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Paramount's possible Hollywood exit puts Los Angeles on edge
LOS ANGELES — Paramount Skydance Chief Executive David Ellison faces a pivotal decision: Should he uproot his Hollywood studio — the birthplace of such film classics as "Sunset Boulevard," "The
Netflix stuck a guy in a billboard to promote a new movie
Thirty feet above Sunset Boulevard, Netflix put a guy inside a billboard made up like a living room to promote the new sci-fi thriller ‘The Last House.’
Gap’s New Chief Entertainment Officer Role Could Be A Game Changer For Gap (GAP)
Gap Inc. recently appointed Pam Kaufman as Executive Vice President, Chief Entertainment Officer, and is opening a new entertainment-focused office on Sunset Boulevard in Los Angeles to expand its content, licensing, and pop culture collaborations across music, film, sports, gaming, and more. This move signals Gap Inc.’s push to reposition its brands at the center of “fashiontainment,” using entertainment partnerships and cultural storytelling to broaden audience engagement while core brand...