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Toronto’s 9 Light Entertainment Opens Unscripted Unit With Reality Series ‘Lights, Camera… Kitchen!’
EXCLUSIVE: Canadian production house 9 Light Entertainment has opened an unscripted division with Lights, Camera… Kitchen! being its debut title. To date, Toronto-based 9 Lights has focused on scripte...
The Sidemen & NFTS Team To Train New Unscripted Producers In UK
Sidemen Entertainment has teamed with the National Film and Television School to find the next generation of unscripted producers in the UK.
Japan’s Nippon TV Bolsters U.S. Unscripted Business With Nick Ower Hire
EXCLUSIVE: Nippon TV, the Japanese broadcaster, is stepping up its unscripted business in the U.S. and has hired former ITV America exec Nick Ower to help. Ower joins as director of development and sa...
Poll: What grade would you give mental health services in your community?
We want to hear from our viewers for our UpNorthLive Unscripted show on Tuesday at 6:30 p.m. on ABC 29&8.What grade would you give mental health services in you
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
‘Are You The One?’ Producer Lighthearted Entertainment Acquired By Blink49 Studios
The move bolsters Blink49’s expansion into the unscripted business with Rob LaPlante and Jeff Spangler becoming Co-Presidents, Formats, Blink49.
\"Star Wars\" franchise has a rocky road back to relevance [Unscripted column]
I regret having to say it, but my main thought while leaving the new “Star Wars” movie was that Disney is far, far away from a galaxy that contains any
All Aboard Banijay Entertainment’s Landmark MIPCOM 2026 Line-Up
Media and entertainment group, Banijay Entertainment, today unveils its newly combined powerhouse of content for MIPCOM 2026. Celebrating highly anticipated premium scripted staples, versatile next-gen formats, and standout catalogue champions, the business teases the hits set to grace its newly named “Banijay House” in Cannes this October. This year’s line-up is led by gripping legal […]
Amazon Prime Cancels 5 shows: Full List and Ratings
Amazon Prime axes five scripted series, ending runs for Gen V, The Runarounds, Kevin and more.
Peyton Miller stars in huge New England Revolution win
By Dylan ButlerPeyton Miller couldn't have scripted a better moment to score his first goal in nearly two months.The 18-year-old homegrown rising star scored what proved to be the match-winner as the ...
Deborah Sathe to lead new drama indie, CliffEdge Entertainment
BBC Studios is launching a new scripted production label, CliffEdge Entertainment.
With \'Odyssey,\' \'Primetime,\' \'The Drama,\' Robert Pattinson has had a heck of a year [Unscripted]
It's really easy for me to get burnt out on seeing the same few actors time and time again on the big screen.
Helping others: Nolan’s ‘The Odyssey’ and its golden rule [Unscripted column]
Walking out of Penn Cinema a few Sundays ago, in the crowd of people filing out of the dark theatre and shoving their popcorn buckets in the overflowing trash cans,
Trump joins Usha Vance’s “Storytime” podcast, reading on presidents and sports
President Trump made a guest appearance on second lady Usha Vance’s children’s podcast, where he read a picture book about U.S. presidents while offering unscripted commentary on his presidential p…
The Atlantic and Prologue Entertainment Strike Exclusive First Look for Films and Series
RedBird IMI has first look for unscripted projects
BBC Studios Hires Fernando de Jesus to Lead New Unscripted Content Development Label
"I’m excited to lead the new label and create the next wave of ambitious entertainment formats and premium mischief – all with real heart, big humour and plenty of style."
Banijay Entertainment Dials Up Global Scripted with Premium Series Mania Slate
Media and entertainment powerhouse, Banijay Entertainment, today unveils its premium scripted offering for Series Mania, showcasing a broad range of high-end drama from across its global portfolio. As the number one European studio in scripted, with more than 100 titles launching each year, the company continues to demonstrate its scale, creative strength, global reach and […]
RandBall: FCS title game is a reminder of why we watch sports
Even when you don’t have a rooting interest, there isn’t much better than unscripted drama.
