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Results for " THE WORLD CUP " 612 found 🔀 AI-powered Shuffle

USWNT Gets a Measuring Stick Ahead of the World Cup

The USWNT is still finding its footing after falling to No. 1 Spain.

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Oct 10 • 7:46 PM EDT • Sports • sports.yahoo.com
😐 Neutral (0%)
Ward 'obsessed' with taking Republic of Ireland to World Cup

Republic of Ireland boss Carla Ward says she is "obsessed" with leading her side to the World Cup and once again reiterates her commitment to the job.

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Oct 8 • 11:47 AM EDT • Sports • sports.yahoo.com
The latest Premier League market values 🤑💸

Money money.Between the World Cup, the start of the season and the transfer windows, players' market values have been shaken up this summer.Whether it's new arrivals, dramatic drops or incredible rise...

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Oct 8 • 8:56 AM EDT • Sports • sports.yahoo.com
La Liga's new market values 🤑💸

That's a lot of zeros.Between the World Cup, the start of the season and the transfer windows, players' market values have been shaken up this summer.From new arrivals to dramatic drops and massive ri...

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Oct 7 • 1:55 PM EDT • Sports • sports.yahoo.com
Tuchel's England 2.0: what has changed?

Since the World Cup Thomas Tuchel has made deliberate changes in both tactics and personnel. So what has he tweaked as he looks to refine his England blueprint rather than rewrite it from scratch?

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Oct 7 • 7:06 AM EDT • Sports • sports.yahoo.com
Family, football and Dalglish - what drives NI boss McArdle?

BBC Sport NI's Andy Gray sits down with Northern Ireland manager Michael McArdle to discuss his long career ahead of his biggest managerial test in the World Cup play-offs.

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Oct 7 • 3:17 AM EDT • Sports • sports.yahoo.com
How did Arlington fare during the World Cup when it comes to health and safety?

Arlington firefighters worked more than 13,000 total hours during the region’s nine matchdays, in which 87 heat-related cases were reported.

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Oct 6 • 8:19 PM EDT • Health • fortworthreport.org
“The Designs Are Way Cuter”: The Big Business of Bootleg Merch

It’s been a busy season for bootleggers in New York, with the Knicks’s championship and the World Cup leading right into Harry Styles’s MSG residency. How did this gray market get so big?

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Oct 6 • 12:30 AM EDT • Business • vogue.com
Hakan

The 2022/23 season seemed to be over before it had even begun. For the first time, there was going to be a break for the World Cup in the middle of the campaign, while the season itself had started as...

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Oct 4 • 3:56 AM EDT • Sports • sports.yahoo.com
👀 Vozinha on his fame: I prefer my old life

Goalkeeper Vozinha broke his silence to speak about the strong impact popularity has had on his daily life following his standout performance at the World Cup.No privacy in everyday lifeThe goalkeeper...

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Sep 28 • 10:18 AM EDT • Sports • sports.yahoo.com
Youngster Sullivan's numbers speak for themselves

Cavan Sullivan's performances, goals, and assists since the World Cup put him up there with the MLS's top individual stars, including Lionel Messi, Antoine Griezmann and Luis Suarez. Few players beyond those mentioned can match Sullivan's goal contribution rate in MLS since the World Cup, and there is a strong argument to say the youngster has been the best player in the league during that time. Sullivan has seven goals and five assists in MLS this season.

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Sep 28 • 7:46 AM EDT • Sports • sports.yahoo.com
Fresh off World Cup wins, Kansas City leaders say sports could be city's promising new brand

Those involved in the World Cup's KC2026 effort and economic development leaders say Kansas City can build a brand around its expertise in sports architecture and increasing its profile in sports media, tech, health and youth sports.

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Sep 27 • 5:00 AM EDT • Sports • kcur.org
Scotland’s New Era Under Pocognoli: Bold Choice Sparks Fresh Hope

Scotland kicks off a new UEFA Nations League campaign this weekend, and for the first time in over two decades, a foreign manager is in the dugout. Sébastien Pocognoli, a 39-year-old Belgian with barely two years of senior coaching experience, replaces Steve Clarke after his own team’s group-stage exit at the World Cup. It’s a […] The post Scotland’s New Era Under Pocognoli: Bold Choice Sparks Fresh Hope appeared first on HEAVY.

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Sep 25 • 7:09 AM EDT • Sports • sports.yahoo.com
After two-year hiatus from concerts, Arrowhead back in business with big names

The World Cup caused Chiefs’ stadium to be unavailable for concerts, but there will be at least three in 2027.

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Sep 25 • 6:02 AM EDT • Entertainment • kansascity.com
Brazil XI vs Australia – Predicted lineup and team news

Brazil is heading across the globe to face Australia on Friday at Queensland Country Bank Stadium, marking their first game since the World Cup.Brazil arrives in this new chapter keen to move on from ...

