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Xbox CEO outlines strategy to prioritise cost-efficiency and exclusive titles over premium hardware
Xbox CEO Asha Sharma's internal playthrough of The Elder Scrolls 6 disrupted by a giant inflatable rat, as Bethesda union protests cuts
Xbox CEO Openly Floats the Need for Third-Party Exclusives and “Potential M&A” to Win in Hardware, PC, Mobile, and Streaming
Xbox Boss Says a Mass Audience Can't Afford 'Thousands of Dollars' to Spend on a Next-Gen Console, So Microsoft Must 'Look at New Business Models'
Xbox boss warns "memory costs will impact pricing, will impact availability" when it comes to Project Helix
Archana Puran Singh on how ‘The Kapil Sharma Show’ stalled her acting career: 'I’m somebody who sits on a chair and laughs'
Analyst says Xbox CEO Asha Sharma’s Next 100 Days will be about “the job she was Actually Hired to do,” with Mass Layoffs Looming
“Looking into this” as Xbox’s new CEO steps in after an Insider update reportedly bricks a Series S and raises fresh concerns
Xbox CEO Asha Sharma re: PlayStation's disc backlash — "I know players love physical media," but what about next-gen Helix plans?
Xbox's next console "Project Helix" codename revealed — CEO Asha Sharma re-affirms new Xbox-PC hybrid is on the way
"We will not live on past successes or be trapped by past failures" – Xbox CEO outlines priorities to turn platform around in FY27
Xbox boss Asha Sharma still can't seem to decide on a stance regarding console exclusivity
A new survey shows the scale of Xbox's fall vs. PlayStation — and the scale of Asha Sharma's opportunity
Report: Microsoft will make even more of its games exclusive to Xbox — as multiplatform strategy totally fails. What's going on?
Xbox Needs To 'Sweat Every Detail' In Winning Over 'Frustrated' Players, Says Asha Sharma
Xbox CEO Asha Sharma wants the company to "entertain more than a billion people" every day: here's why that's a deeply unrealistic thing to say
"All of the industry needs to start to innovate on affordability and efficiency" - Xbox's Asha Sharma wants change and "more choice" for people buying consoles
Xbox CEO Asha Sharma hosted Microsoft CEO Satya Nadella in an internal Q&A, amplifying that Microsoft will "always" invest in gaming. "We're long on gaming. We'll continue to invest, and we'll always do so."
Xbox CEO doubles down on exclusives, saying they remain central to defining the Xbox platform
Xbox Games Showcase 2026 live report - all the news and announcements as Asha Sharma presents for the first time
Microsoft defends Asha Sharma, says she is an American CEO and Xbox layoff had nothing to do with H-1B
Did Asha Sharma kill another ill-fated Xbox project? The "Xbox Mobile Store" seems to be dead.
E-bike safety; lung cancer treatment and prevention; keeping CMA Festival attendees safe; plus other stories with Vanderbilt Health sources
Xbox CEO Reacts To The Irony Of Rising Console Prices Being An Issue That Microsoft Itself Contributed To
Asha Sharma admits "Xbox needs to move faster", as new CEO begins "winding down Copilot on mobile" and ceases its development on consoles
Xbox CEO Asha Sharma teases "radically different business models", hints at potentially cheaper console to arrive this year
Xbox boss Asha Sharma hints memory costs "will impact" pricing and availability of next-gen Project Helix console
Why did Microsoft end 'This is an Xbox' marketing? Microsoft responds — "It didn't feel like Xbox."
Xbox CEO says next-gen Project Helix will be a “family of devices,” hinting at another Xbox Series S|X-style lineup
Asha Sharma Says Xbox Is Investing To Make Series X|S Consoles A 'First-Class Experience Again'
"I was verbally blasted by Pierre." Xbox and Halo Studios' Pierre Hintze has reportedly 'repeatedly' been referred to HR. Is he the right person to lead Halo?
IPL 2026: Abhishek Sharma scripts history, joins David Warner to....
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