Sunnyboy Entertainment Expands with Atlanta Office and 2 Senior Hires
Little Black Book, Bicoastal entertainment company grows Atlanta studio to handle burgeoning unscripted slate
The 98 Biggest TV Show Flops, Bombs and Misses in the First Half of 2026
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) In July, I updated my look at how the “streaming bubble” popped since 2023, showing the decline in streaming TV shows over time. But after compiling and analyzing and writing about over one hundred TV show flops in the first half of 2026—I counted 99 “nominees” and there are even more honorable mentions—I couldn’t have told you that the number of shows is going down. When it comes to scripted, English-language TV shows, it feels like we have as many bombs as ever. I don’t keep a specific count, but some streamers probably had as many flops as they’ve ever had.1 That’s right, it’s time for part two of my analysis of the biggest flops, bombs and misses on streaming in the first half of 2026. Two weeks ago, I took a look at films. Today, TV shows. If you want to read the full methodology for how I assemble this list, you can find it at the bottom of this article. In short, this list is… ...scripted and unscripted TV shows,...from the nine major streamers,...in the US (using US-only ratings),...excluding true crime, kids and foreign-language shows,...that got no/poor ratings,...from Jan-2026 to the end of June-2026. Reminder: this article does not represent my personal opinion—many of these shows are great!—but I follow the data, and a miss is a miss and a bomb is a bomb. Also, price matters. If a TV show costs north of $100 million, it needs to get lots and lots of streaming viewership to justify that budget. As with past editions, I ordered this list by streamer, going from best (fewest flops) to worst (the most misses)—taking the size of the flops into consideration—and like the last edition, three or four streamers vied to take the win/loss of having the most flops. (But the actual winner is no surprise.) I try to avoid tooting my own horn too much, but seriously, in just under 5,000 words (including the methodology section) I provide a mostly comprehensive overview of the eight major streamers (Netflix, Disney+, Prime Video, Hulu, HBO Max, Peacock, Paramount+, and Apple TV) for the first half of the year, mentioning most of their hits and all their misses. It summarizes the entire first half of 2026! If you want to support this work, please subscribe. Subscribe Tubi Big Mood Boarders The Freak Brothers Twenty Twenty Six Honorable Mentions: Busted on Bodycam, Deestroying the Pitch, Destination World Cup 2026 I don’t think that Tubi spends all that much making or (mostly) licensing these original TV shows—Big Mood, Boarders and Twenty Twenty Six all come from the UK—but they’re not free and they didn’t chart anywhere. Winner: The Freak Brothers Have you even heard of this show? It’s an animated comedy...that’s on its third season! And Pete Davidson, Woody Harrelson, John Goodman and Tiffany Haddish all provide voice talent for it. Yes, animated shows don’t cost as much as live action shows, but cheap isn’t free! So a show with this level of talent needs to perform better. Disney+ Daredevil: Born Again Star Wars: Maul – Shadow Lord Honorable Mentions: Behind the Attraction, Donna Hay Coastal Celebrations, We Call It Imagineering Disney+ doesn’t make all that many original shows anymore. They had two flops, and one was animated. Their one not-a-miss show, Wonder Man, got just good enough viewership to not be considered a “miss”...but it’s since been cancelled. At this point, Disney has pivoted entirely away from making big budget TV shows for Disney+ to making...almost nothing for Disney+? Sure, Disney’s spending circa 2019-2022 was unsustainable, but now they’re pivoting too far in the other direction. At some point, Disney needs to stop shifting strategies so wildly. Really, Disney should have made fewer shows for Disney+ at launch and the shows they did make at that time needed to be made at more reasonable budgets. And they should adopt that strategy now. Winner: Daredevil: Born Again Daredevil, the Marvel Comics character, is on my personal Mount Rushmore of favorite superheroes, so it pains me to give him the win/loss today, but this show deserves it. I’ll repeat my hot take from last spring: “Based on his popularity, Daredevil should be in movies, and probably ones that cost a lot less than the MCU’s usual price tag. Disney/Bob Iger/Ike Perlmutter (who, based on reporting, made the decision) made a huge mistake selling TV shows to Netflix in the 2010s, thus limiting this character to the small screen. Daredevil could have anchored Marvel’s post-Infinity War plans, and if he did, the MCU would probably be in a better place than it is now.” HBO Max We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… What four streamers had the most misses... HBO’s strong start to 2026… The caveat to Peacock’s turnaround this year... Paramount+’s key man problem… What country isn’t delivering hits for Netflix or Hulu... The cavalcade of stars on a streamer where no one is watching their shows... Across nearly 5,000 words of analysis… And a lot more... ...please subscribe! We can only keep doing this great work with your support. If you’d like to read more about why you should subscribe, please read this article about the Streaming Ratings Report, why it matters, why you need it, and why we cover streaming ratings best.
Taiwan Tests Doomsday Invasion Scenario as China Pressure Intensifies
The drills represent a shift from Taiwan's previous emergency exercises, which had often been criticized as overly scripted and symbolic.
Entertainment Unscripted: Gilmore Girls star Keiko Agena
Listen to Keiko Agena share her story, from working with small theater companies to starring in Gilmore Girls, and the wisdom she has gained along the way through persistence and gratitude.