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Sep 25 • 1:30 AM EDT • Sports • sports.yahoo.com
Send us your Scotland World Cup memories of Boston

BBC Scotland is looking for Scotland supporters to send us their videos, audio and memories of that magical week or so in Boston at the World Cup.

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Sep 24 • 5:13 AM EDT • Sports • sports.yahoo.com
Virgil van Dijk: Liverpool captain slams Dutch reporter following claims he forced Ronald Koeman to change World Cup tactics

Virgil van Dijk claimed media in the Netherlands had said that he had ruined Dutch football after allegedly telling Ronald Koeman to change formation during the World Cup; Koeman switched to a back five against Morocco, but would be eliminated on penalties

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Sep 24 • 3:49 AM EDT • Sports • skysports.com
Miguel Gutiérrez Wants To Join The World Cup Winners

A sensational debut for Bayer Leverkusen has the Spanish left-back eyeing a senior international call-up, aiming to fill Alejandro Grimaldo’s shoes for both club and country.

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Sep 22 • 5:25 PM EDT • Sports • sports.yahoo.com
Adem Bona’s injury occurred during the World Cup …

Adem Bona’s injury occurred during the World Cup …

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Sep 18 • 11:49 AM EDT • Sports • sports.yahoo.com
Will England boss Tuchel 'embrace the chaos'?

After the World Cup, England boss Thomas Tuchel wanted greater control. Two months on, he is keen to "embrace the chaos" after naming his squad for the upcoming Nations League fixtures.

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Sep 18 • 10:14 AM EDT • Sports • sports.yahoo.com
🚨 England: Tuchel names squad, Palmer and TAA back!

The World Cup outcasts are here.Thomas Tuchel unveiled this Friday morning the list of England players selected for the upcoming international break.Cole Palmer and Trent Alexander-Arnold, who had not...

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Sep 18 • 5:10 AM EDT • Sports • sports.yahoo.com
From the NCAA to the World Cup, Clemson’s inaugural Sports Business and Analytics cohort turns data into impact

According to the program, 19 students have confirmed placements and two more hold offers pending final decisions.

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Sep 17 • 11:14 AM EDT • Business • news.clemson.edu
Dortmund star "disappointed" by Germany squad snub, says Kovac

Having represented Germany at the World Cup under Julian Nagelsmann, Maximilian Beier was left out of Jürgen Klopp's 44-man squad, which was announced on Thursday.Speaking at the press conference ahe...

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Sep 17 • 9:47 AM EDT • Sports • sports.yahoo.com
Arizona State football players admit they are fans of soccer

Arizona State football players C.J. Fite and Jalen Klemm were never soccer enthusiasts. That changed when they got to witness the World Cup

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Sep 16 • 2:37 PM EDT • Sports • sports.yahoo.com
Kylian Mbappé says AI dictator memes show lack of political awareness

Kylian Mbappé didn't fully enjoy the flurry of AI memes depicting him as a dictator on social media during the World Cup.

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Sep 11 • 11:12 AM EDT • Politics • newsday.com
Brazil squad named for friendlies against Australia and India

Coach Carlo Ancelotti called up a total of 26 players this Wednesday (9) for Brazil’s first matches after the World Cup. Ten of them play in Brazilian football. He announced the squad at the headqua...

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Sep 9 • 2:41 PM EDT • Sports • sports.yahoo.com
Molina to make first Roma start in Fenerbahce clash

Nahuel Molina is eagerly awaiting his Roma debut. The Argentine winger, not in top form after playing in the World Cup final, is gradually finding more playing time and is now awaiting a starting spot...

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Sep 8 • 3:00 AM EDT • Sports • sports.yahoo.com
Milan set for key meeting for Christian Pulisic’s renewal

Serie A side Milan didn’t quite see the best of Christian Pulisic in the second half of last season. The player also proved to be disappointing at the World Cup but attempts are underway to tie him ...

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Sep 5 • 11:05 AM EDT • Sports • sports.yahoo.com
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Arteta still does not know when Saliba will be back

Mikel Arteta has refused to confirm when William Saliba will return to action for Arsenal after the defender was given an extended recovery period following his return from the World Cup.Saliba has be...

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Sep 5 • 7:00 AM EDT • Sports • sports.yahoo.com
Some area business owners seeing more break-ins since World Cup left Seattle

“We love Seattle. We’ve seen what it can be. There’s no reason why it cannot grow into what it was during the World Cup, an event that was only a month ago. We’re not giving up," one business owner said.

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Sep 3 • 11:32 PM EDT • Business • kiro7.com
Politics Unusual: NJ Transit president, NYS Sen. Gournardes

In this special episode of Politics Unusual, FOX 5 NY's Teresa Priolo speaks with NJ Transit President and CEO Kris Kolluri about the $4 million loss during the World Cup. Also, a conversation with State Senator Andrew Gounardes about protecting children from the negative effects of social media.

