 total new jobs in the Acadiana Region, […]
What’s being built, bought and planned in Ascension Parish
Here are the latest property transactions, issued permits and upcoming business-related events in Ascension Parish. Issued permits New construction for a 10,483-square-foot building at The Church International on La. 42 in Prairieville. The project is valued at $3 million, with Living Solutions Construction as the listed contractor. New construction permit for an 11,840-square-foot PEMB mixed-use […]
The Livingston Parish Chamber of Commerce is on the hunt for its next CEO
The Livingston Parish Chamber of Commerce is preparing to search for a new CEO following the resignation of April Wehrs, who led the organization for 15 years. The chamber’s board plans to hire a… Already an INSIDER? Sign in. Already an INSIDER? Sign in
Waffle House looking to move forward with Prairieville project
Restaurant chain Waffle House has filed for a new construction permit to begin work on the company’s first Prairieville location. According to the permit, the building will comprise 1,840 square … Already an INSIDER? Sign in. Already an INSIDER? Sign in
Louisiana leads the nation in construction job growth
Louisiana posted the nation’s highest construction employment growth rate over the past year, with employment rising 7.7% between June 2025 and June 2026. That’s according to a new analysis of … Already an INSIDER? Sign in. Already an INSIDER? Sign in
American Nero: Why Trump is trying to burn down the National Academy of Sciences
Carnage in pursuit of power, revenge, personal financial gain, and ego.
Louisiana ranks 13th, topping Texas, for five-year business survival
Louisiana ranks 13th among the 50 states for five-year business survival, outperforming each of its neighboring states.
Baton Rouge casinos hit a June swoon
Casino revenue declined across Louisiana's four gaming markets in June, including a 7.4% drop in Baton Rouge, according to the latest figures. The Capital Region's three casinos generated a combine… Already an INSIDER? Sign in. Already an INSIDER? Sign in
Help Business Report recognize the Capital Region's most charitable companies
Baton Rouge Business Report is building a new ranking of the Capital Region’s most charitable companies—and we want your organization to be part of it. For our December philanthropy edition, we’re surveying businesses across the region to measure the scale and reach of their corporate giving. Companies will be ranked by their total cash and […]