On Sugar Ray, Pavement and \'90s music nostalgia in 2026 [Unscripted]
Nostalgia, and our relationship with it, is a funny thing. It’s a potent drug that makes the hazy feel distinct and something clear seem warped. I recently saw two bands
Ben Crompton is Fremantle’s New Global Head of Entertainment
Crompton, formerly vp of international unscripted programming at NBCUni, previously ran U.S. operations of 'Dance Monsters' outfit Lime Pictures.
Texas Politics Unscripted | Battleground Texas
From high-stakes Senate and gubernatorial showdowns to the sudden resignation of the state's chief election officer, Battleground Texas breaks down the fierce races reshaping the ultimate electoral battleground.
\'Hadestown,\' \'Six\' show that theater has a place on the big screen [Unscripted]
By this point, my friends are probably tired of hearing the word "accessibility."
Muse Entertainment Expands in Unscripted Series Adaptations
'The Kennedys' miniseries producer has inked a first-look deal with The Walrus for potential documentary projects to be shopped in the Canadian Rockies this week.
Wheelhouse Acquires Matthew Kelly and Michael Sorensen's Anomaly Entertainment
Unscripted producer Wheelhouse has acquired Matthew Kelly and Michael Sorensen's production company, Anomaly Entertainment.
The Native Brand, P&G Studios and dentsu Entertainment Launch America’s First Brand Co-Produced Feature-Length “Microsoap” for the Vertical Video Era Produced by Pixie USA, Titled “The Golden Pear Affair”
Trailer and series launch in January 2026; social-first distribution to be followed with a proprietary app experienceLOS ANGELES, Dec. 10, 2025 (GLOBE NEWSWIRE) -- Native, a clean beauty and personal care brand, P&G Studios, a division of Procter & Gamble, and dentsu Entertainment, a division of dentsu, today announced the first brand co-produced feature-length “microsoap” in the US. The social-first, short-form scripted series, “The Golden Pear Affair,” produced by Pixie USA, reimagines the cla
Gravity Media, Green Couch Entertainment Partner to Create Original Programming for International Broadcasters
Gravity Media and Los Angeles-based Green Couch Entertainment announce a strategic partnership to develop and produce premium unscripted formats for international broadcasters and streaming platforms. Unveiled ahead of MIP London...
Blind dates and guessing games: Reel8 creates entertainment, community through videos
Reel8 Productions creates social media videos featuring content that speaks to the interests, lifestyles and commonalities of Northwestern students, according to Co-Founder and Executive Director of reel8 and Medill senior Judy Zeng. Inspired by channels like Jubilee and Cut, the founding members of the unscripted video production club wanted to create similar videos with a...
Former Buccaneer & Cineflix Execs Launch High Road Entertainment
Former Buccaneer CEO Richard Tulk-Hart and former Cineflix Head of Scripted TV James Durie have joined forces to launch High Road Entertainment.
How Taylor Swift\'s new single is curing my homesickness [Unscripted column]
Unlike most college students, I am not home for the summer right now.
Shirley Jones Named Entertainment Commissioning Head At ‘SNL UK’s Sky In Restructure; Barbara Lee To Exit
Comcast’s UK-owned pay-TV giant Sky is reshuffling its unscripted pack. Shirley Jones has been promoted to the newly created role of Head of Entertainment Commissioning at the SNL UK network, with Bar...
In 'Open Season' Draymond Green takes you on his mental health journey
Warriors star Draymond Green discusses the docuseries of unscripted therapy sessions, LeBron James, Steve Kerr and more.
Scripted Veteran Jason Simms Switches On Fusebox Entertainment
Former Fox and Sky Studios scripted exec Jason Simms has launched TV's latest drama house, Fusebox Entertainment.
Laughter Shocktober brings dangerously unrehearsed comedy to Nevada City Oct. 8
Laughter Shock, Nevada County’s notoriously unpredictable improv troupe, returns to the Nevada Theatre for one night of unscripted comedy with Laughter Shocktober, Thursday, October 8 at 7:30 p.m.
BBC Entertainment Commissioning is looking for a new Comedy Entertainment series for BBC iPlayer and BBC Two
The aspiration is to find a format-first idea that prioritises funny moments and spontaneity rather than anything which is heavily scripted or topical
Fox Entertainment Inks Scripted Vertical Video Deal With Popular Creator Dhar Mann
Fox Entertainment is furthering its ambitions in vertical video, inking a scripted programming pact with Dhar Mann Studios.
POLL: Do you think Name-Image-Likeness (NIL) rights belong in high school sports?