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Aug 28 • 4:53 PM EDT • Politics • fox5ny.com
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Sports Is a Universal Language, With Some Help From AI Translations

Today’s guest columnist is Ben Reynolds, CEO of Spalk.TV. As the World Cup showed us, sport is the language of the world. The numbers tell the story. Sixty-three million Americans watched the 2026 FIFA World Cup final between Argentina and Spain. While 62% of these fans watched the English-language broadcast on Fox, 38%—over 24 million …

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Aug 27 • 7:00 AM EDT • Sports • sports.yahoo.com
'Tired' start costs Ireland in World Cup defeat by Scots

Ireland coach Gareth Grundie describes the performance in the 2-1 defeat by Scotland as "not to the standard that we'd set ourselves". With an opportunity to take a big step towards a top ten finish in the World Cup with a win against a side ranked four places below them in the world rankings, Ireland produced their worst performance of the tournament. It was way below the level they’d shown when pushing the third best side in the world, Belgium, to the brink of elimination in the Pool stages. S

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Aug 22 • 8:25 AM EDT • Sports • sports.yahoo.com
Picking an EPL team based on wild generalizations, U.S. sports comparisons and niche facts

So you loved the World Cup and want to pick a Premier League team to support? Look no further...

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Aug 21 • 6:00 AM EDT • Sports • nytimes.com
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Barcelona want Julián Álvarez to make his Atlético stance public

Barcelona are expecting Julián Álvarez to publicly declare his desire to leave Atlético Madrid now that the World Cup has concluded, according to SPORT. The report claims the Blaugrana have set Jul...

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Aug 16 • 12:00 PM EDT • Sports • sports.yahoo.com
Coe warns on interference in sport: Keep politicians on the bus but out of the driver's seat

World Athletics president Sebastian Coe has discussed topics including track and field’s ban on Russian athletes, private equity in sports and FIFA’s credibility crisis following a controversial overturned red card at the World Cup

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Aug 14 • 1:15 PM EDT • Politics • washingtonpost.com
Q3 FY26: Largest Quarterly Audience in Global Sports Media History

In Q3 FY26, during the World Cup, ESPN Digital & Social had its best worldwide quarter of all time, pulling in 598 million global users per month,

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Aug 13 • 12:00 PM EDT • Sports • espnpressroom.com
Sports fans never sleep: Ericsson says 5G is becoming central to game-day

Fans increasingly expect seamless digital experiences before, during and after sporting events, p | The World Cup may be over, but the race to improve fan experiences is not. Advanced 5G networks are increasingly shaping everything from stadium connectivity and concessions to media production and public safety.

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Aug 12 • 12:27 PM EDT • Sports • fiercewireless.com
Khvicha Kvaratskhelia is back for PSG in the UEFA Super Cup: Georgian missed the World Cup but might just be Europe's best

Ahead of the UEFA Super Cup between Paris Saint-Germain and Aston Villa, Adam Bate reports from Salzburg on why this is a chance for Khvicha Kvaratskhelia to remind everyone that this World Cup absentee was the outstanding player in European football last season...

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Aug 12 • 6:45 AM EDT • Sports • skysports.com
☹️ Negative (-28%)
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Nottingham Forest set to sign Ousmane Diomande from Sporting CP for €40m

Diomande represented Ivory Coast at the World Cup this summer, alongside Forest midfielder Ibrahim Sangare.

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Aug 8 • 10:18 AM EDT • Sports • nytimes.com
😐 Neutral (13%)
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Behind the Scenes of the World Cup: The South Florida Small Businesses Powering a Global Stage

When the world's attention turned to Miami for the World Cup, fans saw packed venues, vibrant celebrations and unforgettable moments on the field. What many didn't see was the network of local small businesses working behind the scenes to bring those experiences to life.

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Aug 5 • 8:50 AM EDT • Business • stories.td.com
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World Cup hero Ferran Torres says MAGA-inspired hat was 'not about politics'

The Spain forward wore a 'Make Spain Great Again' hat after returning to the country to celebrate the World Cup but said he wasn't making a political statement.

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Aug 4 • 1:32 PM EDT • Politics • usatoday.com
How the World Cup became great 'dry run' for 2028 Olympics

The success of the FIFA World Cup in Southern California provided valuable lessons for LA28 as it continues its preparations for the 2028 Olympic Games.

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Aug 3 • 7:00 AM EDT • Sports • latimes.com
Brawl and BVB defeat in Vietnam: the wildest friendlies ever

The World Cup has now been over for almost two weeks. And club football is on pause too. In short: we’re right in the middle of the football summer slump!At first, that sounds dull and uneventful. B...

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Aug 2 • 4:08 AM EDT • Sports • sports.yahoo.com
FIFA tests the limits of private equity in sports with World Cup subsidiary sale

UEFA and Concacaf's rejection of FIFA's plan to sell a 20% stake in the World Cup's commercial operations highlights uneasiness with private equity in sports.

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Jul 31 • 12:00 PM EDT • Sports • cnbc.com
Nevada Sportsbooks See Significant Handle, Revenue Increases in June

Sportsbooks snapped a four-month streak of year-over-year handle declines as the World Cup and NBA Finals fueled strong June betting activity.

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Jul 31 • 9:25 AM EDT • Sports • sports.yahoo.com
FIFA wants World Cup expansion assessment amid pressure on Infantino

FIFA is seeking an independent agency to assess the expansion of the men’s World Cup to 64 teams, according to documents seen by the Press Association. FIFA’s president, Gianni Infantino, is under increasing pressure amid mounting opposition to plans to seek private investment in a company which would run the World Cup, with three confederations having rejected it and his senior adviser having quit over it.

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Jul 31 • 7:48 AM EDT • Sports • sports.yahoo.com
Uefa to boycott World Cups if Fifa plans approved

Uefa's 55 member associations vote to boycott the World Cup if Fifa proceeds with its plan to sell stakes in its competitions.

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Jul 30 • 11:33 AM EDT • Sports • sports.yahoo.com
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🚨 BREAKING: European nations agree to boycott World Cup

UEFA nations have reached an agreement to boycott FIFA competitions, notably including the World Cup, as a result of plans to sell stakes in the tournament to private investors.A virtual meeting betwe...

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Jul 30 • 11:23 AM EDT • Sports • sports.yahoo.com
What video review controversies in sports reveal about AI and human decision-making

The World Cup’s VAR controversies reveal a broader challenge for AI-assisted decision-making: deciding what AI should handle, what it should support and what should be left to human judgment.

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Jul 30 • 8:12 AM EDT • Sports • theconversation.com
Breaking down FIFA’s stake sale, how it compares to other sports and whether it’s necessary

The intention is to raise $4.2billion from outside investors, which led to the narrative that FIFA wants to sell (part of) the World Cup

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Jul 30 • 7:00 AM EDT • Sports • nytimes.com
European soccer officials eye Qatari sports executive to challenge Infantino

Anger over FIFA’s plan to sell stakes in the World Cup has pushed European soccer leaders to rally behind a potential challenger: Paris Saint-Germain boss Nasser al-Khelaifi.

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Jul 29 • 7:09 PM EDT • Sports • politico.com
FIFA puts the World Cup up for sale

FIFA wants to sell a minority stake in a new commercial entity that values the organization at $20 billion.

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Jul 29 • 8:23 AM EDT • Sports • sports.yahoo.com
World Cup final referee Slavko Vincic retires days after controversial Spain vs Argentina clash

Vincic took charge of the World Cup final between Spain and Argentina last weekend

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Jul 27 • 4:20 AM EDT • Sports • sports.yahoo.com
Yankees Social Media Spotlight: Starting the second half

The World Cup wrapped up this week, as the second half began.

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Jul 26 • 3:00 PM EDT • Sports • sports.yahoo.com
World Cup goalkeeper Goodman joins Dundee from Palace on loan

Crystal Palace goalkeeper Owen Goodman has joined Dundee on a season-long loan on his return from the World Cup with Canada. Jon McCracken, last season's first choice, left Dundee for Bradford City this summer and Goodman has been brought in to challenge Kieran O'Hara for the number one jersey.

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Jul 25 • 9:27 AM EDT • Sports • sports.yahoo.com
ESPN lines up six European preseason matches following World Cup

The World Cup may be over, but ESPN is betting that viewers are still interested in soccer by televising six preseason matches featuring European clubs touring the United States. The matches will see Liverpool FC, Wrexham AFC, Leeds United and Sunderland AFC playing in Nashville, New York City, Chicago, Tampa, and Philadelphia. Of the six…

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Jul 24 • 9:00 PM EDT • Sports • sports.yahoo.com
US business activity, confidence surge to 8-month high: S&P Global

While U.S. exports fell this month, July 4 celebrations and the World Cup competition spurred domestic demand, S&P Global said.

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Jul 24 • 11:15 AM EDT • Business • cfodive.com
Per Mertesacker to become German Football Federation’s new sporting director

Mertesacker won the World Cup with the national team in 2014 and spent eight years as Arsenal's academy manager after retiring in 2018.

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Jul 24 • 6:42 AM EDT • Sports • nytimes.com
Anderson's rise to become Man City's record signing

Elliot Anderson was the schoolboy footballer so good his teachers discussed placing a bet on him playing for England. The bet was never made - but Thomas Tuchel put huge trust in Anderson at the World Cup, and Manchester City are doing the same by signing him for a club record £116m from Nottingham Forest.

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Jul 24 • 6:37 AM EDT • Sports • sports.yahoo.com
Antoine Griezmann Scores In MLS Debut For Orlando City

Antoine Griezmann scored in his MLS debut, and Orlando City beat the San Jose Earthquakes 4-0 on Wednesday night in the first game for both teams since before the World Cup break.