We want to hear from our viewers for our UpNorthLive Unscripted show on Tuesday at 6:30 p.m. on ABC 29&8.The Michigan High School Athletic Association (MHSAA) h
Banijay Entertainment’s Scripted Secret: Find the Talent, Then Back the Ideas
With 170 labels across 25 territories, Banijay Entertainment has plenty of scale. But at Iberseries & Platino Industria, Steve Matthews, head of scripted, creative, made clear that the company’s globa...
Looking back on the \'60s origins of Spider-Man in advance of the 1,000th issue [Unscripted column]
In the fall of 1962, a fantastical story was released to the general public that is still being told, uninterrupted, to this day.
NH Business Notebook: Get ready for big takeaways
‘Leadership Unscripted’ returns June 4 with a new panel of battle-tested executives
The Golden Globes were calm, scripted and largely apolitical amid a world on fire
Perhaps the 83rd Annual Golden Globes decided to lean into dry January.
HBO series navigates personal transformation, self-love [Unscripted column]
Many of us have given up hope of cracking the top 1%. Apart from a lottery win, billion-dollar wealth will remain forever out of reach for the mass of humanity,
Netflix’s 'A Toxic Love Story' Is So Wild, You’ll Think It’s Scripted
Netflix’s latest true-crime documentary unpacks a shocking California case filled with deception, betrayal, and twists that sound almost too wild to be true. Find out more here.
Japan’s Nippon TV Bolsters U.S. Unscripted Business With Nick Ower
Ower joins as director of development and sales, unscripted. He joins after nearly ten years at the Love Island and Hell’s Kitchen producer.
Banff: Muse Entertainment Expands in Unscripted Series Adaptations
'The Kennedys' miniseries producer has inked a first-look deal with The Walrus for potential documentary projects to be shopped in the Canadian Rockies this week.
Banijay Entertainment Scripted Content Strategy: Good Writers
With 170 labels across 25 territories, Banijay Entertainment scripted content global strategy begins with good writers.
Etan Frankel Inks First-Look Producing Deal With Fox Entertainment Studios
Writer and producer Etan Frankel has inked a first-look producing deal with Fox Entertainment Studios to develop and produce premium scripted series.
Unscripted: Met Gala one step on a journey toward viewing fashion as art [entertainment column]
Decades ago, I read a magazine essay that posited that fashion is a type of art — one you wear on your body to express yourself.
Kylie Jenner Stars in Hulu’s 'Bachelorette Weekend'
The reality star takes on her first major scripted role as a bride whose closest friends become suspects after a deadly getaway.
Kaleb Rasmussen Discusses Health Law Career on SLU Podcast
Spencer Fane attorney Kaleb Rasmussen was the featured guest on the February 17 episode of Public Health: Unscripted, a Saint Louis University (SLU)
Meghan Markle could return to acting after moving to U.K. with Prince Harry and their children
Apart from a recent cameo in the movie “Close Personal Friends,” the Duchess of Sussex hasn’t done any scripted acting since “Suits.”
Olivia Wilde recalls Penelope Cruz improvising their kiss in ‘The Invite’
‘The Invite’ director and star Olivia Wilde was ‘shocked’ when Penelope Cruz decided to kiss her in an unscripted moment in the film.
What Genres and Streamers Won 2025? And Who Lost? Plus Six Strategy Thoughts
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Okay, time for the tenth and final article in my ten-part series recapping 2025. As I wrote two articles ago, my barometer for whether these articles are worth writing/publishing is whether they yield strategic insights, and once again, every subsection in this article has a strategic takeaway (or two). Honestly, these are the most important takeaways, since I step back and look holistically at the streaming wars in 2025. After I declare which streamers won and lost the year and which genres won and lost the year, I have six bonus thoughts. If you’d like to review the whole series... You can find the film flops here and here. You can find the TV shows flops here and here. You can find the top films here. You can find the top TV shows here, here and here. Then I declared my winners and losers in various categories here. You can find my 2024 recaps here. You can find the 2023 recaps here and here. And my 2022, 2021 and 2020 are all stored here. Yeah, it’s halfway through the year, and I’m just finishing this series up now. This year, I tried to space things out to not clog up my writing calendar, plus I had to wait for Fallout to (finally) drop off the charts. Well, that ended up pushing this series wayyyyy too far back on the calendar. Oh well. Next year, the goal will be to finish this series in March, but frankly, I just need more staff to make that happen. So please subscribe. Or, if you’re an advertiser (movie studio, FYC firm, or other), please reach out. Subscribe Streamer of the Year: Netflix Honorable Mention: Paramount (and CBS) So, just last week, I wrote about how Netflix has lost seven of its top twelve scripted shows in the last year. And I shared two very dour looks at Netflix’s potential slowdown this year and last. Guess what? They’re still the number one streamer in America. In 2025, they dominated new streaming shows (even if most of those new hit shows aren’t coming back for future seasons), they had the two biggest films, and they had the top returning TV show by a mile. The world is complicated, nuanced and messy. There may be warning signs of a future Netflix slowdown, but in 2025, Netflix was still the number one streamer. Note what I didn’t say? That Netflix has “won” the streaming wars, because obviously the streaming wars are still ongoing and, more importantly, YouTube is still growing—so now YouTube has “won” the streaming wars?—while Netflix’s share of TV consumption has stalled out. Avoid simplistic talking points, especially if they’re constantly repeated and could fit on a bumper sticker. I had trouble picking the second-place streamer this year, because all of the candidates for second place—Prime Video, HBO Max, and Paramount+—had some hits, but no one stood out. Then I saw this update from Nielsen on the top shows on TV in the 2025-206 season. Sure enough, Netflix had five of the top ten shows! And they had ten of the top 31 shows and fifteen of the top fifty. But CBS/Paramount+ actually had more shows in the top thirty and the top fifty. Paramount+/CBS had twelve of the top thirty shows and nineteen of the top fifty. Let me emphasize that: CBS/Paramount+ had more top shows in the 2025-2026 season than Netflix. And this look was just for TV shows, not live sports, an arena Netflix barely plays in. Meanwhile, Paramount-Skydance’s market cap is a fraction of Netflix’s. That’s weird, right? Streaming Loser of the Year, TV… We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… ...what streamer lost the year in TV... …whether Netflix could win the title for “film” streamer too… …who won the Disney vs Warner Bros. battle for theaters… ...what TV genres won and lost the year... ...what film genres won and lost the year... ...what film genre people think is thriving on streaming but isn’t… …why F-BOSSS TV shows don’t hold the same sway in the 2020s… …what it means to “flop” as a film on streaming… …UK shows underperforming on streaming… And a lot more... ...please subscribe! We can only keep doing this great work with your support. If you’d like to read more about why you should subscribe, please read this article about the Streaming Ratings Report, why it matters, why you need it, and why we cover streaming ratings best.
Fox Entertainment Inks Deal With Dhar Mann Studios for Slate of 40 Scripted Vertical-Video Shows to Premiere on Holywater App
Fox Entertainment signed a multiyear deal with Dhar Mann Studios for a slate of 40 of original scripted vertical-video shows, to be distributed on the Holywater app.
Magical performances of ‘Nutcracker’ are a family tradition [Unscripted column]
Decorating the Christmas tree, baking cookies, walking around the neighborhood to view light displays, and listening to Christmas carols.
Markiplier to Microdramas: The Ankler x NAB Show’s Future of Entertainment
Share Subscribe Vegas, baby! The Ankler is heading back to NAB Show for a second year in a row — and doubling down on conversations with the smartest people in the industry. From April 18–22, we’re partnering again with the industry’s biggest media and tech gathering to break down the Business of Media and Entertainment as it’s actually evolving: faster, riskier and increasingly driven by new formats, new audiences and new power players. This curated series will bring together top creators, executives and innovators to tackle the forces reshaping the industry — from the AI disruption of Hollywood’s creative ecosystem to the rise of the creator economy, shifting audience behavior and the changing economics of production. We’ll be rolling out more programming in the coming weeks — including top speakers from leading AI studios, prediction markets and beyond — so keep an eye on the Business of Media and Entertainment hub. But first up, we’re announcing two panels about what’s actually working in Hollywood: The Scary-Smart Business of Horror A good scare has become one of the entertainment economy’s most reliable engines. With disciplined budgets, built-in fandoms and global box office upside, horror consistently outperforms. From theatrical releases to streaming-first originals and creator-driven IP, the genre is artistically flexible and financially durable — and one of the last truly communal experiences for Gen Z and Gen Alpha audiences. Join YouTube creator Mark Fischbach, aka Markiplier, whose independent feature Iron Lung earned more than $50 million at the global box office, Atomic Monster president Michael Clear and screenwriter Akela Cooper (M3GAN, Malignant) for a conversation moderated by Like & Subscribe’s Natalie Jarvey about why horror travels so effectively across platforms and borders, how studios and independents are building sustainable genre pipelines and why the next wave of breakout franchises may emerge from unexpected sources. Inside the Microdrama Boom Short-form serialized storytelling is having a major moment. Microdramas, social-native series and creator-led narratives are capturing massive audiences with low-cost, rapid production cycles and direct-to-fan distribution. What was once dismissed as niche or experimental is now attracting major platform investment. Moderated by Jarvey, this panel of microdrama creators and executives — including one of the format’s top stars and producers, Kasey Esser, and Dhar Mann Studios’ head of vertical content, Erin McFarlane — examines how format innovation, fandom dynamics and algorithmic discovery are reshaping the economics of scripted storytelling and what traditional studios can learn from these agile models. For sponsorship opportunities, contact Lynne@theankler.com Share
WWE's Michael Cole refuses to dip his toe into political waters, bucking trend among sports broadcasters
Michael Cole explains why he never makes political statements during WWE broadcasts, calling himself an actor playing a role in scripted entertainment.