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Jul 23 • 1:14 PM EDT • Sports • foxsports.com
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Letters – World Cup, mental health, politics, GOP's elephant

Readers appreciate those who hosted the World Cup, say laws need to be changed regarding mental health, disagree with a letter writer and criticize showcasing an elephant.

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Jul 23 • 5:30 AM EDT • Politics • dallasnews.com
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William Saliba injury: Arsenal confirm France international will miss 'extended period' after returning from World Cup with back problem

Arsenal central defender William Saliba is set for a spell on the sidelines after returning from the World Cup with a back injury; Saliba is not expected to undergo surgery and instead will require a period of rehabilitation according to the Gunners

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Jul 22 • 5:21 PM EDT • Sports • skysports.com
Peacock is getting a lift from World Cup, Spanish-language content

Peacock attracted new subscribers with the Spanish-language telecast of the World Cup, and executives say advertisers are taking notice.

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Jul 22 • 7:00 AM EDT • Sports • cnbc.com
The 10 best goals of the 2026 World Cup

The World Cup has ended, but some of the tournament's best goals will live on forever.

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Jul 21 • 2:22 PM EDT • Sports • sports.yahoo.com
🚨 For now: FIFA will NOT sanction Leandro Paredes

It has been confirmed that Leandro Paredes will not receive any sanction from FIFA following the incidents in the World Cup Final, where he struck Eric García in the throat. According to the BBC, th...

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Jul 21 • 1:10 PM EDT • Sports • sports.yahoo.com
🏈 Y! Sports AM: Grass vs. turf

NFL players aren’t pleased that the natural grass that covered their fields during the World Cup is already being replaced with the artificial turf they know and hate.

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Jul 21 • 8:12 AM EDT • Sports • sports.yahoo.com
College football’s best QBs for 2026, plus poll results

The Pulse Newsletter 📣 | This is The Athletic’s daily sports newsletter. Sign up here to receive The Pulse directly in your inbox. Good morning! Don’t spy on anyone today. Coming up: 🏈 CFB QB tiers 📺 Clark out at ESPN 🗳️ Your poll results As one football leaves us, the next one settles in right on time. The World Cup is in the past now. American football is nigh. It’s time to switch our focus. At least until later in this newsletter. We’ve entered one of my favorite parts of the college football preseason: when predictions feel a little more weighty, just...

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Jul 21 • 6:25 AM EDT • Sports • nytimes.com
Seth Meyers Calls Trump ‘The Sports Reaper’

The late-night host joked that the president’s sports curse had struck again after he backed Lionel Messi of Argentina, which then lost the World Cup final to Spain.

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Jul 21 • 3:44 AM EDT • Sports • nytimes.com
FIFA Investigates Post-Match Scuffle Between Argentina And Spain Players

FIFA opened an investigation Monday after Spain’s celebrations on beating Argentina in the World Cup final took an ugly turn when players briefly clashed on the field.

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Jul 20 • 9:13 PM EDT • Sports • foxsports.com
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UFC Freedom 250 Fails to Knock Out The Ratings