John Wayne’s Life Rights Acquired By Teton Ridge Entertainment
Teton Ridge Entertainment, the TWG Global owned film and TV studio, has pacted with John Wayne Enterprises for the exclusive life rights of the Oscar winning Hollywood star across film and TV, scripted and unscripted.
Medical Drama ‘Diplomatic Immunity’ Lands Greenlight At USA Network
The series, from Matt Corman & Chris Ord, marks the first major external live-action scripted sale from Fox Entertainment Studios.
Schalke 04’s Maximilian Wöber reflects on remarkable ÖFB comeback
Maximilian Wöber probably could not have scripted the moment much better. Schalke 04 were clinging to a 2-1 lead away at Union Berlin deep into stoppage time when the Austrian defender found himself ...
Carlton Cuse On Why Sports Rights Are Hurting Scripted & Residuals
'Lost's Carlton Cuse has explained how sports rights fights are hitting scripted TV production and updated on Netflix series 'The Secret of Secrets'.
Cheryl Hines opens up about shift from Hollywood to politics: 'Wasn't expecting it'
Actor and author Cheryl Hines, RFK Jr.'s wife, discusses her transition from the entertainment industry to the political sphere, her new memoir ‘Unscripted’ and more on ‘Fox & Friends.’
‘Rooster’: Gwyneth Paltrow’s Lookalike Daughter Apple Martin Appears in Classroom Cameo
Apple Martin made her scripted TV debut in the premiere of HBO's new comedy.
Upcoming "Leadership Unscripted" workshop blends business and comedy
A leadership and networking event next month will focus on a key skill in both business and comedy: improvisation.
NBCUni Exec Ben Crompton Named Fremantle’s New Global Head of Entertainment
Crompton, formerly vp of international unscripted programming at NBCUni, previously ran U.S. operations of 'Dance Monsters' outfit Lime Pictures.
'Beast Games' season 2: MrBeast show co-creator describes production
"Beast Games" co-creator Sean Klitzner spoke to Business Insider about what goes into making a large-scale unscripted competition show.
High school musicals, student art award winners are inspiring [Unscripted column]
I spent last weekend immersing myself in art created by high school students — both the kind you find hanging on walls and the kind you see on stage.
Banijay Entertainment Greenlights 'Uma Mulher no Escuro' For Globoplay
Banijay Entertainment greenlights adaptation of Raphael Montes's 'Uma Mulher no Escuro' for Globoplay, led by scripted label A Fábrica
Remembering designer Bob Mackie and his impact on American culture [Unscripted column]
When I was a tween and then a teen in the late 1960s and into the ’70s, I wouldn’t dare miss “The Sonny & Cher Comedy Hour” or “The Carol
The Atlantic Sets First-Look Deal With Noah Oppenheim’s Prologue Entertainment (Exclusive)
RedBird IMI will also have first-look rights, with the publication's journalism and archives set to be adapted for scripted and unscripted film and TV projects.
Tracee Ellis Ross Inks Impressive Development Deal With Fox Entertainment
Tracee Ellis Ross just expanded her professional portfolio with a multiyear first-look deal for scripted projects and an overall unscripted deal at Fox Entertainment Studios.
Tracee Ellis Ross Signs Development Deal at Fox
The multiple Emmy nominee will work on both scripted and unscripted projects via her Joy Mill Entertainment.
Tracee Ellis Ross Strikes Development Deal With Fox Entertainment Studios
The Black-ish star has struck a wide-ranging deal with the studio via her Joy Mill banner. Ross previously had a scripted overall deal with ABC Signature.
Etan Frankel Inks First-Look Producing Deal With Fox Entertainment
The "Shameless" and "Sorry For Your Loss" EP will produce scripted series across genres, including premium dramas and creator-driven series.
Globo, Endemol Shine Brasil Pact for Global Entertainment Alliance
Brazil’s Globo and Endemol Shine Brasil forge strategic pact to develop and produce non-scripted IP franchises from Brazil or the world.
Disney Entertainment Television Unveils 2026 Directing & Writing Program Participants
EXCLUSIVE: Disney Entertainment Television has chosen its participants for the 2025-26 Directing and Writing Programs, talent development initiatives which connect emerging writers and directors with opportunities across DET’s scripted and unscripted television slate. “This year’s cohorts reflect the bold, original voices that will help shape the next era of television,” said Tim McNeal, senior vice …
'Ponyboi's River Gallo Inks First-Look With Fox Entertainment Studios
River Gallo, star and writer of the 2024 Sundance pic Ponyboi, has inked a first look deal with Fox Entertainment Studios for scripted TV & film.
'Jury Duty Presents: Company Retreat': Anthony Norman on what's next
Norman's unscripted reaction to the show's climactic setup surprised even the series' creator, Lee Eisenberg: 'It took my breath away,' he says.
UFC Freedom 250 Fails to Knock Out The Ratings
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) If UFC fans wanted one image to say, “Hey, Paramount+ is crushing it with their UFC rights deal,” I could provide that image. Here it is: (Reminder: this is my creation of the Nielsen Top 30, since Nielsen doesn’t combine the lists or include sports. I take all three lists and combine them. Some streaming TV shows probably have higher ratings than many of the films on this list.) Look at that! UFC Freedom 250 is number one! It topped the Nielsen “Top 30” list for shows and films that made the top ten the week of 15-June. So if you’re a UFC fan or supporter of Paramount+, that’s the good news for you this week. This program topped the ratings charts for one week. Everything else is bad news, or at least a huge caveat to that story, which I’ll explain today in the first part of this week’s Streaming Ratings Report—for the weeks of 8-June and 15-June—which is a double issue since I’ve been writing on a bunch of topics recently. UFC Freedom 250 is one of the biggest streaming events of the year, and super relevant to Paramount+’s strategy, so it merited its own article. Let’s dive in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of June 8th to June 21st 2026. You can find a link to my terminology here.) Subscribe Check Out My Interview on UFC 250 at MMA Draw After you read this article, if you want even more thoughts on UFC and Paramount-Skydance/Paramount+, I did a written interview with MMA Draw. They asked me to answer some questions about UFC Freedom 250, and I was happy to chat with them. Find it here: [ The MMA Draw Newsletter Did Paramount really overpay for the UFC? What the data tells us so far If you know the history of American television, you also know that combat sports is often a leading indicator of the future… Read more a day ago · 10 likes · 1 comment · Nate Wilcox and Zach Arnold ](https://www.themmadraw.com/p/did-paramount-really-overpay-for?utm_source=substack&utm_campaign=post_embed&utm_medium=web) I never thought I’d need a combat sports newsletter in my life, but the good folks at MMA Draw publish an excellent one on UFC, MMA, pro wrestling, boxing and more, analyzing both the sports themselves and the politics, economics and antitrust issues that impact them. Check the article and their newsletter out! Paramount+ Has Its Best Sporting Event of All Time…But Was It Worth It? Before we look at the UFC Freedom 250 data in particular, let’s talk about what we can’t say. Namely, let’s start with the lack of comparisons. First off, I’d love to put a chart out comparing this fight to past UFC fights on Paramount+…but we don’t have the data. This is the first time we’ve gotten Nielsen data about a Paramount+ UFC fight. As far as I can tell, Paramount provided data for the first fight, but it was a proprietary datecdote (saying it had “an average minute audience” of 5 million “views”) and then, for two fights, we got the linear viewership numbers when they aired on CBS, but no streaming data. Everything else was crickets. We also can’t compare this fight to other fights/combat sports on streaming, in particular the MMA and boxing, because Netflix also didn’t use Nielsen to track those events, opting for TVision and VideoAmp, respectively. (This isn’t Paramount’s fault, but does still suck.) We also can’t compare to UFC’s fights that used to be on ESPN+, since we don’t have any data for that, plus Disney+ didn’t have marquee fights. The comparisons would not be apples-to-apples. Can we compare to past Pay-Per-View fights? Absolutely not. The comparisons would absolutely NOT be apples-to-apples. That didn’t stop Paramount+, though, who bragged that their UFC events have reached drastically more people than past PPV fights. Duh. Sorry, but I gotta make this point again. A basic tenet of economics is that the cheaper something becomes, the more people consume or buy it. That’s Econ 101. (Sometimes pundits call things “Econ 101” that are actually like Econ 210 or even PhD-level economics, but no, this is really like first or second class basic economics.) Yet I still see one analytics firm consistently say that more people watch films on streaming than PVOD proves streaming which means that the streaming window is more valuable than the PVOD window. No, it’s not! Same thing here. Pay-Per-View events back in the day could be really, really, really expensive! So whole groups of people pitched in to buy them. That increased the perceived value of, say, the