(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) If UFC fans wanted one image to say, “Hey, Paramount+ is crushing it with their UFC rights deal,” I could provide that image. Here it is: (Reminder: this is my creation of the Nielsen Top 30, since Nielsen doesn’t combine the lists or include sports. I take all three lists and combine them. Some streaming TV shows probably have higher ratings than many of the films on this list.) Look at that! UFC Freedom 250 is number one! It topped the Nielsen “Top 30” list for shows and films that made the top ten the week of 15-June. So if you’re a UFC fan or supporter of Paramount+, that’s the good news for you this week. This program topped the ratings charts for one week. Everything else is bad news, or at least a huge caveat to that story, which I’ll explain today in the first part of this week’s Streaming Ratings Report—for the weeks of 8-June and 15-June—which is a double issue since I’ve been writing on a bunch of topics recently. UFC Freedom 250 is one of the biggest streaming events of the year, and super relevant to Paramount+’s strategy, so it merited its own article. Let’s dive in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of June 8th to June 21st 2026. You can find a link to my terminology here.) Subscribe Check Out My Interview on UFC 250 at MMA Draw After you read this article, if you want even more thoughts on UFC and Paramount-Skydance/Paramount+, I did a written interview with MMA Draw. They asked me to answer some questions about UFC Freedom 250, and I was happy to chat with them. Find it here: [ The MMA Draw Newsletter Did Paramount really overpay for the UFC? What the data tells us so far If you know the history of American television, you also know that combat sports is often a leading indicator of the future… Read more a day ago · 10 likes · 1 comment · Nate Wilcox and Zach Arnold ](https://www.themmadraw.com/p/did-paramount-really-overpay-for?utm_source=substack&utm_campaign=post_embed&utm_medium=web) I never thought I’d need a combat sports newsletter in my life, but the good folks at MMA Draw publish an excellent one on UFC, MMA, pro wrestling, boxing and more, analyzing both the sports themselves and the politics, economics and antitrust issues that impact them. Check the article and their newsletter out! Paramount+ Has Its Best Sporting Event of All Time…But Was It Worth It? Before we look at the UFC Freedom 250 data in particular, let’s talk about what we can’t say. Namely, let’s start with the lack of comparisons. First off, I’d love to put a chart out comparing this fight to past UFC fights on Paramount+…but we don’t have the data. This is the first time we’ve gotten Nielsen data about a Paramount+ UFC fight. As far as I can tell, Paramount provided data for the first fight, but it was a proprietary datecdote (saying it had “an average minute audience” of 5 million “views”) and then, for two fights, we got the linear viewership numbers when they aired on CBS, but no streaming data. Everything else was crickets. We also can’t compare this fight to other fights/combat sports on streaming, in particular the MMA and boxing, because Netflix also didn’t use Nielsen to track those events, opting for TVision and VideoAmp, respectively. (This isn’t Paramount’s fault, but does still suck.) We also can’t compare to UFC’s fights that used to be on ESPN+, since we don’t have any data for that, plus Disney+ didn’t have marquee fights. The comparisons would not be apples-to-apples. Can we compare to past Pay-Per-View fights? Absolutely not. The comparisons would absolutely NOT be apples-to-apples. That didn’t stop Paramount+, though, who bragged that their UFC events have reached drastically more people than past PPV fights. Duh. Sorry, but I gotta make this point again. A basic tenet of economics is that the cheaper something becomes, the more people consume or buy it. That’s Econ 101. (Sometimes pundits call things “Econ 101” that are actually like Econ 210 or even PhD-level economics, but no, this is really like first or second class basic economics.) Yet I still see one analytics firm consistently say that more people watch films on streaming than PVOD proves streaming which means that the streaming window is more valuable than the PVOD window. No, it’s not! Same thing here. Pay-Per-View events back in the day could be really, really, really expensive! So whole groups of people pitched in to buy them. That increased the perceived value of, say, the Mike Tyson fight. Or a UFC numbered event. So yes, the fact that Paramount+ makes numbered UFC fights essentially “free” if you’re already a Paramount+ member means consumption will go up. Obviously. Same for Netflix and their boxing matches. They’re talking about fights that used to cost consumers, in some cases, $50 in 1996…which is over $100 in today’s dollars. Over 1.6 million people paid that to watch the Tyson-Holyfield fight! Again, streaming is essentially “free”. Or $10 to $20, depending on what streamer we’re talking about and what tier you’re on. No wonder more people are “watching”. (Plus, Nielsen’s out-of-home viewing also helps these numbers.) UFC Freedom 250 Did Well…But I Have A Lot of Worries So what can we compare the fights to? Well, the good news is Nielsen put out that the fight averaged 7.0 million viewers for UFC Freedom 250, which is a solid number for a fight. We also know the length, at roughly 4 and a half hours. (I saw different run times, but this seems to be the consensus considering it started at 8 pm, had a delay and then finished after midnight on the East Coast. If you assume a shorter run time, then yes, the total hours viewed would go down.) That means I have the two numbers needed to add this to my Nielsen database. And then…I can compare this viewership to the NFL: And, uh, not great. But also within striking distance, mainly because the runtime for this event was so long. I’d also add that this event had viewership equal to a regular season NFL game on streaming, but if anything, it was more comparable to an NFL playoff or Super Bowl-esque event. And you can compare viewership to the top football games on broadcast, cable and streaming, and it’s not impressive at all: We can also compare it to other sports that week, including the NBA Finals and start of the World Cup: Again, not great. The NBA generated roughly four times as many average viewers each game for its NBA Finals. The World Cup has similarly big numbers. Also, that’s just a tiny fraction of the 25 most watched sporting events each week. The NBA, NHL and FIFA World Cup had many, many more games racking up hours. We could also compare this to other streaming programs to get an idea of “is this a good investment?” and here is how it ranks compared to other top Paramount+ programs: The worry here? Well, unlike scripted programming, which has rewatchability, older fights/sporting events have very little library value. Very, very few people are rewatching these fights, especially years from now. Paramount has also released datecdotes bragging about their subscriber numbers. Earlier this year, they claimed that the first UFC fight on Paramount+ brought in 1 million subscribers. Then, in their quarterly earnings report, they only ended up with 700K subs. Not great! They claimed they dropped lower-value international subscribers, but that’s why I tend to discount subscriber additions when they’re leaked to the press.1 I expect we may see a bump again for UFC Freedom 250, but I’d caution using subscriber growth so soon after these events to judge the success, since new subs with high churn (see Peacock) aren’t great either. Also, analysts often want to attribute all subscriber growth to their favorite/pet show, and that just doesn’t make sense. The biggest caveat for UFC Freedom 250 and Paramount’s very first UFC marquee event is that these could be high watermarks for the sport. UFC Freedom 250 had an incredible amount of earned media coverage compared to most UFC fights. I mean, it had wall-to-wall national news coverage in the lead up to the event. (The first fight also had a lot of promotion from Paramount since it was first.) Other fights could reach this bar—say the Conor McGregor return to the Octagon—but they’ll be fewer and far between. Was This Deal Worth It? All to ask: is this Paramount deal worth it? In this case, I think the UFC Freedom 250 numbers are more distracting than helpful. This fight did well and compares well to other top sporting events. But we know that the first marquee event was at least a third smaller, if Paramount’s own data is to be believed. And it’s likely the other fights are much, much, much smaller. And then you get to the paycheck that Paramount-Skydance paid. FIFA’s World Cup cost about the same for Fox, but clearly generated multiples more total viewership. (Though it’s only every four years.) The NBA is much more expensive, but until the playoffs, they likely didn’t pay for itself. Even still, Disney, NBCUniversal and Amazon Prime Video likely overpaid. So, in that context, the NBA may be an overpay that makes the UFC look not so bad. But two overpays don’t make an underpay, to paraphrase the old cliché about wrongs and rights. And looking at UFC Freedom 250 as the likely ceiling of MMA on Paramount+, Paramount-Skydance likely paid too much. Share 1 I would love regular reports on subscriber additions by programs, but as is, it’s mostly leaked or rumored in haphazard ways.