Mike Tyson fight. Or a UFC numbered event. So yes, the fact that Paramount+ makes numbered UFC fights essentially “free” if you’re already a Paramount+ member means consumption will go up. Obviously. Same for Netflix and their boxing matches. They’re talking about fights that used to cost consumers, in some cases, $50 in 1996…which is over $100 in today’s dollars. Over 1.6 million people paid that to watch the Tyson-Holyfield fight! Again, streaming is essentially “free”. Or $10 to $20, depending on what streamer we’re talking about and what tier you’re on. No wonder more people are “watching”. (Plus, Nielsen’s out-of-home viewing also helps these numbers.) UFC Freedom 250 Did Well…But I Have A Lot of Worries So what can we compare the fights to? Well, the good news is Nielsen put out that the fight averaged 7.0 million viewers for UFC Freedom 250, which is a solid number for a fight. We also know the length, at roughly 4 and a half hours. (I saw different run times, but this seems to be the consensus considering it started at 8 pm, had a delay and then finished after midnight on the East Coast. If you assume a shorter run time, then yes, the total hours viewed would go down.) That means I have the two numbers needed to add this to my Nielsen database. And then…I can compare this viewership to the NFL: And, uh, not great. But also within striking distance, mainly because the runtime for this event was so long. I’d also add that this event had viewership equal to a regular season NFL game on streaming, but if anything, it was more comparable to an NFL playoff or Super Bowl-esque event. And you can compare viewership to the top football games on broadcast, cable and streaming, and it’s not impressive at all: We can also compare it to other sports that week, including the NBA Finals and start of the World Cup: Again, not great. The NBA generated roughly four times as many average viewers each game for its NBA Finals. The World Cup has similarly big numbers. Also, that’s just a tiny fraction of the 25 most watched sporting events each week. The NBA, NHL and FIFA World Cup had many, many more games racking up hours. We could also compare this to other streaming programs to get an idea of “is this a good investment?” and here is how it ranks compared to other top Paramount+ programs: The worry here? Well, unlike scripted programming, which has rewatchability, older fights/sporting events have very little library value. Very, very few people are rewatching these fights, especially years from now. Paramount has also released datecdotes bragging about their subscriber numbers. Earlier this year, they claimed that the first UFC fight on Paramount+ brought in 1 million subscribers. Then, in their quarterly earnings report, they only ended up with 700K subs. Not great! They claimed they dropped lower-value international subscribers, but that’s why I tend to discount subscriber additions when they’re leaked to the press.1 I expect we may see a bump again for UFC Freedom 250, but I’d caution using subscriber growth so soon after these events to judge the success, since new subs with high churn (see Peacock) aren’t great either. Also, analysts often want to attribute all subscriber growth to their favorite/pet show, and that just doesn’t make sense. The biggest caveat for UFC Freedom 250 and Paramount’s very first UFC marquee event is that these could be high watermarks for the sport. UFC Freedom 250 had an incredible amount of earned media coverage compared to most UFC fights. I mean, it had wall-to-wall national news coverage in the lead up to the event. (The first fight also had a lot of promotion from Paramount since it was first.) Other fights could reach this bar—say the Conor McGregor return to the Octagon—but they’ll be fewer and far between. Was This Deal Worth It? All to ask: is this Paramount deal worth it? In this case, I think the UFC Freedom 250 numbers are more distracting than helpful. This fight did well and compares well to other top sporting events. But we know that the first marquee event was at least a third smaller, if Paramount’s own data is to be believed. And it’s likely the other fights are much, much, much smaller. And then you get to the paycheck that Paramount-Skydance paid. FIFA’s World Cup cost about the same for Fox, but clearly generated multiples more total viewership. (Though it’s only every four years.) The NBA is much more expensive, but until the playoffs, they likely didn’t pay for itself. Even still, Disney, NBCUniversal and Amazon Prime Video likely overpaid. So, in that context, the NBA may be an overpay that makes the UFC look not so bad. But two overpays don’t make an underpay, to paraphrase the old cliché about wrongs and rights. And looking at UFC Freedom 250 as the likely ceiling of MMA on Paramount+, Paramount-Skydance likely paid too much. Share 1 I would love regular reports on subscriber additions by programs, but as is, it’s mostly leaked or rumored in haphazard ways.
9 Light Ents Opens Unscripted Unit 'Lights, Camera... Kitchen!'
Canadian production house 9 Lights Entertainment has opened an unscripted division with 'Lights, Camera... Kitchen!' being its debut title.
Gordon Ramsay Entering Scripted TV Game With Cutthroat Cooking School Drama Starring Rachel Bilson For Fox Entertainment Studios
Rachel Bilson and Gordon Ramsay are teaming on a Fox TV series adaptation of Kathleen Flinn's 'The Sharper Your Knife, the Less You Cry'.