Bernstein's Ian Moore on why prediction markets are outpacing sports books

Ian Moore, Bernstein, joins 'Closing Bell Overtime' to talk prediction markets outpacing sportsbooks during the World Cup and what's ahead for predictions markets and sports betting.

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Jul 20 • 5:09 PM EDT • Sports • cnbc.com
Trump scores own-goal as World Cup overflows with politics

TOI correspondent from Washington: Spain won the World Cup but Donald Trump nearly stole the moment of glory.

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Jul 20 • 11:24 AM EDT • Politics • timesofindia.indiatimes.com
🏆 Y! Sports AM: Spain wins the World Cup

Spain's defense got the last laugh over Argentina's bag of magic tricks, as La Roja beat La Albiceleste, 1-0, to win their second World Cup title.

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Jul 20 • 8:52 AM EDT • Sports • sports.yahoo.com
Joan Laporta uses US World Cup trip to strengthen Barcelona’s business and football ties

Joan Laporta’s trip to the United States was about much more than watching FC Barcelona’s players compete at the World Cup.The Barça president used five busy days in Dallas and New York to combin...

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Jul 20 • 7:15 AM EDT • Business • sports.yahoo.com
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AP Entertainment SummaryBrief at 11:54 p.m. EDT

Shakira, Madonna and many Muppets take the World Cup stage, along with BTS and Bieber

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Jul 19 • 11:54 PM EDT • Entertainment • hastingstribune.com
Fox Sports compares World Cup France to Ohio State in college football

The World Cup just concluded and Fox Sports compared Ohio State in college football to France in "the beautiful game."

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Jul 19 • 11:49 PM EDT • Sports • sports.yahoo.com
Dover soccer pub sees boost in business from World Cup

Business has been booming over the past five weeks at the June Cork Pub, a soccer pub in Dover. The pub welcomed back its regular soccer fans and drew in new fans because of the global sensation that is the World Cup.

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Jul 19 • 10:48 PM EDT • Business • wmur.com
Chicago passed on the World Cup but has other sports plans - Live Updates

A whole new generation of sports teams is betting Chicago’s appetite for sports is bigger than its traditional loyalties.

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Jul 19 • 8:00 PM EDT • Sports • politico.com
Fans celebrate World Cup win at East Rutherford sports landmark

“It’s nuts in the best way possible,” said one Redd's employee about the World Cup and its fans. “Exactly what we’d hoped for.”

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Jul 19 • 7:29 PM EDT • Sports • sports.yahoo.com
The World Cup's First Halftime Show Did Too Much and Meant Too Little

Madonna, BTS, Justin Bieber, Shakira, and more headlined a spectacle too bland and overstuffed to be memorable

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Jul 19 • 7:17 PM EDT • Entertainment • time.com
Five reasons why the World Cup final was so dull

Spain dominated the final but required extra time to find a winner, while Argentina waited until the 121st minute to create a big chance

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Jul 19 • 6:54 PM EDT • Sports • sports.yahoo.com
🎥 Bad loser? World Cup star completely loses the plot

Well, what on earth happened there? Shortly after the final whistle of the World Cup final, which Spain had won 1–0 after extra time, some pretty wild scenes unfolded on the pitch.During a mass con...

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Jul 19 • 6:28 PM EDT • Sports • sports.yahoo.com
Spain down Argentina to win World Cup, shatter Messi dream

Ferran Torres scored an extra-time winner as Spain defeated holders Argentina 1-0 to win the World Cup on Sunday and shatter Lionel Messi's dreams of a triumphant farewell to football's greatest stage.The Spanish dominance continued in extra-time, with Williams almost opening the scoring with a glancing header that Martinez got down well to save one-handed.

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Jul 19 • 6:15 PM EDT • Sports • sports.yahoo.com
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Prediction markets Swell to 27% of sports bets during World Cup

Kalshi, the biggest player, has repeatedly broken its own trading records during the World Cup.

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Jul 19 • 4:55 PM EDT • Sports • fortune.com
AP Entertainment SummaryBrief at 4:22 p.m. EDT

BTS, Madonna and the Muppets take the World Cup stage

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Jul 19 • 4:22 PM EDT • Entertainment • hastingstribune.com
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BTS, Madonna and the Muppets take the World Cup stage

Madonna opened the World Cup halftime show with her 2000 dance-pop hit “Music,” joined by star Brazilian soccer players of yesteryear, Ronaldo and Ronaldinho. Sunday's show started with an apparently

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Jul 19 • 4:21 PM EDT • Entertainment • lancasteronline.com
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Madonna and the Muppets take the World Cup stage

Madonna opened the World Cup halftime show with her 2000 dance-pop hit “Music,” joined by star Brazilian soccer players of yesteryear, Ronaldo and Ronaldinho. It started with an apparently pre-recorded

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Jul 19 • 4:14 PM EDT • Entertainment • yakimaherald.com
Madonna and the Muppets take the World Cup stage

Madonna opened the World Cup halftime show with her 2000 dance-pop hit “Music,” joined by star Brazilian soccer players of yesteryear, Ronaldo and Ronaldinho. It started with an apparently pre-recorded

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Jul 19 • 4:14 PM EDT • Entertainment • messenger-inquirer.com
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Madonna and the Muppets take the World Cup stage

Madonna opened the World Cup halftime show with her 2000 dance-pop hit “Music,” joined by star Brazilian soccer players of yesteryear, Ronaldo and Ronaldinho.

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Jul 19 • 4:01 PM EDT • Entertainment • news4jax.com
Madonna and the Muppets take the World Cup stage

Madonna opened the World Cup halftime show with her 2000 dance-pop hit “Music,” joined by star Brazilian soccer players of yesteryear, Ronaldo and Ronaldinho.

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Jul 19 • 4:01 PM EDT • Entertainment • ksat.com
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Spain or Argentina? Politicians are divided on the World Cup final - Live Updates

We asked some of the most dedicated tourney followers in American politics to share their predictions for the final.

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Jul 19 • 2:35 PM EDT • Politics • politico.com
Argentina vs. Spain starting lineups today for World Cup Final

See the official starting lineups for Argentina and Spain in the World Cup final at MetLife Stadium.

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Jul 19 • 1:41 PM EDT • Sports • sports.yahoo.com
Ireland's World Cup play - Live Updates

Ireland is hoping the global sporting spotlight surrounding the World Cup will also shine on its growing sports technology industry.

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Jul 19 • 12:54 PM EDT • Sports • politico.com
The World Cup final is finally here as Spain and Argentina face off in an epic clash of styles

Live updates: Spain and Argentina meet in the World Cup final. Follow along for the latest.

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Jul 19 • 12:00 PM EDT • Sports • cnn.com
What Do The World Cup Final Winners Get?

It's not just the winners of the World Cup getting paid at the end of the tournament, but the champions will get that and much, much more.

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Jul 19 • 11:57 AM EDT • Sports • foxsports.com
Looking back at the World Cup: Fans drank Boston dry, got permanent tattoos, sold out famous BBQ joints, and drove up small business revenue

From permanent tattoos and drinking Boston dry, to a bar doing nearly 300% of weekly business in one night, the World Cup is helping small businesses.

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Jul 19 • 8:30 AM EDT • Business • fortune.com
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How to Watch the World Cup Today: Schedule, Times, TV, Streaming for the Final

Spain faces Argentina in the World Cup final today. Get kickoff time, TV channel and streaming info for the match on FOX.

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Jul 19 • 8:26 AM EDT • Sports • foxsports.com
What TV channel is the World Cup on today?

The final match of the World Cup takes place Sunday in New Jersey.

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Jul 19 • 7:21 AM EDT • Sports • sports.yahoo.com
Arsenal's World Cup finalists

It's European versus world champions in Sunday's World Cup final and Arsenal have three players in Luis de la Fuente's Spain side who face Argentina live on the BBC from 19:00 BST. Mikel Merino has been dubbed the World Cup 'super sub' after scoring two last-minute winners in the knockout stages to eliminate Portugal and Belgium from the competition. At this tournament, he has become the first player in World Cup history to score the winning goal in two different knockout-stage matches as a substitute, and also the first Spanish player to score two winning goals after the 80th minute at the World Cup.

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Jul 19 • 6:00 AM EDT • Sports • sports.yahoo.com